Is antitranspirant profitable to sell on Amazon Germany?

The niche generates €352K/yr across 43 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +77.5%. Flapen's verdict: Worth a look (73/100).

How competitive is the antitranspirant niche?

20 brands and 102 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in antitranspirant?

Top complaints mined from reviews: Allergien, Funktionalität insgesamt, Geruch. The return rate is 0.1%.

When does demand for antitranspirant peak?

Demand peaks in May–Jun; the busiest month runs 3.2× the quietest.

What does it cost to enter the antitranspirant niche?

Listings span €2.16–€50.30; the average listing price is €14.12 (sweet spot $15–$100). The average incumbent carries 1,953 reviews — the moat a new listing must climb.

antitranspirant

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Growth

Great+77.5%

90-day search growth — must beat 0% to launch

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Competition

Great38%

top-5 click share — an open shelf

Brand share

Great60%

top-5 brand share — no brand owns this niche

Price range

Good€2.16–€50.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€14.12

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good€352K

€352K/yr · 328K searches

Review moat

Okay1,953.42

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon Germany niche tracking, antitranspirant is a €352K/yr Amazon Germany market (328K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 73/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: €424K–€565K; units × avg price
Launch success: —; 2 of 3 new (360d)
Conversion rate: 7.6%
Avg BSR: #76
Page quality: 0%
Prime: 93%
Sponsored: 81%
Out of stock: 1.1%
Avg brand age: 66 months
Avg seller age: 173 days

Competition

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

20 falling

Sellers

102

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

38%

Top 20: 80%

Open market

33%

BIOTHERM20%
ODABAN ANTIPERPSPIRANT12%
Triple Dry11%
EVERDRY9%
Soummé8%
Beiersdorf7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +77.5% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 3.2×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 43 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Biotherm Deo Pure Roll-On 48 H Antitranspirant wirksamer Schutz vor Schweißgeruch Deo-Stick für empfindliche Haut und alle Hauttypen wirkt pflegend und beruhigend 75 ml

BIOTHERM€12.434.6★1,992 rev

odaban Antitranspirant Deo Spray 30 ml gegen starkes Schwitzen | Anti-Schweiß-Deo für Hände Achseln und Kopf | Antitranspirant für Männer & Frauen mit Langzeitschutz | duftneutral

ODABAN ANTIPERPSPIRANT€15.164.0★12,748 rev

EVERDRY Antitranspirant Roll-On 50 ml gegen starkes Schwitzen an Achseln & Körper Anitperspirant für Frauen & Männer ohne Alkohol & Parfümstoffe

EVERDRY€16.774.4★4,113 rev

Triple Dry Anti-Transpirant Roll-On | Deoroller gegen starkes Schwitzen | Antibakterielles Deodorant für 100h Schutz | Parfümfreies Antiperspirant | 50ml

Triple Dry€3.904.4★1,360 rev

Soummé Antitranspirant Roll-On für Damen gegen starkes Schwitzen 50 ml | Dermatologisch getestet verschiedene Pflegestoffe

Soummé€16.834.3★4,925 rev

Newest

by launch date

SOS Anti-Transpirant INTENSE 25 ml Intensive Nachtkur gegen starkes Schwitzen mit 20% Aluminiumchlorid zur nachhaltigen Schweißreduktion antibakterielle & desinfizierende Wirkung

SOS€6.5087 rev

9mo ago

Polarwise Strong Roller Bundle Antitranspirant Roller gegen starkes Schwitzen effektiver Schutz vor Achselschweiß - Mehr als ein Deodorant 30 ml

Polarwise€50.3010 rev

10mo ago

Triple Dry€4.2579 rev

11mo ago

Triple Dry Anti-Transpirant Creme Stick | Stick gegen starkes Schwitzen | 100h Schutz | 45ml

Triple Dry€4.211,360 rev

1y ago

Hidrofugal FORTE Über Nacht Deo Spray Antitranspirant für die Abendanwendung Deodorant für einen stärkeren Schutz am Tag (150 ml)

Beiersdorf€2.97165 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch21%

“man stinkt nicht”

Qualität insgesamt15%

“Super Produkt”

Effizienz8%

“Funktioniert super”

beworben Vs Tatsächliches Produkt8%

“Allerdings hält sie was sie verspricht”

Haltbarkeit5%

“1 Stück hält über mehrere Monate”

Preis-Leistungs-Verhältnis5%

“Top Preis, Top Produkt”

Atmungsaktivität3%

“Bestes Antitranspirant”

Einfache Anwendung3%

“Das Spray ist in der Anwendung schneller”

Komfort insgesamt2%

“Ich fühle mich durch das Deo viel wohler”

Allergien2%

“Unter den Achseln sind seither keine Irritationen, oder andere Reize aufgetreten”

What buyers complain about

Allergien19%

“Inflammation”

Funktionalität insgesamt13%

“Wirkt bei mir überhaupt nicht”

Geruch12%

“stinkt,”

Preis-Leistungs-Verhältnis11%

“Geldverschwendung”

beworben Vs Tatsächliches Produkt4%

“Hält nicht was es verspricht”

Empfindlichkeit insgesamt3%

“Mehrere Stunden später wurde ich jedoch mitten in der Nacht von extremen Schmerzen und starkem Brennen in einer Achsel geweckt”

Produktzustand2%

“Nachkaufs Produkt”

Nebenwirkungen2%

“Gesundheitsschädlich”

Feucht/Trocken2%

“Unter der Achsel ist es einen Moment lang doch recht feucht,”

Farbverblassen/Verfärbung1%

“Bluse verfärbt”

Top return reasons

Geruch24%

Funktionalität insgesamt15%

Gesamtgröße14%

Produktzustand5%

Defekt Material/Teile5%

Preis-Leistungs-Verhältnis3%

beworben Vs Tatsächliches Produkt3%

Benutzerfreundlichkeit3%

Transparenz3%

Auslaufsicher3%

Common questions

Is antitranspirant profitable to sell on Amazon Germany?: The niche generates €352K/yr across 43 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +77.5%. Flapen's verdict: Worth a look (73/100).
How competitive is the antitranspirant niche?: 20 brands and 102 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in antitranspirant?: Top complaints mined from reviews: Allergien, Funktionalität insgesamt, Geruch. The return rate is 0.1%.
When does demand for antitranspirant peak?: Demand peaks in May–Jun; the busiest month runs 3.2× the quietest.
What does it cost to enter the antitranspirant niche?: Listings span €2.16–€50.30; the average listing price is €14.12 (sweet spot $15–$100). The average incumbent carries 1,953 reviews — the moat a new listing must climb.

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antitranspirant

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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