Is haarwachs profitable to sell on Amazon Germany?

The niche generates €969K/yr across 56 tracked products. 90-day search growth is -13.1%. Flapen's verdict: Worth a look (59/100).

How competitive is the haarwachs niche?

20 brands and 186 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in haarwachs?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haftung/Klebrigkeit. The return rate is 0.1%.

When does demand for haarwachs peak?

Demand peaks in Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the haarwachs niche?

Listings span €2.44–€26.83; the average listing price is €11.11 (sweet spot $15–$100). The average incumbent carries 5,214 reviews — the moat a new listing must climb.

haarwachs

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Competition

Great30%

top-5 click share — an open shelf

Market size

Great€969K

€969K/yr · 1.3M searches

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Price range

Okay€2.44–€26.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Avg price

Okay€11.11

avg listing price — sweet spot $15–$100

Review moat

Bad5,214.13

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, haarwachs is a €969K/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 60K–80K; avg 1,000–1,250/product
Revenue / yr: €667K–€889K; units × avg price
Launch success: —; 0 of 0 new (360d)
Conversion rate: 6.8%
Avg BSR: #43
Page quality: 0%
Prime: 93%
Sponsored: 68%
Out of stock: 1.1%
Avg brand age: 68 months
Avg seller age: 167 days

Competition

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

20 flat

Sellers

186

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

30%

Top 20: 68%

Open market

16%

Redone30%
TIGI22%
Bed Head10%
AMERICAN CREW9%
Gummy8%
novon6%
Open — no brand owns it (14 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.5×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 56 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Redone€13.574.6★442 rev

Bed Head For Men by TIGI Matte Separation Haarwachs für Männer mit starkem Halt und Bienenwachs für kurzes bis mittellanges Haar mattes Finish 85 g

TIGI€7.504.4★16,850 rev

Redone€9.134.6★1,524 rev

Bed Head by TIGI Resurrection Shampoo & Conditioner Set reparierendes Shampoo- und Conditioner-Set 2 x 750 ml für trockenes und geschädigtes Haar intensive Feuchtigkeitspflege mit Farbschutz

Bed Head€17.094.6★24,713 rev

AMERICAN CREW Classic Fiber 85 g Haarwachs für Männer Haarprodukt mit starkem Halt Stylingprodukt für viel Textur & mattes Finish zur täglichen Anwendung

AMERICAN CREW€10.164.2★28,900 rev

Newest

by launch date

Redone€13.57442 rev

1y ago

RedOne Aquatisches Haarwachs Blau 150 ml | Ultra-Halt | Haarwachs für Männer und Frauen | Kaugummi Duftend | Maximale Kontrolle - 2 Stück

Redone€13.38172 rev

1y ago

RedOne Aquatisches Haarwachs Schwarz 150ml | Haarwachs für Männer und Frauen | Ultra-Halt | Grüner Zitronenduft | Maximale Kontrolle - 2 Stück

Redone€12.98132 rev

1y ago

RedOne Mattes Haarwachs Grün 150 ml | Ultra Halt | Haarwachs für Männer und Frauen | Kokosnussduft | Maximale Kontrolle - 2 Stück

Redone€13.3270 rev

1y ago

RedOne Mattes Haarwachs Grün150 ml | Ultra Halt | Haarwachs für Männer und Frauen | Kokosnussduft | Maximale Kontrolle

Redone€8.97148 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch22%

“Feuchtigkeit und top Scent”

Qualität insgesamt21%

“Quality”

Haarstyling10%

“Bestes Haarwachs ever”

Preis-Leistungs-Verhältnis5%

“Top günstig beste”

Haltbarkeit5%

“Sehr guter halt”

Eignung Glattes Haar4%

“Bestes Haarwachs ever”

beworben Vs Tatsächliches Produkt4%

“was es verspricht”

Weiches Gefühl3%

“Super Haarwachs für weiches Haar”

Benutzerfreundlichkeit3%

“lassen sich leichter stylen.”

Haarwachstum2%

“Bestes Haar wachsen”

What buyers complain about

Geruch18%

“Stinkt”

Preis-Leistungs-Verhältnis9%

“Schade, dass die Forming Cream so teuer ist”

Haftung/Klebrigkeit9%

“Was alles verklebt”

Haarverwandt8%

“Haar Formcreame”

Ölig/fettig5%

“Macht total fettige Haare”

Qualität insgesamt5%

“Flop”

Eignung für kurzes Haar4%

“Haarwäsche für kurzes Haar ( Männer) Ist für Männer geeignet”

beworben Vs Tatsächliches Produkt3%

“Irreführend”

Feucht/Trocken2%

“meine Haare nach langer Verwendung sehr ausgetrocknet. Daher wurden Shampoo und Spülung nun weggeschmissen.”

Textur/Konsistenz – insgesamt2%

“Konsistenz stimmt nicht”

Top return reasons

Geruch17%

Funktionalität insgesamt9%

beworben Vs Tatsächliches Produkt9%

Qualität insgesamt8%

Defekt Material/Teile7%

Produktzustand5%

Haftung/Klebrigkeit5%

Preis-Leistungs-Verhältnis4%

Gesamtgröße4%

Ölig/fettig4%

Common questions

Is haarwachs profitable to sell on Amazon Germany?: The niche generates €969K/yr across 56 tracked products. 90-day search growth is -13.1%. Flapen's verdict: Worth a look (59/100).
How competitive is the haarwachs niche?: 20 brands and 186 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in haarwachs?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haftung/Klebrigkeit. The return rate is 0.1%.
When does demand for haarwachs peak?: Demand peaks in Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the haarwachs niche?: Listings span €2.44–€26.83; the average listing price is €11.11 (sweet spot $15–$100). The average incumbent carries 5,214 reviews — the moat a new listing must climb.

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haarwachs

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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