Haarwachs
Haarwachs shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 7% of 1,260 Kosmetik niches · +12 vs the category median of 47
Is Haarwachs profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Haarwachs is a €969K/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.
Haarwachs: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.1% over the last 90 days and 6.8% of searches end in a purchase.
€969K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 56 products
Top Haarwachs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
RedOne Aquatisches Haarwachs Rot 150ml | Kantenkontrolle | Ultra-Halt | Haarwachs für Männer und Frauen | Erdbeerduft | Maximale Kontrolle - 2 Stück
- Price
- €13.57
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 1y ago
Bed Head For Men by TIGI Matte Separation Haarwachs für Männer mit starkem Halt und Bienenwachs für kurzes bis mittellanges Haar mattes Finish 85 g
- Price
- €7.50
- Rating
- 4.4/5
- Reviews
- 16,850
- Age
- 17y ago
RedOne Aquatisches Haarwachs Rot 150ml | Kantenkontrolle | Ultra-Halt | Haarwachs für Männer und Frauen | Erdbeerduft | Maximale Kontrolle
- Price
- €9.13
- Rating
- 4.6/5
- Reviews
- 1,524
- Age
- 1y ago
Bed Head by TIGI Resurrection Shampoo & Conditioner Set reparierendes Shampoo- und Conditioner-Set 2 x 750 ml für trockenes und geschädigtes Haar intensive Feuchtigkeitspflege mit Farbschutz
- Price
- €17.09
- Rating
- 4.6/5
- Reviews
- 24,713
- Age
- 15y ago
AMERICAN CREW Classic Fiber 85 g Haarwachs für Männer Haarprodukt mit starkem Halt Stylingprodukt für viel Textur & mattes Finish zur täglichen Anwendung
- Price
- €10.16
- Rating
- 4.2/5
- Reviews
- 28,900
- Age
- 17y ago
Trending
90-day click momentum
got2b Strand Matte Matt-Paste (100 ml) Styling Paste für matte Surfer Looks zum Strubbeln Texturieren oder Zähmen ohne Verkleben leichter Halt
- Price
- €4.07
- Rating
- 4.6/5
- Reviews
- 396
- Age
- 3y ago
Schwarzkopf TAFT Styling Wax Power (75ml) Haarwax für bis zu 48 Stunden Kraft-Halt schonend für Haar und Kopfhaut veganes Styling-Wax
- Price
- €2.44
- Rating
- 4.5/5
- Reviews
- 164
- Age
- 2y ago
Wella EIMI Grip Cream Professionelle Stylingcreme mit brasilianischem Carnauba-Wachs weiche texturierende Haarcreme für ein definiertes Haarstyling 1 x 75 ml
- Price
- €6.47
- Rating
- 4.5/5
- Reviews
- 2,129
- Age
- 11y ago
Novon Professional Cyber Wax | Haarwax | 150 ml Haarpomade | ultra-mattes Finish | kein Rückstand | formbar ohne Kleben | kultiger Eisbonbon-Kaugummi-Duft | ideal für urbane Styles und Undercuts
- Price
- €9.02
- Rating
- 4.4/5
- Reviews
- 1,472
- Age
- 8y ago
Novon Professional Matt Wax Haarwax|150 ml Styling-Gel|starkes Styling ohne Glanz | natürlicher Look mit gepflegter Struktur|feuchtigkeitsspendend & pflegend|geeignet für Business & Alltag
- Price
- €8.96
- Rating
- 4.4/5
- Reviews
- 1,472
- Age
- 8y ago
Newest
by launch dateRedOne Aquatisches Haarwachs Rot 150ml | Kantenkontrolle | Ultra-Halt | Haarwachs für Männer und Frauen | Erdbeerduft | Maximale Kontrolle - 2 Stück
- Price
- €13.57
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 1y ago
RedOne Aquatisches Haarwachs Blau 150 ml | Ultra-Halt | Haarwachs für Männer und Frauen | Kaugummi Duftend | Maximale Kontrolle - 2 Stück
- Price
- €13.38
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 1y ago
RedOne Aquatisches Haarwachs Schwarz 150ml | Haarwachs für Männer und Frauen | Ultra-Halt | Grüner Zitronenduft | Maximale Kontrolle - 2 Stück
- Price
- €12.98
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 1y ago
RedOne Mattes Haarwachs Grün 150 ml | Ultra Halt | Haarwachs für Männer und Frauen | Kokosnussduft | Maximale Kontrolle - 2 Stück
- Price
- €13.32
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 1y ago
RedOne Aquatisches Haarwachs Rot 150ml | Kantenkontrolle | Ultra-Halt | Haarwachs für Männer und Frauen | Erdbeerduft | Maximale Kontrolle
- Price
- €9.13
- Rating
- 4.6/5
- Reviews
- 1,524
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
20 flat
Sellers
186
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
30%
Top 20: 68%
Open market
16%
- Redone30%
- TIGI22%
- Bed Head10%
- AMERICAN CREW9%
- Gummy8%
- novon6%
- Open — no brand owns it (14 brands, 16%)
Haarwachs demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.5×
Top Haarwachs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- haarwachs203K/yr
- red one379K/yr
- red one wax91K/yr
- haarwachs männer62K/yr
- tigi bed head49K/yr
- bed head40K/yr
- tigi39K/yr
- bed head tigi39K/yr
- haar wax25K/yr
- hair wax23K/yr
What reviews say buyers love and hate about Haarwachs
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Feuchtigkeit und top Scent”
“Quality”
“Bestes Haarwachs ever”
“Top günstig beste”
“Sehr guter halt”
What buyers complain about
65% of reviews“Stinkt”
“Schade, dass die Forming Cream so teuer ist”
“Was alles verklebt”
“Haar Formcreame”
“Macht total fettige Haare”
Haarwachs return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Haarwachs questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
