Lockenstab
MaybeShoppers spend an estimated $3.2M a year here. But demand is soft, at -6.6% this quarter, so Lockenstab is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 1,260 Kosmetik niches · +12 vs the category median of 4759
- Market size
- €3.2M/yr4.6M searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 33%top-5 click share · 22 brands · 225 sellers
Flapen Score
Lockenstab against its category
The dotted line is the Kosmetik average. Past it, Lockenstab is stronger. Inside it, weaker.
Market
The Lockenstab market on Amazon at a glance
Shoppers on Amazon Germany searched for Lockenstab 4.6M times last year and spent an estimated €3.2M. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.2M a year.
- Searches, last 12 months
- 4.6M
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 2.2%
- Market size, estimated
- €3.2Ma year
- Peak month
- December2.2× the quietest month
- Top search term
- lockenstab2.6M searches a year
02 · Price
A sale here is worth €31.97.
Listings sell for €31.97 on average, from €12.38 to €78.51. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At €31.97 that is €40K to €48K a year per listing.
- Average price
- €31.97inside the $15 to $100 sweet spot
- Price range
- €12.38–€78.51
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €40K–€48K
- Returns
- 5.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #24 within Haarstyling Geräte & Styling Zubehör. It carries 5,398 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #24in Haarstyling Geräte & Styling Zubehör
- Average rating
- 4.27 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,398per listing
- Listings tracked
- 48
04 · Newcomers
7 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Lockenstab products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![Remington Lockenstab [25mm] Pro Soft Curl Digital (4-facher Schutz antistatische Keramik-Turmalin-Beschichtung) -LCD-Display 130-220C mit Klemme weiche mittelgroße & natürliche Locken CI6525](https://m.media-amazon.com/images/I/41rE86IsJEL.jpg)
Remington Lockenstab [25mm] Pro Soft Curl Digital (4-facher Schutz antistatische Keramik-Turmalin-Beschichtung) -LCD-Display 130-220C mit Klemme weiche mittelgroße & natürliche Locken CI6525
- Price
- €19.30
- Rating
- 4.2/5
- Reviews
- 25,456
- Age
- 7y ago

BaByliss 32mm Lockenstab Turmalin-Keramik beschichteter Lockenstyler für große Locken 10 Temperaturen schnelles Aufheizen frizzfreie Locken integrierter Standfuß Schwarz & Pink C332E
- Price
- €17.77
- Rating
- 4.3/5
- Reviews
- 18,378
- Age
- 12y ago

BaByliss Curl Secret Lite - Automatischer Lockenstab einfaches und schnelles Haarstyling 5 Heizstufen bis zu 210C Schwarz & Roségold C1031E
- Price
- €61.67
- Rating
- 4.3/5
- Reviews
- 1,034
- Age
- 1y ago

TYMO Lockenstab Automatisch Große Locken - TYMO CURLPRO Automatischer Rotierender Lockenstab 25mm für Kleine Locken mit 3 Temperaturstufen 160-210 Beach Waves Lockenstäbe für Kurze und Lange Haare
- Price
- €57.96
- Rating
- 4.4/5
- Reviews
- 14,898
- Age
- 1y ago

BaByliss 25mm Lockenstab Satin Touch Beschichtung 10 Wärmestufen professionelles Styling-Tool mit integriertem Standfuß Schwarz & Pink C325E
- Price
- €16.60
- Rating
- 4.3/5
- Reviews
- 18,378
- Age
- 14y ago
Trending
estimated 90-day click momentum
5-in-1 Lockenstab-Set - Wellenlockenstab - Geeignet für alle Haartypen Keramikmaterial schnelles Aufheizen mit zwei Temperaturstufen inklusive Handschuhen und 2 Haarspangen.
- Price
- €25.34
- Rating
- 4.2/5
- Reviews
- 192
- Age
- 9mo ago

5-in-1 Lockenstab mit LCD & Keramikbeschichtung Austauschbare Aufsätze für Große und Kleine Locken Schnell Aufheizendes Lockenstäbe mit Einstellbare Temperatur & Handschuhe
- Price
- €26.59
- Rating
- 4.3/5
- Reviews
- 323
- Age
- 6mo ago

