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Trockenshampoo

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -19.6% this quarter, so Trockenshampoo is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47
Market size
€409K/yr631K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
49%top-5 click share · 11 brands · 66 sellers

Flapen Score

Trockenshampoo against its category

The dotted line is the Kosmetik average. Past it, Trockenshampoo is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trockenshampoo market on Amazon at a glance

Shoppers on Amazon Germany searched for Trockenshampoo 631K times last year and spent an estimated €409K. The top 5 brands take 89% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 631K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €409K a year.

Searches, last 12 months
631K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
11.4%
Market size, estimated
€409Ka year
Peak month
February1.7× the quietest month
Top search term
trockenshampoo425K searches a year

02 · Price

A sale here is worth €5.70.

Listings sell for €5.70 on average, from €2.95 to €21.85. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At €5.70 that is €11K to €14K a year per listing.

Average price
€5.70under the $15 to $100 sweet spot
Price range
€2.95–€21.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
€11K–€14K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #27 within Shampoo & Spülung. It carries 1,651 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#27in Shampoo & Spülung
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
1,651per listing
Listings tracked
27

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
57 months

Products

Top Trockenshampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

66

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

8%

  • Brand 150%
  • Brand 217%
  • Brand 314%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 8%)

Demand

Trockenshampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Trockenshampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trockenshampoo425K/yr
  • batiste trockenshampoo39K/yr
  • dry shampoo36K/yr
  • trockenshampoo blond18K/yr
  • nivea trockenshampoo15K/yr
  • trockenshampoo batiste16K/yr
  • trockenshampoos7K/yr
  • trockenshampoo nivea8K/yr
  • batiste8K/yr
  • trocken shampoo6K/yr

Reviews and returns

What reviews say buyers love and hate about Trockenshampoo

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Geruch”
18%of negative reviews mention “Geruch”
0.1%of orders come back
“Stinkt”
A buyer, on “Geruch”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Trockenshampoo questions

Answered from the same tracked data.