Wimpernserum

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.8M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-21.9%

Conversion, latest week

7.2%

Market size, estimated

€2.8Ma year

Peak month

February1.3× the quietest month

Top search term

wimpernserum820K searches a year

Listings sell for €22.44 on average, from €9.28 to €44.38. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At €22.44 that is €135K to €180K a year per listing.

Average price

€22.44inside the $15 to $100 sweet spot

Price range

€9.28–€44.38

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

100K–125K

Units per listing a year

6,000–8,000

Revenue per listing a year

€135K–€180K

Returns

0.4%of orders · Amazon Germany median 1.1%

82% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #78 within Make-Up. It carries 4,023 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

86%

Out of stock, average day

3.1%

Average rank

#78in Make-Up

Average rating

4.09 starsAmazon Germany average 4.37 stars

Average reviews

4,023per listing

Listings tracked

22

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

45 months