Is pomade profitable to sell on Amazon Germany?

The niche generates €523K/yr across 41 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (59/100).

How competitive is the pomade niche?

14 brands and 101 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in pomade?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haarverwandt. The return rate is 0.3%.

When does demand for pomade peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the pomade niche?

Listings span €4.61–€27.24; the average listing price is €16.14 (sweet spot $15–$100). The average incumbent carries 2,650 reviews — the moat a new listing must climb.

pomade

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great€16.14

avg listing price — sweet spot $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Market size

Good€523K

€523K/yr · 457K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€4.61–€27.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,649.93

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, pomade is a €523K/yr Amazon Germany market (457K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

pomade market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: €404K–€484K; units × avg price
Conversion rate: 7.1%
Avg BSR: #57
Page quality: 0%
Prime: 98%
Sponsored: 56%
Out of stock: 0.3%
Avg brand age: 78 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

101

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

42%

Top 20: 80%

Open market

16%

UPPERCUT DELUXE24%
TENAX16%
Schmiere FEINSTE HAAR-POMADE13%
Suavecito12%
Charlemagne11%
Störtebekker Shaving Accessories7%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top pomade search terms

pomade156K/yr -12.3%4.1% conv.
pomade herren92K/yr -17.9%5.1% conv.
pomade wasserbasiert31K/yr -11.8%4.4% conv.
uppercut deluxe pomade25K/yr -7.7%10.7% conv.
suavecito pomade16K/yr +0.2%8.9% conv.
pomade ölbasiert21K/yr -24.8%3.1% conv.
uppercut16K/yr -21.1%4.3% conv.
schmiere pomade17K/yr -6.3%8.3% conv.
wasserbasierte pomade11K/yr -13.7%4.1% conv.
tenax9K/yr +25.1%3.8% conv.

All search terms

Top pomade products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Uppercut Deluxe - Pomade

UPPERCUT DELUXE€18.724.6★5,159 rev

Tenax Ultra Strong Shine Pomade 125 ml wasserbasierte Pomade für Männer verleiht superfesten Halt & starken Glanz leicht auszuwaschendes Haarwachs mit markantem Duft

TENAX€8.344.3★2,110 rev

Charlemagne Original Pomade Herren - 100 ml Mittlerer Halt - Wasserbasierte Pomade - Flexibles Styling - Leicht Auswaschbar - Haarwachs wasserbasiert - Haargel Alternative - Made in Germany

Charlemagne€17.304.3★2,093 rev

Uppercut Deluxe Matte Pomade Haarstylingprodukt für Männer mit mittlerem Halt ohne Glanz. Mattes Haarstylingprodukt auf Wasserbasis leicht auswaschbar keine Rückstände 100 g

UPPERCUT DELUXE€18.984.4★4,642 rev

Murrays Superior Hairdressing Pomade for Strong Hold 85 g

Murrays€6.734.3★1,519 rev

Newest

by launch date

REUZEL Extreme Hold Matte Pomade stärkster Halt den ganzen Tag wasserlösliches Styling mattes Finish und schuppenfrei leicht auszuwaschen für alle Haartypen

REUZEL€18.596,010 rev

1y ago

Störtebekker Premium Pomade Ölbasiert Tortuga - Pomade Herren Torreto Series - Mittlerer Halt - Mittlerer Glanz - Haarwachs 125ml - Barbershop Haarpomade - Haarstyling Made in Germany

Störtebekker Shaving Accessories€24.44304 rev

1y ago

Störtebekker Premium Pomade Ölbasiert Fresh Apple - Pomade Herren Torreto Series - Mittlerer Halt - Mittlerer Glanz - Haarwachs 125ml - Barbershop Haarpomade - Haarstyling Made in Germany

Störtebekker Shaving Accessories€24.52304 rev

1y ago

Charlemagne Original Pomade Herren - 100 ml Mittlerer Halt - Wasserbasierte Pomade - Flexibles Styling - Leicht Auswaschbar - Haarwachs wasserbasiert - Haargel Alternative - Made in Germany

Charlemagne€17.302,093 rev

3y ago

Rumble59 - Schmiere Pomade Herren - Surfin Bird mit Aftershave Duft - 140 ml mittlerer Halt - wachsbasierte Haar Pomade für normale bis dicke Haare - Hairstyling Made in Germany

Schmiere FEINSTE HAAR-POMADE€14.46296 rev

3y ago

What buyers say about pomade

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch32%

“Mega Duft”

Qualität insgesamt15%

“Super Produkt”

Haarstyling5%

“man kann seine Haare vernünftig stylen.”

Benutzerfreundlichkeit5%

“kann easy bachgekämmt werden”

beworben Vs Tatsächliches Produkt4%

“Produkt wie beschrieben”

Haltbarkeit4%

“Haltbarkeit”

Preis-Leistungs-Verhältnis4%

“super Preis Leistung”

Helligkeit/Glanz/Glühen2%

“Der starke Halt wird mit einem eleganten, sauberen Glanz kombiniert, ohne fettig zu wirken”

Haftung/Klebrigkeit2%

“Starkes, festes Gel”

Textur/Konsistenz – insgesamt2%

“für Texturen muss man auch nicht sehe viel davon nehmen.”

What buyers complain about

Geruch13%

“es stink grauenhaft”

Preis-Leistungs-Verhältnis8%

“Ist eine Preiserhöhung von fast 44%, das empfinde als Verarsche am Kunden”

Haarverwandt7%

“Also 2 Waschgänge mit Shampoo reichen bei mir nicht aus und etwas verbleibt in den Haaren”

Stärke5%

“Weniger Stark dafür schonend”

Eignung für kurzes Haar3%

“Haare sehen fettig aus”

Einfache Reinigung3%

“braucht man zum Auswaschen etwas mehr Aufwand”

Feucht/Trocken2%

“Leider recht trockene und stohiges Ergebnis”

Textur/Konsistenz – insgesamt2%

“Schlechte Konsistenz”

Eignung für langes Haar2%

“Für langes dichtes männerhaar würde ich es nicht empfehlen”

beworben Vs Tatsächliches Produkt2%

“Sieht zumindest nicht in Ordnung aus bzw. auf den Produktbildern anders aus”

Top return reasons

Geruch20%

Auslaufsicher8%

beworben Vs Tatsächliches Produkt8%

Qualität insgesamt7%

Eignung für kurzes Haar7%

Feucht/Trocken6%

Haftung/Klebrigkeit5%

Produktzustand5%

Funktionalität insgesamt4%

Defekt Material/Teile4%

Common questions

Is pomade profitable to sell on Amazon Germany?: The niche generates €523K/yr across 41 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (59/100).
How competitive is the pomade niche?: 14 brands and 101 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in pomade?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haarverwandt. The return rate is 0.3%.
When does demand for pomade peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the pomade niche?: Listings span €4.61–€27.24; the average listing price is €16.14 (sweet spot $15–$100). The average incumbent carries 2,650 reviews — the moat a new listing must climb.

pomade

pomade market data

Competition & brand share

Demand & seasonality

Top pomade search terms

Top pomade products on Amazon

Top sellers

Newest

Trending

What buyers say about pomade

What buyers love

What buyers complain about

Top return reasons

Common questions

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