augencreme
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Market size
Great€874K€874K/yr · 1.0M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good€14.57avg listing price — sweet spot $15–$100
Price range
Good€6.07–€33.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,856.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, augencreme is a €874K/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 61/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- €729K–€874K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 6.0%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 8.1%
- Avg brand age
- 58 months
- Avg seller age
- 164 days
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
158
Top-5 brand share
59%
Top 20: 97%
Top-5 click share
53%
Top 20: 90%
Open market
37%
- CeraVe22%
- The Ordinary14%
- Beauty of Joseon9%
- Clinique8%
- L'Oreal Paris6%
- medicube4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 1.9×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CeraVe Regenerierende Augencreme gegen Augenringe und Schwellungen Augenpflege für normale bis trockene Haut Mit Hyaluron und 3 essenziellen Ceramiden 14 ml
CeraVe€11.984.3★44,573 rev
The Ordinary Caffeine Solution 5% + EGCG Augenserum gegen Augenringe und müde Augen 30ml
The Ordinary€7.624.4★2,713 rev
Beauty of Joseon Revive eye serum Ginseng + Retinal | Korean Skincare Augencreme-ideal mit Augenpads Gegen falten ungleichmäßigen Hautton Serum zur Augenpflege 30ml
Beauty of Joseon€13.664.4★19,090 rev
Clinique All About Eyes Rich Augencreme 15ml (1er Pack)
Clinique€21.454.5★4,457 rev
Medicube Salmon DNA PDRN Pink Peptid-Augenserum mit Niacinamid und 99% reinem Retinol Gegen feine Linien & ungleichmäßigen Hautton Koreanische Hautpflege 1.01 fl.oz
medicube€13.444.4★4,339 rev
Newest
by launch date
CeraVe Skin Renewing Augencreme: Aufhellende Anti-Aging-Augencreme für einen wachen Blick 15 ml
CeraVe€15.13116 rev
LOréal Paris Anti-Tränensack Sofort Lifting Effektiv gegen Tränensäcke Fältchen und Schwellungen strafft und glättet in nur 15 Minuten Revitalift Laser Anti-Eye Bag Anti-Aging 1 x 15 ml
L'Oreal Paris€14.02397 rev
Medicube Salmon DNA PDRN Pink Peptid-Augenserum mit Niacinamid und 99% reinem Retinol Gegen feine Linien & ungleichmäßigen Hautton Koreanische Hautpflege 1.01 fl.oz
medicube€13.444,339 rev
COSRX Pink Peptide Collagen Hydrogel Augenpads mit Koffein gegen Augenringe vermindert das Volumen von Tränensäcken und Schwellungen Anti-Falten Eye Patches Korean Skincare 60 Stück
COSRX€15.934,130 rev
AXIS-Y Veganes Kollagen Augenserum 10ml - Triple Hyaluronsäure & Peptid Kollagen Serum für Elastizität & Augenringe - Vegane Koreanische Hautpflege Augencreme
AXIS-Y€13.463,548 rev
Trending
90-day click momentumMedicube Salmon DNA PDRN Pink Peptid-Augenserum mit Niacinamid und 99% reinem Retinol Gegen feine Linien & ungleichmäßigen Hautton Koreanische Hautpflege 1.01 fl.oz
medicube€13.444.4★
COSRX Pink Peptide Collagen Hydrogel Augenpads mit Koffein gegen Augenringe vermindert das Volumen von Tränensäcken und Schwellungen Anti-Falten Eye Patches Korean Skincare 60 Stück
COSRX€15.934.3★
NIVEA Cellular Expert Filler Augen & Lippen Konturpflege straffende Anti-Falten Augencreme mit Hyaluron- & Folsäure Lippenpflege zur Straffung der Lippenkontur (15 ml)
NIVEA€8.814.4★
The Ordinary Caffeine Solution 5% + EGCG Augenserum gegen Augenringe und müde Augen 30ml
The Ordinary€7.624.4★
dalba Italian weiß Trüffel Double Serum All-in-one Multi Balm vegane Hautpflege 3-in-1-Behandlung mit weißen Trüffeln zur Faltenverbesserung Stick Eye Treatment Balm Koreanische Hautpflege
d'alba Piedmont€17.514.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Effektive Hydratisierung und durchdachte Verpackung – Empfehlenswert”
“Super Augencreme”
“Sehr soft”
“Super Feeling”
“Serum zieht schnell”
“Preis Leistung super”
“Super Glow sehr angenehm auf der Haut”
“Was ich wollte”
“Angenehme Textur und schon beim Auftragen merkt man diesen glow”
What buyers complain about
“Allergie”
“Wirkung null”
“GELDVERSCHWENDUNG”
“Die Pads wirken irgendwie ausgetrocknet”
“sehe Null Effekt.”
“Die Falten werden nicht wie versprochen reduziert”
“Smell a bit off”
“Nicht wie sie im Video gezeigt haben”
“Aber diese Creme ist unbrauchbar”
“Fazit: absoluter Müll”
Top return reasons
Common questions
- Is augencreme profitable to sell on Amazon Germany?
- The niche generates €874K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Worth a look (61/100).
- How competitive is the augencreme niche?
- 22 brands and 158 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in augencreme?
- Top complaints mined from reviews: Allergien, Funktionalität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- When does demand for augencreme peak?
- Demand peaks in Feb–Mar; the busiest month runs 1.9× the quietest.
- What does it cost to enter the augencreme niche?
- Listings span €6.07–€33.50; the average listing price is €14.57 (sweet spot $15–$100). The average incumbent carries 10,856 reviews — the moat a new listing must climb.
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