Shampoo

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.2M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

-3.9%

Conversion, latest week

5.3%

Market size, estimated

€1.2Ma year

Peak month

November1.7× the quietest month

Top search term

shampoo713K searches a year

Listings sell for €9.09 on average, from €1.90 to €28.70. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At €9.09 that is €18K to €23K a year per listing.

Average price

€9.09under the $15 to $100 sweet spot

Price range

€1.90–€28.70

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

125K–150K

Units per listing a year

2,000–2,500

Revenue per listing a year

€18K–€23K

Returns

0.1%of orders · Amazon Germany median 1.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Shampoo & Spülung. It carries 3,612 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#66in Shampoo & Spülung

Average rating

4.64 starsAmazon Germany average 4.37 stars

Average reviews

3,612per listing

Listings tracked

44

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

76 months