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Sonnenspray

Maybe

Search demand grew +556.1% this quarter. But products sell for $8.02 on average, outside the sweet spot, so Sonnenspray is a Maybe.

Filters Trending
Flapen Score
57
57 / 100
Top 10% of 1,260 Kosmetik niches · +10 vs the category median of 47
Market size
€167K/yr306K searches / yr
90-day growth
+556.1%search demand this quarter
Competition
58%top-5 click share · 8 brands · 76 sellers

Flapen Score

Sonnenspray against its category

The dotted line is the Kosmetik average. Past it, Sonnenspray is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonnenspray market on Amazon at a glance

Shoppers on Amazon Germany searched for Sonnenspray 306K times last year and spent an estimated €167K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +556.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €167K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
+556.1%
Conversion, latest week
6.8%
Market size, estimated
€167Ka year
Peak month
June23.3× the quietest month
Top search term
sonnenspray65K searches a year

02 · Price

A sale here is worth €8.02.

Listings sell for €8.02 on average, from €4.04 to €18.48. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At €8.02 that is €10K to €12K a year per listing.

Average price
€8.02under the $15 to $100 sweet spot
Price range
€4.04–€18.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
€10K–€12K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Sonnenschutz & Selbstbräuner. It carries 761 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#55in Sonnenschutz & Selbstbräuner
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
761per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Sonnenspray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

76

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

5%

  • Brand 132%
  • Brand 221%
  • Brand 316%
  • Brand 412%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (2 brands, 5%)

Demand

Sonnenspray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 23.3×

Search terms

Top Sonnenspray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonnenspray65K/yr
  • sonnencreme spray57K/yr
  • sonnenspray 50 wasserfest41K/yr
  • sonnenspray 5020K/yr
  • sonnenschutz spray20K/yr
  • sonnencreme 50 spray16K/yr
  • sonnenspray 3012K/yr
  • sonnenschutz spray 5013K/yr
  • sonnencreme spray 509K/yr
  • sonnenspray transparent10K/yr

Reviews and returns

What reviews say buyers love and hate about Sonnenspray

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Geruch”
16%of negative reviews mention “Geruch”
<0.1%of orders come back, a rate Amazon rounds to zero
“Nicht zu empfehlen - Stinkt”
A buyer, on “Geruch”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sonnenspray questions

Answered from the same tracked data.