Skip to content

Sonnencreme

Pass

Sonnencreme scores 68 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, search demand grew +255.2% this quarter, and an estimated 0.1% of orders come back.

Filters Trending
Flapen Score
68
68 / 100
Top 1% of 1,260 Kosmetik niches · +21 vs the category median of 47
Market size
€1.1M/yr2.1M searches / yr
90-day growth
+255.2%search demand this quarter
Competition
39%top-5 click share · 18 brands · 205 sellers

Flapen Score

Sonnencreme against its category

The dotted line is the Kosmetik average. Past it, Sonnencreme is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonnencreme market on Amazon at a glance

Shoppers on Amazon Germany searched for Sonnencreme 2.1M times last year and spent an estimated €1.1M. The top 5 brands take 69% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +255.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+255.2%
Conversion, latest week
5.2%
Market size, estimated
€1.1Ma year
Peak month
June10.7× the quietest month
Top search term
sonnencreme729K searches a year

02 · Price

A sale here is worth €9.72.

Listings sell for €9.72 on average, from €2.51 to €23.41. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At €9.72 that is €24K to €29K a year per listing.

Average price
€9.72under the $15 to $100 sweet spot
Price range
€2.51–€23.41
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
125K–150K
Units per listing a year
2,500–3,000
Revenue per listing a year
€24K–€29K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Sonnenschutz & Selbstbräuner. It carries 3,290 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Sonnenschutz & Selbstbräuner
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
3,290per listing
Listings tracked
39

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Sonnencreme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

18 flat

Sellers

205

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

39%

Top 20: 78%

Open market

24%

  • Brand 124%
  • Brand 218%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Sonnencreme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 10.7×

Search terms

Top Sonnencreme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonnencreme729K/yr
  • sonnencreme 50333K/yr
  • sonnencreme gesicht200K/yr
  • sonnenschutz170K/yr
  • nivea sonnencreme 50113K/yr
  • sunscreen114K/yr
  • sonnencreme gesicht 5055K/yr
  • sonnenschutz gesicht44K/yr
  • spf 5037K/yr
  • garnier ambre solaire 5028K/yr

Reviews and returns

What reviews say buyers love and hate about Sonnencreme

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Saugfähigkeit”
11%of negative reviews mention “Geruch”
0.1%of orders come back
“es stinkt,”
A buyer, on “Geruch”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sonnencreme questions

Answered from the same tracked data.