haarfarbe rot
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Price range
Good€5.84–€36.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good€13.20avg listing price — sweet spot $15–$100
Market size
Good€393K€393K/yr · 644K searches
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,801.97avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon Germany niche tracking, haarfarbe rot is a €393K/yr Amazon Germany market (644K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- €396K–€528K
- units × avg price
- Launch success
- —
- 0 of 2 new (360d)
- Conversion rate
- 4.6%
- Avg BSR
- #211
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 47%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 166 days
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
118
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
45%
Top 20: 82%
Open market
17%
- Goldwell34%
- Manic Panic31%
- Femmas7%
- Crazy Color4%
- Garnier4%
- Directions4%
- Open — no brand owns it (9 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Goldwell Elumen Color Pure red RR@all 200ml
Goldwell€18.254.7★3,171 rev
Manic Panic High Voltage Vampire Red Classic Hair Color 118ml
Manic Panic€11.254.2★81,181 rev
Manic Panic HVC Pillarbox Red 118 ml
Manic Panic€10.934.3★8,580 rev
FemMas Haarfarbe Pure & Mix Rot I Creme mit Arganöl Keratin & Ceramiden I Als dauerhafte Haarfärbung oder Tönung für strahlende haltbare Farbergebnisse I 100 ml
Femmas€9.954.4★440 rev
GOLDWELL Elumen Pure RR @ all 200 ml
Goldwell€19.394.8★4,300 rev
Newest
by launch date
FemMas Haarfarbe Fantasy Feuerrot I Creme Haarfarbe mit Arganöl Keratin & Ceramiden I Als dauerhafte Haarfärbung oder Tönung für strahlende haltbare Farbergebnisse I 100 ml
Femmas€10.025,040 rev
LOréal Professionnel Majirel Red 5.60 60ml
L'Oréal Professionnel Paris€12.683 rev
Garnier Olia Red Lacquers Dauerhafte Haarfarbe in 5.52 Glänzendes Weinrot Öl-basierte Formel für langanhaltendes Rot 60g 60g 54ml
Garnier€5.8453 rev
Palette Intensiv Creme Coloration 6-88/678 Rubinrot (115 ml) permanente Haarfarbe für leuchtende langanhaltende Farbbrillanz & 100% Grauabdeckung
Palette€9.6152 rev
Wella Professionals Color Touch Rich Naturals Ammoniakfreie vegane Intensivtönung mit Metal Purifier für tiefe natürliche Nuancen bis zu 28 Haarwäschen - 9/16 Lichtblond Asch-Violett - 60 ml
Wella Professionals€7.54277 rev
Trending
90-day click momentumFemMas Haarfarbe Fantasy Feuerrot I Creme Haarfarbe mit Arganöl Keratin & Ceramiden I Als dauerhafte Haarfärbung oder Tönung für strahlende haltbare Farbergebnisse I 100 ml
Femmas€10.024.1★
LOréal Professionnel Majirel Red 5.60 60ml
L'Oréal Professionnel Paris€12.683.6★
Manic Panic - SirenS Song Classic Creme Vegan Cruelty Free Semi-Permanent Hair Colour 118ml
Manic Panic€12.114.2★
Wella Professionals Color Touch Rich Naturals Ammoniakfreie vegane Intensivtönung mit Metal Purifier für tiefe natürliche Nuancen bis zu 28 Haarwäschen - 9/16 Lichtblond Asch-Violett - 60 ml
Wella Professionals€7.544.6★
Palette Intensiv Creme Coloration 6-88/678 Rubinrot (115 ml) permanente Haarfarbe für leuchtende langanhaltende Farbbrillanz & 100% Grauabdeckung
Palette€9.614.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Stark pigmentiert”
“Super Produkt”
“Hält lang”
“Leicht anzuwenden”
“Hat super auf Naturhaar gefärbt”
“Gute Deckkraft”
“Preis Leistung super”
“leuchtend”
“Einfache Handhabung”
“Passt alles”
What buyers complain about
“Farbe passt überhaupt nicht”
“Die Farbe blutet ewig aus”
“Schade ums Geld”
“hält überhaupt nicht”
“Ich denke, dass die Farbe auf blondiertem Haar echt kaum rausgeht”
“Hat nichts bewirkt”
“Das 2.mal da bestellt und auch beim 2.mal war eine Flasche kaputt,ausgelaufen und alles aufgeweicht”
“Meine Haare brechen ab”
“die Konsistenz ist anders.”
“Man hat das Gefühl man wäscht die Farbe wieder raus”
Top return reasons
Common questions
- Is haarfarbe rot profitable to sell on Amazon Germany?
- The niche generates €393K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Worth a look (57/100).
- How competitive is the haarfarbe rot niche?
- 15 brands and 118 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in haarfarbe rot?
- Top complaints mined from reviews: Farbe, Farbverblassen/Verfärbung, Preis-Leistungs-Verhältnis. The return rate is 0.2%.
- When does demand for haarfarbe rot peak?
- Demand peaks in Mar; the busiest month runs 1.6× the quietest.
- What does it cost to enter the haarfarbe rot niche?
- Listings span €5.84–€36.07; the average listing price is €13.20 (sweet spot $15–$100). The average incumbent carries 10,802 reviews — the moat a new listing must climb.
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