leave in conditioner
Launch itA $1.1M/yr market growing +10.9% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Market size
Great€1.1M€1.1M/yr · 1.4M searches
Avg price
Good€14.25avg listing price — sweet spot $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good€2.39–€31.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Review moat
Bad9,478.72avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, leave in conditioner is a €1.1M/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun. Verdict: Launch it — 57/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 80K–100K
- avg 2,000–2,500/product
- Revenue / yr
- €1.1M–€1.4M
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 5.9%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 167 days
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
190
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
49%
Top 20: 81%
Open market
6%
- Redken42%
- REVLON PROFESSIONAL38%
- Shea Moisture5%
- Garnier3%
- Revlon3%
- Olaplex3%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.2×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
REVLON PROFESSIONAL EQUAVE Hydro Instant Detangling Conditioner 500 ml entwirrender Leave in Sprühconditioner für normales bis trockenes Haar Haarpflege mit 2-Phasen Formel & Hitzeschutz
REVLON PROFESSIONAL€10.654.6★15,745 rev
Redken ABC Leave-In Haarlotion: Reparierendes Treatment mit Hitzeschutz
Redken€20.504.6★14,914 rev
Redken One United 25-in-1 Spray: All-in-One Hitzeschutz & Leave-In Spray
Redken€16.214.4★19,546 rev
REVLON PROFESSIONAL EQUAVE Hydro Instant Detangling Conditioner 200 ml entwirrender Leave in Sprühconditioner für normales bis trockenes Haar Haarpflege mit 2-Phasen Formel & Hitzeschutz
REVLON PROFESSIONAL€7.144.5★15,269 rev
REVLON PROFESSIONAL UniqOne Hair Treatment Classic 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan
REVLON PROFESSIONAL€7.104.6★64,753 rev
Newest
by launch date
Redken ABC Hair Bandage Balm: Leave-In Kur gegen Spliss & Haarbruch
Redken€31.87206 rev
Redken ABC Leave-In Treatment: Reparierende Haarkur mit Hitzeschutz
Redken€9.9114,904 rev
Garnier Wahre Schätze Intensiv Pflegende Leave-In Creme Pures Avocado-Öl & Shea Butter
Garnier€2.3970 rev
Redken Pflegendes Bonding Serum Regeneriert und schützt vor täglichen Schäden Tiefenwirksame Reparatur für stärkeres Haar Vegan Acidic Bonding Concentrate 24/7 Night & Day Serum 1 x 100 ml
Redken€25.241,706 rev
Olaplex N.5 Leave-In Conditioner: Reparierendes Leave-In Zur Feuchtigkeitsversorgung Versiegelung Von Spliss Und Zum Schutz Ses Haars 100 mL
Olaplex€17.222,310 rev
Trending
90-day click momentum
REVLON PROFESSIONAL EQUAVE Sun Protection Instant Detangling Conditioner 100 ml entwirrender Leave in Sprühconditioner mit Sonnenschutz fürs Haar 2-Phasen Haarpflege mit Hitzeschutz
REVLON PROFESSIONAL€4.604.5★
Garnier Wahre Schätze Intensiv Pflegende Leave-In Creme Pures Avocado-Öl & Shea Butter
Garnier€2.394.7★
Redken ABC Hair Bandage Balm: Leave-In Kur gegen Spliss & Haarbruch
Redken€31.874.4★
Garnier Fructis Aloe Hydra Bomb Air Dry Leave-in Cream 400 ml
Garnier€4.894.6★
Olaplex N.5 Leave-In Conditioner: Reparierendes Leave-In Zur Feuchtigkeitsversorgung Versiegelung Von Spliss Und Zum Schutz Ses Haars 100 mL
Olaplex€17.224.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bestes Produkt ever”
“riecht so lecker”
“Soft”
“Beste Haarkur”
“Beste bisher für mein haar”
“Preis Leistung super”
“hydratisierend für dickes, leicht welliges”
“Pflegt die Haare spürbar”
“Erfüllt sein Funktion”
“Leichte Handhabung”
What buyers complain about
“Badreiniger Geruch”
“Schade bei den Preisen”
“sind ausgetrocknet”
“Auch macht es meine Haare strohig”
“nach einem Jahr bereits defekt.”
“Etwas unhandlich”
“Absolut schlecht”
“Fettige Haare”
“Die Hitzestufe 2 ist sehr laut”
“Die Größe ist etwas unhandlich”
Top return reasons
Common questions
- Is leave in conditioner profitable to sell on Amazon Germany?
- The niche generates €1.1M/yr across 36 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Launch it (57/100).
- How competitive is the leave in conditioner niche?
- 10 brands and 190 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in leave in conditioner?
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Feucht/Trocken. The return rate is 0.5%.
- When does demand for leave in conditioner peak?
- Demand peaks in Jun; the busiest month runs 2.2× the quietest.
- What does it cost to enter the leave in conditioner niche?
- Listings span €2.39–€31.87; the average listing price is €14.25 (sweet spot $15–$100). The average incumbent carries 9,479 reviews — the moat a new listing must climb.
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