nagelfolie
Worth a lookShows beatable incumbent ratings (3.9★), but soft demand (-31.6% this quarter) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Competition
Great21%top-5 click share — an open shelf
Review moat
Great417.59avg incumbent reviews — the moat a new listing must climb
Price range
Good€5.50–€33.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€469K€469K/yr · 2.8M searches
Avg price
Okay€10.48avg listing price — sweet spot $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, nagelfolie is a €469K/yr Amazon Germany market (2.8M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 250–500/product
- Revenue / yr
- €524K–€629K
- units × avg price
- Launch success
- 32%
- 6 of 19 new (360d)
- Conversion rate
- 1.6%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 91%
- Out of stock
- 6.1%
- Avg brand age
- 29 months
- Avg seller age
- 185 days
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
15
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
21%
Top 20: 56%
Open market
3%
- jmeowio37%
- Maniko Nails35%
- Miss Sophie16%
- Doonails6%
- Zasjon2%
- Tslinc1%
- Open — no brand owns it (4 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 82 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maniko UV Gel Strips - Selbstklebende Nagelfolie für bis zu 2 Anwendungen - Vegan & langanhaltend - Maniküre für natürliche Nägel (20 UV Gel Strips) (Silky Smooth)
Maniko Nails€13.434.1★259 rev
Maniko UV Gel Strips Milky Sheer Selbstklebende Nagelfolie für natürliche Nägel Vegan & langanhaltend 20 UV Gel Strips Geschenk zu Geburtstag Weihnachten Muttertag & Valentinstag
Maniko Nails€13.433.8★411 rev
Maniko UV Gel Strip Komplettset Vintage Velvet UV Nagelsticker mit UV Lampe & Remover Pen Gel Nagellack UV 2 Anwendungen Geschenk zu Geburtstag Weihnachten Muttertag & Valentinstag
Maniko Nails€33.414.0★51 rev
DOONAILS UV Gel Strips Baby Boomer Rosa-Weiß Ombré Nagelfolie UV härtend 20 Strips für 2 Maniküren Bis zu 3 Wochen Halt HEMA-frei & vegan Salonqualität
Doonails€10.454.0★49 rev
Maniko UV Gel Strips - Selbstklebende Nagelfolie für bis zu 2 Anwendungen - Vegan & langanhaltend - Maniküre für natürliche Nägel (20 UV Gel Strips) (Grape)
Maniko Nails€13.424.1★259 rev
Newest
by launch date
DOONAILS UV Gel Strips Orange Pink Ombre Orange-Pink Ombré Nagelfolie UV härtend 20 Strips für 2 Maniküren Bis zu 3 Wochen Halt HEMA-frei & vegan Salonqualität
Doonails€9.9249 rev
DOONAILS UV Gel Strips Baby Boomer Rosa-Weiß Ombré Nagelfolie UV härtend 20 Strips für 2 Maniküren Bis zu 3 Wochen Halt HEMA-frei & vegan Salonqualität
Doonails€10.4549 rev
DOONAILS UV Gel Strips Rosy Flash Strahlendes Rosa Nagelfolie UV härtend 20 Strips für 2 Maniküren Bis zu 3 Wochen Halt HEMA-frei & vegan Salonqualität
Doonails€10.4149 rev
DOONAILS UV Gel Strips Silent Night Mauve Nagelfolie UV härtend 20 Strips für 2 Maniküren Bis zu 3 Wochen Halt HEMA-frei & vegan Salonqualität
Doonails€10.3649 rev
JMEOWIO Nagelfolie UV Härtend Blumen Farbverlauf UV Gel Nail Strips Nagelsticker Nagelaufkleber Nail Art Dekoration Nageldesign Zubehör
jmeowio€6.4515 rev
Trending
90-day click momentumDOONAILS UV Gel Strips Rosy Flash Strahlendes Rosa Nagelfolie UV härtend 20 Strips für 2 Maniküren Bis zu 3 Wochen Halt HEMA-frei & vegan Salonqualität
Doonails€10.414.0★
DOONAILS UV Gel Strips Baby Boomer Rosa-Weiß Ombré Nagelfolie UV härtend 20 Strips für 2 Maniküren Bis zu 3 Wochen Halt HEMA-frei & vegan Salonqualität
Doonails€10.454.0★
JMEOWIO Nagelfolie UV Härtend Blumen French Maniküre UV Gel Nail Strips Nagelsticker Nagelaufkleber Nail Art Dekoration Nageldesign Zubehör
jmeowio€6.534.2★
Maniko UV Gel Strips - Selbstklebende Nagelfolie für bis zu 2 Anwendungen - Vegan & langanhaltend - Maniküre für natürliche Nägel (20 UV Gel Strips) (Rose Babyboomer)
Maniko Nails€13.353.8★
Nagelfolie UV härtend 20pcs Pflaum Katzenauge Semi Cured Gel Nagelsticker Selbstklebend Strips Nagelfolie zum aufkleben für Nagel DIY
Wahrshei€6.934.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Haltbarkeit,”
“Absolut easy”
“Super Produkt”
“Der rosa-weiße Ombré-Effekt wirkt elegant”
“Design sehr schön”
“Preis/Leistung super”
“Genau wie auf den Fotos”
“Starke Klebefolie”
“Stabile Nägel”
“Passt”
What buyers complain about
“hält nicht solange”
“Qualität inakzeptabel”
“Passen leider nicht für alle Finger”
“Hält überhaupt nicht”
“Nicht wie abgebildet”
“Farbe anders als abgebildet”
“Hält leider überhaupt nicht”
“Folie/ Nagel sehr dünn”
“Schade ums Geld”
“Das entfernen der Nägel ist schwierig”
Top return reasons
Common questions
- Is nagelfolie profitable to sell on Amazon Germany?
- The niche generates €469K/yr across 82 tracked products. 6 of 19 products launched in the last 360 days are still selling. 90-day search growth is -31.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the nagelfolie niche?
- 10 brands and 15 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in nagelfolie?
- Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Gesamtgröße. The return rate is 0.9%.
- When does demand for nagelfolie peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the nagelfolie niche?
- Listings span €5.50–€33.95; the average listing price is €10.48 (sweet spot $15–$100). The average incumbent carries 418 reviews — the moat a new listing must climb.
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