Is deo stick herren profitable to sell on Amazon Germany?

The niche generates €550K/yr across 48 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +27.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the deo stick herren niche?

7 brands and 66 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in deo stick herren?

Top complaints mined from reviews: Geruch, beworben Vs Tatsächliches Produkt, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for deo stick herren peak?

Demand peaks in May–Jun–Jul–Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the deo stick herren niche?

Listings span €2.40–€22.88; the average listing price is €7.23 (sweet spot $15–$100). The average incumbent carries 1,853 reviews — the moat a new listing must climb.

deo stick herren

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Competition

Great33%

top-5 click share — an open shelf

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Market size

Good€550K

€550K/yr · 1.1M searches

Growth

Good+27.7%

90-day search growth — must beat 0% to launch

Review moat

Okay1,853.13

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€2.40–€22.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad€7.23

avg listing price — sweet spot $15–$100

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, deo stick herren is a €550K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May–Jun–Jul–Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 100K–125K; avg 1,500–2,000/product
Revenue / yr: €723K–€904K; units × avg price
Launch success: 50%; 4 of 8 new (360d)
Conversion rate: 7.1%
Avg BSR: #117
Page quality: 0%
Prime: 98%
Sponsored: 77%
Out of stock: 4.2%
Avg brand age: 95 months
Avg seller age: 168 days

Competition

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

7 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

33%

Top 20: 73%

Open market

Old Spice91%
HUGO BOSS6%
Calvin Klein1%
DAVIDOFF1%
Rexona1%
Davidoff1%
Open — no brand owns it (1 brand, 0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.7% search growth over the last 90 days.

Peak months: May, Jun, Jul, Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 48 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Old Spice Captain Deostick für Männer 50 ml 24/7 Frischhh bei täglicher Anwendung langanhaltender Duft in Parfumqualität Schutz vor Gerüchen Ohne Aluminiumsalze unsichtbar auf Schwarz und Weiß

Old Spice€2.694.6★6,980 rev

Old Spice Whitewater Deostick für Männer 6x50 ml 24/7 Frischhh bei täglicher Anwendung lang anhaltender Duft in Parfumqualität Schutz vor Gerüchen Ohne Aluminiumsalze

Old Spice€12.744.7★3,278 rev

Old Spice Gentle Mans Coconut + Vanilla Deostick Für Männer 50ml 24/7 Frisch & Pflegend* Sanft Zur Haut *Frisch Bei Täglicher Anwendung

Old Spice€3.883.9★137 rev

Old Spice Captain Deostick für Männer 6x50ml 24/7 Frischhh bei täglicher Anwendung langanhaltender Duft in Parfumqualität Schutz vor Gerüchen Ohne Aluminiumsalze unsichtbar auf Schwarz und Weiß

Old Spice€14.344.8★920 rev

Old Spice Gentle Mans Coconut + Vanilla 3-in-1 Shower Gel & Shampoo for Men 800 ml Body Hair Face Cleansing 24/7 Freshness & Hydration Gentle on Skin Fragrance Quality Fresh with Daily Use

Old Spice€5.574.1★234 rev

Newest

by launch date

Old Spice Tomorrowland Special Edition 2026 Deodorant Stick 85ml 24/7 TAG UND NACHT FRISCHHH Bei täglicher Verwendung langanhaltender ParfUmqualität Duft Geruchsschutz

Old Spice€4.5531 rev

3mo ago

Old Spice Gentle Mans Coconut + Vanilla Deostick Für Männer 50ml 24/7 Frisch & Pflegend* Sanft Zur Haut *Frisch Bei Täglicher Anwendung

Old Spice€3.88137 rev

6mo ago

Old Spice Gentle Mans Coconut + Vanilla 3-in-1 Shower Gel & Shampoo for Men 800 ml Body Hair Face Cleansing 24/7 Freshness & Hydration Gentle on Skin Fragrance Quality Fresh with Daily Use

Old Spice€5.57234 rev

6mo ago

Old Spice Gentle Mans Aloe + Rain Deostick For Men 50ml 24/7 Frisch & Pflege* Sanft Zur Haut Duft in Parfumqualität *Frisch Bei Täglicher Anwendung

Old Spice€3.87137 rev

6mo ago

Old Spice Gentle Mans Coconut + Vanilla Deospray Für Männer 140ml 24/7 Frisch & Pflegend* Sanft zur Haut Gooood für den ganzen Körper *Frisch Bei Täglicher Anwendung

Old Spice€3.9568 rev

6mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch58%

“Smells good”

Qualität insgesamt8%

“Super Produkt”

Preis-Leistungs-Verhältnis7%

“Best Preis”

Haltbarkeit3%

“Tolle Haltbarkeit”

beworben Vs Tatsächliches Produkt3%

“Wie bestellt”

Benutzerfreundlichkeit2%

“Super Handhabung”

Geschenk Zweck2%

“Perfektes kleines Geschenk”

Reinigung2%

“hier konnte mich das Shampoo überzeugen.”

Komfort insgesamt1%

“Sehr angenehm im Gebrauch”

Gesamtgröße1%

“Ok. Passt”

What buyers complain about

Geruch48%

“Duft”

beworben Vs Tatsächliches Produkt9%

“Irreführen der Kunden”

Preis-Leistungs-Verhältnis5%

“aber relativ teuer”

Allergien4%

“Hautirritationen”

Haltbarkeit3%

“Hält keinen Vormittag”

Qualität insgesamt2%

“Schlechte Qualität des Produktes”

Defekt Material/Teile1%

“Defekt und so Weitergabe ungeeignet”

Feucht/Trocken1%

“fühlt sich trocken an”

Funktionalität insgesamt1%

“Wirkt nicht wie erwartet”

Fleckenbeständigkeit1%

“Flecken”

Top return reasons

Geruch43%

Qualität insgesamt15%

Produktzustand11%

Defekt Material/Teile7%

Haltbarkeit6%

Gesamtgröße4%

Funktionalität insgesamt3%

Akkulaufzeit3%

Feucht/Trocken3%

Preis-Leistungs-Verhältnis3%

Common questions

Is deo stick herren profitable to sell on Amazon Germany?: The niche generates €550K/yr across 48 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +27.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the deo stick herren niche?: 7 brands and 66 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in deo stick herren?: Top complaints mined from reviews: Geruch, beworben Vs Tatsächliches Produkt, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for deo stick herren peak?: Demand peaks in May–Jun–Jul–Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the deo stick herren niche?: Listings span €2.40–€22.88; the average listing price is €7.23 (sweet spot $15–$100). The average incumbent carries 1,853 reviews — the moat a new listing must climb.

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deo stick herren

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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