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Schminkkoffer Mädchen

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -22.6% this quarter, so Schminkkoffer Mädchen is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 1,260 Kosmetik niches · +13 vs the category median of 47
Market size
€566K/yr1.4M searches / yr
90-day growth
-22.6%search demand this quarter
Competition
31%top-5 click share · 34 brands · 97 sellers

Flapen Score

Schminkkoffer Mädchen against its category

The dotted line is the Kosmetik average. Past it, Schminkkoffer Mädchen is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schminkkoffer Mädchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Schminkkoffer Mädchen 1.4M times last year and spent an estimated €566K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €566K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
2.3%
Market size, estimated
€566Ka year
Peak month
December4.0× the quietest month
Top search term
schminkkoffer mädchen380K searches a year

02 · Price

A sale here is worth €17.61.

Listings sell for €17.61 on average, from €4.68 to €35.71. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €17.61 that is €4K to €9K a year per listing.

Average price
€17.61inside the $15 to $100 sweet spot
Price range
€4.68–€35.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
€4K–€9K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #63 within Make-Up. It carries 2,035 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
97%
Out of stock, average day
14.2%
Average rank
#63in Make-Up
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
2,035per listing
Listings tracked
61

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Schminkkoffer Mädchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

97

Top-5 brand share

49%

Top 20: 91%

Top-5 click share

31%

Top 20: 70%

Open market

45%

  • Brand 115%
  • Brand 213%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Schminkkoffer Mädchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Schminkkoffer Mädchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schminkkoffer mädchen380K/yr
  • schminkkoffer244K/yr
  • kinderschminke set mädchen131K/yr
  • schminke kinder mädchen121K/yr
  • kinder schminke für mädchen94K/yr
  • schminkset mädchen78K/yr
  • schminkkoffer kinder60K/yr
  • schminke mädchen31K/yr
  • kinder schminkkoffer39K/yr
  • schminkset kinder30K/yr

Reviews and returns

What reviews say buyers love and hate about Schminkkoffer Mädchen

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Geschenk Zweck”
19%of negative reviews mention “Qualität insgesamt”
0.7%of orders come back
“Qualitativ hochwertige Produkte erhält man natürlich nicht um diesen Preis”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Schminkkoffer Mädchen questions

Answered from the same tracked data.