Is parfüm herren profitable to sell on Amazon Germany?

The niche generates €4.4M/yr across 199 tracked products. 14 of 16 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Launch it (63/100).

How competitive is the parfüm herren niche?

31 brands and 379 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in parfüm herren?

Top complaints mined from reviews: Geruch, Qualität insgesamt, Gesamtgröße. The return rate is 1.5%.

When does demand for parfüm herren peak?

Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the parfüm herren niche?

Listings span €4.89–€130.01; the average listing price is €28.14 (sweet spot $15–$100). The average incumbent carries 8,541 reviews — the moat a new listing must climb.

parfüm herren

Launch it

A $4.4M/yr market growing +8.6% this quarter with returns at 1.5% — clears our launch bar.

Market size

Incredible€4.4M

€4.4M/yr · 10.5M searches

Competition

Incredible12%

top-5 click share — an open shelf

Avg price

Incredible€28.14

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Good€4.89–€130.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.6%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad8,540.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, parfüm herren is a €4.4M/yr Amazon Germany market (10.5M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 63/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

parfüm herren market data

Units sold / yr: 150K–200K; avg 750–1,000/product
Revenue / yr: €4.2M–€5.6M; units × avg price
Conversion rate: 1.5%
Avg BSR: #480
Page quality: 0%
Prime: 95%
Sponsored: 66%
Out of stock: 2.1%
Avg brand age: 61 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

379

Top-5 brand share

86%

Top 20: 97%

Top-5 click share

12%

Top 20: 33%

Open market

13%

BOSS46%
Lattafa22%
HUGO BOSS10%
Joop!5%
HUGO4%
Azzaro1%
Open — no brand owns it (25 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top parfüm herren search terms

parfüm herren1.6M/yr -0.3%1.1% conv.
boss1.0M/yr -7.4%0.2% conv.
hugo boss herren789K/yr -5.1%0.6% conv.
lattafa parfum damen395K/yr +88.3%2.0% conv.
parfum herren779K/yr +4.3%0.9% conv.
lattafa656K/yr -4.6%0.9% conv.
herren parfüm716K/yr -1.8%0.9% conv.
lattafa parfum herren341K/yr +81.0%2.3% conv.
boss tshirt herren393K/yr +96.7%0.6% conv.
boss herren597K/yr -5.8%0.1% conv.

All search terms

Top parfüm herren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lattafa Khamrah Eau De Parfum 100 ml

Lattafa€25.114.5★37,022 rev

BOSS Herren T-Shirt Rn 3p Co T Shirt New - Open Miscellaneous 984 L EU

BOSS€21.494.2★21,381 rev

Boss Bottled Eau de Toilette für Männer 100ml

HUGO BOSS€40.084.7★36,470 rev

BOSS Hugo Herren Trunk 3p Co/EL Boxershorts New - Black1 L

BOSS€21.394.4★17,614 rev

Tee 10256064 01

BOSS€24.754.7★45 rev

Newest

by launch date

BOSS TShirtRN 3P Classic 10267938 0

BOSS€25.3821,381 rev

5mo ago

Lattafa Habik Spicy Aromatic Woody Musky Eau de Parfum Spray Long-Lasting Duft für Männer 100 ml

Lattafa€23.691,884 rev

11mo ago

Tee 10256064 01

BOSS€24.7545 rev

1y ago

His Confession Eau de Parfum by Lattafa

Lattafa€28.632,700 rev

1y ago

Lattafa Eclair Eau de Parfum 100 ml

Lattafa€24.9310,666 rev

2y ago

What buyers say about parfüm herren

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch71%

“Eleganter Duft mit Wow-Effekt”

Qualität insgesamt6%

“Super Produkt”

Preis-Leistungs-Verhältnis6%

“Bin mega happy über das Preis/ Leistungsverhältnis”

Haltbarkeit3%

“Haltbarkeit”

Gesamtgröße3%

“passt”

Komfort insgesamt2%

“Bequem und optisch top”

beworben Vs Tatsächliches Produkt2%

“es ist das selbe wie auf dem Foto”

Geschenk Zweck1%

“die 100 ml Flasche sieht elegant aus – perfekt auch als Geschenk.”

Eignung heißes Wetter1%

“warm - was für die kühle Jahreszeit aber auch für einen lauen Sommerabend durchaus geeignet.”

Weiches Gefühl0%

“bleibt elegant und persönlich”

What buyers complain about

Geruch39%

“Alles stinkt danach”

Qualität insgesamt10%

“Qualitätsprobleme”

Gesamtgröße10%

“Grösse stimmt nicht”

Haltbarkeit9%

“wenig Haltbarkeit”

Preis-Leistungs-Verhältnis4%

“übertrieben teuer”

Nähen/Finish/Polieren1%

“Löcher im Stoff und aufgehende Nähte”

Produktzustand1%

“Aber ich bekam ein benutztes Produkt mit Fingerabdrücken drauf”

beworben Vs Tatsächliches Produkt1%

“Nicht wie auf dem Foto”

Materialqualität1%

“Schlechtes Material”

Dünn1%

“Material sehr dünn”

Top return reasons

Gesamtgröße33%

Geruch31%

Qualität insgesamt5%

Breite4%

Länge3%

Dünn3%