Blondierung
Blondierung shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 4% of 1,260 Kosmetik niches · +14 vs the category median of 47
Is Blondierung profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Blondierung is a €850K/yr Amazon Germany market (841K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 61/100.
Blondierung: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.3% over the last 90 days and 6.7% of searches end in a purchase.
€850K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 25 products
Top Blondierung products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wella Professionals Blondor Multi Blonde Powder Staubfreies Blondierungspulver für kraftvolle Aufhellung bis zu 7 Tonstufen mit Anti-Gelbstich-Technologie für alle Techniken & Haartypen - 800g
- Price
- €20.82
- Rating
- 4.7/5
- Reviews
- 2,101
- Age
- 13y ago
Himmelrauch Blondierungspulver - Blondierung bis 7 Töne - Anti Gelb Staubfrei Vegane Parabenfreie Glutenfreie Silikonfreie Dicke Cremige Paste Für Hervorragenden Halt Im Haar 500g
- Price
- €8.60
- Rating
- 4.4/5
- Reviews
- 276
- Age
- 1y ago
SCHWARZKOPF PROFESSIONAL Blond Me Premium Lightener 9+ 450 g
- Price
- €24.67
- Rating
- 4.8/5
- Reviews
- 1,830
- Age
- 3y ago
COLOR.IT by BM Blondierpulver Premium Haaraufheller Hochwertig 500g
- Price
- €8.33
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 12y ago
Schwarzkopf Blonde Aufheller L1++ (143 ml) Haarfärbemittel für Öl-aktiviertes Haare Aufhellen mit HaptIQ System für bis zu 9 Stufen ohne Gelbstich
- Price
- €5.06
- Rating
- 4.3/5
- Reviews
- 1,061
- Age
- 5y ago
Trending
90-day click momentum
Wella Professionals Welloxon Perfect Entwickler 6% Wasserstoffperoxid für Haarfarbe & Tönung Oxidant für Koleston Illumina & Magma 1L
- Price
- €10.04
- Rating
- 4.7/5
- Reviews
- 1,739
- Age
- 3y ago
Blondierungspulver Set 500g bis 7 Töne Anti Gelb Staubfrei Vegan Parabenfrei Glutenfrei Silikonfrei mit Creme Oxydant 6% 1L
- Price
- €14.74
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 5mo ago
Wella Professionals BlondorPlex Cream Toner /16 Lightest Pearl Creme-Tönung mit Bond-Builder-Technologie für kühle gleichmäßige Blondtöne 60ml
- Price
- €8.77
- Rating
- 4.3/5
- Reviews
- 537
- Age
- 3y ago
Schwarzkopf Blonde Aufheller L1++ (143 ml) Haarfärbemittel für Öl-aktiviertes Haare Aufhellen mit HaptIQ System für bis zu 9 Stufen ohne Gelbstich
- Price
- €5.06
- Rating
- 4.3/5
- Reviews
- 1,061
- Age
- 5y ago
COLOR.IT by BM Blondierpulver Premium Haaraufheller Hochwertig 500g
- Price
- €8.33
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 12y ago
Newest
by launch dateBlondierungspulver Set 500g bis 7 Töne Anti Gelb Staubfrei Vegan Parabenfrei Glutenfrei Silikonfrei mit Creme Oxydant 6% 1L
- Price
- €14.74
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 5mo ago
Himmelrauch Blondierungspulver - Blondierung bis 7 Töne - Anti Gelb Staubfrei Vegane Parabenfreie Glutenfreie Silikonfreie Dicke Cremige Paste Für Hervorragenden Halt Im Haar 500g
- Price
- €8.60
- Rating
- 4.4/5
- Reviews
- 276
- Age
- 1y ago
FemMas Blondierpulver blau 500 g I Blondierungspulver mit Plex-Technologie & Arganöl I gleichmäßige Blondierung I ultra stark & staubfrei I Hair Bleach für Aufhellungen bis zu 9 Nuancen
- Price
- €16.44
- Rating
- 4.7/5
- Reviews
- 489
- Age
- 2y ago
pilu cosmetic Blondierungspulver 500 g I Staubfreies blaues Blondierpulver im Beutel I Schonende Aufhellung bis zu 7 Nuancen I Hair Bleach mit Anti-Gelbstich I Bleach Powder CLASSIC STAUBFREI
- Price
- €10.28
- Rating
- 4.6/5
- Reviews
- 392
- Age
- 2y ago
Wella Professionals Welloxon Perfect Entwickler 6% Wasserstoffperoxid für Haarfarbe & Tönung Oxidant für Koleston Illumina & Magma 1L
- Price
- €10.04
- Rating
- 4.7/5
- Reviews
- 1,739
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
105
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
44%
Top 20: 94%
Open market
24%
- Wella Professionals37%
- COLOR.IT by BM11%
- Himmelrauch9%
- Schwarzkopf7%
- Generisch6%
- Schwarzkopf Blonde6%
Blondierung demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Blondierung search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blondierungspulver240K/yr
- blondierung220K/yr
- blondierungspulver set91K/yr
- blondierpulver44K/yr
- wella blondierung pulver27K/yr
- blondierung set28K/yr
- wella blondor19K/yr
- blondor plex 912K/yr
- bleach hair11K/yr
- hair bleach13K/yr
What reviews say buyers love and hate about Blondierung
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Super Produkt”
“Beste Blondierung”
“Sehr schön geworden beste abmattierung wen man gelblich hat”
“macht seinen Job”
“Preisleistung passt super”
What buyers complain about
77% of reviews“Dunkles grau”
“Gelbstich”
“Achtung Haarbruch”
“Funktioniert nicht”
“Meiner Meinung nach das Produkt entspricht nicht den Qualität der Ware von blond me”
Blondierung return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blondierung questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
