wimpern
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good€737K€737K/yr · 3.3M searches
Review moat
Good931.84avg incumbent reviews — the moat a new listing must climb
Price range
Good€5.60–€26.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.94avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, wimpern is a €737K/yr Amazon Germany market (3.3M searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 80K–100K
- avg 1,250–1,500/product
- Revenue / yr
- €795K–€994K
- units × avg price
- Launch success
- 53%
- 10 of 19 new (360d)
- Conversion rate
- 2.3%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 6.4%
- Avg brand age
- 36 months
- Avg seller age
- 158 days
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
32
Top-5 brand share
59%
Top 20: 96%
Top-5 click share
41%
Top 20: 72%
Open market
37%
- B&Qaugen20%
- Sixstarhair14%
- Higu clace12%
- Lvmixwig8%
- KEYRI5%
- VEYESBEAUTY4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 50 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sixstarhair Wimpern Extensions Set 544 Stück Cluster Lashes with Wimpernkleber and Remover 10-16mm 60D 100D 120D 150D DIY Volume D Curl Lash Extension Set
Sixstarhair€11.113.8★881 rev
B&Q Lashes Extension Set 144PCS Venus Lash Clusters Unsichtbares Band 8-16MIX Manga Wimpern Extensions Set Wispy NatüRliche Wimpern Cluster 7 tage halt Lazy Girl Wimpernverlängerung(Venus 8-16mix)
B&Qaugen€14.383.6★2,914 rev
Higu clace 580 pcs Wimpern-Extensions 30-40-50-60-80-100D Curl
Higu clace€10.814.2★2,724 rev
KEYRI 580 Stück Wimpern Extensions 30-40-50-60-80-100D Curl Lash Extension Set Künstliche Wimpern für Wimpernverlängerung zu Hause DIY Wimpern Extensions für Anfänger Mädchen und Frauen (8-16mm Mix)
KEYRI€6.484.3★1,672 rev
Manga Wimpern Extensions Natürliche Künstliche Wimpern Anime Lash Cluster Fairy Cluster Lashes Wispy CD Curly 10-16MM DIY Wimpernverlängerung by Lvmixwig
Lvmixwig€7.794.2★178 rev
Newest
by launch date
Wosheer Wimpern Extensions Set Lash Cluster Set Wispy Natürliche Wimpern Cluster D Curvature Diy Künstliche Wimpern with Bond and Seal & Remover (8-16mm Rougee Set)
WOSHEER€26.170 rev
Spider Wimpern Extensions Wispy Lash Cluster Breeze Fluffy Künstliche Wimpern D Curly Cluster Lashes Natürliche Wimpern Cluster 10-16MM Clear Bnad Lash Extension DIY Wimpernverlängerung by Lvmixwig
Lvmixwig€7.7217 rev
Higu clace Wimpern-Extensions 280Pcs 30D+40D Lash-Extension-Set Wimpern-Extensions-Set-7-tage halt mit Applikator und Wimpernkleber und Versiegelung (30D+40D Kit)
Higu clace€8.16986 rev
CALAILIS Wimpern Extensions Set 4 Stile 544 Stück Cluster Lashes 60D+80D+100D+56D D Curl Lashes Extension Set mit Wimpernkleber und Sealer Lash Remover und Applikator (10-16mm)
CALAILIS€8.57968 rev
Natürliche Wimpern Extensions Kit 8-12MM Kurze Lash Extension Set Wispy Lash Cluster Set Unsichtbares Band Künstliche Wimpern C Curly Wimpern Cluster DIY Cluster Lashes by Lvmixwig
Lvmixwig€10.90123 rev
Trending
90-day click momentumSpider Wimpern Extensions Wispy Lash Cluster Breeze Fluffy Künstliche Wimpern D Curly Cluster Lashes Natürliche Wimpern Cluster 10-16MM Clear Bnad Lash Extension DIY Wimpernverlängerung by Lvmixwig
Lvmixwig€7.724.8★
CALAILIS Wimpern Extensions Set 4 Stile 544 Stück Cluster Lashes 60D+80D+100D+56D D Curl Lashes Extension Set mit Wimpernkleber und Sealer Lash Remover und Applikator (10-16mm)
CALAILIS€8.574.3★
Wosheer Wimpern Extensions Set Lash Cluster Set Wispy Natürliche Wimpern Cluster D Curvature Diy Künstliche Wimpern with Bond and Seal & Remover (8-16mm Rougee Set)
WOSHEER€26.170.0★
Wispy Wimpern Extensions Fluffy Lash Cluster Natürliche Künstliche Wimpern CC Curly Cluster Lashes Breeze Wimpern Cluster 10-16MM Lash Extension DIY Wimpernverlängerung by Lvmixwig
Lvmixwig€7.714.8★
Higu clace Wimpern-Extensions 280Pcs 30D+40D Lash-Extension-Set Wimpern-Extensions-Set-7-tage halt mit Applikator und Wimpernkleber und Versiegelung (30D+40D Kit)
Higu clace€8.164.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beste Lashes”
“Super Produkt”
“für mich bis jetzt der beste Kleber.”
“Preis Leistung sind die besten der besten”
“Langer halt”
“sind easy anzubringen”
“Sehr natürlicher Look”
“Elegant und einfach Perfekt”
“Passt was es verspricht”
“Erfüllt alle Erwartungen”
What buyers complain about
“Wimpern gut - Kleber Müll”
“Seal ausgetrocknet”
“Fallen auseinander beim abziehen”
“Da sind die Produkte von essence qualitativer und günstiger”
“Wollte nicht, das man sieht, das ich lashes trage”
“leider unbrauchbar”
“Geld Verschwendung”
“Leider für mich nicht passend”
“Hält nicht was es verspricht”
“Sind sehr dick”
Top return reasons
Common questions
- Is wimpern profitable to sell on Amazon Germany?
- The niche generates €737K/yr across 50 tracked products. 10 of 19 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (61/100).
- How competitive is the wimpern niche?
- 26 brands and 32 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in wimpern?
- Top complaints mined from reviews: Haftung/Klebrigkeit, Feucht/Trocken, Haltbarkeit. The return rate is 0.9%.
- When does demand for wimpern peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the wimpern niche?
- Listings span €5.60–€26.32; the average listing price is €9.94 (sweet spot $15–$100). The average incumbent carries 932 reviews — the moat a new listing must climb.
Related niches in Kosmetik
- 64tattoo maschine setWorth a look
- 64badebomben kinderWorth a look
- 64fußnägel zum aufklebenWorth a look
- 65wimpernlifting setWorth a look
- 65nail art markerWorth a look
- 65nagellack stiftWorth a look