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Wimpern

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -6.0% this quarter, so Wimpern is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 1,260 Kosmetik niches · +14 vs the category median of 47
Market size
€737K/yr3.3M searches / yr
90-day growth
-6.0%search demand this quarter
Competition
41%top-5 click share · 26 brands · 32 sellers

Flapen Score

Wimpern against its category

The dotted line is the Kosmetik average. Past it, Wimpern is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wimpern market on Amazon at a glance

Shoppers on Amazon Germany searched for Wimpern 3.3M times last year and spent an estimated €737K. The top 5 brands take 59% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €737K a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
2.3%
Market size, estimated
€737Ka year
Peak month
February1.4× the quietest month
Top search term
wimpern821K searches a year

02 · Price

A sale here is worth €9.94.

Listings sell for €9.94 on average, from €5.60 to €26.32. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At €9.94 that is €12K to €15K a year per listing.

Average price
€9.94under the $15 to $100 sweet spot
Price range
€5.60–€26.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
€12K–€15K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #61 within Zubehör. It carries 932 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#61in Zubehör
Average rating
4.15 starsAmazon Germany average 4.37 stars
Average reviews
932per listing
Listings tracked
50

04 · Newcomers

10 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
10Amazon's first-year sales bar
Average brand age
36 months

Products

Top Wimpern products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

32

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

41%

Top 20: 72%

Open market

37%

  • Brand 120%
  • Brand 214%
  • Brand 312%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Wimpern search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wimpern search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wimpern821K/yr
  • wimpern extensions612K/yr
  • lashes503K/yr
  • lash cluster263K/yr
  • cluster lashes195K/yr
  • lashes extension set108K/yr
  • lash clusters65K/yr
  • b&q lashes86K/yr
  • fake lashes92K/yr
  • künstliche wimpern69K/yr

Reviews and returns

What reviews say buyers love and hate about Wimpern

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Wimpernqualität”
25%of negative reviews mention “Haftung/Klebrigkeit”
0.9%of orders come back
“Wimpern gut - Kleber Müll”
A buyer, on “Haftung/Klebrigkeit”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Wimpern questions

Answered from the same tracked data.