Antitranspirant

Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +77.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €352K a year.

Searches, last 12 months

328K

Growth, 90 days vs prior 90

+77.5%

Conversion, latest week

7.6%

Market size, estimated

€352Ka year

Peak month

May3.2× the quietest month

Top search term

antitranspirant63K searches a year

Listings sell for €14.12 on average, from €2.16 to €50.30. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At €14.12 that is €11K to €14K a year per listing.

Average price

€14.12under the $15 to $100 sweet spot

Price range

€2.16–€50.30

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

€11K–€14K

Returns

0.1%of orders · Amazon Germany median 1.1%

81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #76 within Baden & Körperpflege. It carries 1,953 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

93%

Out of stock, average day

1.1%

Average rank

#76in Baden & Körperpflege

Average rating

4.37 starsAmazon Germany average 4.37 stars

Average reviews

1,953per listing

Listings tracked

43

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

66 months