Is after sun profitable to sell on Amazon Germany?

The niche generates €455K/yr across 34 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +397.8%. Flapen's verdict: Worth a look (63/100).

How competitive is the after sun niche?

8 brands and 163 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in after sun?

Top complaints mined from reviews: Geruch, Allergien, Haftung/Klebrigkeit. The return rate is 0.2%.

When does demand for after sun peak?

Demand peaks in May–Jun–Jul; the busiest month runs 18.6× the quietest.

What does it cost to enter the after sun niche?

Listings span €3.86–€23.01; the average listing price is €7.80 (sweet spot $15–$100). The average incumbent carries 3,588 reviews — the moat a new listing must climb.

after sun

Worth a look

Shows demand growing +397.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+397.8%

90-day search growth — must beat 0% to launch

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Competition

Great39%

top-5 click share — an open shelf

Market size

Good€455K

€455K/yr · 760K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€3.86–€23.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,587.65

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€7.80

avg listing price — sweet spot $15–$100

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, after sun is a €455K/yr Amazon Germany market (760K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 60K–80K; avg 1,500–2,000/product
Revenue / yr: €468K–€624K; units × avg price
Launch success: —; 4 of 4 new (360d)
Conversion rate: 7.7%
Avg BSR: #28
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.2%
Avg brand age: 59 months
Avg seller age: 166 days

Competition

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

8 falling

Sellers

163

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

39%

Top 20: 82%

Open market

HAWAIIAN Tropic60%
Garnier16%
Nivea Sun15%
Piz Buin3%
PaediProtect2%
BYROKKO SHINEBROWN1%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +397.8% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 18.6×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hawaiian Tropic | Hydrating After Sun für den Erhalt der Bräune 180 ml 24-Feuchigkeitspflege mit Aloe Vera vegan

HAWAIIAN Tropic€5.674.7★9,236 rev

NIVEA SUN Pflegende After Sun Lotion Körperlotion mit hautberuhigender Wirkung nach dem Sonnenbad After Sun mit Bio-Aloe Vera Vitamin E & Hyaluron für 48h Feuchtigkeit (400 ml)

Nivea Sun€5.374.8★41 rev

Garnier Ambre Solaire Beruhigende After Sun Milk verlängert die Bräune und spendet Feuchtigkeit 175 ml

Garnier€4.064.6★584 rev

Garnier Ambre Solaire After Sun 24h Feuchtigkeits-Milch für Gesicht & Körper Beruhigende After Sun Lotion mit Aloe Vera Kühlt hydratisiert intensiv & verlängert die Sommerbräune 400ml

Garnier€4.594.6★3,134 rev

Hawaiian Tropic | Glowing Tanning Oil Sonnenöl 200 ml tropischer Duft mit Vitamin E vegan

HAWAIIAN Tropic€5.914.4★11,366 rev

Newest

by launch date

NIVEA SUN Pflegende After Sun Lotion Körperlotion mit hautberuhigender Wirkung nach dem Sonnenbad After Sun mit Bio-Aloe Vera Vitamin E & Hyaluron für 48h Feuchtigkeit (400 ml)

Nivea Sun€5.3741 rev

5mo ago

NIVEA SUN Sensitive After Sun kühlende SOS-Pflege mit hautberuhigender Wirkung Hautgel mit Bio-Aloe Vera Vitamin E & Panthenol für sensible Haut (150 ml)

Nivea Sun€4.7828 rev

5mo ago

NIVEA SUN Intensive Pflege After Sun kühlende Lotion nach dem Sonnenbad beruhigender Balsam mit Bio-Aloe Vera Vitamin E & Shea Butter für 48h Feuchtigkeit (300 ml)

Nivea Sun€4.6640 rev

5mo ago

Jean & Len After Sun Lotion für sonnengestresste Haut mit Aloe Vera Panthenol & Allantoin ohne Duft- & Farbstoffe vegan After Sun Pflege 200 ml

Jean & Len€3.9425 rev

12mo ago

Hawaiian Tropic | Glowing Protection Gesichts-Sonnenlotion wasserfeste Sonnencreme mit LSF 50 UVA- + UVB-Schutz tropischer Duft mit Sheabutter 50ml

HAWAIIAN Tropic€7.30458 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch28%

“Wunderbarer Duft nach Urlaub”

Qualität insgesamt13%

“Super Produkt”

Saugfähigkeit8%

“Die Hawaiian Tropic Glowing Protection Sonnencreme zieht schnell ein”

Eignung für Mischhaut7%

“Super leichte Bräunungscreme”

Eignung für trockene Haut5%

“Das Hawaiian Tropic Hydrating After Sun Gel beruhigt die Haut nach dem Sonnenbad, spendet intensive Feuchtigkeit und zieht schnell ein”

Feucht/Trocken5%

“Spendet gut Feuchtigkeit und kühlt und riecht noh dazu sehr gut”

Eignung heißes Wetter4%

“Für mich das beste After Sun auf dem Markt”

Preis-Leistungs-Verhältnis3%

“Super Preis +Produkt”

Komfort insgesamt2%

“Sehr angenehm auf der Haut”

Benutzerfreundlichkeit2%

“Sehr angenehmes,vielseitig verwendbares Produkt”

What buyers complain about

Geruch21%

“Stinkt”

Allergien10%

“Starker Juckreiz”

Haftung/Klebrigkeit7%

“Extrem klebrig und verursacht Flecken”

Preis-Leistungs-Verhältnis5%

“hochpreisig”

Eignung für trockene Haut4%

“Haut trocknet schnell dadurch aus”

Funktionalität insgesamt3%

“Wirkt nicht”

Textur/Konsistenz – insgesamt3%

“Konsistenz schleimig”

Produktzustand3%

“Leider nicht mehr frisch”

Feucht/Trocken3%

“auch nicht Feuchtigkeitsspendend”

Ölig/fettig2%

“Sehr fettig”

Top return reasons

Geruch42%

Auslaufsicher6%

Funktionalität insgesamt4%

Preis-Leistungs-Verhältnis3%

Hautgesundheit3%

Textur/Konsistenz – insgesamt3%

Qualität insgesamt3%

Ölig/fettig3%

beworben Vs Tatsächliches Produkt3%

Saugfähigkeit2%

Common questions

Is after sun profitable to sell on Amazon Germany?: The niche generates €455K/yr across 34 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +397.8%. Flapen's verdict: Worth a look (63/100).
How competitive is the after sun niche?: 8 brands and 163 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in after sun?: Top complaints mined from reviews: Geruch, Allergien, Haftung/Klebrigkeit. The return rate is 0.2%.
When does demand for after sun peak?: Demand peaks in May–Jun–Jul; the busiest month runs 18.6× the quietest.
What does it cost to enter the after sun niche?: Listings span €3.86–€23.01; the average listing price is €7.80 (sweet spot $15–$100). The average incumbent carries 3,588 reviews — the moat a new listing must climb.

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after sun

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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