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Leave in Conditioner

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 92% of clicks, so Leave in Conditioner is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 1,260 Kosmetik niches · +10 vs the category median of 47
Market size
€1.1M/yr1.4M searches / yr
90-day growth
+10.9%search demand this quarter
Competition
49%top-5 click share · 10 brands · 190 sellers

Flapen Score

Leave in Conditioner against its category

The dotted line is the Kosmetik average. Past it, Leave in Conditioner is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leave in Conditioner market on Amazon at a glance

Shoppers on Amazon Germany searched for Leave in Conditioner 1.4M times last year and spent an estimated €1.1M. The top 5 brands take 92% of clicks. Demand peaks in Jun. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
5.9%
Market size, estimated
€1.1Ma year
Peak month
June2.2× the quietest month
Top search term
redken407K searches a year

02 · Price

A sale here is worth €14.25.

Listings sell for €14.25 on average, from €2.39 to €31.87. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At €14.25 that is €29K to €36K a year per listing.

Average price
€14.25under the $15 to $100 sweet spot
Price range
€2.39–€31.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
€29K–€36K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Haarstyling Produkte. It carries 9,479 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Haarstyling Produkte
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
9,479per listing
Listings tracked
36

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
66 months

Products

Top Leave in Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

190

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

49%

Top 20: 81%

Open market

6%

  • Brand 142%
  • Brand 238%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 6%)

Demand

Leave in Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.2×

Search terms

Top Leave in Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • redken407K/yr
  • leave in conditioner230K/yr
  • revlon170K/yr
  • revlon equave92K/yr
  • leave-in conditioner20K/yr
  • redken leave in60K/yr
  • shea moisture68K/yr
  • leave in conditioner curly hair57K/yr
  • leave in48K/yr
  • leave in spray34K/yr

Reviews and returns

What reviews say buyers love and hate about Leave in Conditioner

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Geruch”
0.5%of orders come back
“Badreiniger Geruch”
A buyer, on “Geruch”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Leave in Conditioner questions

Answered from the same tracked data.