Shampoo
Shampoo shows low returns (0.1%), but soft demand (-3.9% this quarter) keeps it on the watch list.
Flapen Score
Top 15% of 1,260 Kosmetik niches · +8 vs the category median of 47
Is Shampoo profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Shampoo is a €1.2M/yr Amazon Germany market (2.4M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.
Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.9% over the last 90 days and 5.3% of searches end in a purchase.
€1.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 44 products
Top Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOréal Paris Elvital Hydra Hyaluronic feuchtigkeitsspendendes XXXL Shampoo für glänzendes Haar Hyaluron Shampoo für einen Feuchtigkeitsboost & Schutz langanhaltende Feuchtigkeit und Pflege 1000ml
- Price
- €6.56
- Rating
- 4.7/5
- Reviews
- 2,224
- Age
- 3y ago
LOréal Paris Elvital XXXL Shampoo gegen Spliss Für traumhaft langes Haar Mit Rizinusöl Vitaminen und pflanzlichen Proteinen Dream Length Super Aufbau Haarshampoo 1 x 1000 ml
- Price
- €6.61
- Rating
- 4.8/5
- Reviews
- 1,435
- Age
- 3y ago
Wella Professionals Wella Fusion Intense Repair Shampoo Tiefenreinigungsshampoo Haarpflege für kaputtes Haar Haarshampoo für bessere Kämmbarkeit 250 ml
- Price
- €8.23
- Rating
- 4.6/5
- Reviews
- 15,526
- Age
- 2y ago
Pantene Pro-V Repair & Care Shampoo 1000ml Pumpspender. Schwaches Trockenes Geschädigtes Haar. Reinigt Sanft. Schützt Haarbindungen. Ohne Silikone Mineralöle und Farbstoffe
- Price
- €7.00
- Rating
- 4.8/5
- Reviews
- 551
- Age
- 1y ago
LOréal Paris Elvital XXXL Farbschutz Shampoo für coloriertes getöntes oder gesträhntes Haar Mit Pfingstrosen Extrakt und UVA-/UVB- Filter Color Glanz Pflegeshampoo 1 x 1000 ml
- Price
- €6.52
- Rating
- 4.7/5
- Reviews
- 1,005
- Age
- 3y ago
Trending
90-day click momentum
SYOSS Shampoo MEN Intense Power Aktivierendes Shampoo (440 ml) Herren Shampoo für normales Haar Haarshampoo stimuliert die Haarwurzeln ab der ersten Anwendung Formel mit 4% Koffein-Energy-Komplex
- Price
- €3.29
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 4mo ago
Garnier Wahre Schätze Grape Moisture Shampoo 250ml
- Price
- €1.90
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 6mo ago
LOréal Paris Elvital Collagen Lifter Volumen Shampoo aufpolsternde Reinigung mit Kollagen-AS-Fragmenten für feines & plattes Haar langanhaltender Ansatz-Lift 300 ml
- Price
- €2.96
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 6mo ago
Garnier Wahre Schätze Glättendes Shampoo Reiswasser Ritual & Stärke 250ml
- Price
- €1.90
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 1y ago
NIVEA 2in1 Express Shampoo & Spülung (250 ml) intensive Haarpflege mit Aloe Vera und Glanz Serum Haarshampoo & Spülung für schnelle unkomplizierte Pflege
- Price
- €2.12
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 1y ago
Newest
by launch dateSYOSS Shampoo MEN Intense Power Aktivierendes Shampoo (440 ml) Herren Shampoo für normales Haar Haarshampoo stimuliert die Haarwurzeln ab der ersten Anwendung Formel mit 4% Koffein-Energy-Komplex
- Price
- €3.29
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 4mo ago
LOréal Paris Elvital Collagen Lifter Volumen Shampoo aufpolsternde Reinigung mit Kollagen-AS-Fragmenten für feines & plattes Haar langanhaltender Ansatz-Lift 300 ml
- Price
- €2.96
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 6mo ago
Garnier Wahre Schätze Grape Moisture Shampoo 250ml
- Price
- €1.90
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 6mo ago
Sebamed Every-Day Shampoo 400 ml Haarshampoo für Damen und Herren schonende seifenfreie Reinigung für empfindliche Kopfhaut besonders mild durch Zuckertensidformel für alle Haartypen geeignet
- Price
- €5.51
- Rating
- 4.5/5
- Reviews
- 294
- Age
- 1y ago
NIVEA 2in1 Express Shampoo & Spülung (250 ml) intensive Haarpflege mit Aloe Vera und Glanz Serum Haarshampoo & Spülung für schnelle unkomplizierte Pflege
- Price
- €2.12
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
18 falling
Sellers
170
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
37%
Top 20: 75%
Open market
19%
- L'Oreal Paris38%
- Garnier15%
- Wella Professionals10%
- L'Oréal Professionnel Paris8%
- Pantene7%
- L'Oréal Men Expert4%
Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.7×
Top Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- shampoo713K/yr
- shampoo damen356K/yr
- loreal shampoo219K/yr
- shampoo herren186K/yr
- elvital shampoo158K/yr
- haarshampoo damen109K/yr
- haarshampoos90K/yr
- haarshampoo69K/yr
- elvital spülung63K/yr
- elvital66K/yr
What reviews say buyers love and hate about Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Feuchtigkeit und top Scent”
“Quality”
“Super Preise”
“Solides Alltags-Shampoo”
“Fühlt sich gut an”
What buyers complain about
54% of reviews“Schäumt kaum und riecht kaum”
“Schade Geld”
“Juckreiz”
“Furchtbar, Haare werden wie Stroh”
“Allerdings neigt es bei feuchtem Wetter auch stark zu Frizz”
Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
