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Blondierung

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -4.3% this quarter, so Blondierung is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 1,260 Kosmetik niches · +14 vs the category median of 47
Market size
€850K/yr841K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
44%top-5 click share · 13 brands · 105 sellers

Flapen Score

Blondierung against its category

The dotted line is the Kosmetik average. Past it, Blondierung is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blondierung market on Amazon at a glance

Shoppers on Amazon Germany searched for Blondierung 841K times last year and spent an estimated €850K. The top 5 brands take 70% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 841K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €850K a year.

Searches, last 12 months
841K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
6.7%
Market size, estimated
€850Ka year
Peak month
March1.4× the quietest month
Top search term
blondierungspulver240K searches a year

02 · Price

A sale here is worth €15.15.

Listings sell for €15.15 on average, from €3.76 to €33.14. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At €15.15 that is €23K to €30K a year per listing.

Average price
€15.15inside the $15 to $100 sweet spot
Price range
€3.76–€33.14
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
€23K–€30K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #45 within Haar Colorationen. It carries 1,037 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
64%
Out of stock, average day
5.4%
Average rank
#45in Haar Colorationen
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
1,037per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Blondierung products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

105

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

44%

Top 20: 94%

Open market

24%

  • Brand 137%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Blondierung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Blondierung search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blondierungspulver240K/yr
  • blondierung220K/yr
  • blondierungspulver set91K/yr
  • blondierpulver44K/yr
  • wella blondierung pulver27K/yr
  • blondierung set28K/yr
  • wella blondor19K/yr
  • blondor plex 912K/yr
  • bleach hair11K/yr
  • hair bleach13K/yr

Reviews and returns

What reviews say buyers love and hate about Blondierung

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Farbe”
0.2%of orders come back
“Dunkles grau”
A buyer, on “Farbe”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blondierung questions

Answered from the same tracked data.