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Fixing Spray Make Up

Fixing Spray Make Up shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 10% of 1,260 Kosmetik niches · +10 vs the category median of 47

Market size 64Growth 24Conversion 78Competition 52Returns 99Price range 68Avg price 57Brand share 52Review moat 22Quality gap 53
This niche Category average · 1,260 niches

Is Fixing Spray Make Up profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Fixing Spray Make Up is a €593K/yr Amazon Germany market (598K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul–Nov. Verdict: Worth a look — 57/100.

Fixing Spray Make Up: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.2% over the last 90 days and 7.7% of searches end in a purchase.

€593K

revenue / yr

Units sold / yr50K
Search volume / yr-1.2%598K
Conversion rate7.7%
Avg price€12.83

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers13 · 123
Top-5 product click share54%
Open market26%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement79%
New entrants (1y)4· 4 succeeded
Avg rating4.4★
Avg reviews9,080

Top Fixing Spray Make Up products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

€0€59K€119K€178K€237K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

123

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

21%

  • L'Oreal Paris31%
  • NYX PROFESSIONAL MAKEUP15%
  • e.l.f.11%
  • Essence Cosmetics9%
  • Kryolan8%
  • Charlotte Tilbury6%

Fixing Spray Make Up demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume598KCVR7.7%Products24Brands13Top 5 Brands74%OOS Rate0.5%Rating4.4★Reviews9,080Avg BSR#27
40K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov · busiest ÷ quietest = 2.0×

Top Fixing Spray Make Up search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • setting spray137K/yr
  • fixing spray make up110K/yr
  • fixing spray53K/yr
  • charlotte tilbury setting spray34K/yr
  • kryolan36K/yr
  • kryolan fixierspray23K/yr
  • one size setting spray15K/yr
  • loreal fixing spray18K/yr
  • loreal infaillible foundation21K/yr
  • loreal setting spray16K/yr

What reviews say buyers love and hate about Fixing Spray Make Up

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Qualität insgesamt14%

Quality

Helligkeit/Glanz/Glühen12%

einen schönen Glow.

Geruch11%

riecht angenehm frisch nach Citrus

Feucht/Trocken8%

Es hydratiert und hält das Make up lange da wo es hingehört, und vor allem wirkt es weichzeichend

beworben Vs Tatsächliches Produkt8%

Hält was es verspricht

What buyers complain about

63% of reviews
Geruch20%

Brennt und stinkt

Preis-Leistungs-Verhältnis13%

Geldverschwendung

Allergien7%

Allergische Reaktion

Haftung/Klebrigkeit7%

Total klebrig

Feucht/Trocken3%

weder Glow noch langanhaltende Feuchtigkeit sind vorhanden.

Fixing Spray Make Up return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
19%
2Funktionalität insgesamt
14%
3Auslaufsicher
7%
4Qualität insgesamt
6%
5Preis-Leistungs-Verhältnis
6%

Common Fixing Spray Make Up questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fixing Spray Make Up 57/100 on Amazon Germany — Worth a look. The niche generates €593K/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved -1.2% over the last 90 days.
Search demand for Fixing Spray Make Up on Amazon Germany peaks in Jul–Nov, where the busiest month runs 2.0× the quietest.