Blondierung
MaybeAn estimated 0.2% of orders come back. But demand is soft, at -4.3% this quarter, so Blondierung is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 1,260 Kosmetik niches · +14 vs the category median of 4761
- Market size
- €850K/yr841K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 44%top-5 click share · 13 brands · 105 sellers
Flapen Score
Blondierung against its category
The dotted line is the Kosmetik average. Past it, Blondierung is stronger. Inside it, weaker.
Market
The Blondierung market on Amazon at a glance
Shoppers on Amazon Germany searched for Blondierung 841K times last year and spent an estimated €850K. The top 5 brands take 70% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 841K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €850K a year.
- Searches, last 12 months
- 841K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 6.7%
- Market size, estimated
- €850Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- blondierungspulver240K searches a year
02 · Price
A sale here is worth €15.15.
Listings sell for €15.15 on average, from €3.76 to €33.14. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At €15.15 that is €23K to €30K a year per listing.
- Average price
- €15.15inside the $15 to $100 sweet spot
- Price range
- €3.76–€33.14
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €23K–€30K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #45 within Haar Colorationen. It carries 1,037 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 64%
- Out of stock, average day
- 5.4%
- Average rank
- #45in Haar Colorationen
- Average rating
- 4.57 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,037per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Blondierung products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wella Professionals Blondor Multi Blonde Powder Staubfreies Blondierungspulver für kraftvolle Aufhellung bis zu 7 Tonstufen mit Anti-Gelbstich-Technologie für alle Techniken & Haartypen - 800g
- Price
- €20.82
- Rating
- 4.7/5
- Reviews
- 2,101
- Age
- 13y ago

Himmelrauch Blondierungspulver - Blondierung bis 7 Töne - Anti Gelb Staubfrei Vegane Parabenfreie Glutenfreie Silikonfreie Dicke Cremige Paste Für Hervorragenden Halt Im Haar 500g
- Price
- €8.60
- Rating
- 4.4/5
- Reviews
- 276
- Age
- 1y ago

SCHWARZKOPF PROFESSIONAL Blond Me Premium Lightener 9+ 450 g
- Price
- €24.67
- Rating
- 4.8/5
- Reviews
- 1,830
- Age
- 3y ago

COLOR.IT by BM Blondierpulver Premium Haaraufheller Hochwertig 500g
- Price
- €8.33
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 12y ago

Schwarzkopf Blonde Aufheller L1++ (143 ml) Haarfärbemittel für Öl-aktiviertes Haare Aufhellen mit HaptIQ System für bis zu 9 Stufen ohne Gelbstich
- Price
- €5.06
- Rating
- 4.3/5
- Reviews
- 1,061
- Age
- 5y ago
Trending
estimated 90-day click momentum
Wella Professionals Welloxon Perfect Entwickler 6% Wasserstoffperoxid für Haarfarbe & Tönung Oxidant für Koleston Illumina & Magma 1L
- Price
- €10.04
- Rating
- 4.7/5
- Reviews
- 1,739
- Age
- 3y ago

Blondierungspulver Set 500g bis 7 Töne Anti Gelb Staubfrei Vegan Parabenfrei Glutenfrei Silikonfrei mit Creme Oxydant 6% 1L
- Price
- €14.74
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 5mo ago

Wella Professionals BlondorPlex Cream Toner /16 Lightest Pearl Creme-Tönung mit Bond-Builder-Technologie für kühle gleichmäßige Blondtöne 60ml
- Price
- €8.77
- Rating
- 4.3/5
- Reviews
- 537
- Age
- 3y ago

Schwarzkopf Blonde Aufheller L1++ (143 ml) Haarfärbemittel für Öl-aktiviertes Haare Aufhellen mit HaptIQ System für bis zu 9 Stufen ohne Gelbstich
- Price
- €5.06
- Rating
- 4.3/5
- Reviews
- 1,061
- Age
- 5y ago

COLOR.IT by BM Blondierpulver Premium Haaraufheller Hochwertig 500g
- Price
- €8.33
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 12y ago
Newest
by launch date
Blondierungspulver Set 500g bis 7 Töne Anti Gelb Staubfrei Vegan Parabenfrei Glutenfrei Silikonfrei mit Creme Oxydant 6% 1L
- Price
- €14.74
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 5mo ago

Himmelrauch Blondierungspulver - Blondierung bis 7 Töne - Anti Gelb Staubfrei Vegane Parabenfreie Glutenfreie Silikonfreie Dicke Cremige Paste Für Hervorragenden Halt Im Haar 500g
- Price
- €8.60
- Rating
- 4.4/5
- Reviews
- 276
- Age
- 1y ago

FemMas Blondierpulver blau 500 g I Blondierungspulver mit Plex-Technologie & Arganöl I gleichmäßige Blondierung I ultra stark & staubfrei I Hair Bleach für Aufhellungen bis zu 9 Nuancen
- Price
- €16.44
- Rating
- 4.7/5
- Reviews
- 489
- Age
- 2y ago

pilu cosmetic Blondierungspulver 500 g I Staubfreies blaues Blondierpulver im Beutel I Schonende Aufhellung bis zu 7 Nuancen I Hair Bleach mit Anti-Gelbstich I Bleach Powder CLASSIC STAUBFREI
- Price
- €10.28
- Rating
- 4.6/5
- Reviews
- 392
- Age
- 2y ago

Wella Professionals Welloxon Perfect Entwickler 6% Wasserstoffperoxid für Haarfarbe & Tönung Oxidant für Koleston Illumina & Magma 1L
- Price
- €10.04
- Rating
- 4.7/5
- Reviews
- 1,739
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
105
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 94%
Open market
24%
- Wella Professionals37%
- COLOR.IT by BM11%
- Himmelrauch9%
- Schwarzkopf7%
- Generisch6%
- Schwarzkopf Blonde6%
Demand
Blondierung search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Blondierung search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blondierungspulver240K/yr
- blondierung220K/yr
- blondierungspulver set91K/yr
- blondierpulver44K/yr
- wella blondierung pulver27K/yr
- blondierung set28K/yr
- wella blondor19K/yr
- blondor plex 912K/yr
- bleach hair11K/yr
- hair bleach13K/yr
Reviews and returns
What reviews say buyers love and hate about Blondierung
We read the reviews and the return reasons for every product selling here.
“Dunkles grau”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blondierung questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









