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Seife

Maybe

An estimated 0.1% of orders come back. But products sell for $5.17 on average, outside the sweet spot, so Seife is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 1,260 Kosmetik niches · +9 vs the category median of 47
Market size
€839K/yr2.3M searches / yr
90-day growth
-6.4%search demand this quarter
Competition
29%top-5 click share · 17 brands · 79 sellers

Flapen Score

Seife against its category

The dotted line is the Kosmetik average. Past it, Seife is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seife market on Amazon at a glance

Shoppers on Amazon Germany searched for Seife 2.3M times last year and spent an estimated €839K. The top 5 brands take 87% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €839K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
7.0%
Market size, estimated
€839Ka year
Peak month
November1.5× the quietest month
Top search term
jean & len690K searches a year

02 · Price

A sale here is worth €5.17.

Listings sell for €5.17 on average, from €0.76 to €24.70. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,500 to 2,000 of them. At €5.17 that is €8K to €10K a year per listing.

Average price
€5.17under the $15 to $100 sweet spot
Price range
€0.76–€24.70
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
200K–250K
Units per listing a year
1,500–2,000
Revenue per listing a year
€8K–€10K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #32 within Baden & Körperpflege. It carries 2,120 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
99%
Out of stock, average day
2.5%
Average rank
#32in Baden & Körperpflege
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
2,120per listing
Listings tracked
73

04 · Newcomers

11 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
11Amazon's first-year sales bar
Average brand age
58 months

Products

Top Seife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

79

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

29%

Top 20: 59%

Open market

10%

  • Brand 145%
  • Brand 223%
  • Brand 312%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (11 brands, 10%)

Demand

Seife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Seife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jean & len690K/yr
  • seife468K/yr
  • handseife190K/yr
  • flüssigseife177K/yr
  • handseife flüssig119K/yr
  • jean len75K/yr
  • jean and len70K/yr
  • jean und len72K/yr
  • sagrotan seife60K/yr
  • seife stück52K/yr

Reviews and returns

What reviews say buyers love and hate about Seife

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Geruch”
34%of negative reviews mention “Geruch”
0.1%of orders come back
“Stinkt erbärmlich”
A buyer, on “Geruch”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Seife questions

Answered from the same tracked data.