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Haarmaske

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -6.1% this quarter, so Haarmaske is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 1,260 Kosmetik niches · +8 vs the category median of 47
Market size
€679K/yr839K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
45%top-5 click share · 17 brands · 157 sellers

Flapen Score

Haarmaske against its category

The dotted line is the Kosmetik average. Past it, Haarmaske is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haarmaske market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarmaske 839K times last year and spent an estimated €679K. The top 5 brands take 76% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 839K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €679K a year.

Searches, last 12 months
839K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
6.5%
Market size, estimated
€679Ka year
Peak month
July1.4× the quietest month
Top search term
haarmaske244K searches a year

02 · Price

A sale here is worth €12.45.

Listings sell for €12.45 on average, from €2.41 to €36.68. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At €12.45 that is €9K to €12K a year per listing.

Average price
€12.45under the $15 to $100 sweet spot
Price range
€2.41–€36.68
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
€9K–€12K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #33 within Haarmasken. It carries 5,098 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#33in Haarmasken
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
5,098per listing
Listings tracked
41

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
68 months

Products

Top Haarmaske products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

157

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

45%

Top 20: 78%

Open market

19%

  • Brand 135%
  • Brand 219%
  • Brand 312%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Haarmaske search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Haarmaske search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haarmaske244K/yr
  • haarkur161K/yr
  • hair mask83K/yr
  • haarmaske für sehr trockenes haar56K/yr
  • haarkur extrem geschädigtes haar45K/yr
  • haarmaske blondiertes haar22K/yr
  • haarkur trockene haare23K/yr
  • haarkur blondiertes haar22K/yr
  • wella haarmaske19K/yr
  • haarmaske feuchtigkeit13K/yr

Reviews and returns

What reviews say buyers love and hate about Haarmaske

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Geruch”
17%of negative reviews mention “Geruch”
0.2%of orders come back
“Badreiniger Geruch”
A buyer, on “Geruch”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Haarmaske questions

Answered from the same tracked data.