bodyspray
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible€22.89avg listing price — sweet spot $15–$100
Price range
Great€3.19–€114.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good980.71avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.4%90-day search growth — must beat 0% to launch
Market size
Good€390K€390K/yr · 852K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, bodyspray is a €390K/yr Amazon Germany market (852K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 69/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 15K–20K
- avg 0–100/product
- Revenue / yr
- €343K–€458K
- units × avg price
- Launch success
- 56%
- 18 of 32 new (360d)
- Conversion rate
- 2.0%
- Avg BSR
- #1,450
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 72%
- Out of stock
- 6.3%
- Avg brand age
- 46 months
- Avg seller age
- 171 days
Competition
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
284
Top-5 brand share
66%
Top 20: 96%
Top-5 click share
19%
Top 20: 51%
Open market
30%
- DKNY31%
- RITUALS13%
- WELEDA9%
- Jean & Len9%
- Mexx5%
- Christina Aguilera4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +33.4% search growth over the last 90 days.Peak months: May, Jul · busiest ÷ quietest = 2.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 127 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RITUALS Haar- und Körperspray aus The Ritual of Sakura mit Kirschblüte - ausgleichender Duft - 50 ml
RITUALS€22.814.7★106 rev
RITUALS Haar- und Körperspray aus The Ritual of Karma mit Lotusblüte und weißem Tee - ausgleichender Duft - 50 ml
RITUALS€22.874.8★81 rev
Jean & Len Body Mist Wild Heart floraler Duft 100 ml
Jean & Len€3.344.2★21 rev
MEXX Ice Touch Woman Body Mist belebendes blumig-frisches Körperspray für Frauen 250ML
Mexx€5.124.8★223 rev
WELEDA Fragrance Body & Hair Mist Vanilla Cloud - Naturkosmetik Bodyspray/Körperspray mit Vanille Toffee & Zucker Duft erfrischt Haut & Haare (vegan 95ml)
WELEDA€9.513.9★52 rev
Newest
by launch date
NYX Professional Makeup Fat Oil Hair & Body Fragrance Mist süße Vanille- und Sahnenoten leichtes Spray für Haar und Körper ideal zum Layering vegane Formel Suga Baddie 80 ml
NYX PROFESSIONAL MAKEUP€10.01114 rev
Biotherm Eau Vitaminée Citrus Tonic Eau de Toilette spritziger Körperduft mit Zitrone Rhabarber und Kiwi erfrischender Body Mist für Damen 100 ml
BIOTHERM€26.6516 rev
Biotherm Eau Vitaminée Citrus Tonic Eau de Toilette spritziger Körperduft mit Zitrone Rhabarber und Kiwi erfrischender Body Mist für Damen 10 ml
BIOTHERM€8.3316 rev
essence JUICY BOMB body mist Nr. 05 Transparent vegan Eau de Toilette 100ml
Essence Cosmetics€3.2220 rev
Jean & Len Body Mist Wild Heart floraler Duft 100 ml
Jean & Len€3.3421 rev
Trending
90-day click momentumBiotherm Eau Vitaminée Citrus Tonic Eau de Toilette spritziger Körperduft mit Zitrone Rhabarber und Kiwi erfrischender Body Mist für Damen 10 ml
BIOTHERM€8.334.6★
DKNY Damen Stacked Rhinestone Outline Graphic Crew Neck Tee T-Shirt Schwarz M EU
DKNY€29.463.8★
bruno banani Limited Edition Body & Hair Mist für Sie strahlend-femininer Duft mit floral-fruchtigen Noten für Körper und Haare 250 ml
bruno banani€6.564.0★
Bodyspray Damen 4er Set 35ml Duftspray mit Haken Fruchtiger & Blumiger Duft Langanhaltendes Bodymist Bodyspray Damen Reisegröße Geschenksets für Teenager-Mädchen und junge Frauen
ZKONLY€10.854.5★
bruno banani Pop My Cherry Body & Hair Mist für Sie floral-fruchtiger Duft für Körper & Haare 236ml
bruno banani€6.394.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“TOP frisches Aroma”
“Super Produkt”
“Preis super”
“cozy – es trägt eine warme Power in sich.”
“Sehr schön zum verschenken”
“Hält definitiv was es verspricht”
“Hautkontakt:”
“Haltbarkeit”
“Auf Haut und Haar hinterlässt das Spray kein klebriges Gefühl”
“Sie ist auch super angenehm zu tragen egal ob in der Hand oder locker über der Schulter”
What buyers complain about
“Stinkt”
“Hält leider kaum”
“schade für den Preis”
“Etwas irritierend”
“er ist gefühlt mega groß”
“Ist ok, halt eben kein teures qualitatives Produkt”
“unnatürlich”
“Klebt ziemlich fest”
“Alcohol denat”
“Es wurde definitiv schon verwendet”
Top return reasons
Common questions
- Is bodyspray profitable to sell on Amazon Germany?
- The niche generates €390K/yr across 127 tracked products. 18 of 32 products launched in the last 360 days are still selling. 90-day search growth is +33.4%. Flapen's verdict: Worth a look (69/100).
- How competitive is the bodyspray niche?
- 33 brands and 284 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in bodyspray?
- Top complaints mined from reviews: Geruch, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 0.4%.
- When does demand for bodyspray peak?
- Demand peaks in May–Jul; the busiest month runs 2.8× the quietest.
- What does it cost to enter the bodyspray niche?
- Listings span €3.19–€114.95; the average listing price is €22.89 (sweet spot $15–$100). The average incumbent carries 981 reviews — the moat a new listing must climb.
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