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Wimpernkleber

Wimpernkleber shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

66
Worth a look

Top 2% of 1,260 Kosmetik niches · +19 vs the category median of 47

Market size 71Growth 21Conversion 76Competition 77Returns 98Price range 71Avg price 59Brand share 60Review moat 25Quality gap 90
This niche Category average · 1,260 niches

Is Wimpernkleber profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wimpernkleber is a €762K/yr Amazon Germany market (802K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 66/100.

Wimpernkleber: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.2% over the last 90 days and 7.2% of searches end in a purchase.

€762K

revenue / yr

Units sold / yr80K
Search volume / yr-7.2%802K
Conversion rate7.2%
Avg price€13.12

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers21 · 69
Top-5 product click share38%
Open market31%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement85%
New entrants (1y)8· 4 succeeded
Avg rating4.1★
Avg reviews4,455

Top Wimpernkleber products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

€0€23K€46K€69K€91K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

69

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

38%

Top 20: 74%

Open market

27%

  • girl got lashes36%
  • KISS12%
  • Duo9%
  • Aylashes8%
  • Catrice Cosmetics5%
  • LANKIZ5%

Wimpernkleber demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume802KCVR7.2%Products46Brands21Top 5 Brands69%OOS Rate15.8%Rating4.1★Reviews4,455Avg BSR#71
18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Wimpernkleber search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wimpernkleber235K/yr
  • girl got lashes186K/yr
  • wimpernkleber 7 tage halt59K/yr
  • wimpern kleber38K/yr
  • duo wimpernkleber35K/yr
  • lash glue31K/yr
  • girls got lashes28K/yr
  • lash cluster glue19K/yr
  • girl got lashes kleber26K/yr
  • wimpernkleber extensions11K/yr

What reviews say buyers love and hate about Wimpernkleber

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Haftung/Klebrigkeit35%

Sticky good

Wimpernqualität14%

Das DIY Lash Starter Set von GirlGotLashes hat mich wieder komplett überzeugt

Haltbarkeit10%

Haltbarkeit

Qualität insgesamt10%

Super Produkt

beworben Vs Tatsächliches Produkt4%

Hält, was es verspricht

What buyers complain about

79% of reviews
Haftung/Klebrigkeit34%

Zum lösen des Klebers

Haltbarkeit20%

Begrenzte Haltbarkeit

Feucht/Trocken4%

trocknet dort sofort an, was die Nutzung jedes Mal zu einer klebrigen Angelegenheit macht.

Preis-Leistungs-Verhältnis4%

Geldverschwendung

Funktionalität insgesamt4%

Löst sich überhaupt nichts

Wimpernkleber return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Haftung/Klebrigkeit
43%
2Funktionalität insgesamt
10%
3Farbe
9%
4beworben Vs Tatsächliches Produkt
5%
5Feucht/Trocken
4%

Common Wimpernkleber questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wimpernkleber 66/100 on Amazon Germany — Worth a look. The niche generates €762K/yr across 46 tracked products. 4 of 8 products launched in the last 360 days are still selling. Search demand moved -7.2% over the last 90 days.
Search demand for Wimpernkleber on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.