Is Selbstbräuner profitable to sell on Amazon Germany?

Flapen scores Selbstbräuner 68 out of 100 on Amazon Germany, a Pass. Shoppers spend €555K a year across 37 tracked products. 3 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew +96.1% in the last 90 days.

How competitive is the Selbstbräuner niche on Amazon Germany?

15 brands and 121 sellers compete in Selbstbräuner on Amazon Germany. The top 5 Selbstbräuner products take 37% of clicks, and the top 5 brands take 84%.

What do buyers complain about in Selbstbräuner?

Selbstbräuner buyers on Amazon Germany complain most about Geruch, Fleckenbeständigkeit, and Farbe. An estimated 0.3% of orders come back.

When does demand for Selbstbräuner peak?

Search demand for Selbstbräuner on Amazon Germany peaks in Apr–May–Jun–Jul, and the busiest month runs 5.6× the quietest.

What does it cost to enter the Selbstbräuner niche?

Selbstbräuner sells for €12.49 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.27 to €24.00. The average product has 4,360 reviews, the count a new listing must catch up to.

Selbstbräuner

Pass

Selbstbräuner scores 68 out of 100, a Pass. Shoppers spend an estimated $555K a year here, search demand grew +96.1% this quarter, and an estimated 0.3% of orders come back.

Flapen Score: 68
68 / 100Top 1% of 1,260 Kosmetik niches · +21 vs the category median of 47
Market size: €555K/yr867K searches / yr
90-day growth: +96.1%search demand this quarter
Competition: 37%top-5 click share · 15 brands · 121 sellers

Flapen Score

Selbstbräuner against its category

The dotted line is the Kosmetik average. Past it, Selbstbräuner is stronger. Inside it, weaker.

68Pass

This niche Category average

See the method

Market

The Selbstbräuner market on Amazon at a glance

Shoppers on Amazon Germany searched for Selbstbräuner 867K times last year and spent an estimated €555K. The top 5 brands take 84% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 867K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +96.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €555K a year.

Searches, last 12 months: 867K
Growth, 90 days vs prior 90: +96.1%
Conversion, latest week: 5.1%
Market size, estimated: €555Ka year
Peak month: May5.6× the quietest month
Top search term: selbstbräuner375K searches a year

02 · Price

A sale here is worth €12.49.

Listings sell for €12.49 on average, from €4.27 to €24.00. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At €12.49 that is €9K to €12K a year per listing.

Average price: €12.49under the $15 to $100 sweet spot
Price range: €4.27–€24.00
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 40K–50K
Units per listing a year: 750–1,000
Revenue per listing a year: €9K–€12K
Returns: 0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #36 within Sonnenschutz & Selbstbräuner. It carries 4,360 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings: 78%
Prime listings: 100%
Out of stock, average day: 4.0%
Average rank: #36in Sonnenschutz & Selbstbräuner
Average rating: 4.24 starsAmazon Germany average 4.37 stars
Average reviews: 4,360per listing
Listings tracked: 37

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 3Amazon's first-year sales bar
Average brand age: 48 months

Products

Top Selbstbräuner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

15 flat

Sellers

121

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

37%

Top 20: 84%

Open market

14%

Brand 131%
Brand 226%
Brand 312%
Brand 412%
Brand 54%
Brand 62%
Open — no brand owns it (9 brands, 14%)

Demand

Selbstbräuner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×

Search terms

Top Selbstbräuner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

selbstbräuner375K/yr +132.0%3.5% conv.
tan170K/yr -23.8%0.0% conv.
bondi sands selbstbräuner47K/yr +328.9%6.3% conv.
st moritz selbstbräuner52K/yr +59.1%8.4% conv.
selbstbräuner ohne flecken31K/yr >1,000%3.9% conv.
bondi sands42K/yr +60.7%3.8% conv.
self tan25K/yr +76.3%2.2% conv.
st tropez selbstbräuner25K/yr +127.6%9.0% conv.
selbstbräuner mousse17K/yr +127.5%5.2% conv.
selbstbräuner beine8K/yr >1,000%4.7% conv.

Reviews and returns

What reviews say buyers love and hate about Selbstbräuner

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Geruch”

19%of negative reviews mention “Geruch”

0.3%of orders come back

“Stinkt”

A buyer, on “Geruch”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Selbstbräuner questions

Answered from the same tracked data.

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