Deo Stick Herren

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €550K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+27.7%

Conversion, latest week

7.1%

Market size, estimated

€550Ka year

Peak month

November3.3× the quietest month

Top search term

old spice439K searches a year

Listings sell for €7.23 on average, from €2.40 to €22.88. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At €7.23 that is €11K to €14K a year per listing.

Average price

€7.23under the $15 to $100 sweet spot

Price range

€2.40–€22.88

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

100K–125K

Units per listing a year

1,500–2,000

Revenue per listing a year

€11K–€14K

Returns

0.1%of orders · Amazon Germany median 1.1%

77% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #117 within Baden & Körperpflege. It carries 1,853 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

98%

Out of stock, average day

4.2%

Average rank

#117in Baden & Körperpflege

Average rating

4.55 starsAmazon Germany average 4.37 stars

Average reviews

1,853per listing

Listings tracked

48

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

95 months