sonnencreme
Launch itA $1.1M/yr market growing +255.2% this quarter with returns at 0.1% — clears our launch bar.
Growth
Incredible+255.2%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great€1.1M€1.1M/yr · 2.1M searches
Competition
Great39%top-5 click share — an open shelf
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Okay€2.51–€23.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,290.44avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€9.72avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, sonnencreme is a €1.1M/yr Amazon Germany market (2.1M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 68/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
sonnencreme market data
- Units sold / yr
- 125K–150K
- avg 2,500–3,000/product
- Revenue / yr
- €1.2M–€1.5M
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
18 flat
Sellers
205
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
39%
Top 20: 78%
Open market
24%
- Nivea Sun24%
- Garnier18%
- Beiersdorf12%
- NIVEA9%
- Beauty of Joseon7%
- La Roche-Posay6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +255.2% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 10.7×
Top sonnencreme search terms
- sonnencreme729K/yr
- sonnencreme 50333K/yr
- sonnencreme gesicht200K/yr
- sonnenschutz170K/yr
- nivea sonnencreme 50113K/yr
- sunscreen114K/yr
- sonnencreme gesicht 5055K/yr
- sonnenschutz gesicht44K/yr
- spf 5037K/yr
- garnier ambre solaire 5028K/yr
Top sonnencreme products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA SUN Schutz & Pflege Sonnenlotion LSF 50+ wasserfester Sonnenschutz mit Vitamin C & Hyaluron schnell einziehende Sonnencreme für 48h Feuchtigkeit ohne weiße Rückstände (200 ml)
Nivea Sun€6.634.7★566 rev
NIVEA SUN UV Dry Protect Sport Sonnenspray LSF 50 100% transparenter und erfrischender Sonnenschutz schweißresistente & extra wasserfeste Sonnencreme mit LSF 50 200 ml
NIVEA€8.224.5★1,935 rev
COSRX Ultra-Leichte Unsichtbare Sonnencreme LSF 50 Transparenter Sonnenschutz mit Hyaluronsäure Kein Weißer Schleier Nicht fettend Starker UV-Schutz Sonnenpflege Koreanische Sunscreen 50 ml
COSRX€11.124.5★2,140 rev
NIVEA SUN Schutz & Pflege Sonnenspray LSF 30 wasserfestes Sonnencreme Spray mit Vitamin C & Hyaluron schnell einziehender Sonnenschutz für 48h Feuchtigkeit (200 ml)
Nivea Sun€6.214.7★245 rev
Garnier Sonnenschutz-Spray mit LSF 50+ Wasserfestes und rückstandsloses Spray für empfindliche Haut Ambre Solaire Sensitive expert+ 1 x 150 ml
Garnier€6.924.7★909 rev
Newest
by launch date
By Amazon Sonnenlotion 50 LSF 200 ml
by Amazon€4.37110 rev
YANIKY Bandana Herren - Atmungsaktiv Kopftuch Sommer Durag Face Kopf-&Nackenschutz Bandana Cap Damen Multifunktionstuch 3 in 1 Elastisch Halstuch Sport Kopftuch (Grau)
YANIKY€10.12611 rev
NIVEA SUN Schutz & Pflege Sonnenlotion LSF 50+ wasserfester Sonnenschutz mit Vitamin C & Hyaluron schnell einziehende Sonnencreme für 48h Feuchtigkeit ohne weiße Rückstände (200 ml)
Nivea Sun€6.63566 rev
NIVEA SUN Schutz & Pflege Sonnenspray LSF 30 wasserfestes Sonnencreme Spray mit Vitamin C & Hyaluron schnell einziehender Sonnenschutz für 48h Feuchtigkeit (200 ml)
Nivea Sun€6.21245 rev
NIVEA SUN Sensitiv Sofort Schutz Sonnenspray LSF 50+ Sonnenmilch mit LSF 50+ für empfindliche Haut wasserfester & duftfreier Sonnenschutz bei Sonnenallergie (200 ml)
Nivea Sun€8.02214 rev
Trending
90-day click momentumYANIKY Bandana Herren - Atmungsaktiv Kopftuch Sommer Durag Face Kopf-&Nackenschutz Bandana Cap Damen Multifunktionstuch 3 in 1 Elastisch Halstuch Sport Kopftuch (Grau)
YANIKY€10.124.6★
By Amazon Sonnenlotion 50 LSF 200 ml
by Amazon€4.374.3★
Hawaiian Tropic | Hydrating Protection Sunscreen Sonnenschutzlotion LSF 50 UVA + UVB Schutz 180 ml 12-Stunden-Feuchtigkeitspflege mit Kakao- und Sheabutter wasserfest vegan
HAWAIIAN Tropic€7.914.4★
NIVEA SUN UV Dry Protect Sport Sonnenspray LSF 50 100% transparenter und erfrischender Sonnenschutz schweißresistente & extra wasserfeste Sonnencreme mit LSF 50 200 ml
NIVEA€8.224.5★
Biotherm Waterlover Hydrating Sun Milk LSF 50 feuchtigkeitsspendende Sonnenmilch für umfassenden Schutz wasserfester Sonnenschutz
BIOTHERM€14.854.6★
What buyers say about sonnencreme
What buyers praise and complain about, mined from review topics.What buyers love
“Zieht schnell ein, unsichtbar”
“Good Quality”
“Beste UV/ Sonnenschutzcreme fürs Gesicht”
“it also has a pleasant scent”
“Protection und glatt Haut”
“Nivea sind UV dry Spray klarsicht leicht Ölig”
“Preis Leistung ok”
“Hat leichte Texturen”
“Besonders bei Mischhaut oder öliger Haut ist das Oil-Control Fluid sehr angenehm”
“Ideal für den Alltag”
What buyers complain about
“es stinkt,”
“Recht teuer”
“bekomme oft Sonnenallergie”
“Extrem klebrig und verursacht Flecken”
“Fettig”
“Wirkt nicht”
“The bottle is small”
“Sehr flüssig,und für trockene Haut weniger geeignet”
“Kein Sonnenschutz”
“Die Creme soll nicht-komedogen sein - meine Haut (definitiv empfindlich) reagiert”
Top return reasons
Common questions
- Is sonnencreme profitable to sell on Amazon Germany?
- The niche generates €1.1M/yr across 39 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +255.2%. Flapen's verdict: Launch it (68/100).
- How competitive is the sonnencreme niche?
- 18 brands and 205 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in sonnencreme?
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.1%.
- When does demand for sonnencreme peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 10.7× the quietest.
- What does it cost to enter the sonnencreme niche?
- Listings span €2.51–€23.41; the average listing price is €9.72 (sweet spot $15–$100). The average incumbent carries 3,290 reviews — the moat a new listing must climb.