Haarfarbe Rot
MaybeAn estimated 0.2% of orders come back. But the average product has 10,802 reviews to catch up to, so Haarfarbe Rot is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 1,260 Kosmetik niches · +10 vs the category median of 4757
- Market size
- €393K/yr644K searches / yr
- 90-day growth
- +3.7%search demand this quarter
- Competition
- 45%top-5 click share · 15 brands · 118 sellers
Flapen Score
Haarfarbe Rot against its category
The dotted line is the Kosmetik average. Past it, Haarfarbe Rot is stronger. Inside it, weaker.
Market
The Haarfarbe Rot market on Amazon at a glance
Shoppers on Amazon Germany searched for Haarfarbe Rot 644K times last year and spent an estimated €393K. The top 5 brands take 80% of clicks. Demand peaks in Mar. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 644K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €393K a year.
- Searches, last 12 months
- 644K
- Growth, 90 days vs prior 90
- +3.7%
- Conversion, latest week
- 4.6%
- Market size, estimated
- €393Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- haarfarbe rot153K searches a year
02 · Price
A sale here is worth €13.20.
Listings sell for €13.20 on average, from €5.84 to €36.07. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At €13.20 that is €13K to €17K a year per listing.
- Average price
- €13.20under the $15 to $100 sweet spot
- Price range
- €5.84–€36.07
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €13K–€17K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #211 within Haar Colorationen. It carries 10,802 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 79%
- Out of stock, average day
- 0.0%
- Average rank
- #211in Haar Colorationen
- Average rating
- 4.35 starsAmazon Germany average 4.37 stars
- Average reviews
- 10,802per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Haarfarbe Rot products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Goldwell Elumen Color Pure red RR@all 200ml
- Price
- €18.25
- Rating
- 4.7/5
- Reviews
- 3,171
- Age
- 6y ago

Manic Panic High Voltage Vampire Red Classic Hair Color 118ml
- Price
- €11.25
- Rating
- 4.2/5
- Reviews
- 81,181
- Age
- 17y ago

Manic Panic HVC Pillarbox Red 118 ml
- Price
- €10.93
- Rating
- 4.3/5
- Reviews
- 8,580
- Age
- 11y ago

FemMas Haarfarbe Pure & Mix Rot I Creme mit Arganöl Keratin & Ceramiden I Als dauerhafte Haarfärbung oder Tönung für strahlende haltbare Farbergebnisse I 100 ml
- Price
- €9.95
- Rating
- 4.4/5
- Reviews
- 440
- Age
- 7y ago

GOLDWELL Elumen Pure RR @ all 200 ml
- Price
- €19.39
- Rating
- 4.8/5
- Reviews
- 4,300
- Age
- 15y ago
Trending
estimated 90-day click momentum
FemMas Haarfarbe Fantasy Feuerrot I Creme Haarfarbe mit Arganöl Keratin & Ceramiden I Als dauerhafte Haarfärbung oder Tönung für strahlende haltbare Farbergebnisse I 100 ml
- Price
- €10.02
- Rating
- 4.1/5
- Reviews
- 5,040
- Age
- 5mo ago

Manic Panic - SirenS Song Classic Creme Vegan Cruelty Free Semi-Permanent Hair Colour 118ml
- Price
- €12.11
- Rating
- 4.2/5
- Reviews
- 81,181
- Age
- 11y ago

Palette Intensiv Creme Coloration 6-88/678 Rubinrot (115 ml) permanente Haarfarbe für leuchtende langanhaltende Farbbrillanz & 100% Grauabdeckung
- Price
- €9.61
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 1y ago

Renbow Crazy Color Semi-Permanent Hair Color Dye vermillion red 40-100 ml 1er pack (1 x 115 g)
- Price
- €8.28
- Rating
- 4.6/5
- Reviews
- 833
- Age
- 13y ago

GOLDWELL Elumen Pure RR @ all 200 ml
- Price
- €19.39
- Rating
- 4.8/5
- Reviews
- 4,300
- Age
- 15y ago
Newest
by launch date
FemMas Haarfarbe Fantasy Feuerrot I Creme Haarfarbe mit Arganöl Keratin & Ceramiden I Als dauerhafte Haarfärbung oder Tönung für strahlende haltbare Farbergebnisse I 100 ml
- Price
- €10.02
- Rating
- 4.1/5
- Reviews
- 5,040
- Age
- 5mo ago

Palette Intensiv Creme Coloration 6-88/678 Rubinrot (115 ml) permanente Haarfarbe für leuchtende langanhaltende Farbbrillanz & 100% Grauabdeckung
- Price
- €9.61
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 1y ago

Manic Panic Rosa Krieger tierversuchsfrei vegan und lebendig 118 ml
- Price
- €11.17
- Rating
- 4.6/5
- Reviews
- 708
- Age
- 2y ago

Manic Panic Rosa Pussycat tierversuchsfrei vegan und lebendig 118 ml
- Price
- €11.71
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 2y ago

MANIC PANIC Divine Wine Classic Haarfarbe
- Price
- €11.17
- Rating
- 4.5/5
- Reviews
- 381
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
118
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 82%
Open market
17%
- Goldwell34%
- Manic Panic31%
- Femmas7%
- Crazy Color4%
- Garnier4%
- Directions4%
- Open — no brand owns it (9 brands, 17%)
Demand
Haarfarbe Rot search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.6×
Search terms
Top Haarfarbe Rot search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- haarfarbe rot153K/yr
- manic panic112K/yr
- elumen rr all rot103K/yr
- rote haarfarbe71K/yr
- haartönung rot32K/yr
- directions haarfarbe rot21K/yr
- elumen rot21K/yr
- majicontrast rot27K/yr
- rote haarfarbe dauerhaft knallig14K/yr
- red hair dye12K/yr
Reviews and returns
What reviews say buyers love and hate about Haarfarbe Rot
We read the reviews and the return reasons for every product selling here.
“Farbe passt überhaupt nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haarfarbe Rot questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









