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60

olivenöl 5 liter

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 20Conversion 64Competition 62Returns 100Price range 95Avg price 94Brand share 69Review moat 45Quality gap 24

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Price range

Incredible€17.06–€90.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€47.73

avg listing price — sweet spot $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Market size

Good€654K

€654K/yr · 239K searches

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,013.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, olivenöl 5 liter is a €654K/yr Amazon Germany market (239K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug. Verdict: Worth a look — 60/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
13K–15K
avg 250–500/product
Revenue / yr
€597K–€716K
units × avg price
Launch success
4 of 4 new (360d)
Conversion rate
5.7%
Avg BSR
#54
Page quality
0%
Prime
59%
Sponsored
86%
Out of stock
1.7%
Avg brand age
62 months
Avg seller age
192 days

Competition

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 flat

Sellers

28

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

32%

  • Terra Creta36%
  • kleos FINE PRODUCTS9%
  • Euphoria Gift7%
  • Jordan Olivenöl6%
  • TERRAOLIVE5%
  • Nikolaos & Dimitrios Family Corporation4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.
13K8KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€65K20%€131K30%€196K40%€262K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Quality”

Geschmack insgesamt23%

“Bester Olivenöl für Olivenöl Liebhaber”

Geschmack12%

“Super Geschmack”

Ölig/fettig11%

“Das beste Olivenöl der Welt”

Preis-Leistungs-Verhältnis7%

“Preis noch in Ordnung”

Vegan/Biologisch3%

“Gewohnt beste Bio-Qualität”

Geruch3%

“Duft ganz ausgezeichnet - frisch, aromatisch”

beworben Vs Tatsächliches Produkt2%

“Da Produkte entspricht voll den Erwartungen”

Frische1%

“Frische”

Inhaltsstoffe – insgesamt1%

“scharfen Note, was auf den hohen Polyphenolgehalt hinweist.”

What buyers complain about

Bitter20%

“Etwas bitter”

Geschmack13%

“Geschmack könnte etwas intensiver sein”

Preis-Leistungs-Verhältnis9%

“doch recht teuer”

Geschmack insgesamt9%

“Leider schmeckt es leicht bitter und brennt auf der Zunge”

Qualität insgesamt8%

“Leider eine sehr schlechte Qualität”

Geruch5%

“Das Öl riecht ranzig”

beworben Vs Tatsächliches Produkt3%

“Die Rezension mit mild, nussig etc sind definitiv Fake”

Abgestanden/verfault/verwöhnt3%

“Verdorben”

Dicke2%

“Außerdem finde ich es im Vergleich zu meinen vorherigen sehr dünnflüssig”

Ölig/fettig2%

“Schade, es war so ein gutes Olivenöl”

Common questions

Is olivenöl 5 liter profitable to sell on Amazon Germany?
The niche generates €654K/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Worth a look (60/100).
How competitive is the olivenöl 5 liter niche?
20 brands and 28 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in olivenöl 5 liter?
Top complaints mined from reviews: Bitter, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
When does demand for olivenöl 5 liter peak?
Demand peaks in Aug; the busiest month runs 1.8× the quietest.
What does it cost to enter the olivenöl 5 liter niche?
Listings span €17.06–€90.59; the average listing price is €47.73 (sweet spot $15–$100). The average incumbent carries 2,014 reviews — the moat a new listing must climb.

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