Blond Shampoo
Blond Shampoo shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 5% of 1,260 Kosmetik niches · +13 vs the category median of 47
Is Blond Shampoo profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Blond Shampoo is a €434K/yr Amazon Germany market (272K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 60/100.
Blond Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +28.8% over the last 90 days and 7.8% of searches end in a purchase.
€434K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 32 products
Top Blond Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Kérastase | Shampoo für blondes Haar für mehr Glanz Haarbad mit feuchtigkeitsspendender Hyaluronsäure Bain Lumière Blond Absolu 250 ml
- Price
- €19.77
- Rating
- 4.6/5
- Reviews
- 7,680
- Age
- 7y ago
Kérastase Blond Absolu Conditioner für trockenes und blondiertes oder gesträhntes Haar Gegen Haarbruch und Spliss Mit Hyaluronsäure Cicaflash Conditioner 250 ml
- Price
- €25.13
- Rating
- 4.6/5
- Reviews
- 7,708
- Age
- 7y ago
Kérastase Anti-Gelbstich Shampoo für strapaziertes und ausgeblichenes Haar Haarbad mit Hyaluronsäure Bain Ultra-Violet Blond Absolu 250 ml
- Price
- €19.18
- Rating
- 4.5/5
- Reviews
- 11,696
- Age
- 7y ago
Kérastase Stärkender Hitzeschutz ohne Ausspülen für trockenes und blondiertes Haar Mit Hyaluronsäure Cicaplasme Serum Blond Absolu 150 ml
- Price
- €23.73
- Rating
- 4.6/5
- Reviews
- 7,175
- Age
- 7y ago
Wella Professionals INVIGO BLONDE RECHARGE Shampoo Für blondes Haar Farbschutz & Neutralisierung Silbershampoo 500 ml
- Price
- €10.89
- Rating
- 4.5/5
- Reviews
- 546
- Age
- 2y ago
Trending
90-day click momentum
Kérastase Blonde Guard Feuchtigkeitsspendendes Schutzschild Leave-in
- Price
- €30.15
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 3mo ago
Kérastase Blonde Guard Feuchtigkeitsspendendes Schutzschild Leave-in
- Price
- €12.96
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 3mo ago
John Frieda Go Blonder Shampoo - Inhalt: 250 ml - Haartyp: natürlich blondes und blond gefärbtes Haar Highlights und Lowlights
- Price
- €7.95
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 4mo ago
Kérastase Haarmaske für trockenes und blondiertes Haar Anti-Haarbruch und Anti-Spliss Mit Hyaluronsäure Masque Cicaextrême Blond Absolu 200 ml
- Price
- €33.83
- Rating
- 4.6/5
- Reviews
- 2,299
- Age
- 5y ago
Kerastase Blond Absolu Bain Lumiere 250ml Cicaflash 250ml
- Price
- €46.51
- Rating
- 4.6/5
- Reviews
- 925
- Age
- 6y ago
Newest
by launch dateKérastase Blonde Guard Feuchtigkeitsspendendes Schutzschild Leave-in
- Price
- €30.15
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 3mo ago
Kérastase Blonde Guard Feuchtigkeitsspendendes Schutzschild Leave-in
- Price
- €12.96
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 3mo ago
John Frieda Go Blonder Shampoo - Inhalt: 250 ml - Haartyp: natürlich blondes und blond gefärbtes Haar Highlights und Lowlights
- Price
- €7.95
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 4mo ago
Schwarzkopf Professional BLONDME Bond Repair Brightening Shampoo Haarshampoo Entfernung Von Umweltschadstoffen Mandelöl Weißer Tee Hydratisierend Stärkend Und Tiefenwirksam Pflegend 300 ml
- Price
- €9.14
- Rating
- 4.3/5
- Reviews
- 194
- Age
- 1y ago
Schwarzkopf Professional BLONDME Bond Repair Nourishing Shampoo Glättendes Haarshampoo Mandelöl Weißer Tee Tiefennährend Hydratisierend Und Weichmachend 300 ml
- Price
- €10.34
- Rating
- 4.4/5
- Reviews
- 325
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
112
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
46%
Top 20: 87%
Open market
5%
- KÉRASTASE71%
- Wella Professionals10%
- BlondMe6%
- Olaplex5%
- John Frieda2%
- L'Oréal Professionnel Paris2%
- Open — no brand owns it (4 brands, 5%)
Blond Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Blond Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kerastase blond absolu60K/yr
- kerastase blond46K/yr
- blond shampoo32K/yr
- shampoo blondiertes haar20K/yr
- kerastase shampoo blond14K/yr
- shampoo für blondes haar12K/yr
- kerastase absolut blond9K/yr
- wella silbershampoo10K/yr
- olaplex silbershampoo9K/yr
- aufhellendes shampoo blond8K/yr
What reviews say buyers love and hate about Blond Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Beste Produkte”
“Kopfhaut fühlt sich gut an”
“Bestes Silbershampoo für blonde Haare”
“Riecht gut”
“Macht was er soll”
What buyers complain about
76% of reviews“heftiger Preisanstieg”
“Allerdings sollte man es nicht zu oft verwenden, da die Haare sonst schnell austrocknen können”
“Meine Haare sind weiterhin gelb”
“Nach dem färben hatte ich einen ziemlichen Gelb-Orange stichigen Schimmer”
“Kopfhaut juckt nach Verwendung”
Blond Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blond Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
