kakaobutter
Worth a lookShows low returns (0.1%), but soft demand (-27.9% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great€20.23avg listing price — sweet spot $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Price range
Great€5.30–€46.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€692K€692K/yr · 386K searches
Review moat
Good1,194.65avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, kakaobutter is a €692K/yr Amazon Germany market (386K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- €607K–€809K
- units × avg price
- Launch success
- —
- 1 of 4 new (360d)
- Conversion rate
- 8.9%
- Avg BSR
- #233
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 53%
- Out of stock
- 5.3%
- Avg brand age
- 62 months
- Avg seller age
- 170 days
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
33
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
21%
- WOODFLAME DECO AND MORE24%
- Alnatura17%
- Shantys Patisserie & Dessert11%
- sevenhills wholefoods10%
- BalticNatura10%
- Generisch7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Woodflame Kakaobutter Pastillen Perfekt geeignet für Kosmetik natürlich vegan und rein Theobroma cocoa seed butter Lebensmittelqualität
WOODFLAME DECO AND MORE€8.034.7★445 rev
Alnatura Bio Kakaobutter 100 g
Alnatura€5.804.6★314 rev
Kakaobutter - 1 Kg - Shantys
Shantys Patisserie & Dessert€26.484.6★89 rev
Sevenhills Wholefoods Kakaobutter Bio 200g Rein und Natürlich Premium Qualität
sevenhills wholefoods€17.024.6★3,146 rev
Kakaobutter in Drops 100% desodoriert 100g neutraler Kakaofett für Schokolade Desserts Cremes und Backwaren
Pi-NUTS€5.303.9★8 rev
Newest
by launch dateKakaobutter in Drops 100% desodoriert 100g neutraler Kakaofett für Schokolade Desserts Cremes und Backwaren
Pi-NUTS€5.308 rev
Bio Kakaobutter für Schokolade 100% Reine Kakaobutter Bio Cocoa Butter Lebensmittelqualität Ideal zum Backen für Desserts & DIY Kosmetik Cacao Butter Natürlich & Vegan
Generisch€12.915 rev
Bio Kakaobutter für Kosmetik 100% Rein & Natürlich Ideal für DIY Cremes Lippenbalsam & Hautpflege Premium Qualität
Generisch€8.924 rev
Kakaobutter - 1 Kg - Shantys
Shantys Patisserie & Dessert€26.4889 rev
Sevenhills Wholefoods Kakaobutter Bio 200g Rein und Natürlich Premium Qualität
sevenhills wholefoods€17.023,146 rev
Trending
90-day click momentumBio Kakaobutter für Kosmetik 100% Rein & Natürlich Ideal für DIY Cremes Lippenbalsam & Hautpflege Premium Qualität
Generisch€8.925.0★
Kakaobutter in Drops 100% desodoriert 100g neutraler Kakaofett für Schokolade Desserts Cremes und Backwaren
Pi-NUTS€5.303.9★
Bio Kakaobutter für Schokolade 100% Reine Kakaobutter Bio Cocoa Butter Lebensmittelqualität Ideal zum Backen für Desserts & DIY Kosmetik Cacao Butter Natürlich & Vegan
Generisch€12.915.0★
Sala Kakaobutter Chips Pastillen Lebensmittelqualität konv. 1 kg 1000 g Beutel
Sala€32.604.6★
Sala Kakaobutter Chips Pastillen Lebensmittelqualität konv. 500 g Beutel
Sala€19.924.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Beste Preis”
“Hat ein tolles Aroma”
“Ich nutze sie fast jeden Tag um selber Schokolade zu machen”
“die Kakaobutter ist da immer mit bei funktioniert richtig super”
“zieht trotzdem gut ein”
“Gut für trockene Haut”
“Gute Pflege für trockene Haut”
“Tolle Qualität und Geschmack”
“Super wie beschrieben alles immer wieder gerne”
What buyers complain about
“Riecht nach Chemie”
“hatte einen unangenehmen Off-Flavor.”
“Kakaobutter ranzig, bis jetzt noch keine Rückerstattung erfolgt”
“Leider wurde das Produkt geschmolzen geliefert”
“Vollkommen ungeeignet für Kosmetik”
“Leider auch etwas zu große Stücke”
“Hat aber für meine Zwecke, Margarine Herstellung, zu viel Eigengeschmack”
“Leider auch etwas zu große Stücke”
Top return reasons
Common questions
- Is kakaobutter profitable to sell on Amazon Germany?
- The niche generates €692K/yr across 17 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the kakaobutter niche?
- 12 brands and 33 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in kakaobutter?
- Top complaints mined from reviews: Geruch, Geschmack insgesamt, Abgestanden/verfault/verwöhnt. The return rate is 0.1%.
- When does demand for kakaobutter peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the kakaobutter niche?
- Listings span €5.30–€46.55; the average listing price is €20.23 (sweet spot $15–$100). The average incumbent carries 1,195 reviews — the moat a new listing must climb.
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