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Adventskalender 2024

Maybe

An estimated 0.4% of orders come back. But buyers convert on only 0.1% of searches, so Adventskalender 2024 is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 1,260 Kosmetik niches · +12 vs the category median of 47
Market size
€761K/yr17.7M searches / yr
90-day growth
-41.1%search demand this quarter
Competition
29%top-5 click share · 57 brands · 215 sellers

Flapen Score

Adventskalender 2024 against its category

The dotted line is the Kosmetik average. Past it, Adventskalender 2024 is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adventskalender 2024 market on Amazon at a glance

Shoppers on Amazon Germany searched for Adventskalender 2024 17.7M times last year and spent an estimated €761K. The top 5 brands take 33% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 17.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €761K a year.

Searches, last 12 months
17.7M
Growth, 90 days vs prior 90
-41.1%
Conversion, latest week
0.1%
Market size, estimated
€761Ka year
Peak month
November383.7× the quietest month
Top search term
adventskalender7.9M searches a year

02 · Price

A sale here is worth €32.99.

Listings sell for €32.99 on average, from €3.36 to €242.95. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,500 to 2,000 of them. At €32.99 that is €49K to €66K a year per listing.

Average price
€32.99inside the $15 to $100 sweet spot
Price range
€3.36–€242.95
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
200K–250K
Units per listing a year
1,500–2,000
Revenue per listing a year
€49K–€66K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 39.1% of listings are out of stock. The average listing ranks #189 within Baden & Körperpflege. It carries 960 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
87%
Out of stock, average day
39.1%
Average rank
#189in Baden & Körperpflege
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
960per listing
Listings tracked
69

04 · Newcomers

7 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
7Amazon's first-year sales bar
Average brand age
36 months

Products

Top Adventskalender 2024 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

57 falling

Sellers

215

Top-5 brand share

33%

Top 20: 73%

Top-5 click share

29%

Top 20: 64%

Open market

62%

  • Brand 18%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Adventskalender 2024 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5.0M3.0MSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 383.7×

Search terms

Top Adventskalender 2024 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adventskalender7.9M/yr
  • adventskalender männer1.1M/yr
  • weihnachtskalender305K/yr
  • adventskalender frauen720K/yr
  • advent calendar188K/yr
  • rituals adventskalender137K/yr
  • adventskalender damen109K/yr
  • adventskalender süßigkeiten212K/yr
  • adventskalender 2025 frauen5.4M/yr
  • adventkalender93K/yr

Reviews and returns

What reviews say buyers love and hate about Adventskalender 2024

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.4%of orders come back
“War teuerer als andere Anbieter”
A buyer, on “Preis-Leistungs-Verhältnis”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Adventskalender 2024 questions

Answered from the same tracked data.