Blond Shampoo
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 93% of clicks, so Blond Shampoo is a Maybe.
- Flapen Score
- 60 / 100Top 5% of 1,260 Kosmetik niches · +13 vs the category median of 4760
- Market size
- €434K/yr272K searches / yr
- 90-day growth
- +28.8%search demand this quarter
- Competition
- 46%top-5 click share · 10 brands · 112 sellers
Flapen Score
Blond Shampoo against its category
The dotted line is the Kosmetik average. Past it, Blond Shampoo is stronger. Inside it, weaker.
Market
The Blond Shampoo market on Amazon at a glance
Shoppers on Amazon Germany searched for Blond Shampoo 272K times last year and spent an estimated €434K. The top 5 brands take 93% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €434K a year.
- Searches, last 12 months
- 272K
- Growth, 90 days vs prior 90
- +28.8%
- Conversion, latest week
- 7.8%
- Market size, estimated
- €434Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- kerastase blond absolu60K searches a year
02 · Price
A sale here is worth €20.51.
Listings sell for €20.51 on average, from €3.07 to €47.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €20.51 that is €5K to €10K a year per listing.
- Average price
- €20.51inside the $15 to $100 sweet spot
- Price range
- €3.07–€47.32
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €5K–€10K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
66% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #194 within Haarstyling Produkte. It carries 2,928 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 97%
- Out of stock, average day
- 7.3%
- Average rank
- #194in Haarstyling Produkte
- Average rating
- 4.49 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,928per listing
- Listings tracked
- 32
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Blond Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kérastase | Shampoo für blondes Haar für mehr Glanz Haarbad mit feuchtigkeitsspendender Hyaluronsäure Bain Lumière Blond Absolu 250 ml
- Price
- €19.77
- Rating
- 4.6/5
- Reviews
- 7,680
- Age
- 7y ago

Kérastase Blond Absolu Conditioner für trockenes und blondiertes oder gesträhntes Haar Gegen Haarbruch und Spliss Mit Hyaluronsäure Cicaflash Conditioner 250 ml
- Price
- €25.13
- Rating
- 4.6/5
- Reviews
- 7,708
- Age
- 7y ago

Kérastase Anti-Gelbstich Shampoo für strapaziertes und ausgeblichenes Haar Haarbad mit Hyaluronsäure Bain Ultra-Violet Blond Absolu 250 ml
- Price
- €19.18
- Rating
- 4.5/5
- Reviews
- 11,696
- Age
- 7y ago

Kérastase Stärkender Hitzeschutz ohne Ausspülen für trockenes und blondiertes Haar Mit Hyaluronsäure Cicaplasme Serum Blond Absolu 150 ml
- Price
- €23.73
- Rating
- 4.6/5
- Reviews
- 7,175
- Age
- 7y ago

Wella Professionals INVIGO BLONDE RECHARGE Shampoo Für blondes Haar Farbschutz & Neutralisierung Silbershampoo 500 ml
- Price
- €10.89
- Rating
- 4.5/5
- Reviews
- 546
- Age
- 2y ago
Trending
estimated 90-day click momentum
Kérastase Blonde Guard Feuchtigkeitsspendendes Schutzschild Leave-in
- Price
- €30.15
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 3mo ago

Kérastase Blonde Guard Feuchtigkeitsspendendes Schutzschild Leave-in
- Price
- €12.96
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 3mo ago

John Frieda Go Blonder Shampoo - Inhalt: 250 ml - Haartyp: natürlich blondes und blond gefärbtes Haar Highlights und Lowlights
- Price
- €7.95
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 4mo ago

Kérastase Haarmaske für trockenes und blondiertes Haar Anti-Haarbruch und Anti-Spliss Mit Hyaluronsäure Masque Cicaextrême Blond Absolu 200 ml
- Price
- €33.83
- Rating
- 4.6/5
- Reviews
- 2,299
- Age
- 5y ago

Kerastase Blond Absolu Bain Lumiere 250ml Cicaflash 250ml
- Price
- €46.51
- Rating
- 4.6/5
- Reviews
- 925
- Age
- 6y ago
Newest
by launch date
Kérastase Blonde Guard Feuchtigkeitsspendendes Schutzschild Leave-in
- Price
- €30.15
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 3mo ago

Kérastase Blonde Guard Feuchtigkeitsspendendes Schutzschild Leave-in
- Price
- €12.96
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 3mo ago

John Frieda Go Blonder Shampoo - Inhalt: 250 ml - Haartyp: natürlich blondes und blond gefärbtes Haar Highlights und Lowlights
- Price
- €7.95
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 4mo ago

Schwarzkopf Professional BLONDME Bond Repair Brightening Shampoo Haarshampoo Entfernung Von Umweltschadstoffen Mandelöl Weißer Tee Hydratisierend Stärkend Und Tiefenwirksam Pflegend 300 ml
- Price
- €9.14
- Rating
- 4.3/5
- Reviews
- 194
- Age
- 1y ago

Schwarzkopf Professional BLONDME Bond Repair Nourishing Shampoo Glättendes Haarshampoo Mandelöl Weißer Tee Tiefennährend Hydratisierend Und Weichmachend 300 ml
- Price
- €10.34
- Rating
- 4.4/5
- Reviews
- 325
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
112
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 87%
Open market
5%
- KÉRASTASE71%
- Wella Professionals10%
- BlondMe6%
- Olaplex5%
- John Frieda2%
- L'Oréal Professionnel Paris2%
- Open — no brand owns it (4 brands, 5%)
Demand
Blond Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Blond Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kerastase blond absolu60K/yr
- kerastase blond46K/yr
- blond shampoo32K/yr
- shampoo blondiertes haar20K/yr
- kerastase shampoo blond14K/yr
- shampoo für blondes haar12K/yr
- kerastase absolut blond9K/yr
- wella silbershampoo10K/yr
- olaplex silbershampoo9K/yr
- aufhellendes shampoo blond8K/yr
Reviews and returns
What reviews say buyers love and hate about Blond Shampoo
We read the reviews and the return reasons for every product selling here.
“heftiger Preisanstieg”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blond Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









