Deo Herren

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.4M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+26.6%

Conversion, latest week

6.7%

Market size, estimated

€1.4Ma year

Peak month

July2.1× the quietest month

Top search term

deo herren559K searches a year

Listings sell for €10.04 on average, from €1.23 to €39.34. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,500 to 2,000 of them. At €10.04 that is €15K to €20K a year per listing.

Average price

€10.04under the $15 to $100 sweet spot

Price range

€1.23–€39.34

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

150K–200K

Units per listing a year

1,500–2,000

Revenue per listing a year

€15K–€20K

Returns

0.1%of orders · Amazon Germany median 1.1%

72% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #132 within Baden & Körperpflege. It carries 3,182 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

93%

Out of stock, average day

2.6%

Average rank

#132in Baden & Körperpflege

Average rating

4.56 starsAmazon Germany average 4.37 stars

Average reviews

3,182per listing

Listings tracked

97

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months

11

Successful launches

3Amazon's first-year sales bar

Average brand age

84 months