Haarmaske
MaybeAn estimated 0.2% of orders come back. But demand is soft, at -6.1% this quarter, so Haarmaske is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 1,260 Kosmetik niches · +8 vs the category median of 4755
- Market size
- €679K/yr839K searches / yr
- 90-day growth
- -6.1%search demand this quarter
- Competition
- 45%top-5 click share · 17 brands · 157 sellers
Flapen Score
Haarmaske against its category
The dotted line is the Kosmetik average. Past it, Haarmaske is stronger. Inside it, weaker.
Market
The Haarmaske market on Amazon at a glance
Shoppers on Amazon Germany searched for Haarmaske 839K times last year and spent an estimated €679K. The top 5 brands take 76% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 839K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €679K a year.
- Searches, last 12 months
- 839K
- Growth, 90 days vs prior 90
- -6.1%
- Conversion, latest week
- 6.5%
- Market size, estimated
- €679Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- haarmaske244K searches a year
02 · Price
A sale here is worth €12.45.
Listings sell for €12.45 on average, from €2.41 to €36.68. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At €12.45 that is €9K to €12K a year per listing.
- Average price
- €12.45under the $15 to $100 sweet spot
- Price range
- €2.41–€36.68
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €9K–€12K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #33 within Haarmasken. It carries 5,098 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #33in Haarmasken
- Average rating
- 4.57 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,098per listing
- Listings tracked
- 41
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Haarmaske products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wella Professionals Fusion Intense Repair Mask tiefenreparierende Haarmaske mit Aminosäuren intensive Haarpflege für kaputtes Haar glättende Haarkur gegen Haarbruch 150 ml
- Price
- €11.38
- Rating
- 4.6/5
- Reviews
- 12,363
- Age
- 4y ago

Wella Professionals Fusion Intense Repair Mask tiefenreparierende Haarmaske mit Aminosäuren intensive Haarpflege für kaputtes Haar glättende Haarkur gegen Haarbruch 500 ml
- Price
- €17.49
- Rating
- 4.6/5
- Reviews
- 12,360
- Age
- 9y ago

Pantene Pro-V Repair & Care Keratin Protect Haarmaske 500ml für Trockenes Geschädigtes Haar Hilft Schäden von 6 Monaten in Nur 1 Anwendung zu Reparieren Mit Pro-V Formel und Active Nutri-Plex
- Price
- €5.53
- Rating
- 4.6/5
- Reviews
- 4,948
- Age
- 2y ago

Pantene Pro-V Moisture Boost Keratin Protect Haarmaske 300ml Extrem Trockenes Haar. Nährt bis zu 8 Schichten Tief und Schließt Luftfeuchtigkeit Aus. Pro-V Formel und Active Nutri-Plex-Technologie
- Price
- €3.43
- Rating
- 4.7/5
- Reviews
- 235
- Age
- 11mo ago

Garnier Fructis Aloe Vera + Haarmaske Leave-In Haarkur für normales bis trockenes Haar & Kopfhaut Mehr Geschmeidigkeit und Glanz Intensive Feuchtigkeit Ohne Silikone Vegan Hairfood 3in1 400ml
- Price
- €4.77
- Rating
- 4.6/5
- Reviews
- 568
- Age
- 3y ago
Trending
estimated 90-day click momentum
Head & Shoulders DermaXPro Feuchtigkeitsritual Kopfhaut- & Haarmaske 300ml mit Massager für trockenes Haar. Spendet Feuchtigkeit für Kopfhaut & Haare
- Price
- €7.75
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 6mo ago

Garnier Wahre Schätze 1-Minute Haarkur intensiv regenerierende Kur für feuchtigkeitsbedürftiges Haar mit Traubenwasser und Traubenkernöl 340 ml
- Price
- €3.82
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 6mo ago

Gliss 1-Minute Intensivkur Ultimate Repair (200 ml) Haarkur mit Keratin für extrem geschädigtes Haar schon nach 1 Minute wirksam
- Price
- €2.41
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 2y ago

Aussie SOS Supercharged Hydration Haar & Kopfhautmaske 500ml zur Beruhigung von Trockener Kopfhaut Feuchtigkeit für Extrem Trockene Haare 100 Stunden Feuchtigkeit Vegane Formel
- Price
- €7.42
- Rating
- 4.4/5
- Reviews
- 274
- Age
- 1y ago

Pantene Pro-V Deep Hydration intensive Haarmaske mit Biotin 300ml. Pro-V Miracles Intensivpflege für trockenes Haar. Weicheres Haar Bereits nach der 1. Anwendung. Für den Täglichen Gebrauch Geeignet
- Price
- €4.76
- Rating
- 4.7/5
- Reviews
- 203
- Age
- 2y ago
Newest
by launch date
Head & Shoulders DermaXPro Feuchtigkeitsritual Kopfhaut- & Haarmaske 300ml mit Massager für trockenes Haar. Spendet Feuchtigkeit für Kopfhaut & Haare
- Price
- €7.75
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 6mo ago

Garnier Wahre Schätze 1-Minute Haarkur intensiv regenerierende Kur für feuchtigkeitsbedürftiges Haar mit Traubenwasser und Traubenkernöl 340 ml
- Price
- €3.82
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 6mo ago

Kérastase Première Masque Filler Réparateur Hair Mask Reparierende Haarmaske gegen Haarbruch für geschädigtes Haar Mit Peptiden und Glycin 75ml
- Price
- €18.04
- Rating
- 4.7/5
- Reviews
- 1,352
- Age
- 10mo ago

Pantene Pro-V Moisture Boost Keratin Protect Haarmaske 300ml Extrem Trockenes Haar. Nährt bis zu 8 Schichten Tief und Schließt Luftfeuchtigkeit Aus. Pro-V Formel und Active Nutri-Plex-Technologie
- Price
- €3.43
- Rating
- 4.7/5
- Reviews
- 235
- Age
- 11mo ago

Aussie SOS Supercharged Hydration Haar & Kopfhautmaske 500ml zur Beruhigung von Trockener Kopfhaut Feuchtigkeit für Extrem Trockene Haare 100 Stunden Feuchtigkeit Vegane Formel
- Price
- €7.42
- Rating
- 4.4/5
- Reviews
- 274
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
157
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 78%
Open market
19%
- Wella Professionals35%
- Pantene19%
- Garnier12%
- L'Oréal Professionnel Paris6%
- FANOLA5%
- KÉRASTASE4%
Demand
Haarmaske search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Haarmaske search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- haarmaske244K/yr
- haarkur161K/yr
- hair mask83K/yr
- haarmaske für sehr trockenes haar56K/yr
- haarkur extrem geschädigtes haar45K/yr
- haarmaske blondiertes haar22K/yr
- haarkur trockene haare23K/yr
- haarkur blondiertes haar22K/yr
- wella haarmaske19K/yr
- haarmaske feuchtigkeit13K/yr
Reviews and returns
What reviews say buyers love and hate about Haarmaske
We read the reviews and the return reasons for every product selling here.
“Badreiniger Geruch”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haarmaske questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









