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After Sun

After Sun shows demand growing +397.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

63
Worth a look

Top 2% of 1,260 Kosmetik niches · +16 vs the category median of 47

Market size 58Growth 100Conversion 78Competition 76Returns 99Price range 42Avg price 22Brand share 8Review moat 29Quality gap 48
This niche Category average · 1,260 niches

Is After Sun profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, After Sun is a €455K/yr Amazon Germany market (760K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.

After Sun: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +397.8% over the last 90 days and 7.7% of searches end in a purchase.

€455K

revenue / yr

Units sold / yr80K
Search volume / yr+397.8%760K
Conversion rate7.7%
Avg price€7.80

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers8 · 163
Top-5 product click share39%
Open market3%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement91%
New entrants (1y)4· 4 succeeded
Avg rating4.5★
Avg reviews3,588

Top After Sun products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

€0€18K€36K€55K€73K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

163

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

39%

Top 20: 82%

Open market

2%

  • HAWAIIAN Tropic60%
  • Garnier16%
  • Nivea Sun15%
  • Piz Buin3%
  • PaediProtect2%
  • BYROKKO SHINEBROWN1%
  • Open — no brand owns it (2 brands, 2%)

After Sun demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume760KCVR7.7%Products34Brands8Top 5 Brands97%OOS Rate0.2%Rating4.5★Reviews3,588Avg BSR#28
80K60KPrime Day '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 18.6×

Top After Sun search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hawaiian tropic248K/yr
  • after sun168K/yr
  • after sun lotion64K/yr
  • hawaiian tropic sonnencreme30K/yr
  • nivea after sun37K/yr
  • aftersun60K/yr
  • hawaiian23K/yr
  • hawaiian tropic after sun23K/yr
  • apres sun11K/yr
  • apres sun lotion13K/yr

What reviews say buyers love and hate about After Sun

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Geruch28%

Wunderbarer Duft nach Urlaub

Qualität insgesamt13%

Super Produkt

Saugfähigkeit8%

Die Hawaiian Tropic Glowing Protection Sonnencreme zieht schnell ein

Eignung für Mischhaut7%

Super leichte Bräunungscreme

Eignung für trockene Haut5%

Das Hawaiian Tropic Hydrating After Sun Gel beruhigt die Haut nach dem Sonnenbad, spendet intensive Feuchtigkeit und zieht schnell ein

What buyers complain about

59% of reviews
Geruch21%

Stinkt

Allergien10%

Starker Juckreiz

Haftung/Klebrigkeit7%

Extrem klebrig und verursacht Flecken

Preis-Leistungs-Verhältnis5%

hochpreisig

Eignung für trockene Haut4%

Haut trocknet schnell dadurch aus

After Sun return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
42%
2Auslaufsicher
6%
3Funktionalität insgesamt
4%
4Preis-Leistungs-Verhältnis
3%
5Hautgesundheit
3%

Common After Sun questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores After Sun 63/100 on Amazon Germany — Worth a look. The niche generates €455K/yr across 34 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved +397.8% over the last 90 days.
Search demand for After Sun on Amazon Germany peaks in May–Jun–Jul, where the busiest month runs 18.6× the quietest.