Parfum Damen

Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.3M a year.

Searches, last 12 months

5.8M

Growth, 90 days vs prior 90

+5.6%

Conversion, latest week

0.8%

Market size, estimated

€1.3Ma year

Peak month

December4.2× the quietest month

Top search term

parfum damen1.9M searches a year

Listings sell for €27.71 on average, from €3.16 to €70.17. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 500 to 750 of them. At €27.71 that is €14K to €21K a year per listing.

Average price

€27.71inside the $15 to $100 sweet spot

Price range

€3.16–€70.17

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

80K–100K

Units per listing a year

500–750

Revenue per listing a year

€14K–€21K

Returns

0.5%of orders · Amazon Germany median 1.1%

64% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #78 within Düfte. It carries 6,141 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

96%

Out of stock, average day

4.0%

Average rank

#78in Düfte

Average rating

4.56 starsAmazon Germany average 4.37 stars

Average reviews

6,141per listing

Listings tracked

84

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

10

Successful launches

10Amazon's first-year sales bar

Average brand age

71 months