Lockenstab
MaybeShoppers spend an estimated $3.2M a year here. But demand is soft, at -6.6% this quarter, so Lockenstab is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 1,260 Kosmetik niches · +12 vs the category median of 4759
- Market size
- €3.2M/yr4.6M searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 33%top-5 click share · 22 brands · 225 sellers
Flapen Score
Lockenstab against its category
The dotted line is the Kosmetik average. Past it, Lockenstab is stronger. Inside it, weaker.
Market
The Lockenstab market on Amazon at a glance
Shoppers on Amazon Germany searched for Lockenstab 4.6M times last year and spent an estimated €3.2M. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.2M a year.
- Searches, last 12 months
- 4.6M
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 2.2%
- Market size, estimated
- €3.2Ma year
- Peak month
- December2.2× the quietest month
- Top search term
- lockenstab2.6M searches a year
02 · Price
A sale here is worth €31.97.
Listings sell for €31.97 on average, from €12.38 to €78.51. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At €31.97 that is €40K to €48K a year per listing.
- Average price
- €31.97inside the $15 to $100 sweet spot
- Price range
- €12.38–€78.51
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €40K–€48K
- Returns
- 5.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #24 within Haarstyling Geräte & Styling Zubehör. It carries 5,398 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #24in Haarstyling Geräte & Styling Zubehör
- Average rating
- 4.27 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,398per listing
- Listings tracked
- 48
04 · Newcomers
7 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Lockenstab products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
22 falling
Sellers
225
Top-5 brand share
71%
Top 20: 99%
Top-5 click share
33%
Top 20: 74%
Open market
25%
- Brand 123%
- Brand 219%
- Brand 313%
- Brand 49%
- Brand 56%
- Brand 65%
Demand
Lockenstab search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Lockenstab search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lockenstab2.6M/yr
- lockenstab automatisch400K/yr
- lockenstab große locken319K/yr
- babyliss229K/yr
- babyliss lockenstab108K/yr
- lockenstab kurze haare158K/yr
- hair curler142K/yr
- automatischer lockenstab99K/yr
- curling iron85K/yr
- babyliss pro76K/yr
Reviews and returns
What reviews say buyers love and hate about Lockenstab
We read the reviews and the return reasons for every product selling here.
“Wird nicht heiß/ Amazon Bote ließ Paket fallen :(”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lockenstab questions
Answered from the same tracked data.









