Parfüm Herren

Shoppers searched for this 10.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €4.4M a year.

Searches, last 12 months

10.5M

Growth, 90 days vs prior 90

+8.6%

Conversion, latest week

1.5%

Market size, estimated

€4.4Ma year

Peak month

December3.0× the quietest month

Top search term

parfüm herren1.6M searches a year

Listings sell for €28.14 on average, from €4.89 to €130.01. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 750 to 1,000 of them. At €28.14 that is €21K to €28K a year per listing.

Average price

€28.14inside the $15 to $100 sweet spot

Price range

€4.89–€130.01

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

150K–200K

Units per listing a year

750–1,000

Revenue per listing a year

€21K–€28K

Returns

1.5%of orders · Amazon Germany median 1.1%

66% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #480 within Düfte. It carries 8,541 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

95%

Out of stock, average day

2.1%

Average rank

#480in Düfte

Average rating

4.38 starsAmazon Germany average 4.37 stars

Average reviews

8,541per listing

Listings tracked

199

16 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

16

Successful launches

14Amazon's first-year sales bar

Average brand age

61 months