fixing spray make up
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Price range
Good€2.51–€42.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€593K€593K/yr · 598K searches
Avg price
Good€12.83avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Review moat
Bad9,080.33avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon Germany niche tracking, fixing spray make up is a €593K/yr Amazon Germany market (598K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul–Nov. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- €513K–€642K
- units × avg price
- Launch success
- —
- 4 of 4 new (360d)
- Conversion rate
- 7.7%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 79%
- Out of stock
- 0.5%
- Avg brand age
- 59 months
- Avg seller age
- 172 days
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
123
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
21%
- L'Oreal Paris31%
- NYX PROFESSIONAL MAKEUP15%
- e.l.f.11%
- Essence Cosmetics9%
- Kryolan8%
- Charlotte Tilbury6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.Peak months: Jul, Nov · busiest ÷ quietest = 2.0×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Paris Setting Spray zum Fixieren von Make up Transferfest in 3 Sekunden Fixier-Spray für bis zu 36 Stunden Halt Infaillible 3-Second Setting Mist 1 x 75 ml
L'Oreal Paris€6.944.4★5,792 rev
e.l.f. Power Grip Dewy Setting Spray Ultrafeine & Langanhaltende Formel Fixiert Das Make-Up Für Ein Hydratisiertes Dewy Finish Vegan & Tierversuchsfrei
e.l.f.€9.394.4★9,168 rev
NYX Professional Makeup Setting Spray Langanhaltende Textur Fixierendes Spray Leichte vegane Formel Matte Finish 60 ml
NYX PROFESSIONAL MAKEUP€5.534.3★85,872 rev
LOréal Paris Infaillible 3-second Setting Mist XL Zum Fixieren von Make up Transferfest in 3 Sekunden Fixier-Spray für bis zu 36 Stunden Halt 1 x 150 ml
L'Oreal Paris€9.404.4★5,792 rev
Kryolan Fixierspray 300 ml I Professionelles Make-up Setting Spray I Langanhaltender wischfester & wasserresistenter Halt I Transparent schnell trocknend & ohne Rückstände
Kryolan€30.734.3★767 rev
Newest
by launch date
TIRTIR Wasserfestes Fixierspray 24 Stunden Lang Anhaltend Schweißfest Wasserabweisender Make-Up-Finisher Ethanolfreie Oberfläche Für Fettige Haut Koreanischer Make-Up-Fixierer Halbmatt (Rosa)
TIRTIR€11.866,476 rev
LOréal Paris Infaillible 3-second Setting Mist XL Zum Fixieren von Make up Transferfest in 3 Sekunden Fixier-Spray für bis zu 36 Stunden Halt 1 x 150 ml
L'Oreal Paris€9.405,792 rev
Catrice Blend + Bond Setting Spray Fixierspray Transparent feuchtigkeitsspendend grundierend erfrischend natürlich vegan ölfrei ohne Parfüm ohne Alkohol 1er Pack (55ml)
Catrice Cosmetics€4.1656 rev
ARTDECO 3 In 1 Make-up Fixing Spray - Make-up Fixierspray - 1 x 100 ml
Artdeco€12.6516 rev
TIRTIR Mask Fit Make Up Fixer 24 Stunden Lang Anhaltendes Make-Up-Finishing-Spray Leicht Und Nicht Fettend 2 7 Fl Oz. Original
TIRTIR€11.676,484 rev
Trending
90-day click momentumTIRTIR Wasserfestes Fixierspray 24 Stunden Lang Anhaltend Schweißfest Wasserabweisender Make-Up-Finisher Ethanolfreie Oberfläche Für Fettige Haut Koreanischer Make-Up-Fixierer Halbmatt (Rosa)
TIRTIR€11.864.4★
Kryolan Fixierspray 75 ml I Professionelles Make-up Setting Spray I Langanhaltender wischfester & wasserresistenter Halt I Transparent schnell trocknend & ohne Rückstände
Kryolan€12.484.3★
Charlotte Tilbury Airbrush Flawless Setting Spray (100 ml) beige
Charlotte Tilbury€42.154.6★
ARTDECO 3 In 1 Make-up Fixing Spray - Make-up Fixierspray - 1 x 100 ml
Artdeco€12.654.9★
Catrice Blend + Bond Setting Spray Fixierspray Transparent feuchtigkeitsspendend grundierend erfrischend natürlich vegan ölfrei ohne Parfüm ohne Alkohol 1er Pack (55ml)
Catrice Cosmetics€4.164.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Quality”
“einen schönen Glow.”
“riecht angenehm frisch nach Citrus”
“Es hydratiert und hält das Make up lange da wo es hingehört, und vor allem wirkt es weichzeichend”
“Hält was es verspricht”
“Hält wirklich gut”
“Besonders angenehm ist der extra feine Sprühnebel, der sich gleichmäßig auf die Haut legt, ohne zu kleben oder zu beschweren”
“bestes Preis-Leistungsverhältnis”
“Super Feuchtigkeits-Boost für zwischendurch”
“Top, angenehm auf der Haut”
What buyers complain about
“Brennt und stinkt”
“Geldverschwendung”
“Allergische Reaktion”
“Total klebrig”
“weder Glow noch langanhaltende Feuchtigkeit sind vorhanden.”
“halt gleich null”
“Schien als ob die Poren verstopft werden”
“Naja 🫤 Es hinterlässt einen öligen Schleier auf der Haut, wodurch der glow kommt”
“weder Glow noch langanhaltende Feuchtigkeit sind vorhanden.”
“Unreine Haut”
Top return reasons
Common questions
- Is fixing spray make up profitable to sell on Amazon Germany?
- The niche generates €593K/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the fixing spray make up niche?
- 13 brands and 123 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in fixing spray make up?
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.3%.
- When does demand for fixing spray make up peak?
- Demand peaks in Jul–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the fixing spray make up niche?
- Listings span €2.51–€42.15; the average listing price is €12.83 (sweet spot $15–$100). The average incumbent carries 9,080 reviews — the moat a new listing must climb.
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