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Newsha Shampoo

Newsha Shampoo shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look

Top 4% of 1,260 Kosmetik niches · +14 vs the category median of 47

Market size 97Growth 21Conversion 80Competition 81Returns 99Price range 82Avg price 84Brand share 0Review moat 24Quality gap 38
This niche Category average · 1,260 niches

Is Newsha Shampoo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Newsha Shampoo is a €4.1M/yr Amazon Germany market (2.7M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 61/100.

Newsha Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.8% over the last 90 days and 8.2% of searches end in a purchase.

€4.1M

revenue / yr

Units sold / yr200K
Search volume / yr-8.8%2.7M
Conversion rate8.2%
Avg price€18.44

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 113
Top-5 product click share34%
Open market0%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement67%
New entrants (1y)3· 3 succeeded
Avg rating4.5★
Avg reviews6,489

Top Newsha Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€163K€325K€488K€650K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

113

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

34%

Top 20: 73%

Open market

0%

  • Olaplex47%
  • KÉRASTASE27%
  • Wella Professionals17%
  • Redken10%
  • Open — no brand owns it (0%)

Newsha Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.7MCVR8.2%Products45Brands4Top 5 Brands100%OOS Rate0.1%Rating4.5★Reviews6,489Avg BSR#62
100K60KSpike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26

Top Newsha Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kerastase shampoo667K/yr
  • olaplex620K/yr
  • redken shampoo296K/yr
  • wella shampoo240K/yr
  • wella221K/yr
  • wella professionals115K/yr
  • olaplex shampoo130K/yr
  • wella fusion66K/yr
  • olaplex 462K/yr
  • olaplex set54K/yr

What reviews say buyers love and hate about Newsha Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Qualität insgesamt16%

Super Produkt

Weiches Gefühl13%

Mildes Schampo

Geruch10%

Der Geruch floral

Haarstyling7%

Healthy Hair Discovery Set

Preis-Leistungs-Verhältnis6%

Definitiv sein Geld wert

What buyers complain about

58% of reviews
Preis-Leistungs-Verhältnis20%

Schade bei den Preisen

Feucht/Trocken8%

Trocknet die Haare extrem aus

Haarverwandt7%

Furchtbar, Haare werden wie Stroh

Geruch5%

Stinkt und macht klebrige, babbige Haare

Ölig/fettig5%

Undacht fettigen Ansatz

Newsha Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
17%
2Eignung für kurzes Haar
14%
3Funktionalität insgesamt
12%
4Geruch
7%
5Ölig/fettig
7%

Common Newsha Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Newsha Shampoo 61/100 on Amazon Germany — Worth a look. The niche generates €4.1M/yr across 45 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -8.8% over the last 90 days.
Newsha Shampoo buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Feucht/Trocken, Haarverwandt, the themes mined from the niche's reviews. Its return rate is 0.2%.