Selbstbräuner
PassSelbstbräuner scores 68 out of 100, a Pass. Shoppers spend an estimated $555K a year here, search demand grew +96.1% this quarter, and an estimated 0.3% of orders come back.
- Flapen Score
- 68 / 100Top 1% of 1,260 Kosmetik niches · +21 vs the category median of 4768
- Market size
- €555K/yr867K searches / yr
- 90-day growth
- +96.1%search demand this quarter
- Competition
- 37%top-5 click share · 15 brands · 121 sellers
Flapen Score
Selbstbräuner against its category
The dotted line is the Kosmetik average. Past it, Selbstbräuner is stronger. Inside it, weaker.
Market
The Selbstbräuner market on Amazon at a glance
Shoppers on Amazon Germany searched for Selbstbräuner 867K times last year and spent an estimated €555K. The top 5 brands take 84% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 867K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +96.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €555K a year.
- Searches, last 12 months
- 867K
- Growth, 90 days vs prior 90
- +96.1%
- Conversion, latest week
- 5.1%
- Market size, estimated
- €555Ka year
- Peak month
- May5.6× the quietest month
- Top search term
- selbstbräuner375K searches a year
02 · Price
A sale here is worth €12.49.
Listings sell for €12.49 on average, from €4.27 to €24.00. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At €12.49 that is €9K to €12K a year per listing.
- Average price
- €12.49under the $15 to $100 sweet spot
- Price range
- €4.27–€24.00
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €9K–€12K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #36 within Sonnenschutz & Selbstbräuner. It carries 4,360 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #36in Sonnenschutz & Selbstbräuner
- Average rating
- 4.24 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,360per listing
- Listings tracked
- 37
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Selbstbräuner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
St.Tropez Self Tan Express Bronzing Mousse 1er Pack (1 x 200 ml)
- Price
- €18.31
- Rating
- 4.2/5
- Reviews
- 15,920
- Age
- 12y ago

ST. MORIZ Self-tan Face Mist - Selbstbräuner zum allmählichen Aufbau einer Bräune im Gesicht für die tägliche Anwendung geeignet - Mit Plegendem Kokosnussol - Dermatologisch getestet - 150ml
- Price
- €7.70
- Rating
- 4.3/5
- Reviews
- 800
- Age
- 3y ago

St. Moriz Professional Instant Fast Tan Mousse - Sofortbräuner entwickelt sich in 1-3 Stunden - mit Aloe Vera und Vitamin E - mit Applikatorfarbe - Dermatologisch getestet ohne Tierversuche - 200 ml
- Price
- €8.30
- Rating
- 4.2/5
- Reviews
- 2,330
- Age
- 10y ago

Bondi Sands Self Tanning Foam Dark Selbstbräuner Mousse für tiefdunkle Bräune Kokosduft Schnelltrocknend 200 ml
- Price
- €14.68
- Rating
- 4.2/5
- Reviews
- 30,544
- Age
- 11y ago

Garnier Selbstbräunungsmousse Pflegender Selbstbräuner für eine natürliche und fleckenfreie Bräune Ambre Solaire Natural Bronzer 1 x 200 ml
- Price
- €6.64
- Rating
- 4.1/5
- Reviews
- 1,538
- Age
- 6y ago
Trending
estimated 90-day click momentum
Bondi Sands - Selbstbräunungsschaum - Self Tanning Foam 1 Hour Express für schnelles und fleckenfreies Bräunen ohne Sonne 200 ml
- Price
- €16.41
- Rating
- 4.3/5
- Reviews
- 2,277
- Age
- 4y ago

Mixa Bright & Bronze Selbstbräunende Bodylotion mit 6% Glycerin & Sheabutter Natürlicher Selbstbräuner für Gesicht und Körper Feuchtigkeitsspendende Körperlotion für empfindliche Haut 250 ml
- Price
- €4.91
- Rating
- 4.3/5
- Reviews
- 115
- Age
- 3mo ago

Vichy Ideal Soleil Selbstbräuner-Milch für Gesicht und Körper Selbstbräuner mit Sheabutter Für bis zu 8 Stunden Feuchtigkeit und eine einheitliche Bräune 100 ml
- Price
- €15.37
- Rating
- 4.4/5
- Reviews
- 626
- Age
- 17y ago

Bondi Sands Self Tanning Set - Selbstbräuner Schaum für dunklere Hauttöne Inhalt: 200 ml - Mit Anwendungshandschuh - Self Tanning Foam Dark mit Aloe Vera - Streifenfreie Bräune
- Price
- €16.53
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago

Dove Summer Revived Medium to Dark Selbstbräunende Körperlotion mit Aloe Vera & Glycerin für einen wunderschönen braunen Teint und seidige Haut 2 x 200 ml
- Price
- €7.41
- Rating
- 4.2/5
- Reviews
- 209
- Age
- 1y ago
Newest
by launch date
Mixa Bright & Bronze Selbstbräunende Bodylotion mit 6% Glycerin & Sheabutter Natürlicher Selbstbräuner für Gesicht und Körper Feuchtigkeitsspendende Körperlotion für empfindliche Haut 250 ml
- Price
- €4.91
- Rating
- 4.3/5
- Reviews
- 115
- Age
- 3mo ago

Bondi Sands Self Tanning Set - Selbstbräuner Schaum für hellere/mittlere Hauttöne Inhalt: 200 ml - Mit Anwendungshandschuh - Self Tanning Foam Light/Medium mit Aloe Vera - Streifenfreie Bräune
- Price
- €16.26
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 1y ago

Bondi Sands Self Tanning Set - Selbstbräuner Schaum für dunklere Hauttöne Inhalt: 200 ml - Mit Anwendungshandschuh - Self Tanning Foam Dark mit Aloe Vera - Streifenfreie Bräune
- Price
- €16.53
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago

NIVEA Body Lotion Q10 Straffend + Bräunend (250 ml) Body Milk für straffere Haut & verbesserte Elastizität in 7 Tagen Körpercreme mit Q10 für eine natürliche Bräune
- Price
- €4.39
- Rating
- 4.5/5
- Reviews
- 289
- Age
- 1y ago

Dove Summer Revived Medium to Dark Selbstbräunende Körperlotion mit Aloe Vera & Glycerin für einen wunderschönen braunen Teint und seidige Haut 2 x 200 ml
- Price
- €7.41
- Rating
- 4.2/5
- Reviews
- 209
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
15 flat
Sellers
121
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 84%
Open market
14%
- ST. MORIZ31%
- Bondi Sands26%
- St.Tropez12%
- Garnier12%
- NIVEA4%
- VICHY2%
- Open — no brand owns it (9 brands, 14%)
Demand
Selbstbräuner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×
Search terms
Top Selbstbräuner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- selbstbräuner375K/yr
- tan170K/yr
- bondi sands selbstbräuner47K/yr
- st moritz selbstbräuner52K/yr
- selbstbräuner ohne flecken31K/yr
- bondi sands42K/yr
- self tan25K/yr
- st tropez selbstbräuner25K/yr
- selbstbräuner mousse17K/yr
- selbstbräuner beine8K/yr
Reviews and returns
What reviews say buyers love and hate about Selbstbräuner
We read the reviews and the return reasons for every product selling here.
“Stinkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Selbstbräuner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









