wimpernkleber
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Market size
Good€762K€762K/yr · 802K searches
Price range
Good€2.34–€45.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good€13.12avg listing price — sweet spot $15–$100
Review moat
Bad4,454.98avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, wimpernkleber is a €762K/yr Amazon Germany market (802K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 66/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 1,000–1,250/product
- Revenue / yr
- €787K–€1.0M
- units × avg price
- Launch success
- 50%
- 4 of 8 new (360d)
- Conversion rate
- 7.2%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 15.8%
- Avg brand age
- 45 months
- Avg seller age
- 174 days
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
69
Top-5 brand share
69%
Top 20: 99%
Top-5 click share
38%
Top 20: 74%
Open market
27%
- girl got lashes36%
- KISS12%
- Duo9%
- Aylashes8%
- Catrice Cosmetics5%
- LANKIZ5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 46 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KISS Lash Glue Clear Transparent 5 g Wimpernkleber mit Aloe wasserfest formaldehyd- und latexfrei geruchsfrei tierversuchsfrei superstarker Wimpernkleber mit Pinselapplikator
KISS€4.234.3★131,693 rev
GirlGotLashes - BOND GIRL+ Wimpernkleber schwarz für extrem starken Halt auch bei höheren Temperaturen Kleber mit 5-7 Tagen Halt 5g Wimpernkleber Latexfrei Einfach Auftragen
girl got lashes€10.684.0★411 rev
ARDELL DUO Quickset Adhesive Clear Wimpernkleber für künstliche Wimpern das Original für perfekte Lashes (durchsichtig) 5g ( 1er Pack)
Duo€5.724.5★18,811 rev
CATRICE Lash Glue Wimpernkleber mit abgeschrägtem Applikator Fixiert falsche Wimpern Präziser Auftrag Make-up Vegan & Langanhaltend 4 7g
Catrice Cosmetics€2.644.3★2,460 rev
GirlGotLashes Große Boxen Lash Lover Handgemachte Wimpernextensions Wimpernverlängerung für Zuhause 5 Wimpern-Paare Lashes mit 5-7 Tagen Halt Vegan
girl got lashes€27.284.5★59 rev
Newest
by launch date
GirlGotLashes DIY Lash Starter Set inkl. Duopen Wimpernkleber Top Coat Remover & Applikator | Everyday Wimpernextensions zum Selbstanbringen
girl got lashes€19.108 rev
GirlGotLashes Flutter Fling Pre-Glued Wimpernextensions Volumen & Länge 5 Paare 7 Tage Halt selbstklebend C-Curl 14mm Everyday Look vegan
girl got lashes€29.1433 rev
PRO LASHBEAUTY Eyelash Glue Lash Bond and Seal Cluster Lash Glue & Seal Waterproof Bond and Seal Cluster (5ml+5ml schwarze Bindung+ klare Versiegelung)
PRO LASHBEAUTY€8.101,098 rev
AILAISHI Wimperncluster-Kleber Eyelash Bond & Seal 150h langanhaltend wasserdicht nicht reizend Für DIY Einzelfasern zu Hause (Schwarz - 5ml+5ml)
AILAISHI€8.55372 rev
Wimpernkleber Bond and Seal Stark Wimpern Kleber 7 tage halt für DIY Cluster Extensions Wasserfest & Schweißresistent Temperaturbeständiger Lash Glue Sensitiv
LANKIZ€6.911,595 rev
Trending
90-day click momentumGirlGotLashes DIY Lash Starter Set inkl. Duopen Wimpernkleber Top Coat Remover & Applikator | Everyday Wimpernextensions zum Selbstanbringen
girl got lashes€19.104.7★
Wimpernkleber und Sealer DIY Wimpernverlängerung Wimpernkleber bond and seal Mascarastab Nachsorge Versiegelung super starker Halt 48 Stunden wasserdicht
AMZGIRL LASH€8.534.2★
PRO LASHBEAUTY Eyelash Glue Lash Bond and Seal Cluster Lash Glue & Seal Waterproof Bond and Seal Cluster (5ml+5ml schwarze Bindung+ klare Versiegelung)
PRO LASHBEAUTY€8.104.4★
AILAISHI Wimperncluster-Kleber Eyelash Bond & Seal 150h langanhaltend wasserdicht nicht reizend Für DIY Einzelfasern zu Hause (Schwarz - 5ml+5ml)
AILAISHI€8.554.0★
GirlGotLashes Flutter Fling Pre-Glued Wimpernextensions Volumen & Länge 5 Paare 7 Tage Halt selbstklebend C-Curl 14mm Everyday Look vegan
girl got lashes€29.143.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Sticky good”
“Das DIY Lash Starter Set von GirlGotLashes hat mich wieder komplett überzeugt”
“Haltbarkeit”
“Super Produkt”
“Hält, was es verspricht”
“Easy remove”
“Kleber auftragen super easy, da sehr flüssig”
“Geld”
“Super hübsch”
“Guter Halt”
What buyers complain about
“Zum lösen des Klebers”
“Begrenzte Haltbarkeit”
“trocknet dort sofort an, was die Nutzung jedes Mal zu einer klebrigen Angelegenheit macht.”
“Geldverschwendung”
“Löst sich überhaupt nichts”
“Allergie darauf entwickelt nach über zehn Jahren”
“Sehr schlechte Qualität”
“nachdem ich mein Gesicht waschen wollte sind meine lashes einfach wieder abgefallen.”
“lässt sich nicht mal problemlos entfernen.”
“Hält leider kaum”
Top return reasons
Common questions
- Is wimpernkleber profitable to sell on Amazon Germany?
- The niche generates €762K/yr across 46 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Worth a look (66/100).
- How competitive is the wimpernkleber niche?
- 21 brands and 69 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in wimpernkleber?
- Top complaints mined from reviews: Haftung/Klebrigkeit, Haltbarkeit, Feucht/Trocken. The return rate is 0.4%.
- When does demand for wimpernkleber peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the wimpernkleber niche?
- Listings span €2.34–€45.26; the average listing price is €13.12 (sweet spot $15–$100). The average incumbent carries 4,455 reviews — the moat a new listing must climb.
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