Newsha Shampoo

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €4.1M a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

-8.8%

Conversion, latest week

8.2%

Market size, estimated

€4.1Ma year

Top search term

kerastase shampoo667K searches a year

Listings sell for €18.44 on average, from €8.23 to €50.00. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At €18.44 that is €55K to €74K a year per listing.

Average price

€18.44inside the $15 to $100 sweet spot

Price range

€8.23–€50.00

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

€55K–€74K

Returns

0.2%of orders · Amazon Germany median 1.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #62 within Shampoo & Spülung. It carries 6,489 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#62in Shampoo & Spülung

Average rating

4.52 starsAmazon Germany average 4.37 stars

Average reviews

6,489per listing

Listings tracked

45

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

62 months