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Benzoylperoxid Waschgel

Benzoylperoxid Waschgel shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 12% of 1,260 Kosmetik niches · +9 vs the category median of 47

Market size 70Growth 46Conversion 80Competition 35Returns 99Price range 77Avg price 83Brand share 5Review moat 24Quality gap 57
This niche Category average · 1,260 niches

Is Benzoylperoxid Waschgel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Benzoylperoxid Waschgel is a €746K/yr Amazon Germany market (502K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Worth a look — 56/100.

Benzoylperoxid Waschgel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +16.4% over the last 90 days and 8.3% of searches end in a purchase.

€746K

revenue / yr

Units sold / yr40K
Search volume / yr+16.4%502K
Conversion rate8.3%
Avg price€18.03

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 57
Top-5 product click share64%
Open market2%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement88%
New entrants (1y)4· 3 succeeded
Avg rating4.4★
Avg reviews5,702

Top Benzoylperoxid Waschgel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

€0€75K€149K€224K€299K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

57

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • BENZAKNEN58%
  • PanOxyl27%
  • LuxPaks7%
  • La Roche-Posay3%
  • CeraVe2%
  • Gladbecke2%

Benzoylperoxid Waschgel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume502KCVR8.3%Products16Brands6Top 5 Brands98%OOS Rate3.9%Rating4.4★Reviews5,702Avg BSR#3,841
13K8KSpike '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 8.3×

Top Benzoylperoxid Waschgel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • panoxyl109K/yr
  • benzaknen92K/yr
  • benzoylperoxid84K/yr
  • benzaknen wash33K/yr
  • panoxyl acne foaming wash46K/yr
  • benzoyl peroxide31K/yr
  • benzoylperoxid waschgel26K/yr
  • benzaknen wash 5%7K/yr
  • benzaknen 10%15K/yr
  • benzoyl peroxide wash7K/yr

What reviews say buyers love and hate about Benzoylperoxid Waschgel

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Reinigung20%

Bestes Reinigungsgel

Eignung für Mischhaut11%

Endlich klare Haut: Top-Reinigung für fettige und zu Akne neigende Haut

Einfache Reinigung9%

Bestes Reinigungsgel

Qualität insgesamt8%

Super Produkt

Preis-Leistungs-Verhältnis7%

auf Amazon das beste preisleistungsverhältnis.

What buyers complain about

63% of reviews
Feucht/Trocken10%

Trocknet die Haut extrem aus

Geruch9%

Übelriechend

Preis-Leistungs-Verhältnis9%

Der Preissprung trübt den Gesamteindruck

beworben Vs Tatsächliches Produkt7%

Andere Version als abgebildet

Eignung für trockene Haut7%

Für trockene Haut nicht geeignet

Benzoylperoxid Waschgel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
12%
2Geruch
12%
3Eignung für Mischhaut
8%
4Eignung für trockene Haut
6%
5beworben Vs Tatsächliches Produkt
6%

Common Benzoylperoxid Waschgel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Benzoylperoxid Waschgel 56/100 on Amazon Germany — Worth a look. The niche generates €746K/yr across 16 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved +16.4% over the last 90 days.
Search demand for Benzoylperoxid Waschgel on Amazon Germany peaks in Jan–Feb–Mar–Apr–May–Jun, where the busiest month runs 8.3× the quietest.