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Lockenwickler

Maybe

The products selling today average only 4.2★. But demand is soft, at -22.3% this quarter, so Lockenwickler is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 1,260 Kosmetik niches · +10 vs the category median of 47
Market size
€520K/yr1.3M searches / yr
90-day growth
-22.3%search demand this quarter
Competition
41%top-5 click share · 18 brands · 56 sellers

Flapen Score

Lockenwickler against its category

The dotted line is the Kosmetik average. Past it, Lockenwickler is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lockenwickler market on Amazon at a glance

Shoppers on Amazon Germany searched for Lockenwickler 1.3M times last year and spent an estimated €520K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €520K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
4.0%
Market size, estimated
€520Ka year
Peak month
December1.7× the quietest month
Top search term
lockenwickler933K searches a year

02 · Price

A sale here is worth €10.04.

Listings sell for €10.04 on average, from €6.70 to €35.21. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At €10.04 that is €10K to €13K a year per listing.

Average price
€10.04under the $15 to $100 sweet spot
Price range
€6.70–€35.21
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
€10K–€13K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #40 within Haarstyling Geräte & Styling Zubehör. It carries 2,053 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
93%
Out of stock, average day
2.6%
Average rank
#40in Haarstyling Geräte & Styling Zubehör
Average rating
4.21 starsAmazon Germany average 4.37 stars
Average reviews
2,053per listing
Listings tracked
29

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Lockenwickler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

56

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

41%

Top 20: 87%

Open market

33%

  • Brand 122%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Lockenwickler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Lockenwickler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lockenwickler933K/yr
  • lockenwickler groß109K/yr
  • hair rollers49K/yr
  • haarwickler31K/yr
  • große lockenwickler21K/yr
  • lockenwickler mit klammern19K/yr
  • lockenwickler set16K/yr
  • klettwickler12K/yr
  • lockenwickler selbsthaftend13K/yr
  • hair roller11K/yr

Reviews and returns

What reviews say buyers love and hate about Lockenwickler

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Benutzerfreundlichkeit”
11%of negative reviews mention “Heizung”
2.4%of orders come back
“Es wird weder warm, noch heiß”
A buyer, on “Heizung”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Lockenwickler questions

Answered from the same tracked data.