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Shampoo Trockene Kopfhaut

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 99% of clicks, so Shampoo Trockene Kopfhaut is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47
Market size
€410K/yr342K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
43%top-5 click share · 6 brands · 113 sellers

Flapen Score

Shampoo Trockene Kopfhaut against its category

The dotted line is the Kosmetik average. Past it, Shampoo Trockene Kopfhaut is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shampoo Trockene Kopfhaut market on Amazon at a glance

Shoppers on Amazon Germany searched for Shampoo Trockene Kopfhaut 342K times last year and spent an estimated €410K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €410K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
12.2%
Market size, estimated
€410Ka year
Peak month
January2.1× the quietest month
Top search term
salthouse47K searches a year

02 · Price

A sale here is worth €9.80.

Listings sell for €9.80 on average, from €1.80 to €38.73. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At €9.80 that is €10K to €12K a year per listing.

Average price
€9.80under the $15 to $100 sweet spot
Price range
€1.80–€38.73
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
€10K–€12K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #238 within Baden & Körperpflege. It carries 466 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
83%
Out of stock, average day
1.1%
Average rank
#238in Baden & Körperpflege
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
466per listing
Listings tracked
35

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
66 months

Products

Top Shampoo Trockene Kopfhaut products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

113

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

43%

Top 20: 84%

Open market

0%

  • Brand 145%
  • Brand 225%
  • Brand 324%
  • Brand 44%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Shampoo Trockene Kopfhaut search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Shampoo Trockene Kopfhaut search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salthouse47K/yr
  • linola shampoo59K/yr
  • shampoo trockene kopfhaut40K/yr
  • linola forte shampoo28K/yr
  • eucerin dermocapillaire17K/yr
  • shampoo juckende kopfhaut18K/yr
  • eucerin shampoo19K/yr
  • eucerin dermocapillaire urea shampoo15K/yr
  • salt house17K/yr
  • salthouse totes meer12K/yr

Reviews and returns

What reviews say buyers love and hate about Shampoo Trockene Kopfhaut

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
26%of negative reviews mention “Allergien”
0.1%of orders come back
“Juckreiz”
A buyer, on “Allergien”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shampoo Trockene Kopfhaut questions

Answered from the same tracked data.