How competitive is the Haarfarbe Rot niche on Amazon Germany?

15 brands and 118 sellers compete in Haarfarbe Rot on Amazon Germany. The top 5 Haarfarbe Rot products take 45% of clicks and its top 5 brands hold 80% of demand.

What do buyers complain about in Haarfarbe Rot?

Haarfarbe Rot buyers on Amazon Germany complain most about Farbe, Farbverblassen/Verfärbung, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Haarfarbe Rot niche?

Haarfarbe Rot sells for €13.20 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €5.84–€36.07. The average incumbent carries 10,802 reviews — the moat a new listing must climb.

Haarfarbe Rot

Haarfarbe Rot shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 10% of 1,260 Kosmetik niches · +10 vs the category median of 47

This niche Category average · 1,260 niches

Is Haarfarbe Rot profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haarfarbe Rot is a €393K/yr Amazon Germany market (644K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar. Verdict: Worth a look — 57/100.

Haarfarbe Rot: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +3.7% over the last 90 days and 4.6% of searches end in a purchase.

€393K

revenue / yr

Units sold / yr40K

Search volume / yr+3.7%644K

Conversion rate4.6%

Avg price€13.20

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers15 · 118

Top-5 product click share45%

Open market20%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 34 products

Top Haarfarbe Rot products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Goldwell Elumen Color Pure red RR@all 200ml

Price: €18.25
Rating: 4.7/5
Reviews: 3,171
Age: 6y ago

Manic Panic High Voltage Vampire Red Classic Hair Color 118ml

Price: €11.25
Rating: 4.2/5
Reviews: 81,181
Age: 17y ago

Manic Panic HVC Pillarbox Red 118 ml

Price: €10.93
Rating: 4.3/5
Reviews: 8,580
Age: 11y ago

FemMas Haarfarbe Pure & Mix Rot I Creme mit Arganöl Keratin & Ceramiden I Als dauerhafte Haarfärbung oder Tönung für strahlende haltbare Farbergebnisse I 100 ml

Price: €9.95
Rating: 4.4/5
Reviews: 440
Age: 7y ago

GOLDWELL Elumen Pure RR @ all 200 ml

Price: €19.39
Rating: 4.8/5
Reviews: 4,300
Age: 15y ago

Newest

by launch date

FemMas Haarfarbe Fantasy Feuerrot I Creme Haarfarbe mit Arganöl Keratin & Ceramiden I Als dauerhafte Haarfärbung oder Tönung für strahlende haltbare Farbergebnisse I 100 ml

Price: €10.02
Rating: 4.1/5
Reviews: 5,040
Age: 5mo ago

Palette Intensiv Creme Coloration 6-88/678 Rubinrot (115 ml) permanente Haarfarbe für leuchtende langanhaltende Farbbrillanz & 100% Grauabdeckung

Price: €9.61
Rating: 4.7/5
Reviews: 52
Age: 1y ago

Manic Panic Rosa Krieger tierversuchsfrei vegan und lebendig 118 ml

Price: €11.17
Rating: 4.6/5
Reviews: 708
Age: 2y ago

Manic Panic Rosa Pussycat tierversuchsfrei vegan und lebendig 118 ml

Price: €11.71
Rating: 4.5/5
Reviews: 133
Age: 2y ago

MANIC PANIC Divine Wine Classic Haarfarbe

Price: €11.17
Rating: 4.5/5
Reviews: 381
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

118

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

45%

Top 20: 82%

Open market

17%

Goldwell34%
Manic Panic31%
Femmas7%
Crazy Color4%
Garnier4%
Directions4%
Open — no brand owns it (9 brands, 17%)

Haarfarbe Rot demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume644KCVR4.6%Products34Brands15Top 5 Brands80%OOS Rate0.0%Rating4.3★Reviews10,802Avg BSR#211

Peak months: Mar · busiest ÷ quietest = 1.6×

Top Haarfarbe Rot search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

haarfarbe rot153K/yr -7.1%1.6% conv.
manic panic112K/yr +22.0%1.0% conv.
elumen rr all rot103K/yr +21.2%11.0% conv.
rote haarfarbe71K/yr -18.0%1.5% conv.
haartönung rot32K/yr -10.1%0.9% conv.
directions haarfarbe rot21K/yr -0.9%3.0% conv.
elumen rot21K/yr +12.0%5.0% conv.
majicontrast rot27K/yr -21.6%1.9% conv.
rote haarfarbe dauerhaft knallig14K/yr +58.9%2.0% conv.
red hair dye12K/yr -11.6%1.8% conv.

What reviews say buyers love and hate about Haarfarbe Rot

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Farbe56%

“Stark pigmentiert”

Qualität insgesamt8%

“Super Produkt”

Haltbarkeit7%

“Hält lang”

Einfache Anwendung4%

“Leicht anzuwenden”

Eignung für gefärbtes Haar3%

“Hat super auf Naturhaar gefärbt”

What buyers complain about

80% of reviews

Farbe36%

“Farbe passt überhaupt nicht”

Farbverblassen/Verfärbung10%

“Die Farbe blutet ewig aus”

Preis-Leistungs-Verhältnis8%

“Schade ums Geld”

Haltbarkeit7%

“hält überhaupt nicht”

Eignung für gefärbtes Haar6%

“Ich denke, dass die Farbe auf blondiertem Haar echt kaum rausgeht”

Haarfarbe Rot return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe

69%

2Funktionalität insgesamt

3beworben Vs Tatsächliches Produkt

4Eignung für gefärbtes Haar

5Haltbarkeit

Common Haarfarbe Rot questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haarfarbe Rot 57/100 on Amazon Germany — Worth a look. The niche generates €393K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +3.7% over the last 90 days.