Haarwachs
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -13.1% this quarter, so Haarwachs is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 1,260 Kosmetik niches · +12 vs the category median of 4759
- Market size
- €969K/yr1.3M searches / yr
- 90-day growth
- -13.1%search demand this quarter
- Competition
- 30%top-5 click share · 20 brands · 186 sellers
Flapen Score
Haarwachs against its category
The dotted line is the Kosmetik average. Past it, Haarwachs is stronger. Inside it, weaker.
Market
The Haarwachs market on Amazon at a glance
Shoppers on Amazon Germany searched for Haarwachs 1.3M times last year and spent an estimated €969K. The top 5 brands take 79% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €969K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -13.1%
- Conversion, latest week
- 6.8%
- Market size, estimated
- €969Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- haarwachs203K searches a year
02 · Price
A sale here is worth €11.11.
Listings sell for €11.11 on average, from €2.44 to €26.83. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At €11.11 that is €11K to €14K a year per listing.
- Average price
- €11.11under the $15 to $100 sweet spot
- Price range
- €2.44–€26.83
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €11K–€14K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #43 within Haarstyling Produkte. It carries 5,214 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 93%
- Out of stock, average day
- 1.1%
- Average rank
- #43in Haarstyling Produkte
- Average rating
- 4.48 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,214per listing
- Listings tracked
- 56
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Haarwachs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RedOne Aquatisches Haarwachs Rot 150ml | Kantenkontrolle | Ultra-Halt | Haarwachs für Männer und Frauen | Erdbeerduft | Maximale Kontrolle - 2 Stück
- Price
- €13.57
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 1y ago

Bed Head For Men by TIGI Matte Separation Haarwachs für Männer mit starkem Halt und Bienenwachs für kurzes bis mittellanges Haar mattes Finish 85 g
- Price
- €7.50
- Rating
- 4.4/5
- Reviews
- 16,850
- Age
- 17y ago

RedOne Aquatisches Haarwachs Rot 150ml | Kantenkontrolle | Ultra-Halt | Haarwachs für Männer und Frauen | Erdbeerduft | Maximale Kontrolle
- Price
- €9.13
- Rating
- 4.6/5
- Reviews
- 1,524
- Age
- 1y ago

Bed Head by TIGI Resurrection Shampoo & Conditioner Set reparierendes Shampoo- und Conditioner-Set 2 x 750 ml für trockenes und geschädigtes Haar intensive Feuchtigkeitspflege mit Farbschutz
- Price
- €17.09
- Rating
- 4.6/5
- Reviews
- 24,713
- Age
- 15y ago

AMERICAN CREW Classic Fiber 85 g Haarwachs für Männer Haarprodukt mit starkem Halt Stylingprodukt für viel Textur & mattes Finish zur täglichen Anwendung
- Price
- €10.16
- Rating
- 4.2/5
- Reviews
- 28,900
- Age
- 17y ago
Trending
estimated 90-day click momentum
got2b Strand Matte Matt-Paste (100 ml) Styling Paste für matte Surfer Looks zum Strubbeln Texturieren oder Zähmen ohne Verkleben leichter Halt
- Price
- €4.07
- Rating
- 4.6/5
- Reviews
- 396
- Age
- 3y ago

Schwarzkopf TAFT Styling Wax Power (75ml) Haarwax für bis zu 48 Stunden Kraft-Halt schonend für Haar und Kopfhaut veganes Styling-Wax
- Price
- €2.44
- Rating
- 4.5/5
- Reviews
- 164
- Age
- 2y ago

Wella EIMI Grip Cream Professionelle Stylingcreme mit brasilianischem Carnauba-Wachs weiche texturierende Haarcreme für ein definiertes Haarstyling 1 x 75 ml
- Price
- €6.47
- Rating
- 4.5/5
- Reviews
- 2,129
- Age
- 11y ago

Novon Professional Cyber Wax | Haarwax | 150 ml Haarpomade | ultra-mattes Finish | kein Rückstand | formbar ohne Kleben | kultiger Eisbonbon-Kaugummi-Duft | ideal für urbane Styles und Undercuts
- Price
- €9.02
- Rating
- 4.4/5
- Reviews
- 1,472
- Age
- 8y ago

Novon Professional Matt Wax Haarwax|150 ml Styling-Gel|starkes Styling ohne Glanz | natürlicher Look mit gepflegter Struktur|feuchtigkeitsspendend & pflegend|geeignet für Business & Alltag
- Price
- €8.96
- Rating
- 4.4/5
- Reviews
- 1,472
- Age
- 8y ago
Newest
by launch date
RedOne Aquatisches Haarwachs Rot 150ml | Kantenkontrolle | Ultra-Halt | Haarwachs für Männer und Frauen | Erdbeerduft | Maximale Kontrolle - 2 Stück
- Price
- €13.57
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 1y ago

RedOne Aquatisches Haarwachs Blau 150 ml | Ultra-Halt | Haarwachs für Männer und Frauen | Kaugummi Duftend | Maximale Kontrolle - 2 Stück
- Price
- €13.38
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 1y ago

RedOne Aquatisches Haarwachs Schwarz 150ml | Haarwachs für Männer und Frauen | Ultra-Halt | Grüner Zitronenduft | Maximale Kontrolle - 2 Stück
- Price
- €12.98
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 1y ago

RedOne Mattes Haarwachs Grün 150 ml | Ultra Halt | Haarwachs für Männer und Frauen | Kokosnussduft | Maximale Kontrolle - 2 Stück
- Price
- €13.32
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 1y ago

RedOne Aquatisches Haarwachs Rot 150ml | Kantenkontrolle | Ultra-Halt | Haarwachs für Männer und Frauen | Erdbeerduft | Maximale Kontrolle
- Price
- €9.13
- Rating
- 4.6/5
- Reviews
- 1,524
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
20 flat
Sellers
186
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
30%
Top 20: 68%
Open market
16%
- Redone30%
- TIGI22%
- Bed Head10%
- AMERICAN CREW9%
- Gummy8%
- novon6%
- Open — no brand owns it (14 brands, 16%)
Demand
Haarwachs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.5×
Search terms
Top Haarwachs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- haarwachs203K/yr
- red one379K/yr
- red one wax91K/yr
- haarwachs männer62K/yr
- tigi bed head49K/yr
- bed head40K/yr
- tigi39K/yr
- bed head tigi39K/yr
- haar wax25K/yr
- hair wax23K/yr
Reviews and returns
What reviews say buyers love and hate about Haarwachs
We read the reviews and the return reasons for every product selling here.
“Stinkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haarwachs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









