Is seife profitable to sell on Amazon Germany?

The niche generates €839K/yr across 73 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the seife niche?

17 brands and 79 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in seife?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Auslaufsicher. The return rate is 0.1%.

When does demand for seife peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the seife niche?

Listings span €0.76–€24.70; the average listing price is €5.17 (sweet spot $15–$100). The average incumbent carries 2,120 reviews — the moat a new listing must climb.

seife

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great29%

top-5 click share — an open shelf

Market size

Good€839K

€839K/yr · 2.3M searches

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,119.52

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€0.76–€24.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-6.4%

90-day search growth — must beat 0% to launch

Avg price

Bad€5.17

avg listing price — sweet spot $15–$100

According to Flapen's Amazon Germany niche tracking, seife is a €839K/yr Amazon Germany market (2.3M searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

seife market data

Units sold / yr: 200K–250K; avg 1,500–2,000/product
Revenue / yr: €1.0M–€1.3M; units × avg price
Conversion rate: 7.0%
Avg BSR: #32
Page quality: 0%
Prime: 99%
Sponsored: 82%
Out of stock: 2.5%
Avg brand age: 58 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

17 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

29%

Top 20: 59%

Open market

10%

Jean & Len45%
by Amazon23%
Sagrotan12%
CD5%
Palmolive3%
Tesori d'Oriente3%
Open — no brand owns it (11 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top seife search terms

jean & len690K/yr -15.3%3.1% conv.
seife468K/yr -3.3%5.8% conv.
handseife190K/yr +2.4%9.3% conv.
flüssigseife177K/yr -0.7%6.9% conv.
handseife flüssig119K/yr -5.3%8.6% conv.
jean len75K/yr -0.6%3.5% conv.
jean and len70K/yr -1.6%3.1% conv.
jean und len72K/yr -4.6%2.8% conv.
sagrotan seife60K/yr -3.3%7.5% conv.
seife stück52K/yr -9.2%4.4% conv.

All search terms

Top seife products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

by Amazon Sensitive Handseife 4 x 500 ml

by Amazon€3.084.5★3,068 rev

Jean & Len Hand & Body Wash Rosemary und Ginger im Nachfüllbeutel reinigt und pflegt die Haut würzig-frischer Duft Flüssigseife im Nachfüllpack ohne Silikone & Parabene 1 5L

Jean & Len€12.214.8★3,393 rev

Jean & Len Handseife Rosemary & Ginger reinigt beanspruchte Hände für die tägliche Anwendung Flüssigseife im nachfüllbaren Pumpspender ohne Parabene & Silikone 250 ml

Jean & Len€2.984.7★6,210 rev

by Amazon Sensitive Handseife Nachfüllpack 2 x 1000 ml

by Amazon€3.214.4★5,994 rev

by Amazon Milk & Honey Handseife Nachfüllpack 2 x 1000 ml

by Amazon€3.214.4★6,007 rev

Newest

by launch date

Sagrotan Handseife Summer Limited Edition 250ml Sardinia Dreams Hygienische Flüssigseife 6 x 250 ml Handseife

Sagrotan€11.5014 rev

3mo ago

Jean & Len Vitalisierendes Duschgel Zitronengras & Minze sanftes Reinigungserlebnis für ein spürbar belebtes Hautgefühl frischer Duft ohne Parabene & Silikone veganes Duschgel 250 ml

Jean & Len€2.2789 rev

10mo ago

Jean & Len Haarparfum youre my coco vanilla duftet nach Kokos & süßer Vanille pflegende Formel für alle Haartypen geeignet beschwert das Haar nicht vegan Hair Perfume ohne Silikone 105 ml

Jean & Len€3.34677 rev

11mo ago

CD | MILDE SEIFE GROSSE FREIHEIT | frische Brise | vegan & ohne Mikroplastik | 100g

CD€0.761,812 rev

1y ago

Jean & Len Handseife Bergamot & Cedarwood reinigt beanspruchte Hände für die tägliche Anwendung geeignet Flüssigseife im Pumpspender erfrischend-zitrischer Duft vegan 250 ml

Jean & Len€3.31516 rev

1y ago

What buyers say about seife

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch53%

“It has a pleasant scent”

Qualität insgesamt9%

“Super Produkte”

Preis-Leistungs-Verhältnis5%

“Beste günstige leave in Maske”

Weiches Gefühl3%

“Softie”

Reinigung3%

“cleans my hands well”

Saugfähigkeit2%

“Super tolle Creme, zieht schnell ein und ist super zur Haut”

beworben Vs Tatsächliches Produkt2%

“Produkt wie beschrieben”

Komfort insgesamt2%

“Relaxen und wohlfühlen”

Eignung für Mischhaut2%

“Hautschonend und überzeugende Alternative zu hochpreisigen Seifen”

Eignung für trockene Haut1%

“Super zum Duschen, hautfreundlich, angenehmer natürlicher Geruch”

What buyers complain about

Geruch34%

“Stinkt erbärmlich”

Preis-Leistungs-Verhältnis7%

“Preislich im Hochsegment”

Auslaufsicher6%

“Undicht”

Feucht/Trocken4%

“Sehr wässrig nicht unbedingt empfehlenswert”

Eignung für trockene Haut2%

“jedoch scheint diese Seife meiner Haut eher zu nützen; andere "normale" Seifen trockneten diese aus.”

Qualität insgesamt2%

“die Qualität fand ich richtig schlecht für den Preis”

Allergien2%

“Allergische Symptome”

beworben Vs Tatsächliches Produkt2%

“- Die stimmen auch nicht ganz mit der Beschreibung/den Details auf amz überein”

Abgabemechanismus2%

“Inhalt Top, Pumpspender Flop”

Motorleistung1%

“Pumpt nicht”

Top return reasons

Geruch40%

Gesamtgröße20%

Auslaufsicher16%

Preis-Leistungs-Verhältnis4%

Materialqualität2%

Farbe2%