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Arganöl

Maybe

An estimated 0.3% of orders come back. But the average product has 13,933 reviews to catch up to, so Arganöl is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 1,260 Kosmetik niches · +10 vs the category median of 47
Market size
€419K/yr480K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
50%top-5 click share · 20 brands · 38 sellers

Flapen Score

Arganöl against its category

The dotted line is the Kosmetik average. Past it, Arganöl is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Arganöl market on Amazon at a glance

Shoppers on Amazon Germany searched for Arganöl 480K times last year and spent an estimated €419K. The top 5 brands take 54% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €419K a year.

Searches, last 12 months
480K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
6.0%
Market size, estimated
€419Ka year
Peak month
November1.3× the quietest month
Top search term
arganöl207K searches a year

02 · Price

A sale here is worth €14.45.

Listings sell for €14.45 on average, from €4.81 to €31.79. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €14.45 that is €22K to €29K a year per listing.

Average price
€14.45under the $15 to $100 sweet spot
Price range
€4.81–€31.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
€22K–€29K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #139 within Haaröl. It carries 13,933 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#139in Haaröl
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
13,933per listing
Listings tracked
23

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
74 months

Products

Top Arganöl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

38

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

41%

  • Brand 116%
  • Brand 214%
  • Brand 311%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Arganöl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Arganöl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arganöl207K/yr
  • arganöl haare108K/yr
  • argan oil36K/yr
  • arganöl gesicht26K/yr
  • arganöl bio kaltgepresst13K/yr
  • arganöl bio25K/yr
  • nashi argan16K/yr
  • arganöl kaltgepresst8K/yr
  • argan öl7K/yr
  • arganöl marokko6K/yr

Reviews and returns

What reviews say buyers love and hate about Arganöl

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Geruch”
0.3%of orders come back
“Öl riecht muffig”
A buyer, on “Geruch”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Arganöl questions

Answered from the same tracked data.