Skip to content

Deo Stick Herren

Deo Stick Herren shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 12% of 1,260 Kosmetik niches · +9 vs the category median of 47

Market size 62Growth 55Conversion 75Competition 82Returns 100Price range 38Avg price 20Brand share 3Review moat 46Quality gap 33
This niche Category average · 1,260 niches

Is Deo Stick Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Deo Stick Herren is a €550K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May–Jun–Jul–Nov–Dec. Verdict: Worth a look — 56/100.

Deo Stick Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +27.7% over the last 90 days and 7.1% of searches end in a purchase.

€550K

revenue / yr

Units sold / yr125K
Search volume / yr+27.7%1.1M
Conversion rate7.1%
Avg price€7.23

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers7 · 66
Top-5 product click share33%
Open market1%
Avg brand age95 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement77%
New entrants (1y)8· 4 succeeded
Avg rating4.5★
Avg reviews1,853

Top Deo Stick Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

€0€17K€33K€50K€66K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

66

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

33%

Top 20: 73%

Open market

0%

  • Old Spice91%
  • HUGO BOSS6%
  • Calvin Klein1%
  • DAVIDOFF1%
  • Rexona1%
  • Davidoff1%
  • Open — no brand owns it (1 brand, 0%)

Deo Stick Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR7.1%Products48Brands7Top 5 Brands99%OOS Rate4.2%Rating4.5★Reviews1,853Avg BSR#117
45K35KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Nov, Dec · busiest ÷ quietest = 3.3×

Top Deo Stick Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • old spice439K/yr
  • old spice deo stick204K/yr
  • old spice deo84K/yr
  • deo stick herren101K/yr
  • deo stick48K/yr
  • old spice deo spray23K/yr
  • deostick herren33K/yr
  • deostick16K/yr
  • hugo boss deo15K/yr
  • boss deospray herren16K/yr

What reviews say buyers love and hate about Deo Stick Herren

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Geruch58%

Smells good

Qualität insgesamt8%

Super Produkt

Preis-Leistungs-Verhältnis7%

Best Preis

Haltbarkeit3%

Tolle Haltbarkeit

beworben Vs Tatsächliches Produkt3%

Wie bestellt

What buyers complain about

75% of reviews
Geruch48%

Duft

beworben Vs Tatsächliches Produkt9%

Irreführen der Kunden

Preis-Leistungs-Verhältnis5%

aber relativ teuer

Allergien4%

Hautirritationen

Haltbarkeit3%

Hält keinen Vormittag

Deo Stick Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
43%
2Qualität insgesamt
15%
3Produktzustand
11%
4Defekt Material/Teile
7%
5Haltbarkeit
6%

Common Deo Stick Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Deo Stick Herren 56/100 on Amazon Germany — Worth a look. The niche generates €550K/yr across 48 tracked products. 4 of 8 products launched in the last 360 days are still selling. Search demand moved +27.7% over the last 90 days.
Search demand for Deo Stick Herren on Amazon Germany peaks in May–Jun–Jul–Nov–Dec, where the busiest month runs 3.3× the quietest.