Haaröl
MaybeAn estimated 0.3% of orders come back. But demand is soft, at -8.4% this quarter, so Haaröl is a Maybe.
- Flapen Score
- 60 / 100Top 5% of 1,260 Kosmetik niches · +13 vs the category median of 4760
- Market size
- €2.3M/yr1.8M searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 51%top-5 click share · 15 brands · 122 sellers
Flapen Score
Haaröl against its category
The dotted line is the Kosmetik average. Past it, Haaröl is stronger. Inside it, weaker.
Market
The Haaröl market on Amazon at a glance
Shoppers on Amazon Germany searched for Haaröl 1.8M times last year and spent an estimated €2.3M. The top 5 brands take 83% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.3M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 6.9%
- Market size, estimated
- €2.3Ma year
- Peak month
- November1.4× the quietest month
- Top search term
- haaröl623K searches a year
02 · Price
A sale here is worth €18.89.
Listings sell for €18.89 on average, from €4.81 to €37.89. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At €18.89 that is €38K to €47K a year per listing.
- Average price
- €18.89inside the $15 to $100 sweet spot
- Price range
- €4.81–€37.89
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- €38K–€47K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #28 within Haaröl. It carries 11,698 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #28in Haaröl
- Average rating
- 4.51 starsAmazon Germany average 4.37 stars
- Average reviews
- 11,698per listing
- Listings tracked
- 35
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Haaröl products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Olaplex No 7 Bonding Haar Öl Konzentriertes Hochglanzöl Hitzeschutz Glättet Und Macht Das Haar Sichtbar Weich Verleiht Der Farbe Mehr Lebendigkeit Bis Zu 72 Stunden Frizz-Kontrolle 30ml
- Price
- €14.12
- Rating
- 4.6/5
- Reviews
- 16,043
- Age
- 6y ago

Moroccanoil Behandlung
- Price
- €12.17
- Rating
- 4.6/5
- Reviews
- 46,005
- Age
- 16y ago

Moroccanoil Behandlung
- Price
- €31.79
- Rating
- 4.7/5
- Reviews
- 41,302
- Age
- 16y ago

LOréal Paris Elvital Öl Magique Veredelndes Haaröl für alle Haartypen gegen Frizz und Austrocknen mit 6 kostbaren Blütenölen für Glanz und Geschmeidigkeit Hitzeschutz bis 230 C 1 x 100ml
- Price
- €4.99
- Rating
- 4.6/5
- Reviews
- 2,723
- Age
- 6y ago

Kérastase Huile Originale Elixir Ultime Haaröl für trockenes Haar Pflegend und schützend für mehr Glanz ohne zu beschweren Hitzeschutz und Anti-Frizz 30 ml
- Price
- €19.08
- Rating
- 4.6/5
- Reviews
- 5,655
- Age
- 2y ago
Trending
estimated 90-day click momentum
Wella Professionals Ultimate Smooth Miracle Oil Serum - Haaröl Mit Squalan & Omega 9 - Für Trockenes Stumpfes & Krauses Haar (30 ml)
- Price
- €13.16
- Rating
- 4.5/5
- Reviews
- 755
- Age
- 1y ago

Gliss Haaröl tägliches Öl-Elixier (75 ml) Haaröl für trockenes Haar pflegt & veredelt das Haar ohne zu fetten mit Arganöl & Vitamin E
- Price
- €4.94
- Rating
- 4.5/5
- Reviews
- 131
- Age
- 2y ago

Moroccanoil Behandlung
- Price
- €26.01
- Rating
- 4.3/5
- Reviews
- 1,605
- Age
- 13y ago

Moroccanoil Behandlung Light
- Price
- €34.85
- Rating
- 4.7/5
- Reviews
- 10,611
- Age
- 15y ago

LOréal Paris Elvital Öl Magique Veredelndes Haaröl für alle Haartypen gegen Frizz und Austrocknen mit 6 kostbaren Blütenölen für Glanz und Geschmeidigkeit Hitzeschutz bis 230 C 1 x 100ml
- Price
- €4.99
- Rating
- 4.6/5
- Reviews
- 2,723
- Age
- 6y ago
Newest
by launch date
Kérastase Gloss Absolu Glaze Drops Leichtes Haaröl für langes zu Frizz neigendes Haar Mit Wildrosenöl Für ultimativen Glanz & Geschmeidigkeit 45ml
- Price
- €27.12
- Rating
- 4.6/5
- Reviews
- 2,558
- Age
- 1y ago

Wella Professionals Ultimate Smooth Miracle Oil Serum - Haaröl Mit Squalan & Omega 9 - Für Trockenes Stumpfes & Krauses Haar (30 ml)
- Price
- €13.16
- Rating
- 4.5/5
- Reviews
- 755
- Age
- 1y ago

Kérastase Huile Originale Elixir Ultime Haaröl für trockenes Haar Pflegend und schützend für mehr Glanz ohne zu beschweren Hitzeschutz und Anti-Frizz 30 ml
- Price
- €19.08
- Rating
- 4.6/5
- Reviews
- 5,655
- Age
- 2y ago

Kérastase Huile Originale Elixir Ultime Haaröl für trockenes Haar Pflegend und schützend für mehr Glanz ohne zu beschweren Hitzeschutz und Anti-Frizz Nachfüllbar 75 ml
- Price
- €36.63
- Rating
- 4.6/5
- Reviews
- 5,662
- Age
- 2y ago

Kérastase Huile Originale Elixir Ultime Haaröl für trockenes Haar Pflegend und schützend für mehr Glanz ohne zu beschweren Hitzeschutz und Anti-Frizz Nachfüllpackung 75 ml
- Price
- €31.57
- Rating
- 4.6/5
- Reviews
- 5,655
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
122
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 85%
Open market
14%
- Moroccanoil39%
- KÉRASTASE18%
- Olaplex13%
- L'Oreal Paris8%
- OGX5%
- Botanic Hearth3%
- Open — no brand owns it (9 brands, 14%)
Demand
Haaröl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Haaröl search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- haaröl623K/yr
- moroccanoil370K/yr
- hair oil134K/yr
- kerastase öl188K/yr
- maroccainöl95K/yr
- kerastase haaröl67K/yr
- haaröl trockenes haar45K/yr
- olaplex öl52K/yr
- haar öl36K/yr
- moroccanoil haaröl32K/yr
Reviews and returns
What reviews say buyers love and hate about Haaröl
We read the reviews and the return reasons for every product selling here.
“Geldverschwendung”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haaröl questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









