Haargummi
Haargummi shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 12% of 1,260 Kosmetik niches · +9 vs the category median of 47
Is Haargummi profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Haargummi is a €435K/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 56/100.
Haargummi: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +7.7% over the last 90 days and 5.2% of searches end in a purchase.
€435K
revenue / yr
Who owns the niche?
The top 5 brands hold 48% of demand, so 52% of the market is open.
52%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 48 products
Top Haargummi products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ithyes 32 Stück haargummi damen herren Schwarz haargummis klein Elastisch Haarbänder Pferdeschwanz zopfgummi scrunchie.
- Price
- €3.36
- Rating
- 4.7/5
- Reviews
- 2,022
- Age
- 3y ago
Lebrüke 50 Haargummis Zopfgummis - Aus Premium Baumwolle - Extra Elastisch & Starker Halt
- Price
- €4.93
- Rating
- 4.6/5
- Reviews
- 4,452
- Age
- 5y ago
Kitsch Satin Haargummi Damen Keine Knicke Frizz-Kontrolle | Weicher als Seide Haargummis sanft zum Haar für alle Haartypen | Stilvolle Scrunchies Haar-Accessoires Schwarz 5 Stück
- Price
- €5.28
- Rating
- 4.4/5
- Reviews
- 55,575
- Age
- 6y ago
VENUSTE Haargummis Scrunchies für Damen Premium Samt Haargummis Einfarbige Elastische Dicke Bänder Weiche Seile Pferdeschwanzhalter Frauen Haarschmuck 12 Stück
- Price
- €7.36
- Rating
- 4.7/5
- Reviews
- 3,207
- Age
- 4y ago
invisibobble 5 Haargummis Braun Damen & Mädchen Mocha Brown | Zopfgummi Haarschonend | Haarband Anti Frizz & Ohne Abdruck | Stylischer Haargummi für jeden Haartypen | 5 Stück
- Price
- €3.80
- Rating
- 4.6/5
- Reviews
- 1,171
- Age
- 2y ago
Trending
90-day click momentum
Sularpek 50 Stück Haargummi Haargummis Schwarz Haargummi Dickes Haar Haargummis Damen Schwarz Ohne Metall Haarband Zopfgummi für Mädchen Mann Frauen
- Price
- €4.71
- Rating
- 4.4/5
- Reviews
- 934
- Age
- 1y ago
Kitsch Ultra-Petite Satin Haargummi Damen 6 Stück Keine Knicke Frizz-Kontrolle | Weicher als Seide Haargummis sanft zum Haar für alle Haartypen | Stilvolle Scrunchies Haar-Accessoires Eukalyptus
- Price
- €7.58
- Rating
- 4.4/5
- Reviews
- 55,567
- Age
- 3y ago
Sularpek Haargummi Damen 15 Stück Haargummis Elastisch Zopfgummi Haarbänder Mehrfarbigen Elastischen Bändern Stylisch Pferdeschwanz Inhaber für dickes Haar und lockiges Haar
- Price
- €5.11
- Rating
- 4.6/5
- Reviews
- 495
- Age
- 1y ago
Kitsch Spiralhaargummis für Frauen Faltenfrei abdruckfreie Haargummis ohne Schäden wie Telefonkabelspiralen aus flexiblem und strapazierfähigem Kunststoff täglicher Gebrauch Brünette 8 Stück
- Price
- €5.17
- Rating
- 4.4/5
- Reviews
- 75,462
- Age
- 7y ago
Kitsch Satin Haargummi Damen Keine Knicke Frizz-Kontrolle | Weicher als Seide Haargummis sanft zum Haar für alle Haartypen | Stilvolle Scrunchies Haar-Accessoires Schwarz 5 Stück
- Price
- €5.28
- Rating
- 4.4/5
- Reviews
- 55,575
- Age
- 6y ago
Newest
by launch date
invisibobble LOOP+ Grip Pro (3 Stück) Sport-Haargummi mit Spiral-Technologie Starker Halt ohne Ziepen Spiralförmige Haargummis für Damen Mädchen & intensives Training Stylischer Haarschmuck
- Price
- €4.52
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 1y ago
Sularpek Haargummi Damen 15 Stück Haargummis Elastisch Zopfgummi Haarbänder Mehrfarbigen Elastischen Bändern Stylisch Pferdeschwanz Inhaber für dickes Haar und lockiges Haar
- Price
- €5.11
- Rating
- 4.6/5
- Reviews
- 495
- Age
- 1y ago
Sularpek 50 Stück Haargummi Haargummis Schwarz Haargummi Dickes Haar Haargummis Damen Schwarz Ohne Metall Haarband Zopfgummi für Mädchen Mann Frauen
- Price
- €4.71
- Rating
- 4.4/5
- Reviews
- 934
- Age
- 1y ago
4 cm schwarze Haargummis für Frauen und Mädchen 100 Stück nahtlose Haargummis Pferdeschwanz-Halter elastisch Haar-Accessoires
- Price
- €4.84
- Rating
- 4.6/5
- Reviews
- 1,155
- Age
- 2y ago
invisibobble 5 Haargummis Braun Damen & Mädchen Mocha Brown | Zopfgummi Haarschonend | Haarband Anti Frizz & Ohne Abdruck | Stylischer Haargummi für jeden Haartypen | 5 Stück
- Price
- €3.80
- Rating
- 4.6/5
- Reviews
- 1,171
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
29 falling
Sellers
56
Top-5 brand share
48%
Top 20: 94%
Top-5 click share
37%
Top 20: 75%
Open market
45%
- Kitsch13%
- Ithyes11%
- Lebrüke8%
- invisibobble8%
- VENUSTE7%
- sularpek7%
Haargummi demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Haargummi search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- haargummi damen443K/yr
- haargummi356K/yr
- haargummis229K/yr
- scrunchies188K/yr
- scrunchies haargummi87K/yr
- zopfgummi50K/yr
- haargummis damen34K/yr
- scrunchie41K/yr
- haargummi schwarz26K/yr
- zopfgummis damen19K/yr
What reviews say buyers love and hate about Haargummi
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Super Produkt”
“Preis/Leitung ok”
“Farbenfroh”
“Schöne Basic Haargummis”
“Elastisch, Elegant und genau richtig für meine haarstruktur”
What buyers complain about
65% of reviews“Sehr schlechte Qualität”
“Hält nicht wirklich, was es verspricht”
“Kleiner als dargestellt”
“sind kaum elastisch”
“Leider halten sie in feinen Kinderhaaren nicht so gut und sind daher eher nichts für die ganz Kleinen”
Haargummi return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Haargummi questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
