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Augenbrauen Serum

Augenbrauen Serum shows low returns (0.3%), but a concentrated shelf (top 5 take 92% of clicks) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47

Market size 68Growth 19Conversion 95Competition 7Returns 98Price range 77Avg price 88Brand share 13Review moat 21Quality gap 95
This niche Category average · 1,260 niches

Is Augenbrauen Serum profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Augenbrauen Serum is a €696K/yr Amazon Germany market (288K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Augenbrauen Serum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.5% over the last 90 days and 12.1% of searches end in a purchase.

€696K

revenue / yr

Units sold / yr25K
Search volume / yr-11.5%288K
Conversion rate12.1%
Avg price€20.01

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 20
Top-5 product click share92%
Open market5%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement88%
New entrants (1y)2· 0 succeeded
Avg rating4.0★
Avg reviews12,139

Top Augenbrauen Serum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

€0€104K€209K€313K€418K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

20

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

3%

  • Svenja Walberg48%
  • The Ordinary33%
  • AAFGVC5%
  • Forest & Shore5%
  • BIONOBLE3%
  • Refectocil3%
  • Open — no brand owns it (1 brand, 3%)

Augenbrauen Serum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume288KCVR12.1%Products8Brands7Top 5 Brands95%OOS Rate0.0%Rating4.0★Reviews12,139Avg BSR#59
13K8KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Top Augenbrauen Serum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • browcocaine71K/yr
  • augenbrauen serum69K/yr
  • augenbrauen serum wachstum18K/yr
  • augenbrauenserum17K/yr
  • brow cocaiin22K/yr
  • the ordinary wimpernserum11K/yr
  • the ordinary lash serum12K/yr
  • the ordinary lash curl finisher6K/yr
  • the ordinary multi-peptide lash and brow serum6K/yr
  • augenbrauen wachstum serum6K/yr

What reviews say buyers love and hate about Augenbrauen Serum

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Wimpernqualität27%

Bestes Serum ever, die Wimper wachsen wie Unkraut bei regelmäßiger Anwendung

Qualität insgesamt21%

Bestes Produkt

Einfache Anwendung8%

Der Applikator ist wohl auch sehr praktisch

beworben Vs Tatsächliches Produkt5%

hält, was es verspricht

Nebenwirkungen3%

hat ansonsten auch keine negativen Begleiterscheinungen bei mir gehabt.

What buyers complain about

75% of reviews
Allergien20%

Allergische Reaktion & Wunde

Funktionalität insgesamt17%

leider 0 Effekt.

Symptomreduktion9%

Keinen nennenswerten Unterschied

Wimpernqualität8%

komplett abgebrochene vereinzelte Wimpern.

Nebenwirkungen5%

Habe leider dieses Serum überhaupt nicht vertragen

Augenbrauen Serum return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
13%
2beworben Vs Tatsächliches Produkt
10%
3Produktzustand
8%
4Preis-Leistungs-Verhältnis
6%
5Auslaufsicher
6%

Common Augenbrauen Serum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Augenbrauen Serum 54/100 on Amazon Germany — Worth a look. The niche generates €696K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -11.5% over the last 90 days.
Search demand for Augenbrauen Serum on Amazon Germany peaks in Nov–Dec, where the busiest month runs 1.9× the quietest.