How competitive is the Kakaobutter niche on Amazon Germany?

12 brands and 33 sellers compete in Kakaobutter on Amazon Germany. The top 5 Kakaobutter products take 66% of clicks and its top 5 brands hold 71% of demand.

What do buyers complain about in Kakaobutter?

Kakaobutter buyers on Amazon Germany complain most about Geruch, Geschmack insgesamt, Abgestanden/verfault/verwöhnt, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Kakaobutter niche?

Kakaobutter sells for €20.23 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €5.30–€46.55. The average incumbent carries 1,195 reviews — the moat a new listing must climb.

Kakaobutter

Kakaobutter shows low returns (0.1%), but soft demand (-27.9% this quarter) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47

This niche Category average · 1,260 niches

Is Kakaobutter profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kakaobutter is a €692K/yr Amazon Germany market (386K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Kakaobutter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -27.9% over the last 90 days and 8.9% of searches end in a purchase.

€692K

revenue / yr

Units sold / yr40K

Search volume / yr-27.9%386K

Conversion rate8.9%

Avg price€20.23

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers12 · 33

Top-5 product click share66%

Open market29%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Top Kakaobutter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Woodflame Kakaobutter Pastillen Perfekt geeignet für Kosmetik natürlich vegan und rein Theobroma cocoa seed butter Lebensmittelqualität

Price: €8.03
Rating: 4.7/5
Reviews: 445
Age: 2y ago

Alnatura Bio Kakaobutter 100 g

Price: €5.80
Rating: 4.6/5
Reviews: 314
Age: 3y ago

Kakaobutter - 1 Kg - Shantys

Price: €26.48
Rating: 4.6/5
Reviews: 89
Age: 9mo ago

Sevenhills Wholefoods Kakaobutter Bio 200g Rein und Natürlich Premium Qualität

Price: €17.02
Rating: 4.6/5
Reviews: 3,146
Age: 1y ago

Kakaobutter in Drops 100% desodoriert 100g neutraler Kakaofett für Schokolade Desserts Cremes und Backwaren

Price: €5.30
Rating: 3.9/5
Reviews: 8
Age: 3mo ago

Newest

by launch date

Kakaobutter in Drops 100% desodoriert 100g neutraler Kakaofett für Schokolade Desserts Cremes und Backwaren

Price: €5.30
Rating: 3.9/5
Reviews: 8
Age: 3mo ago

Bio Kakaobutter für Schokolade 100% Reine Kakaobutter Bio Cocoa Butter Lebensmittelqualität Ideal zum Backen für Desserts & DIY Kosmetik Cacao Butter Natürlich & Vegan

Price: €12.91
Rating: 5.0/5
Reviews: 5
Age: 4mo ago

Bio Kakaobutter für Kosmetik 100% Rein & Natürlich Ideal für DIY Cremes Lippenbalsam & Hautpflege Premium Qualität

Price: €8.92
Rating: 5.0/5
Reviews: 4
Age: 4mo ago

Kakaobutter - 1 Kg - Shantys

Price: €26.48
Rating: 4.6/5
Reviews: 89
Age: 9mo ago

Sevenhills Wholefoods Kakaobutter Bio 200g Rein und Natürlich Premium Qualität

Price: €17.02
Rating: 4.6/5
Reviews: 3,146
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

21%

WOODFLAME DECO AND MORE24%
Alnatura17%
Shantys Patisserie & Dessert11%
sevenhills wholefoods10%
BalticNatura10%
Generisch7%

Kakaobutter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume386KCVR8.9%Products17Brands12Top 5 Brands71%OOS Rate5.3%Rating4.6★Reviews1,195Avg BSR#233

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top Kakaobutter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kakaobutter224K/yr -27.6%6.6% conv.
cocoa butter23K/yr -9.5%2.5% conv.
kakaobutter bio für kosmetik34K/yr -34.7%8.9% conv.
kakaobutter bio für schokolade27K/yr -46.7%7.1% conv.
kakaobutter bio17K/yr -19.5%6.1% conv.
cacao butter14K/yr -8.2%3.3% conv.
kakaobutter für schokolade16K/yr -35.5%6.8% conv.
kakao butter7K/yr -17.0%5.3% conv.
kakaobutter für kosmetik7K/yr -38.9%6.8% conv.
kakaobutter 1kg6K/yr -19.0%6.2% conv.

What reviews say buyers love and hate about Kakaobutter

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Qualität insgesamt43%

“Super Produkt”

Preis-Leistungs-Verhältnis11%

“Beste Preis”

Geruch9%

“Hat ein tolles Aroma”

Backen6%

“Ich nutze sie fast jeden Tag um selber Schokolade zu machen”

Funktionalität insgesamt5%

“die Kakaobutter ist da immer mit bei funktioniert richtig super”

What buyers complain about

97% of reviews

Geruch25%

“Riecht nach Chemie”

Geschmack insgesamt19%

“hatte einen unangenehmen Off-Flavor.”

Abgestanden/verfault/verwöhnt19%

“Kakaobutter ranzig, bis jetzt noch keine Rückerstattung erfolgt”

Lagertemperatur13%

“Leider wurde das Produkt geschmolzen geliefert”

Hautgesundheit13%

“Vollkommen ungeeignet für Kosmetik”

Kakaobutter return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Hartes Gefühl

11%

2Geruch

11%

3Preis-Leistungs-Verhältnis

11%

4Auslaufsicher

11%

5Haltbarkeit

11%

Common Kakaobutter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kakaobutter 54/100 on Amazon Germany — Worth a look. The niche generates €692K/yr across 17 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -27.9% over the last 90 days.