Is pomade profitable to sell on Amazon Germany?

The niche generates €523K/yr across 41 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (59/100).

How competitive is the pomade niche?

14 brands and 101 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in pomade?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haarverwandt. The return rate is 0.3%.

When does demand for pomade peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the pomade niche?

Listings span €4.61–€27.24; the average listing price is €16.14 (sweet spot $15–$100). The average incumbent carries 2,650 reviews — the moat a new listing must climb.

pomade

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Avg price

Great€16.14

avg listing price — sweet spot $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Market size

Good€523K

€523K/yr · 457K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€4.61–€27.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,649.93

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, pomade is a €523K/yr Amazon Germany market (457K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: €404K–€484K; units × avg price
Launch success: —; 0 of 1 new (360d)
Conversion rate: 7.1%
Avg BSR: #57
Page quality: 0%
Prime: 98%
Sponsored: 56%
Out of stock: 0.3%
Avg brand age: 78 months
Avg seller age: 178 days

Competition

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

101

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

42%

Top 20: 80%

Open market

16%

UPPERCUT DELUXE24%
TENAX16%
Schmiere FEINSTE HAAR-POMADE13%
Suavecito12%
Charlemagne11%
Störtebekker Shaving Accessories7%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 41 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Uppercut Deluxe - Pomade

UPPERCUT DELUXE€18.724.6★5,159 rev

Tenax Ultra Strong Shine Pomade 125 ml wasserbasierte Pomade für Männer verleiht superfesten Halt & starken Glanz leicht auszuwaschendes Haarwachs mit markantem Duft

TENAX€8.344.3★2,110 rev

Charlemagne Original Pomade Herren - 100 ml Mittlerer Halt - Wasserbasierte Pomade - Flexibles Styling - Leicht Auswaschbar - Haarwachs wasserbasiert - Haargel Alternative - Made in Germany

Charlemagne€17.304.3★2,093 rev

Uppercut Deluxe Matte Pomade Haarstylingprodukt für Männer mit mittlerem Halt ohne Glanz. Mattes Haarstylingprodukt auf Wasserbasis leicht auswaschbar keine Rückstände 100 g

UPPERCUT DELUXE€18.984.4★4,642 rev

Murrays Superior Hairdressing Pomade for Strong Hold 85 g

Murrays€6.734.3★1,519 rev

Newest

by launch date

Rumble59 - Schmiere Pomade für Männer - Looking for Trouble mit blumig-holzigem Duft - 250 ml starker Halt - wasserbasierte Haar Pomade auswaschbar - Hairstyling Made in Germany

Schmiere FEINSTE HAAR-POMADE€18.5111 rev

5mo ago

Charlemagne Original Pomade Herren - 100 ml - Wasserbasierte Pomade mit Halt & Glanz - Haarwachs & Haargel Alternative für Barbershop-Styling - Made in Germany (100 g (Pack of 1) Starken Halt)

Charlemagne€17.622,093 rev

1y ago

Uppercut Deluxe Texture Cream Haarstyling-Produkt für Männer mit formbarem Halt und natürlichem Finish Haarstyling-Creme für Männer geeignet für lange und kurze Frisuren 100g

UPPERCUT DELUXE€19.28192 rev

1y ago

REUZEL Extreme Hold Matte Pomade stärkster Halt den ganzen Tag wasserlösliches Styling mattes Finish und schuppenfrei leicht auszuwaschen für alle Haartypen

REUZEL€18.596,010 rev

1y ago

Tenax Matte Clay 125 ml wasserbasierte Pomade für Männer verleiht starken Halt & natürlich-mattes Finish leicht auszuwaschendes Haarwachs für alle Haartypen

TENAX€8.40168 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch32%

“Mega Duft”

Qualität insgesamt15%

“Super Produkt”

Haarstyling5%

“man kann seine Haare vernünftig stylen.”

Benutzerfreundlichkeit5%

“kann easy bachgekämmt werden”

beworben Vs Tatsächliches Produkt4%

“Produkt wie beschrieben”

Haltbarkeit4%

“Haltbarkeit”

Preis-Leistungs-Verhältnis4%

“super Preis Leistung”

Helligkeit/Glanz/Glühen2%

“Der starke Halt wird mit einem eleganten, sauberen Glanz kombiniert, ohne fettig zu wirken”

Haftung/Klebrigkeit2%

“Starkes, festes Gel”

Textur/Konsistenz – insgesamt2%

“für Texturen muss man auch nicht sehe viel davon nehmen.”

What buyers complain about

Geruch13%

“es stink grauenhaft”

Preis-Leistungs-Verhältnis8%

“Ist eine Preiserhöhung von fast 44%, das empfinde als Verarsche am Kunden”

Haarverwandt7%

“Also 2 Waschgänge mit Shampoo reichen bei mir nicht aus und etwas verbleibt in den Haaren”

Stärke5%

“Weniger Stark dafür schonend”

Eignung für kurzes Haar3%

“Haare sehen fettig aus”

Einfache Reinigung3%

“braucht man zum Auswaschen etwas mehr Aufwand”

Feucht/Trocken2%

“Leider recht trockene und stohiges Ergebnis”

Textur/Konsistenz – insgesamt2%

“Schlechte Konsistenz”

Eignung für langes Haar2%

“Für langes dichtes männerhaar würde ich es nicht empfehlen”

beworben Vs Tatsächliches Produkt2%

“Sieht zumindest nicht in Ordnung aus bzw. auf den Produktbildern anders aus”

Top return reasons

Geruch20%

Auslaufsicher8%

beworben Vs Tatsächliches Produkt8%

Qualität insgesamt7%

Eignung für kurzes Haar7%

Feucht/Trocken6%

Haftung/Klebrigkeit5%

Produktzustand5%

Funktionalität insgesamt4%

Defekt Material/Teile4%

Common questions

Is pomade profitable to sell on Amazon Germany?: The niche generates €523K/yr across 41 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (59/100).
How competitive is the pomade niche?: 14 brands and 101 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in pomade?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haarverwandt. The return rate is 0.3%.
When does demand for pomade peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the pomade niche?: Listings span €4.61–€27.24; the average listing price is €16.14 (sweet spot $15–$100). The average incumbent carries 2,650 reviews — the moat a new listing must climb.

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pomade

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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