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Augencreme

Augencreme shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look

Top 4% of 1,260 Kosmetik niches · +14 vs the category median of 47

Market size 75Growth 14Conversion 66Competition 53Returns 99Price range 67Avg price 71Brand share 76Review moat 21Quality gap 73
This niche Category average · 1,260 niches

Is Augencreme profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Augencreme is a €874K/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 61/100.

Augencreme: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -22.7% over the last 90 days and 6.0% of searches end in a purchase.

€874K

revenue / yr

Units sold / yr60K
Search volume / yr-22.7%1.0M
Conversion rate6.0%
Avg price€14.57

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers22 · 158
Top-5 product click share53%
Open market41%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement96%
New entrants (1y)1· 1 succeeded
Avg rating4.3★
Avg reviews10,856

Top Augencreme products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€44K€87K€131K€175K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

158

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

53%

Top 20: 90%

Open market

37%

  • CeraVe22%
  • The Ordinary14%
  • Beauty of Joseon9%
  • Clinique8%
  • L'Oreal Paris6%
  • medicube4%

Augencreme demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.0MCVR6.0%Products28Brands22Top 5 Brands59%OOS Rate8.1%Rating4.3★Reviews10,856Avg BSR#15
35K25KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 1.9×

Top Augencreme search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • augencreme292K/yr
  • augencreme gegen falten und augenringe85K/yr
  • eye cream84K/yr
  • augenringe entfernen88K/yr
  • augenringe71K/yr
  • augenpflege47K/yr
  • augencreme gegen falten37K/yr
  • augencreme gegen augenringe37K/yr
  • augencreme gegen tränensäcke38K/yr
  • tränensäcke37K/yr

What reviews say buyers love and hate about Augencreme

What buyers mention most, as a share of all reviews.

What buyers love

67% of reviews
Qualität insgesamt21%

Super Produkt

Feucht/Trocken7%

Effektive Hydratisierung und durchdachte Verpackung – Empfehlenswert

Eignung für Mischhaut7%

Super Augencreme

Weiches Gefühl6%

Sehr soft

Komfort insgesamt5%

Super Feeling

What buyers complain about

62% of reviews
Allergien14%

Allergie

Funktionalität insgesamt10%

Wirkung null

Preis-Leistungs-Verhältnis9%

GELDVERSCHWENDUNG

Feucht/Trocken6%

Die Pads wirken irgendwie ausgetrocknet

Symptomreduktion5%

sehe Null Effekt.

Augencreme return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
20%
2beworben Vs Tatsächliches Produkt
10%
3Geruch
7%
4Haftung/Klebrigkeit
5%
5Gesamtgröße
5%

Common Augencreme questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Augencreme 61/100 on Amazon Germany — Worth a look. The niche generates €874K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -22.7% over the last 90 days.
Search demand for Augencreme on Amazon Germany peaks in Feb–Mar, where the busiest month runs 1.9× the quietest.