Sonnencreme
PassSonnencreme scores 68 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, search demand grew +255.2% this quarter, and an estimated 0.1% of orders come back.
- Flapen Score
- 68 / 100Top 1% of 1,260 Kosmetik niches · +21 vs the category median of 4768
- Market size
- €1.1M/yr2.1M searches / yr
- 90-day growth
- +255.2%search demand this quarter
- Competition
- 39%top-5 click share · 18 brands · 205 sellers
Flapen Score
Sonnencreme against its category
The dotted line is the Kosmetik average. Past it, Sonnencreme is stronger. Inside it, weaker.
Market
The Sonnencreme market on Amazon at a glance
Shoppers on Amazon Germany searched for Sonnencreme 2.1M times last year and spent an estimated €1.1M. The top 5 brands take 69% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +255.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- +255.2%
- Conversion, latest week
- 5.2%
- Market size, estimated
- €1.1Ma year
- Peak month
- June10.7× the quietest month
- Top search term
- sonnencreme729K searches a year
02 · Price
A sale here is worth €9.72.
Listings sell for €9.72 on average, from €2.51 to €23.41. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At €9.72 that is €24K to €29K a year per listing.
- Average price
- €9.72under the $15 to $100 sweet spot
- Price range
- €2.51–€23.41
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- €24K–€29K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Sonnenschutz & Selbstbräuner. It carries 3,290 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #19in Sonnenschutz & Selbstbräuner
- Average rating
- 4.55 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,290per listing
- Listings tracked
- 39
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Sonnencreme products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
18 flat
Sellers
205
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
39%
Top 20: 78%
Open market
24%
- Brand 124%
- Brand 218%
- Brand 312%
- Brand 49%
- Brand 57%
- Brand 66%
Demand
Sonnencreme search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 10.7×
Search terms
Top Sonnencreme search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sonnencreme729K/yr
- sonnencreme 50333K/yr
- sonnencreme gesicht200K/yr
- sonnenschutz170K/yr
- nivea sonnencreme 50113K/yr
- sunscreen114K/yr
- sonnencreme gesicht 5055K/yr
- sonnenschutz gesicht44K/yr
- spf 5037K/yr
- garnier ambre solaire 5028K/yr
Reviews and returns
What reviews say buyers love and hate about Sonnencreme
We read the reviews and the return reasons for every product selling here.
“es stinkt,”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sonnencreme questions
Answered from the same tracked data.









