Haaröl
Haaröl shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 5% of 1,260 Kosmetik niches · +13 vs the category median of 47
Is Haaröl profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Haaröl is a €2.3M/yr Amazon Germany market (1.8M searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 60/100.
Haaröl: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -8.4% over the last 90 days and 6.9% of searches end in a purchase.
€2.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 35 products
Top Haaröl products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Olaplex No 7 Bonding Haar Öl Konzentriertes Hochglanzöl Hitzeschutz Glättet Und Macht Das Haar Sichtbar Weich Verleiht Der Farbe Mehr Lebendigkeit Bis Zu 72 Stunden Frizz-Kontrolle 30ml
- Price
- €14.12
- Rating
- 4.6/5
- Reviews
- 16,043
- Age
- 6y ago
Moroccanoil Behandlung
- Price
- €12.17
- Rating
- 4.6/5
- Reviews
- 46,005
- Age
- 16y ago
Moroccanoil Behandlung
- Price
- €31.79
- Rating
- 4.7/5
- Reviews
- 41,302
- Age
- 16y ago
LOréal Paris Elvital Öl Magique Veredelndes Haaröl für alle Haartypen gegen Frizz und Austrocknen mit 6 kostbaren Blütenölen für Glanz und Geschmeidigkeit Hitzeschutz bis 230 C 1 x 100ml
- Price
- €4.99
- Rating
- 4.6/5
- Reviews
- 2,723
- Age
- 6y ago
Kérastase Huile Originale Elixir Ultime Haaröl für trockenes Haar Pflegend und schützend für mehr Glanz ohne zu beschweren Hitzeschutz und Anti-Frizz 30 ml
- Price
- €19.08
- Rating
- 4.6/5
- Reviews
- 5,655
- Age
- 2y ago
Trending
90-day click momentum
Wella Professionals Ultimate Smooth Miracle Oil Serum - Haaröl Mit Squalan & Omega 9 - Für Trockenes Stumpfes & Krauses Haar (30 ml)
- Price
- €13.16
- Rating
- 4.5/5
- Reviews
- 755
- Age
- 1y ago
Gliss Haaröl tägliches Öl-Elixier (75 ml) Haaröl für trockenes Haar pflegt & veredelt das Haar ohne zu fetten mit Arganöl & Vitamin E
- Price
- €4.94
- Rating
- 4.5/5
- Reviews
- 131
- Age
- 2y ago
Moroccanoil Behandlung
- Price
- €26.01
- Rating
- 4.3/5
- Reviews
- 1,605
- Age
- 13y ago
Moroccanoil Behandlung Light
- Price
- €34.85
- Rating
- 4.7/5
- Reviews
- 10,611
- Age
- 15y ago
LOréal Paris Elvital Öl Magique Veredelndes Haaröl für alle Haartypen gegen Frizz und Austrocknen mit 6 kostbaren Blütenölen für Glanz und Geschmeidigkeit Hitzeschutz bis 230 C 1 x 100ml
- Price
- €4.99
- Rating
- 4.6/5
- Reviews
- 2,723
- Age
- 6y ago
Newest
by launch date
Kérastase Gloss Absolu Glaze Drops Leichtes Haaröl für langes zu Frizz neigendes Haar Mit Wildrosenöl Für ultimativen Glanz & Geschmeidigkeit 45ml
- Price
- €27.12
- Rating
- 4.6/5
- Reviews
- 2,558
- Age
- 1y ago
Wella Professionals Ultimate Smooth Miracle Oil Serum - Haaröl Mit Squalan & Omega 9 - Für Trockenes Stumpfes & Krauses Haar (30 ml)
- Price
- €13.16
- Rating
- 4.5/5
- Reviews
- 755
- Age
- 1y ago
Kérastase Huile Originale Elixir Ultime Haaröl für trockenes Haar Pflegend und schützend für mehr Glanz ohne zu beschweren Hitzeschutz und Anti-Frizz 30 ml
- Price
- €19.08
- Rating
- 4.6/5
- Reviews
- 5,655
- Age
- 2y ago
Kérastase Huile Originale Elixir Ultime Haaröl für trockenes Haar Pflegend und schützend für mehr Glanz ohne zu beschweren Hitzeschutz und Anti-Frizz Nachfüllbar 75 ml
- Price
- €36.63
- Rating
- 4.6/5
- Reviews
- 5,662
- Age
- 2y ago
Kérastase Huile Originale Elixir Ultime Haaröl für trockenes Haar Pflegend und schützend für mehr Glanz ohne zu beschweren Hitzeschutz und Anti-Frizz Nachfüllpackung 75 ml
- Price
- €31.57
- Rating
- 4.6/5
- Reviews
- 5,655
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 flat
Sellers
122
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
51%
Top 20: 85%
Open market
14%
- Moroccanoil39%
- KÉRASTASE18%
- Olaplex13%
- L'Oreal Paris8%
- OGX5%
- Botanic Hearth3%
- Open — no brand owns it (9 brands, 14%)
Haaröl demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Haaröl search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- haaröl623K/yr
- moroccanoil370K/yr
- hair oil134K/yr
- kerastase öl188K/yr
- maroccainöl95K/yr
- kerastase haaröl67K/yr
- haaröl trockenes haar45K/yr
- olaplex öl52K/yr
- haar öl36K/yr
- moroccanoil haaröl32K/yr
What reviews say buyers love and hate about Haaröl
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Riecht sehr gut, elegante Verpackung und Flasche”
“Perfect produkt”
“Angenehmes Hautgefühl, keine Irritationen”
“Haaröl wirkt”
“Meine Lebensgefährtin findet das Oil ganz toll”
What buyers complain about
62% of reviews“Geldverschwendung”
“Haaröl”
“Es stinkt”
“kein Haarwunder”
“Abbildung irreführend”
Haaröl return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Haaröl questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
