Keratosis Pilaris
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Keratosis Pilaris is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 1,260 Kosmetik niches · +8 vs the category median of 4755
- Market size
- €884K/yr742K searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 44%top-5 click share · 4 brands · 186 sellers
Flapen Score
Keratosis Pilaris against its category
The dotted line is the Kosmetik average. Past it, Keratosis Pilaris is stronger. Inside it, weaker.
Market
The Keratosis Pilaris market on Amazon at a glance
Shoppers on Amazon Germany searched for Keratosis Pilaris 742K times last year and spent an estimated €884K. All 4 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 742K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €884K a year.
- Searches, last 12 months
- 742K
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 7.8%
- Market size, estimated
- €884Ka year
- Peak month
- May5.4× the quietest month
- Top search term
- eucerin305K searches a year
02 · Price
A sale here is worth €15.37.
Listings sell for €15.37 on average, from €3.14 to €33.73. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At €15.37 that is €19K to €23K a year per listing.
- Average price
- €15.37inside the $15 to $100 sweet spot
- Price range
- €3.14–€33.73
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €19K–€23K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #80 within Gesicht. It carries 1,648 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 97%
- Out of stock, average day
- 0.9%
- Average rank
- #80in Gesicht
- Average rating
- 4.61 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,648per listing
- Listings tracked
- 32
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Keratosis Pilaris products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Eucerin UreaRepair 10 % Urea Intensive Feuchtigkeitslotion 400 ml Körpercreme spendet 72h intensive Feuchtigkeit für raue trockene Haut Hautpflege mit Urea und Ceramiden lindert Juckreiz
- Price
- €17.28
- Rating
- 4.4/5
- Reviews
- 1,792
- Age
- 9y ago

Mixa Cica Repair+ Hauterneuernde Creme mit 10% Urea und Aminosäuren Urea Creme für trockene raue und unebene Haut an Körper Gesicht und Händen 1x 400ml
- Price
- €5.76
- Rating
- 4.5/5
- Reviews
- 7,914
- Age
- 4y ago

Mixa Urea Cica Body Lotion XXL mit Urea & regenerierendem Panthenol beruhigende & schützende Körpermilch für trockene Haut hochverträglich beugt Hautirritationen vor Urea Cica Repair+ 400 ml
- Price
- €4.88
- Rating
- 4.6/5
- Reviews
- 4,478
- Age
- 2y ago

Mixa Panthenol Body Lotion XXL juckreizlindernder und beruhigender Balsam mit Panthenol und pflanzlichem Glycerin für empfindliche sensible Haut mildert Juckreiz Mixa Panthenol Comfort 400 ml
- Price
- €5.19
- Rating
- 4.6/5
- Reviews
- 4,103
- Age
- 2y ago

Eucerin Anti-Pigment Dual Serum 30 ml Gesichtsserum
- Price
- €26.45
- Rating
- 4.4/5
- Reviews
- 1,460
- Age
- 7y ago
Trending
estimated 90-day click momentum
Sebamed Urea 10% Akut Lotion Parfümfrei extrem trockene Haut 400 ml spendet 72 Stunden Feuchtigkeit juckreizlindernd und intensiv feuchtigkeitsspendend mit hygienischen Spender
- Price
- €10.64
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 8mo ago

Eucerin Anti-Pigment Dual Serum 30 ml Gesichtsserum
- Price
- €26.45
- Rating
- 4.4/5
- Reviews
- 1,460
- Age
- 7y ago

Sebamed Urea 10% Akut Lotion extrem trockene Haut 200 ml spendet 72 Stunden Feuchtigkeit juckreizlindernd und intensiv feuchtigkeitsspendend Bodylotion für Damen und Herren
- Price
- €5.61
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 8mo ago

Eucerin UreaRepair 5% Urea Feuchtigkeitslotion mit beruhigendem Duft 400 ml Körpercreme für trockene Haut spendet 48 Stunden Feuchtigkeit parfümierte Hautpflege mit Urea und pflegenden Ceramiden
- Price
- €18.46
- Rating
- 4.6/5
- Reviews
- 261
- Age
- 4y ago

Mixa Urea Cica Body Lotion XXL mit Urea & regenerierendem Panthenol beruhigende & schützende Körpermilch für trockene Haut hochverträglich beugt Hautirritationen vor Urea Cica Repair+ 400 ml
- Price
- €4.88
- Rating
- 4.6/5
- Reviews
- 4,478
- Age
- 2y ago
Newest
by launch date
Sebamed Urea 10% Akut Lotion Parfümfrei extrem trockene Haut 400 ml spendet 72 Stunden Feuchtigkeit juckreizlindernd und intensiv feuchtigkeitsspendend mit hygienischen Spender
- Price
- €10.64
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 8mo ago

Sebamed Urea 10% Akut Lotion extrem trockene Haut 200 ml spendet 72 Stunden Feuchtigkeit juckreizlindernd und intensiv feuchtigkeitsspendend Bodylotion für Damen und Herren
- Price
- €5.61
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 8mo ago

Sebamed Lotion 400 ml Bodylotion für Männer und Frauen für empfindliche und trockene Haut feuchtigkeitsspendend und schnell einziehend mit Kamillenextrakt und Allantoin
- Price
- €5.44
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 11mo ago

EUCERIN UreaRepair Plus Lotion 10% - trockene Haut 2x400 ml
- Price
- €33.73
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 12mo ago

Mixa Urea Cica Body Lotion XXL mit Urea & regenerierendem Panthenol beruhigende & schützende Körpermilch für trockene Haut hochverträglich beugt Hautirritationen vor Urea Cica Repair+ 400 ml
- Price
- €4.88
- Rating
- 4.6/5
- Reviews
- 4,478
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
186
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 84%
Open market
0%
- Eucerin63%
- Mixa28%
- Sebamed7%
- La Roche-Posay2%
Demand
Keratosis Pilaris search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.4×
Search terms
Top Keratosis Pilaris search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eucerin305K/yr
- eucerin urea repair97K/yr
- mixa bodylotion82K/yr
- mixa urea cica repair45K/yr
- sebamed lotion30K/yr
- urea bodylotion21K/yr
- eucerin urea repair plus40K/yr
- eucerin gesichtscreme29K/yr
- mixa urea13K/yr
- eucerin urea12K/yr
Reviews and returns
What reviews say buyers love and hate about Keratosis Pilaris
We read the reviews and the return reasons for every product selling here.
“stinkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keratosis Pilaris questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









