Skip to content

Girl Got Lashes

Girl Got Lashes shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look

Top 3% of 1,260 Kosmetik niches · +15 vs the category median of 47

Market size 57Growth 24Conversion 71Competition 83Returns 98Price range 74Avg price 66Brand share 32Review moat 25Quality gap 90
This niche Category average · 1,260 niches

Is Girl Got Lashes profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Girl Got Lashes is a €436K/yr Amazon Germany market (484K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 62/100.

Girl Got Lashes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.9% over the last 90 days and 6.5% of searches end in a purchase.

€436K

revenue / yr

Units sold / yr40K
Search volume / yr-1.9%484K
Conversion rate6.5%
Avg price€13.91

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers15 · 50
Top-5 product click share32%
Open market14%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement80%
New entrants (1y)10· 3 succeeded
Avg rating4.1★
Avg reviews3,950

Top Girl Got Lashes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

€0€13K€26K€39K€52K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

50

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

32%

Top 20: 73%

Open market

12%

  • girl got lashes54%
  • Aylashes17%
  • Duo9%
  • PRO LASHBEAUTY4%
  • LANKIZ2%
  • KISS2%
  • Open — no brand owns it (9 brands, 12%)

Girl Got Lashes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume484KCVR6.5%Products46Brands15Top 5 Brands86%OOS Rate13.3%Rating4.1★Reviews3,950Avg BSR#123
15K10KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Girl Got Lashes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • girl got lashes186K/yr
  • wimpernkleber 7 tage halt59K/yr
  • aylashes kleber29K/yr
  • duo wimpernkleber35K/yr
  • girls got lashes28K/yr
  • girl got lashes kleber26K/yr
  • bond and seal lash glue21K/yr
  • cluster lashes kleber14K/yr
  • bond and seal11K/yr
  • lash bond and seal13K/yr

What reviews say buyers love and hate about Girl Got Lashes

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Haftung/Klebrigkeit32%

Sticky good

Wimpernqualität16%

Das DIY Lash Starter Set von GirlGotLashes hat mich wieder komplett überzeugt

Qualität insgesamt10%

Super Produkt

Haltbarkeit9%

Haltbarkeit

Einfache Anwendung4%

Kleber auftragen super easy, da sehr flüssig

What buyers complain about

78% of reviews
Haftung/Klebrigkeit33%

Zum lösen des Klebers

Haltbarkeit21%

Begrenzte Haltbarkeit

Preis-Leistungs-Verhältnis4%

Geldverschwendung

Feucht/Trocken4%

trocknet dort sofort an, was die Nutzung jedes Mal zu einer klebrigen Angelegenheit macht.

Allergien4%

Allergie darauf entwickelt nach über zehn Jahren

Girl Got Lashes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Haftung/Klebrigkeit
43%
2Funktionalität insgesamt
10%
3Farbe
9%
4beworben Vs Tatsächliches Produkt
5%
5Feucht/Trocken
5%

Common Girl Got Lashes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Girl Got Lashes 62/100 on Amazon Germany — Worth a look. The niche generates €436K/yr across 46 tracked products. 3 of 10 products launched in the last 360 days are still selling. Search demand moved -1.9% over the last 90 days.
Search demand for Girl Got Lashes on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.