Wavytalk Thermobürste Thermal Brush Blowout Boost Ionische Lockenbürste Macht Haar Glatt und Glänzend 5 Temperaturstufen Haar schonend 38mm Fass Doppelspannung Eurostecker Sakura Rosa
- Price
- €37.14
- Rating
- 4.3/5
- Reviews
- 2,308
- Age
- 1y ago

BaByliss Curl Secret Lite - Automatischer Lockenstab einfaches und schnelles Haarstyling 5 Heizstufen bis zu 210C Schwarz & Roségold C1031E
- Price
- €61.67
- Rating
- 4.3/5
- Reviews
- 1,034
- Age
- 1y ago

BaByliss 25mm Lockenstab Satin Touch Beschichtung 10 Wärmestufen professionelles Styling-Tool mit integriertem Standfuß Schwarz & Pink C325E
- Price
- €16.60
- Rating
- 4.3/5
- Reviews
- 18,378
- Age
- 14y ago
Newest
by launch date
5-in-1 Lockenstab mit LCD & Keramikbeschichtung Austauschbare Aufsätze für Große und Kleine Locken Schnell Aufheizendes Lockenstäbe mit Einstellbare Temperatur & Handschuhe
- Price
- €26.59
- Rating
- 4.3/5
- Reviews
- 323
- Age
- 6mo ago

5-in-1 Lockenstab-Set - Wellenlockenstab - Geeignet für alle Haartypen Keramikmaterial schnelles Aufheizen mit zwei Temperaturstufen inklusive Handschuhen und 2 Haarspangen.
- Price
- €25.34
- Rating
- 4.2/5
- Reviews
- 192
- Age
- 9mo ago

5 in 1 Lockenstab Set BESTOPE PRO 5 in 1 Lockenstäbe Set mit Glätteisen mit 3-fach-Haarkrempler für Damen schnell aufheizender Lockenstab für alle Haartypen
- Price
- €29.26
- Rating
- 4.3/5
- Reviews
- 5,205
- Age
- 11mo ago
![Remington Lockenstab 5in1 [Welleneisen Rundbürste 38mm 3 Lockenaufsätze 13-33mm] Trendology (LED display 130C - 210C Beach Waves Spirallocken & Natürliche Locken für alle Haartypen) CI41MS5](https://m.media-amazon.com/images/I/41oaF1Z58cL.jpg)
Remington Lockenstab 5in1 [Welleneisen Rundbürste 38mm 3 Lockenaufsätze 13-33mm] Trendology (LED display 130C - 210C Beach Waves Spirallocken & Natürliche Locken für alle Haartypen) CI41MS5
- Price
- €45.62
- Rating
- 4.4/5
- Reviews
- 527
- Age
- 1y ago

SHEGLAM Automatische Lockenstab 25mm mit Keramikbeschichtung 3 Temperaturstufen (170-210C) Schnellaufheizend Selbstrotierender Lockenwickler für Locken
- Price
- €30.44
- Rating
- 4.4/5
- Reviews
- 2,033
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
22 falling
Sellers
225
Est. top-5 brand share
71%
Top 20: 99%
Est. top-5 click share
33%
Top 20: 74%
Open market
25%
- Remington23%
- BaByliss19%
- BESTOPE PRO13%
- TYMO9%
- PHILIPS6%
- NWOUIIAY5%
Demand
Lockenstab search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Lockenstab search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lockenstab2.6M/yr
- lockenstab automatisch400K/yr
- lockenstab große locken319K/yr
- babyliss229K/yr
- babyliss lockenstab108K/yr
- lockenstab kurze haare158K/yr
- hair curler142K/yr
- automatischer lockenstab99K/yr
- curling iron85K/yr
- babyliss pro76K/yr
Reviews and returns
What reviews say buyers love and hate about Lockenstab
We read the reviews and the return reasons for every product selling here.
“Wird nicht heiß/ Amazon Bote ließ Paket fallen :(”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lockenstab questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









