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Schminkkoffer Mädchen

Schminkkoffer Mädchen shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look

Top 5% of 1,260 Kosmetik niches · +13 vs the category median of 47

Market size 63Growth 14Conversion 28Competition 84Returns 96Price range 67Avg price 82Brand share 86Review moat 45Quality gap 50
This niche Category average · 1,260 niches

Is Schminkkoffer Mädchen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schminkkoffer Mädchen is a €566K/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.

Schminkkoffer Mädchen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -22.6% over the last 90 days and 2.3% of searches end in a purchase.

€566K

revenue / yr

Units sold / yr40K
Search volume / yr-22.6%1.4M
Conversion rate2.3%
Avg price€17.61

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers34 · 97
Top-5 product click share31%
Open market51%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 61 products

Sponsored placement89%
New entrants (1y)8· 3 succeeded
Avg rating4.5★
Avg reviews2,035

Top Schminkkoffer Mädchen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

€0€17K€34K€51K€68K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

97

Top-5 brand share

49%

Top 20: 91%

Top-5 click share

31%

Top 20: 70%

Open market

45%

  • ZMILE Cosmetics15%
  • Townley Girl13%
  • EVACOK8%
  • Mrabbitoo7%
  • Hapikids7%
  • Kidluna6%

Schminkkoffer Mädchen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR2.3%Products61Brands34Top 5 Brands49%OOS Rate14.2%Rating4.5★Reviews2,035Avg BSR#63
90K70KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Top Schminkkoffer Mädchen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schminkkoffer mädchen380K/yr
  • schminkkoffer244K/yr
  • kinderschminke set mädchen131K/yr
  • schminke kinder mädchen121K/yr
  • kinder schminke für mädchen94K/yr
  • schminkset mädchen78K/yr
  • schminkkoffer kinder60K/yr
  • schminke mädchen31K/yr
  • kinder schminkkoffer39K/yr
  • schminkset kinder30K/yr

What reviews say buyers love and hate about Schminkkoffer Mädchen

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Geschenk Zweck22%

Geschenk für Kinder

Qualität insgesamt17%

Super Qualität

Farbe11%

Coole Farben

Preis-Leistungs-Verhältnis9%

Günstig für Kinder

Spaß/Unterhaltungserlebnis9%

Kinder finden es cool

What buyers complain about

62% of reviews
Qualität insgesamt19%

Qualitativ hochwertige Produkte erhält man natürlich nicht um diesen Preis

Gesamtgröße11%

Er ist allerdings ziemlich klein

Farbe8%

Glitzerfarben einfach nur hässlich, der Glitter ist sehr groß und plump, auch die anderen Teile sind einfach nur minderwertig

Geruch5%

Stinkt furchtbar chemisch

Haltbarkeit4%

hält nicht den ganzen Tag

Schminkkoffer Mädchen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
35%
2Qualität insgesamt
14%
3beworben Vs Tatsächliches Produkt
8%
4Defekt Material/Teile
6%
5Farbe
5%

Common Schminkkoffer Mädchen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schminkkoffer Mädchen 60/100 on Amazon Germany — Worth a look. The niche generates €566K/yr across 61 tracked products. 3 of 8 products launched in the last 360 days are still selling. Search demand moved -22.6% over the last 90 days.
Search demand for Schminkkoffer Mädchen on Amazon Germany peaks in Nov–Dec, where the busiest month runs 4.0× the quietest.