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63

sonnencreme gesicht

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 75Growth 98Conversion 77Competition 47Returns 99Price range 51Avg price 77Brand share 0Review moat 42Quality gap 45

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Growth

Incredible+211.9%

90-day search growth — must beat 0% to launch

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great€15.99

avg listing price — sweet spot $15–$100

Market size

Good€839K

€839K/yr · 702K searches

Price range

Good€6.43–€23.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,313.96

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, sonnencreme gesicht is a €839K/yr Amazon Germany market (702K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 63/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
50K–60K
avg 1,500–2,000/product
Revenue / yr
€800K–€959K
units × avg price
Launch success
1 of 1 new (360d)
Conversion rate
7.5%
Avg BSR
#52
Page quality
0%
Prime
96%
Sponsored
83%
Out of stock
0.0%
Avg brand age
55 months
Avg seller age
168 days

Competition

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

129

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

0%

  • La Roche-Posay62%
  • Eucerin30%
  • Garnier8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +211.9% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 5.1×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€42K10%€84K15%€126K20%€168K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt14%

“Super Produkt”

Eignung für Mischhaut13%

“Beste Creme für empfindliche Haut und Allergiker”

Saugfähigkeit10%

“Zieht gut ein, riecht und schützt sehr gut”

Schutz9%

“Protection und glatt Haut”

Geruch7%

“it also has a pleasant scent”

Eignung Fettige Haut5%

“Der Oil-Control-Effekt funktioniert zuverlässig, wodurch die Haut deutlich weniger nachfettet”

Einfache Anwendung4%

“Das Spray lässt sich leicht auftragen”

Preis-Leistungs-Verhältnis3%

“Preis passt”

Komfort insgesamt3%

“Sehr angenehm auf der Haut”

Eignung für trockene Haut3%

“funktioniert genial als feuchtigkeitsspendende Base unter der Foundation”

What buyers complain about

Preis-Leistungs-Verhältnis15%

“Recht teuer”

Geruch8%

“es stinkt,”

beworben Vs Tatsächliches Produkt7%

“Beschreibung irreführend”

Allergien5%

“Bin doll allergisch”

Gesamtgröße4%

“The bottle is small”

Eignung für trockene Haut4%

“Sehr flüssig,und für trockene Haut weniger geeignet”

Ölig/fettig3%

“Fettig”

Eignung für Mischhaut3%

“Leider hat die Sonnencreme meiner Haut nicht gut getan”

Haftung/Klebrigkeit2%

“Ein kleiner Minuspunkt: Nach dem Verreiben bleibt ein leicht klebriges Gefühl an den Händen zurück, das mich etwas gestört hat”

Feucht/Trocken2%

“Sehr flüssig,und für trockene Haut weniger geeignet”

Top return reasons

Gesamtgröße16%
Geruch14%
Produktzustand10%
Preis-Leistungs-Verhältnis8%
Farbe8%
beworben Vs Tatsächliches Produkt7%
Eignung für Mischhaut5%
Funktionalität insgesamt4%
Defekt Material/Teile4%
Qualität insgesamt4%

Common questions

Is sonnencreme gesicht profitable to sell on Amazon Germany?
The niche generates €839K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +211.9%. Flapen's verdict: Worth a look (63/100).
How competitive is the sonnencreme gesicht niche?
3 brands and 129 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sonnencreme gesicht?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geruch, beworben Vs Tatsächliches Produkt. The return rate is 0.2%.
When does demand for sonnencreme gesicht peak?
Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 5.1× the quietest.
What does it cost to enter the sonnencreme gesicht niche?
Listings span €6.43–€23.76; the average listing price is €15.99 (sweet spot $15–$100). The average incumbent carries 2,314 reviews — the moat a new listing must climb.

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