Trockenshampoo
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -19.6% this quarter, so Trockenshampoo is a Maybe.
- Flapen Score
- 54 / 100Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 4754
- Market size
- €409K/yr631K searches / yr
- 90-day growth
- -19.6%search demand this quarter
- Competition
- 49%top-5 click share · 11 brands · 66 sellers
Flapen Score
Trockenshampoo against its category
The dotted line is the Kosmetik average. Past it, Trockenshampoo is stronger. Inside it, weaker.
Market
The Trockenshampoo market on Amazon at a glance
Shoppers on Amazon Germany searched for Trockenshampoo 631K times last year and spent an estimated €409K. The top 5 brands take 89% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 11.4% of those searches ended in a purchase.
Shoppers searched for this 631K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €409K a year.
- Searches, last 12 months
- 631K
- Growth, 90 days vs prior 90
- -19.6%
- Conversion, latest week
- 11.4%
- Market size, estimated
- €409Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- trockenshampoo425K searches a year
02 · Price
A sale here is worth €5.70.
Listings sell for €5.70 on average, from €2.95 to €21.85. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At €5.70 that is €11K to €14K a year per listing.
- Average price
- €5.70under the $15 to $100 sweet spot
- Price range
- €2.95–€21.85
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- €11K–€14K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #27 within Shampoo & Spülung. It carries 1,651 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 4.9%
- Average rank
- #27in Shampoo & Spülung
- Average rating
- 4.33 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,651per listing
- Listings tracked
- 27
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Trockenshampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
66
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
8%
- Brand 150%
- Brand 217%
- Brand 314%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (5 brands, 8%)
Demand
Trockenshampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Trockenshampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- trockenshampoo425K/yr
- batiste trockenshampoo39K/yr
- dry shampoo36K/yr
- trockenshampoo blond18K/yr
- nivea trockenshampoo15K/yr
- trockenshampoo batiste16K/yr
- trockenshampoos7K/yr
- trockenshampoo nivea8K/yr
- batiste8K/yr
- trocken shampoo6K/yr
Reviews and returns
What reviews say buyers love and hate about Trockenshampoo
We read the reviews and the return reasons for every product selling here.
“Stinkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Trockenshampoo questions
Answered from the same tracked data.









