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Anti Frizz

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Anti Frizz is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 1,260 Kosmetik niches · +9 vs the category median of 47
Market size
€984K/yr641K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
51%top-5 click share · 4 brands · 102 sellers

Flapen Score

Anti Frizz against its category

The dotted line is the Kosmetik average. Past it, Anti Frizz is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Frizz market on Amazon at a glance

Shoppers on Amazon Germany searched for Anti Frizz 641K times last year and spent an estimated €984K. All 4 brands take every click. Demand peaks in Jan–Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 641K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €984K a year.

Searches, last 12 months
641K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
8.5%
Market size, estimated
€984Ka year
Peak month
August2.2× the quietest month
Top search term
john frieda146K searches a year

02 · Price

A sale here is worth €18.09.

Listings sell for €18.09 on average, from €6.29 to €57.64. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At €18.09 that is €27K to €36K a year per listing.

Average price
€18.09inside the $15 to $100 sweet spot
Price range
€6.29–€57.64
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
€27K–€36K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #112 within Haarstyling Produkte. It carries 4,949 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#112in Haarstyling Produkte
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
4,949per listing
Listings tracked
33

04 · Newcomers

11 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
11Amazon's first-year sales bar
Average brand age
58 months

Products

Top Anti Frizz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

102

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 86%

Open market

0%

  • Brand 140%
  • Brand 223%
  • Brand 320%
  • Brand 417%

Demand

Anti Frizz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 2.2×

Search terms

Top Anti Frizz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • john frieda146K/yr
  • john frieda shampoo80K/yr
  • kerastase gloss absolu97K/yr
  • revlon uniq one64K/yr
  • olaplex 662K/yr
  • anti frizz33K/yr
  • john frieda frizz ease20K/yr
  • unique one25K/yr
  • anti frizz spray20K/yr
  • frizz ease14K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Frizz

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Geruch”
20%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.3%of orders come back
“allerdings Preis intensiv”
A buyer, on “Preis-Leistungs-Verhältnis”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Anti Frizz questions

Answered from the same tracked data.