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Girl Got Lashes

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -1.9% this quarter, so Girl Got Lashes is a Maybe.

Flapen Score
62
62 / 100
Top 3% of 1,260 Kosmetik niches · +15 vs the category median of 47
Market size
€436K/yr484K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
32%top-5 click share · 15 brands · 50 sellers

Flapen Score

Girl Got Lashes against its category

The dotted line is the Kosmetik average. Past it, Girl Got Lashes is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girl Got Lashes market on Amazon at a glance

Shoppers on Amazon Germany searched for Girl Got Lashes 484K times last year and spent an estimated €436K. The top 5 brands take 86% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 484K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €436K a year.

Searches, last 12 months
484K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
6.5%
Market size, estimated
€436Ka year
Peak month
April1.3× the quietest month
Top search term
girl got lashes186K searches a year

02 · Price

A sale here is worth €13.91.

Listings sell for €13.91 on average, from €4.23 to €45.26. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At €13.91 that is €7K to €10K a year per listing.

Average price
€13.91under the $15 to $100 sweet spot
Price range
€4.23–€45.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
€7K–€10K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #123 within Make-Up. It carries 3,950 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#123in Make-Up
Average rating
4.08 starsAmazon Germany average 4.37 stars
Average reviews
3,950per listing
Listings tracked
46

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Girl Got Lashes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

15 flat

Sellers

50

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

32%

Top 20: 73%

Open market

12%

  • Brand 154%
  • Brand 217%
  • Brand 39%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (9 brands, 12%)

Demand

Girl Got Lashes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Girl Got Lashes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girl got lashes186K/yr
  • wimpernkleber 7 tage halt59K/yr
  • aylashes kleber29K/yr
  • duo wimpernkleber35K/yr
  • girls got lashes28K/yr
  • girl got lashes kleber26K/yr
  • bond and seal lash glue21K/yr
  • cluster lashes kleber14K/yr
  • bond and seal11K/yr
  • lash bond and seal13K/yr

Reviews and returns

What reviews say buyers love and hate about Girl Got Lashes

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Haftung/Klebrigkeit”
33%of negative reviews mention “Haftung/Klebrigkeit”
0.4%of orders come back
“Zum lösen des Klebers”
A buyer, on “Haftung/Klebrigkeit”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Girl Got Lashes questions

Answered from the same tracked data.