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Haarfarbe Rot

Maybe

An estimated 0.2% of orders come back. But the average product has 10,802 reviews to catch up to, so Haarfarbe Rot is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 1,260 Kosmetik niches · +10 vs the category median of 47
Market size
€393K/yr644K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
45%top-5 click share · 15 brands · 118 sellers

Flapen Score

Haarfarbe Rot against its category

The dotted line is the Kosmetik average. Past it, Haarfarbe Rot is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haarfarbe Rot market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarfarbe Rot 644K times last year and spent an estimated €393K. The top 5 brands take 80% of clicks. Demand peaks in Mar. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 644K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €393K a year.

Searches, last 12 months
644K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
4.6%
Market size, estimated
€393Ka year
Peak month
March1.6× the quietest month
Top search term
haarfarbe rot153K searches a year

02 · Price

A sale here is worth €13.20.

Listings sell for €13.20 on average, from €5.84 to €36.07. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At €13.20 that is €13K to €17K a year per listing.

Average price
€13.20under the $15 to $100 sweet spot
Price range
€5.84–€36.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
€13K–€17K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #211 within Haar Colorationen. It carries 10,802 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#211in Haar Colorationen
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
10,802per listing
Listings tracked
34

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Haarfarbe Rot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

118

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

45%

Top 20: 82%

Open market

17%

  • Brand 134%
  • Brand 231%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (9 brands, 17%)

Demand

Haarfarbe Rot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.6×

Search terms

Top Haarfarbe Rot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haarfarbe rot153K/yr
  • manic panic112K/yr
  • elumen rr all rot103K/yr
  • rote haarfarbe71K/yr
  • haartönung rot32K/yr
  • directions haarfarbe rot21K/yr
  • elumen rot21K/yr
  • majicontrast rot27K/yr
  • rote haarfarbe dauerhaft knallig14K/yr
  • red hair dye12K/yr

Reviews and returns

What reviews say buyers love and hate about Haarfarbe Rot

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Farbe”
36%of negative reviews mention “Farbe”
0.2%of orders come back
“Farbe passt überhaupt nicht”
A buyer, on “Farbe”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Haarfarbe Rot questions

Answered from the same tracked data.