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Benzoylperoxid Waschgel

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 98% of clicks, so Benzoylperoxid Waschgel is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 1,260 Kosmetik niches · +9 vs the category median of 47
Market size
€746K/yr502K searches / yr
90-day growth
+16.4%search demand this quarter
Competition
64%top-5 click share · 6 brands · 57 sellers

Flapen Score

Benzoylperoxid Waschgel against its category

The dotted line is the Kosmetik average. Past it, Benzoylperoxid Waschgel is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Benzoylperoxid Waschgel market on Amazon at a glance

Shoppers on Amazon Germany searched for Benzoylperoxid Waschgel 502K times last year and spent an estimated €746K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 502K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €746K a year.

Searches, last 12 months
502K
Growth, 90 days vs prior 90
+16.4%
Conversion, latest week
8.3%
Market size, estimated
€746Ka year
Peak month
May8.3× the quietest month
Top search term
panoxyl109K searches a year

02 · Price

A sale here is worth €18.03.

Listings sell for €18.03 on average, from €8.75 to €36.64. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €18.03 that is €27K to €36K a year per listing.

Average price
€18.03inside the $15 to $100 sweet spot
Price range
€8.75–€36.64
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
€27K–€36K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #3,841 within Gesicht. It carries 5,702 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
69%
Out of stock, average day
3.9%
Average rank
#3,841in Gesicht
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
5,702per listing
Listings tracked
16

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
53 months

Products

Top Benzoylperoxid Waschgel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

57

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 227%
  • Brand 37%
  • Brand 43%
  • Brand 52%
  • Brand 62%

Demand

Benzoylperoxid Waschgel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 8.3×

Search terms

Top Benzoylperoxid Waschgel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • panoxyl109K/yr
  • benzaknen92K/yr
  • benzoylperoxid84K/yr
  • benzaknen wash33K/yr
  • panoxyl acne foaming wash46K/yr
  • benzoyl peroxide31K/yr
  • benzoylperoxid waschgel26K/yr
  • benzaknen wash 5%7K/yr
  • benzaknen 10%15K/yr
  • benzoyl peroxide wash7K/yr

Reviews and returns

What reviews say buyers love and hate about Benzoylperoxid Waschgel

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Reinigung”
10%of negative reviews mention “Feucht/Trocken”
0.3%of orders come back
“Trocknet die Haut extrem aus”
A buyer, on “Feucht/Trocken”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Benzoylperoxid Waschgel questions

Answered from the same tracked data.