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Seife

Seife shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 12% of 1,260 Kosmetik niches · +9 vs the category median of 47

Market size 75Growth 22Conversion 75Competition 86Returns 100Price range 41Avg price 14Brand share 29Review moat 44Quality gap 30
This niche Category average · 1,260 niches

Is Seife profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Seife is a €839K/yr Amazon Germany market (2.3M searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 56/100.

Seife: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.4% over the last 90 days and 7.0% of searches end in a purchase.

€839K

revenue / yr

Units sold / yr250K
Search volume / yr-6.4%2.3M
Conversion rate7.0%
Avg price€5.17

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers17 · 79
Top-5 product click share29%
Open market13%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 73 products

Sponsored placement82%
New entrants (1y)11· 11 succeeded
Avg rating4.6★
Avg reviews2,120

Top Seife products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

€0€25K€50K€76K€101K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

79

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

29%

Top 20: 59%

Open market

10%

  • Jean & Len45%
  • by Amazon23%
  • Sagrotan12%
  • CD5%
  • Palmolive3%
  • Tesori d'Oriente3%
  • Open — no brand owns it (11 brands, 10%)

Seife demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.3MCVR7.0%Products73Brands17Top 5 Brands87%OOS Rate2.5%Rating4.6★Reviews2,120Avg BSR#32
60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Seife search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • jean & len690K/yr
  • seife468K/yr
  • handseife190K/yr
  • flüssigseife177K/yr
  • handseife flüssig119K/yr
  • jean len75K/yr
  • jean and len70K/yr
  • jean und len72K/yr
  • sagrotan seife60K/yr
  • seife stück52K/yr

What reviews say buyers love and hate about Seife

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Geruch53%

It has a pleasant scent

Qualität insgesamt9%

Super Produkte

Preis-Leistungs-Verhältnis5%

Beste günstige leave in Maske

Weiches Gefühl3%

Softie

Reinigung3%

cleans my hands well

What buyers complain about

62% of reviews
Geruch34%

Stinkt erbärmlich

Preis-Leistungs-Verhältnis7%

Preislich im Hochsegment

Auslaufsicher6%

Undicht

Feucht/Trocken4%

Sehr wässrig nicht unbedingt empfehlenswert

Eignung für trockene Haut2%

jedoch scheint diese Seife meiner Haut eher zu nützen; andere "normale" Seifen trockneten diese aus.

Seife return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
40%
2Gesamtgröße
20%
3Auslaufsicher
16%
4Preis-Leistungs-Verhältnis
4%
5Materialqualität
2%

Common Seife questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Seife 56/100 on Amazon Germany — Worth a look. The niche generates €839K/yr across 73 tracked products. 11 of 11 products launched in the last 360 days are still selling. Search demand moved -6.4% over the last 90 days.
Search demand for Seife on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.