Pomade
MaybeAn estimated 0.3% of orders come back. But demand is soft, at -10.2% this quarter, so Pomade is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 1,260 Kosmetik niches · +12 vs the category median of 4759
- Market size
- €523K/yr457K searches / yr
- 90-day growth
- -10.2%search demand this quarter
- Competition
- 42%top-5 click share · 14 brands · 101 sellers
Flapen Score
Pomade against its category
The dotted line is the Kosmetik average. Past it, Pomade is stronger. Inside it, weaker.
Market
The Pomade market on Amazon at a glance
Shoppers on Amazon Germany searched for Pomade 457K times last year and spent an estimated €523K. The top 5 brands take 77% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €523K a year.
- Searches, last 12 months
- 457K
- Growth, 90 days vs prior 90
- -10.2%
- Conversion, latest week
- 7.1%
- Market size, estimated
- €523Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- pomade156K searches a year
02 · Price
A sale here is worth €16.14.
Listings sell for €16.14 on average, from €4.61 to €27.24. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €16.14 that is €8K to €12K a year per listing.
- Average price
- €16.14inside the $15 to $100 sweet spot
- Price range
- €4.61–€27.24
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €8K–€12K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #57 within Haarstyling Produkte. It carries 2,650 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 98%
- Out of stock, average day
- 0.3%
- Average rank
- #57in Haarstyling Produkte
- Average rating
- 4.41 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,650per listing
- Listings tracked
- 41
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Pomade products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Uppercut Deluxe - Pomade
- Price
- €18.72
- Rating
- 4.6/5
- Reviews
- 5,159
- Age
- 14y ago

Tenax Ultra Strong Shine Pomade 125 ml wasserbasierte Pomade für Männer verleiht superfesten Halt & starken Glanz leicht auszuwaschendes Haarwachs mit markantem Duft
- Price
- €8.34
- Rating
- 4.3/5
- Reviews
- 2,110
- Age
- 9y ago

Charlemagne Original Pomade Herren - 100 ml Mittlerer Halt - Wasserbasierte Pomade - Flexibles Styling - Leicht Auswaschbar - Haarwachs wasserbasiert - Haargel Alternative - Made in Germany
- Price
- €17.30
- Rating
- 4.3/5
- Reviews
- 2,093
- Age
- 3y ago

Uppercut Deluxe Matte Pomade Haarstylingprodukt für Männer mit mittlerem Halt ohne Glanz. Mattes Haarstylingprodukt auf Wasserbasis leicht auswaschbar keine Rückstände 100 g
- Price
- €18.98
- Rating
- 4.4/5
- Reviews
- 4,642
- Age
- 9y ago

Murrays Superior Hairdressing Pomade for Strong Hold 85 g
- Price
- €6.73
- Rating
- 4.3/5
- Reviews
- 1,519
- Age
- 17y ago
Trending
estimated 90-day click momentum
Uppercut Deluxe Clay for Men Matte Finish Matter Ton Mit Geringem Glanz für ein Natürliches Aussehen Haarton auf Wachs und Wasserbasiert für herren 70g
- Price
- €19.47
- Rating
- 4.3/5
- Reviews
- 598
- Age
- 5y ago

Suavecito Firme Strong Hold Pomade Strong Hold Pomade For Men Medium Shine Water Based Wax Flake Free Hair Gel 4oz/113g x 2
- Price
- €19.45
- Rating
- 4.5/5
- Reviews
- 10,042
- Age
- 4y ago

Störtebekker Premium Pomade Ölbasiert Tortuga - Pomade Herren Torreto Series - Mittlerer Halt - Mittlerer Glanz - Haarwachs 125ml - Barbershop Haarpomade - Haarstyling Made in Germany
- Price
- €24.44
- Rating
- 4.5/5
- Reviews
- 304
- Age
- 1y ago

Uppercut Deluxe Easy Hold Hair Putty For Men Light Hold Natural Finish Water-Based Pomade For Men Washes Out Easily 90g
- Price
- €18.44
- Rating
- 4.4/5
- Reviews
- 957
- Age
- 9y ago

REUZEL Extreme Hold Matte Pomade stärkster Halt den ganzen Tag wasserlösliches Styling mattes Finish und schuppenfrei leicht auszuwaschen für alle Haartypen
- Price
- €18.59
- Rating
- 4.5/5
- Reviews
- 6,010
- Age
- 1y ago
Newest
by launch date
REUZEL Extreme Hold Matte Pomade stärkster Halt den ganzen Tag wasserlösliches Styling mattes Finish und schuppenfrei leicht auszuwaschen für alle Haartypen
- Price
- €18.59
- Rating
- 4.5/5
- Reviews
- 6,010
- Age
- 1y ago

Störtebekker Premium Pomade Ölbasiert Tortuga - Pomade Herren Torreto Series - Mittlerer Halt - Mittlerer Glanz - Haarwachs 125ml - Barbershop Haarpomade - Haarstyling Made in Germany
- Price
- €24.44
- Rating
- 4.5/5
- Reviews
- 304
- Age
- 1y ago

Störtebekker Premium Pomade Ölbasiert Fresh Apple - Pomade Herren Torreto Series - Mittlerer Halt - Mittlerer Glanz - Haarwachs 125ml - Barbershop Haarpomade - Haarstyling Made in Germany
- Price
- €24.52
- Rating
- 4.5/5
- Reviews
- 304
- Age
- 1y ago

Charlemagne Original Pomade Herren - 100 ml Mittlerer Halt - Wasserbasierte Pomade - Flexibles Styling - Leicht Auswaschbar - Haarwachs wasserbasiert - Haargel Alternative - Made in Germany
- Price
- €17.30
- Rating
- 4.3/5
- Reviews
- 2,093
- Age
- 3y ago

Rumble59 - Schmiere Pomade Herren - Surfin Bird mit Aftershave Duft - 140 ml mittlerer Halt - wachsbasierte Haar Pomade für normale bis dicke Haare - Hairstyling Made in Germany
- Price
- €14.46
- Rating
- 4.5/5
- Reviews
- 296
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
101
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 80%
Open market
16%
- UPPERCUT DELUXE24%
- TENAX16%
- Schmiere FEINSTE HAAR-POMADE13%
- Suavecito12%
- Charlemagne11%
- Störtebekker Shaving Accessories7%
- Open — no brand owns it (8 brands, 16%)
Demand
Pomade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Pomade search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pomade156K/yr
- pomade herren92K/yr
- pomade wasserbasiert31K/yr
- uppercut deluxe pomade25K/yr
- suavecito pomade16K/yr
- pomade ölbasiert21K/yr
- uppercut16K/yr
- schmiere pomade17K/yr
- wasserbasierte pomade11K/yr
- tenax9K/yr
Reviews and returns
What reviews say buyers love and hate about Pomade
We read the reviews and the return reasons for every product selling here.
“es stink grauenhaft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pomade questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









