Is sonnencreme profitable to sell on Amazon Germany?

The niche generates €1.1M/yr across 39 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +255.2%. Flapen's verdict: Launch it (68/100).

How competitive is the sonnencreme niche?

18 brands and 205 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in sonnencreme?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.1%.

When does demand for sonnencreme peak?

Demand peaks in May–Jun–Jul; the busiest month runs 10.7× the quietest.

What does it cost to enter the sonnencreme niche?

Listings span €2.51–€23.41; the average listing price is €9.72 (sweet spot $15–$100). The average incumbent carries 3,290 reviews — the moat a new listing must climb.

sonnencreme

Launch it

A $1.1M/yr market growing +255.2% this quarter with returns at 0.1% — clears our launch bar.

Growth

Incredible+255.2%

90-day search growth — must beat 0% to launch

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Market size

Great€1.1M

€1.1M/yr · 2.1M searches

Competition

Great39%

top-5 click share — an open shelf

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Price range

Okay€2.51–€23.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,290.44

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€9.72

avg listing price — sweet spot $15–$100

According to Flapen's Amazon Germany niche tracking, sonnencreme is a €1.1M/yr Amazon Germany market (2.1M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 68/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 125K–150K; avg 2,500–3,000/product
Revenue / yr: €1.2M–€1.5M; units × avg price
Launch success: —; 1 of 1 new (360d)
Conversion rate: 5.2%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 169 days

Competition

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

18 flat

Sellers

205

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

39%

Top 20: 78%

Open market

24%

Nivea Sun24%
Garnier18%
Beiersdorf12%
NIVEA9%
Beauty of Joseon7%
La Roche-Posay6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +255.2% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 10.7×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 39 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIVEA SUN Schutz & Pflege Sonnenlotion LSF 50+ wasserfester Sonnenschutz mit Vitamin C & Hyaluron schnell einziehende Sonnencreme für 48h Feuchtigkeit ohne weiße Rückstände (200 ml)

Nivea Sun€6.634.7★566 rev

NIVEA SUN UV Dry Protect Sport Sonnenspray LSF 50 100% transparenter und erfrischender Sonnenschutz schweißresistente & extra wasserfeste Sonnencreme mit LSF 50 200 ml

NIVEA€8.224.5★1,935 rev

COSRX Ultra-Leichte Unsichtbare Sonnencreme LSF 50 Transparenter Sonnenschutz mit Hyaluronsäure Kein Weißer Schleier Nicht fettend Starker UV-Schutz Sonnenpflege Koreanische Sunscreen 50 ml

COSRX€11.124.5★2,140 rev

NIVEA SUN Schutz & Pflege Sonnenspray LSF 30 wasserfestes Sonnencreme Spray mit Vitamin C & Hyaluron schnell einziehender Sonnenschutz für 48h Feuchtigkeit (200 ml)

Nivea Sun€6.214.7★245 rev

Garnier Sonnenschutz-Spray mit LSF 50+ Wasserfestes und rückstandsloses Spray für empfindliche Haut Ambre Solaire Sensitive expert+ 1 x 150 ml

Garnier€6.924.7★909 rev

Newest

by launch date

Garnier Ambre Solaire Sensitive Expert + Hydrating UV Water Sonnenschutzspray LSF 50 Sonnen-Spray für Körper Gesicht Kopfhaut & Haare Wasserfest sandresistent & nicht fettend 150ml

Garnier€9.8779 rev

6mo ago

By Amazon Sonnenlotion 50 LSF 200 ml

by Amazon€4.37110 rev

1y ago

Ladival Trockene Haut Sonnenschutz-Lotion LSF 50+: Sonnencreme bei Neigung zu Neurodermitis Psoriasis beruhigend und pflegend mit Hyaluronsäure mit 4-fach Zellschutz wasserfest 200ml

Ladival€12.0478 rev

1y ago

YANIKY Bandana Herren - Atmungsaktiv Kopftuch Sommer Durag Face Kopf-&Nackenschutz Bandana Cap Damen Multifunktionstuch 3 in 1 Elastisch Halstuch Sport Kopftuch (Grau)

YANIKY€10.12611 rev

1y ago

NIVEA SUN Schutz & Pflege Sonnenlotion LSF 50+ wasserfester Sonnenschutz mit Vitamin C & Hyaluron schnell einziehende Sonnencreme für 48h Feuchtigkeit ohne weiße Rückstände (200 ml)

Nivea Sun€6.63566 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Saugfähigkeit12%

“Zieht schnell ein, unsichtbar”

Qualität insgesamt11%

“Good Quality”

Eignung für Mischhaut10%

“Beste UV/ Sonnenschutzcreme fürs Gesicht”

Geruch10%

“it also has a pleasant scent”

Schutz6%

“Protection und glatt Haut”

Eignung für trockene Haut4%

“Nivea sind UV dry Spray klarsicht leicht Ölig”

Preis-Leistungs-Verhältnis4%

“Preis Leistung ok”

Textur/Konsistenz – insgesamt3%

“Hat leichte Texturen”

Eignung Fettige Haut3%

“Besonders bei Mischhaut oder öliger Haut ist das Oil-Control Fluid sehr angenehm”

Komfort insgesamt3%

“Ideal für den Alltag”

What buyers complain about

Geruch11%

“es stinkt,”

Preis-Leistungs-Verhältnis9%

“Recht teuer”

Allergien8%

“bekomme oft Sonnenallergie”

Haftung/Klebrigkeit6%

“Extrem klebrig und verursacht Flecken”

Ölig/fettig4%

“Fettig”

Funktionalität insgesamt3%

“Wirkt nicht”

Gesamtgröße3%

“The bottle is small”

Eignung für trockene Haut3%

“Sehr flüssig,und für trockene Haut weniger geeignet”

Schutz2%

“Kein Sonnenschutz”

Eignung für Mischhaut2%

“Die Creme soll nicht-komedogen sein - meine Haut (definitiv empfindlich) reagiert”

Top return reasons

Geruch15%

Gesamtgröße10%

Preis-Leistungs-Verhältnis8%

Produktzustand7%

Eignung für Mischhaut6%

Funktionalität insgesamt5%

beworben Vs Tatsächliches Produkt5%

Qualität insgesamt4%

Ölig/fettig4%

Farbe4%

Common questions

Is sonnencreme profitable to sell on Amazon Germany?: The niche generates €1.1M/yr across 39 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +255.2%. Flapen's verdict: Launch it (68/100).
How competitive is the sonnencreme niche?: 18 brands and 205 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in sonnencreme?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.1%.
When does demand for sonnencreme peak?: Demand peaks in May–Jun–Jul; the busiest month runs 10.7× the quietest.
What does it cost to enter the sonnencreme niche?: Listings span €2.51–€23.41; the average listing price is €9.72 (sweet spot $15–$100). The average incumbent carries 3,290 reviews — the moat a new listing must climb.

Related niches in Kosmetik

68selbstbräuner€555K/yr +96.1%Worth a look
69bodyspray€390K/yr +33.4%Worth a look
69kaki seife€23K/yr +287.9%Worth a look
694 in 1 reisespender€17K/yr +262.2%Worth a look
67pediküre set fußpflege elektrisch€1.0M/yr +32.2%Launch it
67körper make up wasserfest€36K/yr +532.8%Worth a look

All Kosmetik niches

sonnencreme

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Kosmetik