Deo Herren
Deo Herren clears our launch bar: a $1.4M/yr market growing +26.6% this quarter with returns at 0.1%.
Flapen Score
Top 2% of 1,260 Kosmetik niches · +19 vs the category median of 47
Is Deo Herren profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Deo Herren is a €1.4M/yr Amazon Germany market (2.0M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jul–Nov. Verdict: Launch it — 66/100.
Deo Herren: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +26.6% over the last 90 days and 6.7% of searches end in a purchase.
€1.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 97 products
Top Deo Herren products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
bruno banani Man Deo-Bodyspray Körperspray mit zeitlos-frischem orientalischen Herrenduft 24h lang anhaltend 50 ml
- Price
- €1.23
- Rating
- 4.4/5
- Reviews
- 828
- Age
- 4y ago
Bruno Banani Fragrance Loyal Man Deo Bodyspray Körperspray mit aromatisch holzigem Herrenduft 24 Stunde lang anhaltend 150 ml (1er Pack)
- Price
- €2.59
- Rating
- 4.7/5
- Reviews
- 1,451
- Age
- 4y ago
Bruno Banani Fragrance Mans Best Deo-Bodyspray Körperspray mit sinnlich-orientalischem Herrenduft 24h lang anhaltend 150 ml
- Price
- €2.60
- Rating
- 4.7/5
- Reviews
- 632
- Age
- 4y ago
adidas Sport Fresh Anti-Transpirant Deodorant Spray für ihn 72 Stunden Schweiß-Schutz frischer und aromatischer Zitrusduft vegane Formel ohne Alkohol 150ml
- Price
- €2.12
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 1y ago
bruno banani Körperspray Magic Man Herrenduft 150 ml Flüssigkeit Weihrauch
- Price
- €2.59
- Rating
- 4.6/5
- Reviews
- 774
- Age
- 4y ago
Trending
90-day click momentum
bruno banani Herren Shorts Contest - 5er Set - Boxershorts Herren Baumwolle mit Stoffgummibund - ohne Eingriff - Memory Effekt schwarz//schwarz//blau//weiß//grau XXL
- Price
- €28.12
- Rating
- 4.4/5
- Reviews
- 1,358
- Age
- 4y ago
bruno banani Herren Shorts Contest - Zeitlose Boxershorts mit extra weichem Stoffgummibund ohne Eingriff eng anliegend atmungsaktive Baumwolle Memory-Effekt L (5 Stück) (Schwarz Blau Weiß Grau)
- Price
- €28.66
- Rating
- 4.4/5
- Reviews
- 1,358
- Age
- 4y ago
adidas Sport Fresh Anti-Transpirant Deodorant Spray für ihn 72 Stunden Schweiß-Schutz frischer und aromatischer Zitrusduft vegane Formel ohne Alkohol 150ml
- Price
- €2.12
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 1y ago
adidas Victory League Deo Body Spray für ihn 48 Stunden extra-langanhaltender Duft dynamisch-würzig 150 ml
- Price
- €2.28
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 1y ago
Bruno Banani Fragrance Mans Best Deo-Bodyspray Körperspray mit sinnlich-orientalischem Herrenduft 24h lang anhaltend 150 ml
- Price
- €2.60
- Rating
- 4.7/5
- Reviews
- 632
- Age
- 4y ago
Newest
by launch dateadidas Victory League Deo Body Spray für ihn 48 Stunden extra-langanhaltender Duft dynamisch-würzig 150 ml
- Price
- €2.28
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 1y ago
8X4 Men Wild Oak Deospray Deodorant für Männer mit maskulin-holzigem Duft Sprühdeo mit zuverlässigem 48h Anti-Transpirant-Schutz (150 ml)
- Price
- €2.21
- Rating
- 4.5/5
- Reviews
- 179
- Age
- 1y ago
adidas Sport Fresh Anti-Transpirant Deodorant Spray für ihn 72 Stunden Schweiß-Schutz frischer und aromatischer Zitrusduft vegane Formel ohne Alkohol 150ml
- Price
- €2.12
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 1y ago
Tesori dOriente | Aromatisches Parfum Deodorant Vetiver & Sandelholz | For Men | 48h Schutz | Wellness-Ritual für Körper & Sinne | 150ml
- Price
- €2.07
- Rating
- 4.5/5
- Reviews
- 300
- Age
- 1y ago
NIVEA MEN Alpine Breeze Artist Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit erfrischendem Duft (150 ml)
- Price
- €2.04
- Rating
- 4.5/5
- Reviews
- 244
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
Brands
22 flat
Sellers
169
Top-5 brand share
77%
Top 20: 99%
Top-5 click share
24%
Top 20: 53%
Open market
17%
- bruno banani35%
- Axe20%
- Rexona10%
- adidas6%
- L'Oréal Men Expert6%
- Old Spice6%
- Open — no brand owns it (16 brands, 17%)
Deo Herren demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Nov · busiest ÷ quietest = 2.1×
Top Deo Herren search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- deo herren559K/yr
- deo357K/yr
- axe deo264K/yr
- bruno banani herren deo140K/yr
- bruno banani109K/yr
- axe deo herren82K/yr
- deodorant67K/yr
- deo herren spray41K/yr
- bruno banani herren unterhose56K/yr
- deo männer40K/yr
What reviews say buyers love and hate about Deo Herren
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“man stinkt nicht”
“Super product”
“Bestes Preis-/Leistungsverhältnis bei den Deo-Sticks”
“Hält sein Versprechen”
“Deo hält ewig”
What buyers complain about
71% of reviews“Stinkt”
“aber relativ teuer”
“Hautirritationen”
“Hält keinen Vormittag”
“Fallen sehr klein aus”
Deo Herren return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Deo Herren questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
