Is Haarwachs profitable to sell on Amazon Germany?

Flapen scores Haarwachs 59 out of 100 on Amazon Germany, a Maybe. Shoppers spend €969K a year across 56 tracked products. Search demand grew -13.1% in the last 90 days.

How competitive is the Haarwachs niche on Amazon Germany?

20 brands and 186 sellers compete in Haarwachs on Amazon Germany. The top 5 Haarwachs products take 30% of clicks, and the top 5 brands take 79%.

What do buyers complain about in Haarwachs?

Haarwachs buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, and Haftung/Klebrigkeit. An estimated 0.1% of orders come back.

When does demand for Haarwachs peak?

Search demand for Haarwachs on Amazon Germany peaks in Dec, and the busiest month runs 2.5× the quietest.

What does it cost to enter the Haarwachs niche?

Haarwachs sells for €11.11 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.44 to €26.83. The average product has 5,214 reviews, the count a new listing must catch up to.

Haarwachs

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -13.1% this quarter, so Haarwachs is a Maybe.

Flapen Score: 59
59 / 100Top 7% of 1,260 Kosmetik niches · +12 vs the category median of 47
Market size: €969K/yr1.3M searches / yr
90-day growth: -13.1%search demand this quarter
Competition: 30%top-5 click share · 20 brands · 186 sellers

Flapen Score

Haarwachs against its category

The dotted line is the Kosmetik average. Past it, Haarwachs is stronger. Inside it, weaker.

59Maybe

This niche Category average

See the method

Market

The Haarwachs market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarwachs 1.3M times last year and spent an estimated €969K. The top 5 brands take 79% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €969K a year.

Searches, last 12 months: 1.3M
Growth, 90 days vs prior 90: -13.1%
Conversion, latest week: 6.8%
Market size, estimated: €969Ka year
Peak month: December2.5× the quietest month
Top search term: haarwachs203K searches a year

02 · Price

A sale here is worth €11.11.

Listings sell for €11.11 on average, from €2.44 to €26.83. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At €11.11 that is €11K to €14K a year per listing.

Average price: €11.11under the $15 to $100 sweet spot
Price range: €2.44–€26.83
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 60K–80K
Units per listing a year: 1,000–1,250
Revenue per listing a year: €11K–€14K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #43 within Haarstyling Produkte. It carries 5,214 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 68%
Prime listings: 93%
Out of stock, average day: 1.1%
Average rank: #43in Haarstyling Produkte
Average rating: 4.48 starsAmazon Germany average 4.37 stars
Average reviews: 5,214per listing
Listings tracked: 56

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 68 months

Products

Top Haarwachs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

20 flat

Sellers

186

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

30%

Top 20: 68%

Open market

16%

Brand 130%
Brand 222%
Brand 310%
Brand 49%
Brand 58%
Brand 66%
Open — no brand owns it (14 brands, 16%)

Demand

Haarwachs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Haarwachs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

haarwachs203K/yr -2.4%5.5% conv.
red one379K/yr -53.6%3.2% conv.
red one wax91K/yr -15.6%6.5% conv.
haarwachs männer62K/yr -18.3%4.8% conv.
tigi bed head49K/yr +4.8%7.4% conv.
bed head40K/yr -6.3%6.2% conv.
tigi39K/yr -4.6%5.1% conv.
bed head tigi39K/yr -13.9%8.8% conv.
haar wax25K/yr -3.4%4.5% conv.
hair wax23K/yr -2.6%3.0% conv.

Reviews and returns

What reviews say buyers love and hate about Haarwachs

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Geruch”

18%of negative reviews mention “Geruch”

0.1%of orders come back

“Stinkt”

A buyer, on “Geruch”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Haarwachs questions

Answered from the same tracked data.

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