Pomade
Pomade shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 7% of 1,260 Kosmetik niches · +12 vs the category median of 47
Is Pomade profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Pomade is a €523K/yr Amazon Germany market (457K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 59/100.
Pomade: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -10.2% over the last 90 days and 7.1% of searches end in a purchase.
€523K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 41 products
Top Pomade products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Uppercut Deluxe - Pomade
- Price
- €18.72
- Rating
- 4.6/5
- Reviews
- 5,159
- Age
- 14y ago
Tenax Ultra Strong Shine Pomade 125 ml wasserbasierte Pomade für Männer verleiht superfesten Halt & starken Glanz leicht auszuwaschendes Haarwachs mit markantem Duft
- Price
- €8.34
- Rating
- 4.3/5
- Reviews
- 2,110
- Age
- 9y ago
Charlemagne Original Pomade Herren - 100 ml Mittlerer Halt - Wasserbasierte Pomade - Flexibles Styling - Leicht Auswaschbar - Haarwachs wasserbasiert - Haargel Alternative - Made in Germany
- Price
- €17.30
- Rating
- 4.3/5
- Reviews
- 2,093
- Age
- 3y ago
Uppercut Deluxe Matte Pomade Haarstylingprodukt für Männer mit mittlerem Halt ohne Glanz. Mattes Haarstylingprodukt auf Wasserbasis leicht auswaschbar keine Rückstände 100 g
- Price
- €18.98
- Rating
- 4.4/5
- Reviews
- 4,642
- Age
- 9y ago
Murrays Superior Hairdressing Pomade for Strong Hold 85 g
- Price
- €6.73
- Rating
- 4.3/5
- Reviews
- 1,519
- Age
- 17y ago
Trending
90-day click momentum
Uppercut Deluxe Clay for Men Matte Finish Matter Ton Mit Geringem Glanz für ein Natürliches Aussehen Haarton auf Wachs und Wasserbasiert für herren 70g
- Price
- €19.47
- Rating
- 4.3/5
- Reviews
- 598
- Age
- 5y ago
Suavecito Firme Strong Hold Pomade Strong Hold Pomade For Men Medium Shine Water Based Wax Flake Free Hair Gel 4oz/113g x 2
- Price
- €19.45
- Rating
- 4.5/5
- Reviews
- 10,042
- Age
- 4y ago
Störtebekker Premium Pomade Ölbasiert Tortuga - Pomade Herren Torreto Series - Mittlerer Halt - Mittlerer Glanz - Haarwachs 125ml - Barbershop Haarpomade - Haarstyling Made in Germany
- Price
- €24.44
- Rating
- 4.5/5
- Reviews
- 304
- Age
- 1y ago
Uppercut Deluxe Easy Hold Hair Putty For Men Light Hold Natural Finish Water-Based Pomade For Men Washes Out Easily 90g
- Price
- €18.44
- Rating
- 4.4/5
- Reviews
- 957
- Age
- 9y ago
REUZEL Extreme Hold Matte Pomade stärkster Halt den ganzen Tag wasserlösliches Styling mattes Finish und schuppenfrei leicht auszuwaschen für alle Haartypen
- Price
- €18.59
- Rating
- 4.5/5
- Reviews
- 6,010
- Age
- 1y ago
Newest
by launch dateREUZEL Extreme Hold Matte Pomade stärkster Halt den ganzen Tag wasserlösliches Styling mattes Finish und schuppenfrei leicht auszuwaschen für alle Haartypen
- Price
- €18.59
- Rating
- 4.5/5
- Reviews
- 6,010
- Age
- 1y ago
Störtebekker Premium Pomade Ölbasiert Tortuga - Pomade Herren Torreto Series - Mittlerer Halt - Mittlerer Glanz - Haarwachs 125ml - Barbershop Haarpomade - Haarstyling Made in Germany
- Price
- €24.44
- Rating
- 4.5/5
- Reviews
- 304
- Age
- 1y ago
Störtebekker Premium Pomade Ölbasiert Fresh Apple - Pomade Herren Torreto Series - Mittlerer Halt - Mittlerer Glanz - Haarwachs 125ml - Barbershop Haarpomade - Haarstyling Made in Germany
- Price
- €24.52
- Rating
- 4.5/5
- Reviews
- 304
- Age
- 1y ago
Charlemagne Original Pomade Herren - 100 ml Mittlerer Halt - Wasserbasierte Pomade - Flexibles Styling - Leicht Auswaschbar - Haarwachs wasserbasiert - Haargel Alternative - Made in Germany
- Price
- €17.30
- Rating
- 4.3/5
- Reviews
- 2,093
- Age
- 3y ago
Rumble59 - Schmiere Pomade Herren - Surfin Bird mit Aftershave Duft - 140 ml mittlerer Halt - wachsbasierte Haar Pomade für normale bis dicke Haare - Hairstyling Made in Germany
- Price
- €14.46
- Rating
- 4.5/5
- Reviews
- 296
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
101
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
42%
Top 20: 80%
Open market
16%
- UPPERCUT DELUXE24%
- TENAX16%
- Schmiere FEINSTE HAAR-POMADE13%
- Suavecito12%
- Charlemagne11%
- Störtebekker Shaving Accessories7%
- Open — no brand owns it (8 brands, 16%)
Pomade demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Pomade search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pomade156K/yr
- pomade herren92K/yr
- pomade wasserbasiert31K/yr
- uppercut deluxe pomade25K/yr
- suavecito pomade16K/yr
- pomade ölbasiert21K/yr
- uppercut16K/yr
- schmiere pomade17K/yr
- wasserbasierte pomade11K/yr
- tenax9K/yr
What reviews say buyers love and hate about Pomade
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Mega Duft”
“Super Produkt”
“man kann seine Haare vernünftig stylen.”
“kann easy bachgekämmt werden”
“Produkt wie beschrieben”
What buyers complain about
47% of reviews“es stink grauenhaft”
“Ist eine Preiserhöhung von fast 44%, das empfinde als Verarsche am Kunden”
“Also 2 Waschgänge mit Shampoo reichen bei mir nicht aus und etwas verbleibt in den Haaren”
“Weniger Stark dafür schonend”
“Haare sehen fettig aus”
Pomade return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pomade questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
