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Kakaobutter

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -27.9% this quarter, so Kakaobutter is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47
Market size
€692K/yr386K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
66%top-5 click share · 12 brands · 33 sellers

Flapen Score

Kakaobutter against its category

The dotted line is the Kosmetik average. Past it, Kakaobutter is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kakaobutter market on Amazon at a glance

Shoppers on Amazon Germany searched for Kakaobutter 386K times last year and spent an estimated €692K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €692K a year.

Searches, last 12 months
386K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
8.9%
Market size, estimated
€692Ka year
Peak month
November2.1× the quietest month
Top search term
kakaobutter224K searches a year

02 · Price

A sale here is worth €20.23.

Listings sell for €20.23 on average, from €5.30 to €46.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At €20.23 that is €20K to €25K a year per listing.

Average price
€20.23inside the $15 to $100 sweet spot
Price range
€5.30–€46.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
€20K–€25K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #233 within Körper. It carries 1,195 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
82%
Out of stock, average day
5.3%
Average rank
#233in Körper
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
1,195per listing
Listings tracked
17

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Kakaobutter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

33

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

21%

  • Brand 124%
  • Brand 217%
  • Brand 311%
  • Brand 410%
  • Brand 510%
  • Brand 67%

Demand

Kakaobutter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Kakaobutter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kakaobutter224K/yr
  • cocoa butter23K/yr
  • kakaobutter bio für kosmetik34K/yr
  • kakaobutter bio für schokolade27K/yr
  • kakaobutter bio17K/yr
  • cacao butter14K/yr
  • kakaobutter für schokolade16K/yr
  • kakao butter7K/yr
  • kakaobutter für kosmetik7K/yr
  • kakaobutter 1kg6K/yr

Reviews and returns

What reviews say buyers love and hate about Kakaobutter

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Geruch”
0.1%of orders come back
“Riecht nach Chemie”
A buyer, on “Geruch”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Kakaobutter questions

Answered from the same tracked data.