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Wimpern

Wimpern shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look

Top 4% of 1,260 Kosmetik niches · +14 vs the category median of 47

Market size 70Growth 22Conversion 29Competition 74Returns 96Price range 55Avg price 33Brand share 76Review moat 64Quality gap 85
This niche Category average · 1,260 niches

Is Wimpern profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wimpern is a €737K/yr Amazon Germany market (3.3M searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 61/100.

Wimpern: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.0% over the last 90 days and 2.3% of searches end in a purchase.

€737K

revenue / yr

Units sold / yr100K
Search volume / yr-6.0%3.3M
Conversion rate2.3%
Avg price€9.94

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers26 · 32
Top-5 product click share41%
Open market41%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement94%
New entrants (1y)19· 10 succeeded
Avg rating4.2★
Avg reviews932

Top Wimpern products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

€0€22K€44K€66K€88K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

32

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

41%

Top 20: 72%

Open market

37%

  • B&Qaugen20%
  • Sixstarhair14%
  • Higu clace12%
  • Lvmixwig8%
  • KEYRI5%
  • VEYESBEAUTY4%

Wimpern demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.3MCVR2.3%Products50Brands26Top 5 Brands59%OOS Rate6.4%Rating4.2★Reviews932Avg BSR#61
80K60KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Wimpern search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wimpern821K/yr
  • wimpern extensions612K/yr
  • lashes503K/yr
  • lash cluster263K/yr
  • cluster lashes195K/yr
  • lashes extension set108K/yr
  • lash clusters65K/yr
  • b&q lashes86K/yr
  • fake lashes92K/yr
  • künstliche wimpern69K/yr

What reviews say buyers love and hate about Wimpern

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Wimpernqualität43%

Beste Lashes

Qualität insgesamt10%

Super Produkt

Haftung/Klebrigkeit8%

für mich bis jetzt der beste Kleber.

Preis-Leistungs-Verhältnis5%

Preis Leistung sind die besten der besten

Haltbarkeit5%

Langer halt

What buyers complain about

79% of reviews
Haftung/Klebrigkeit25%

Wimpern gut - Kleber Müll

Feucht/Trocken13%

Seal ausgetrocknet

Haltbarkeit10%

Fallen auseinander beim abziehen

Qualität insgesamt10%

Da sind die Produkte von essence qualitativer und günstiger

Wimpernqualität9%

Wollte nicht, das man sieht, das ich lashes trage

Wimpern return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Haftung/Klebrigkeit
26%
2Feucht/Trocken
12%
3Qualität insgesamt
10%
4Wimpernqualität
10%
5Gesamtgröße
8%

Common Wimpern questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wimpern 61/100 on Amazon Germany — Worth a look. The niche generates €737K/yr across 50 tracked products. 10 of 19 products launched in the last 360 days are still selling. Search demand moved -6.0% over the last 90 days.
Search demand for Wimpern on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.