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Shoppers searched for this 6.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €829K a year.

Searches, last 12 months

6.0M

Growth, 90 days vs prior 90

-3.1%

Conversion, latest week

1.2%

Market size, estimated

€829Ka year

Peak month

December1.6× the quietest month

Top search term

press on nails1.6M searches a year

Listings sell for €11.32 on average, from €2.97 to €50.26. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At €11.32 that is €8K to €11K a year per listing.

Average price

€11.32under the $15 to $100 sweet spot

Price range

€2.97–€50.26

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

80K–100K

Units per listing a year

750–1,000

Revenue per listing a year

€8K–€11K

Returns

0.7%of orders · Amazon Germany median 1.1%

99% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #44 within Maniküre & Pediküre. It carries 2,095 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

88%

Out of stock, average day

2.7%

Average rank

#44in Maniküre & Pediküre

Average rating

3.82 starsAmazon Germany average 4.37 stars

Average reviews

2,095per listing

Listings tracked

88

24 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

6Amazon's first-year sales bar

Average brand age

28 months