deo herren
Launch itA $1.4M/yr market growing +26.6% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Market size
Great€1.4M€1.4M/yr · 2.0M searches
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good€1.23–€39.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.6%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay€10.04avg listing price — sweet spot $15–$100
Review moat
Okay3,182.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon Germany niche tracking, deo herren is a €1.4M/yr Amazon Germany market (2.0M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jul–Nov. Verdict: Launch it — 66/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
deo herren market data
- Units sold / yr
- 150K–200K
- avg 1,500–2,000/product
- Revenue / yr
- €1.5M–€2.0M
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #132
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 72%
- Out of stock
- 2.6%
- Avg brand age
- 84 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
22 flat
Sellers
169
Top-5 brand share
77%
Top 20: 99%
Top-5 click share
24%
Top 20: 53%
Open market
17%
- bruno banani35%
- Axe20%
- Rexona10%
- adidas6%
- L'Oréal Men Expert6%
- Old Spice6%
- Open — no brand owns it (16 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.6% search growth over the last 90 days.Peak months: Jul, Nov · busiest ÷ quietest = 2.1×
Top deo herren search terms
- deo herren559K/yr
- deo357K/yr
- axe deo264K/yr
- bruno banani herren deo140K/yr
- bruno banani109K/yr
- axe deo herren82K/yr
- deodorant67K/yr
- deo herren spray41K/yr
- bruno banani herren unterhose56K/yr
- deo männer40K/yr
Top deo herren products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
bruno banani Man Deo-Bodyspray Körperspray mit zeitlos-frischem orientalischen Herrenduft 24h lang anhaltend 50 ml
bruno banani€1.234.4★828 rev
Bruno Banani Fragrance Loyal Man Deo Bodyspray Körperspray mit aromatisch holzigem Herrenduft 24 Stunde lang anhaltend 150 ml (1er Pack)
bruno banani€2.594.7★1,451 rev
Bruno Banani Fragrance Mans Best Deo-Bodyspray Körperspray mit sinnlich-orientalischem Herrenduft 24h lang anhaltend 150 ml
bruno banani€2.604.7★632 rev
adidas Sport Fresh Anti-Transpirant Deodorant Spray für ihn 72 Stunden Schweiß-Schutz frischer und aromatischer Zitrusduft vegane Formel ohne Alkohol 150ml
adidas€2.124.6★125 rev
bruno banani Körperspray Magic Man Herrenduft 150 ml Flüssigkeit Weihrauch
bruno banani€2.594.6★774 rev
Newest
by launch date
adidas Victory League Deo Body Spray für ihn 48 Stunden extra-langanhaltender Duft dynamisch-würzig 150 ml
adidas€2.2868 rev
8X4 Men Wild Oak Deospray Deodorant für Männer mit maskulin-holzigem Duft Sprühdeo mit zuverlässigem 48h Anti-Transpirant-Schutz (150 ml)
8x4€2.21179 rev
adidas Sport Fresh Anti-Transpirant Deodorant Spray für ihn 72 Stunden Schweiß-Schutz frischer und aromatischer Zitrusduft vegane Formel ohne Alkohol 150ml
adidas€2.12125 rev
Tesori dOriente | Aromatisches Parfum Deodorant Vetiver & Sandelholz | For Men | 48h Schutz | Wellness-Ritual für Körper & Sinne | 150ml
Tesori d'Oriente€2.07300 rev
NIVEA MEN Alpine Breeze Artist Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit erfrischendem Duft (150 ml)
NIVEA MEN€2.04244 rev
Trending
90-day click momentum
bruno banani Herren Shorts Contest - 5er Set - Boxershorts Herren Baumwolle mit Stoffgummibund - ohne Eingriff - Memory Effekt schwarz//schwarz//blau//weiß//grau XXL
bruno banani€28.124.4★
bruno banani Herren Shorts Contest - Zeitlose Boxershorts mit extra weichem Stoffgummibund ohne Eingriff eng anliegend atmungsaktive Baumwolle Memory-Effekt L (5 Stück) (Schwarz Blau Weiß Grau)
bruno banani€28.664.4★
adidas Sport Fresh Anti-Transpirant Deodorant Spray für ihn 72 Stunden Schweiß-Schutz frischer und aromatischer Zitrusduft vegane Formel ohne Alkohol 150ml
adidas€2.124.6★
adidas Victory League Deo Body Spray für ihn 48 Stunden extra-langanhaltender Duft dynamisch-würzig 150 ml
adidas€2.284.5★
Bruno Banani Fragrance Mans Best Deo-Bodyspray Körperspray mit sinnlich-orientalischem Herrenduft 24h lang anhaltend 150 ml
bruno banani€2.604.7★
What buyers say about deo herren
What buyers praise and complain about, mined from review topics.What buyers love
“man stinkt nicht”
“Super product”
“Bestes Preis-/Leistungsverhältnis bei den Deo-Sticks”
“Hält sein Versprechen”
“Deo hält ewig”
“Alles Top, mega bequem”
“PASST”
“Wirkt super”
“Das L'Oréal Men Expert XXL Deospray Heat Protect zeigt im Alltag genau das, was es verspricht: zuverlässigen Schutz selbst dann, wenn es richtig warm wird”
“easy im Gebrauch”
What buyers complain about
“Stinkt”
“aber relativ teuer”
“Hautirritationen”
“Hält keinen Vormittag”
“Fallen sehr klein aus”
“Beschreibung irreführend bzw falsch”
“Qualität ungenügend”
“Hinterlässt Streifen auf der Kleidung”
“hinterlässt flecken auf dunkler kleidung”
“Nachkaufs Produkt”
Top return reasons
Common questions
- Is deo herren profitable to sell on Amazon Germany?
- The niche generates €1.4M/yr across 97 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is +26.6%. Flapen's verdict: Launch it (66/100).
- How competitive is the deo herren niche?
- 22 brands and 169 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in deo herren?
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.1%.
- When does demand for deo herren peak?
- Demand peaks in Jul–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the deo herren niche?
- Listings span €1.23–€39.34; the average listing price is €10.04 (sweet spot $15–$100). The average incumbent carries 3,182 reviews — the moat a new listing must climb.