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Wimpernserum

Wimpernserum shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look

Top 3% of 1,260 Kosmetik niches · +15 vs the category median of 47

Market size 96Growth 14Conversion 76Competition 35Returns 98Price range 82Avg price 94Brand share 40Review moat 25Quality gap 89
This niche Category average · 1,260 niches

Is Wimpernserum profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wimpernserum is a €2.8M/yr Amazon Germany market (1.7M searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 62/100.

Wimpernserum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.9% over the last 90 days and 7.2% of searches end in a purchase.

€2.8M

revenue / yr

Units sold / yr125K
Search volume / yr-21.9%1.7M
Conversion rate7.2%
Avg price€22.44

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers15 · 44
Top-5 product click share64%
Open market19%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement82%
New entrants (1y)9· 5 succeeded
Avg rating4.1★
Avg reviews4,023

Top Wimpernserum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

€0€282K€565K€847K€1.1M1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

44

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 97%

Open market

16%

  • Svenja Walberg49%
  • Long4Lashes17%
  • Recuren Plus6%
  • Wewell5%
  • Phienex4%
  • The Ordinary3%
  • Open — no brand owns it (9 brands, 16%)

Wimpernserum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.7MCVR7.2%Products22Brands15Top 5 Brands81%OOS Rate3.1%Rating4.1★Reviews4,023Avg BSR#78
50K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Wimpernserum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wimpernserum820K/yr
  • lashcocaine159K/yr
  • lash serum129K/yr
  • wimpernserum ohne hormone85K/yr
  • sins lash serum92K/yr
  • lash cocaïne wimpernserum61K/yr
  • wimpernserum wachstum testsieger48K/yr
  • lashcocaine wimpernserum40K/yr
  • lash cocaiin30K/yr
  • revitalash wimpernserum32K/yr

What reviews say buyers love and hate about Wimpernserum

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Wimpernqualität40%

Das Superlative Lash Wimperserum pflegt meine Wimpern sichtbar stärker, dichter und länger – ganz ohne hormonelle Wirkstoffe was mir persönlich sehr wichtig ist

Qualität insgesamt15%

Bestes Produkt

Preis-Leistungs-Verhältnis5%

super price leistung

Einfache Anwendung5%

Die Anwendung ist denkbar einfach: Mit dem feinen Applikator trage ich einen dünnen Strich entlang des oberen Wimpernkranzes auf, ähnlich wie einen Eyeliner

beworben Vs Tatsächliches Produkt5%

Hält, was es verspricht

What buyers complain about

80% of reviews
Funktionalität insgesamt19%

leider 0 Effekt.

Allergien18%

gibt es bei mir leichte irritationen am Augenlied.

Symptomreduktion13%

Noch keine Wirkung

Wimpernqualität8%

Wimpern sind abgefallen

Preis-Leistungs-Verhältnis8%

Schade bei dem preis

Wimpernserum return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
17%
2Produktzustand
10%
3beworben Vs Tatsächliches Produkt
7%
4Auslaufsicher
6%
5Inhaltsstoffe – insgesamt
5%

Common Wimpernserum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wimpernserum 62/100 on Amazon Germany — Worth a look. The niche generates €2.8M/yr across 22 tracked products. 5 of 9 products launched in the last 360 days are still selling. Search demand moved -21.9% over the last 90 days.
Search demand for Wimpernserum on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.