Wimpern
MaybeAn estimated 0.9% of orders come back. But demand is soft, at -6.0% this quarter, so Wimpern is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 1,260 Kosmetik niches · +14 vs the category median of 4761
- Market size
- €737K/yr3.3M searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 41%top-5 click share · 26 brands · 32 sellers
Flapen Score
Wimpern against its category
The dotted line is the Kosmetik average. Past it, Wimpern is stronger. Inside it, weaker.
Market
The Wimpern market on Amazon at a glance
Shoppers on Amazon Germany searched for Wimpern 3.3M times last year and spent an estimated €737K. The top 5 brands take 59% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €737K a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 2.3%
- Market size, estimated
- €737Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- wimpern821K searches a year
02 · Price
A sale here is worth €9.94.
Listings sell for €9.94 on average, from €5.60 to €26.32. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At €9.94 that is €12K to €15K a year per listing.
- Average price
- €9.94under the $15 to $100 sweet spot
- Price range
- €5.60–€26.32
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €12K–€15K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #61 within Zubehör. It carries 932 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 6.4%
- Average rank
- #61in Zubehör
- Average rating
- 4.15 starsAmazon Germany average 4.37 stars
- Average reviews
- 932per listing
- Listings tracked
- 50
04 · Newcomers
10 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 19
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Wimpern products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
32
Top-5 brand share
59%
Top 20: 96%
Top-5 click share
41%
Top 20: 72%
Open market
37%
- Brand 120%
- Brand 214%
- Brand 312%
- Brand 48%
- Brand 55%
- Brand 64%
Demand
Wimpern search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Wimpern search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wimpern821K/yr
- wimpern extensions612K/yr
- lashes503K/yr
- lash cluster263K/yr
- cluster lashes195K/yr
- lashes extension set108K/yr
- lash clusters65K/yr
- b&q lashes86K/yr
- fake lashes92K/yr
- künstliche wimpern69K/yr
Reviews and returns
What reviews say buyers love and hate about Wimpern
We read the reviews and the return reasons for every product selling here.
“Wimpern gut - Kleber Müll”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wimpern questions
Answered from the same tracked data.









