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Deutschland Schminke

Deutschland Schminke shows demand growing +907.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 10% of 1,260 Kosmetik niches · +10 vs the category median of 47

Market size 6Growth 100Conversion 71Competition 34Returns 100Price range 0Avg price 17Brand share 44Review moat 90Quality gap 92
This niche Category average · 1,260 niches

Is Deutschland Schminke profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Deutschland Schminke is a €22K/yr Amazon Germany market (55K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jun. Verdict: Worth a look — 57/100.

Deutschland Schminke: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +907.8% over the last 90 days and 6.5% of searches end in a purchase.

€22K

revenue / yr

Units sold / yr6K
Search volume / yr+907.8%55K
Conversion rate6.5%
Avg price€6.13

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers13 · 13
Top-5 product click share65%
Open market21%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement88%
New entrants (1y)7· 2 succeeded
Avg rating4.0★
Avg reviews190

Top Deutschland Schminke products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€7K€9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

13

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

15%

  • TK Gruppe Timo Klingler30%
  • FESTIFUN23%
  • Generic11%
  • ALIIP7%
  • Kostümheld7%
  • Piersando7%
  • Open — no brand owns it (7 brands, 15%)

Deutschland Schminke demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR6.5%Products16Brands13Top 5 Brands79%OOS Rate26.1%Rating4.0★Reviews190Avg BSR#223
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 41.0×

Top Deutschland Schminke search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • deutschland schminke20K/yr
  • fan artikel wm 20267K/yr
  • deutschland schminke stift7K/yr
  • deutschland artikel7K/yr
  • wm schminke4K/yr
  • schminkstift deutschland flagge4K/yr
  • fanschminke deutschland3K/yr
  • deutschland gesichtsfarbe2K/yr

What reviews say buyers love and hate about Deutschland Schminke

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Farbe20%

Schöne Farben, funktioniert super

Benutzerfreundlichkeit15%

praktisches Gadget.

Gesamtgröße10%

passt auf auch Kinderhände & -Wangen

Qualität insgesamt7%

Super Produkt

Einfache Anwendung6%

Sehr praktischer, gut aufzutragender Schminkstift mit kräftigen Farben

What buyers complain about

81% of reviews
Gesamtgröße18%

Es fällt groß aus

Qualität insgesamt15%

Leider keine gute Qualität/Qualitätskontrolle

Farbe14%

Farben könnten intensiver sein

Haltbarkeit9%

Kurze Haltbarkeit, abweichende Optik

Preis-Leistungs-Verhältnis7%

Schade für so viel Geld

Deutschland Schminke return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
19%
2Geruch
10%
3Farbe
10%
4Qualität insgesamt
9%
5Defekt Material/Teile
8%

Common Deutschland Schminke questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Deutschland Schminke 57/100 on Amazon Germany — Worth a look. The niche generates €22K/yr across 16 tracked products. 2 of 7 products launched in the last 360 days are still selling. Search demand moved +907.8% over the last 90 days.
Search demand for Deutschland Schminke on Amazon Germany peaks in Jun, where the busiest month runs 41.0× the quietest.