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Adventskalender 2024

Adventskalender 2024 shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 7% of 1,260 Kosmetik niches · +12 vs the category median of 47

Market size 71Growth 4Conversion 2Competition 86Returns 98Price range 35Avg price 95Brand share 96Review moat 63Quality gap 55
This niche Category average · 1,260 niches

Is Adventskalender 2024 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Adventskalender 2024 is a €761K/yr Amazon Germany market (17.7M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 59/100.

Adventskalender 2024: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -41.1% over the last 90 days and 0.1% of searches end in a purchase.

€761K

revenue / yr

Units sold / yr250K
Search volume / yr-41.1%17.7M
Conversion rate0.1%
Avg price€32.99

Who owns the niche?

The top 5 brands hold 33% of demand, so 67% of the market is open.

67%

open market share

Brands · sellers57 · 215
Top-5 product click share29%
Open market67%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 69 products

Sponsored placement48%
New entrants (1y)24· 7 succeeded
Avg rating4.4★
Avg reviews960

Top Adventskalender 2024 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

€0€15K€30K€46K€61K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

57 falling

Sellers

215

Top-5 brand share

33%

Top 20: 73%

Top-5 click share

29%

Top 20: 64%

Open market

62%

  • RITUALS8%
  • Miaikoe8%
  • Kneipp7%
  • Purelei6%
  • Franzis4%
  • M. Asam4%

Adventskalender 2024 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume17.7MCVR0.1%Products69Brands57Top 5 Brands33%OOS Rate39.1%Rating4.4★Reviews960Avg BSR#189
5.0M3.0MSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 383.7×

Top Adventskalender 2024 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • adventskalender7.9M/yr
  • adventskalender männer1.1M/yr
  • weihnachtskalender305K/yr
  • adventskalender frauen720K/yr
  • advent calendar188K/yr
  • rituals adventskalender137K/yr
  • adventskalender damen109K/yr
  • adventskalender süßigkeiten212K/yr
  • adventskalender 2025 frauen5.4M/yr
  • adventkalender93K/yr

What reviews say buyers love and hate about Adventskalender 2024

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Qualität insgesamt23%

Super schöne Produkte

Geschenk Zweck19%

Bestes geschenk

Preis-Leistungs-Verhältnis13%

Preis-Leistung somit auch ok

Geschmack insgesamt9%

Schmeckt super

Gesamtgröße5%

Passt

What buyers complain about

69% of reviews
Preis-Leistungs-Verhältnis33%

War teuerer als andere Anbieter

Gesamtgröße10%

Fallen klein aus

Qualität insgesamt6%

Qualität 0

Haltbarkeit5%

Hält nicht, was es verspricht

Geruch4%

für mich stinken sie.

Adventskalender 2024 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
25%
2Defekt Material/Teile
10%
3Geruch
9%
4Preis-Leistungs-Verhältnis
7%
5Qualität insgesamt
7%

Common Adventskalender 2024 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Adventskalender 2024 59/100 on Amazon Germany — Worth a look. The niche generates €761K/yr across 69 tracked products. 7 of 24 products launched in the last 360 days are still selling. Search demand moved -41.1% over the last 90 days.
Search demand for Adventskalender 2024 on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 383.7× the quietest.