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Sonnenspray

Sonnenspray shows demand growing +556.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

57
Worth a look

Top 10% of 1,260 Kosmetik niches · +10 vs the category median of 47

Market size 35Growth 100Conversion 73Competition 45Returns 100Price range 24Avg price 22Brand share 27Review moat 68Quality gap 43
This niche Category average · 1,260 niches

Is Sonnenspray profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sonnenspray is a €167K/yr Amazon Germany market (306K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 57/100.

Sonnenspray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +556.1% over the last 90 days and 6.8% of searches end in a purchase.

€167K

revenue / yr

Units sold / yr30K
Search volume / yr+556.1%306K
Conversion rate6.8%
Avg price€8.02

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers8 · 76
Top-5 product click share58%
Open market11%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement76%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews761

Top Sonnenspray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

€0€17K€33K€50K€67K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

76

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

5%

  • NIVEA32%
  • Garnier21%
  • Nivea Sun16%
  • HAWAIIAN Tropic12%
  • by Amazon7%
  • Beiersdorf6%
  • Open — no brand owns it (2 brands, 5%)

Sonnenspray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume306KCVR6.8%Products17Brands8Top 5 Brands89%OOS Rate0.0%Rating4.5★Reviews761Avg BSR#55
45K35KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 23.3×

Top Sonnenspray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sonnenspray65K/yr
  • sonnencreme spray57K/yr
  • sonnenspray 50 wasserfest41K/yr
  • sonnenspray 5020K/yr
  • sonnenschutz spray20K/yr
  • sonnencreme 50 spray16K/yr
  • sonnenspray 3012K/yr
  • sonnenschutz spray 5013K/yr
  • sonnencreme spray 509K/yr
  • sonnenspray transparent10K/yr

What reviews say buyers love and hate about Sonnenspray

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Geruch20%

Wunderbarer Duft nach Urlaub

Qualität insgesamt10%

Super Produkt

Saugfähigkeit9%

Zieht gut ein, riecht und schützt sehr gut

Schutz8%

Bester Sonnenschutz fürs Gesicht

Eignung für Mischhaut5%

Für alle, die empfindliche Haut haben und leichte Texturen schätzen, ist das hier eine sehr gute Wahl

What buyers complain about

60% of reviews
Geruch16%

Nicht zu empfehlen - Stinkt

Haftung/Klebrigkeit9%

Klebt extrem

Preis-Leistungs-Verhältnis8%

Recht teuer

Ölig/fettig7%

Ölig und enttäuschend

Schutz5%

Ehrlich gesagt empfehle ich Sonnenschutzsprays nicht, da ich glaube, dass sie die Augen beeinträchtigen können

Sonnenspray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Preis-Leistungs-Verhältnis
60%
2Geruch
20%
3Ölig/fettig
20%

Common Sonnenspray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sonnenspray 57/100 on Amazon Germany — Worth a look. The niche generates €167K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +556.1% over the last 90 days.
Search demand for Sonnenspray on Amazon Germany peaks in May–Jun–Jul–Aug, where the busiest month runs 23.3× the quietest.