Anti Frizz
Anti Frizz shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 12% of 1,260 Kosmetik niches · +9 vs the category median of 47
Is Anti Frizz profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Anti Frizz is a €984K/yr Amazon Germany market (641K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug. Verdict: Worth a look — 56/100.
Anti Frizz: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -1.0% over the last 90 days and 8.5% of searches end in a purchase.
€984K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 33 products
Top Anti Frizz products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Olaplex N.6 Bond Smoother: Eine Styling-Creme Für Krauses Haar Die Glättet Mit Feuchtigkeit Versorgt Und Haarbruch Reduziert 100 mL
- Price
- €15.01
- Rating
- 4.6/5
- Reviews
- 6,413
- Age
- 4y ago
REVLON PROFESSIONAL UniqOne Hair Treatment Classic 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan
- Price
- €7.10
- Rating
- 4.6/5
- Reviews
- 64,753
- Age
- 10y ago
Kérastase Gloss Absolu Bain Hydra-Glaze Shampoo für langes zu Frizz neigendes Haar Mit Hyaluronsäure Glykolsäure und Wildrosenöl Für intensiven Glanz & Volumen 250ml
- Price
- €17.64
- Rating
- 4.5/5
- Reviews
- 3,229
- Age
- 1y ago
Kérastase Gloss Absolu Anti-Frizz Glaze Milk All-in-1-Pflegespray für langes zu Frizz neigendes Haar Mit Hyaluronsäure Glykolsäure und Wildrosenöl Hitzeschutz bis zu 230 C 190ml
- Price
- €28.63
- Rating
- 4.4/5
- Reviews
- 2,417
- Age
- 1y ago
Kérastase Gloss Absolu Fondant Insta Glaze Conditioner für langes und zu Frizz neigendes Haar Mit Hyaluronsäure Glykolsäure und Wildrosenöl Für intensiven Glanz & Volumen 250ml
- Price
- €24.25
- Rating
- 4.6/5
- Reviews
- 2,113
- Age
- 1y ago
Trending
90-day click momentum
John Frieda Wunder Reparatur Set - Shampoo 500ml & Conditioner 500ml - Frizz Ease Serie - Für widerspenstiges geschädigtes Haar
- Price
- €24.53
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 4mo ago
John Frieda - Doppelpack Frizz-Ease Miraculous Recovery - Haarpflegeprodukt für trockenes geschädigtes und krauses Haar - Haarzelleerneuernd
- Price
- €20.17
- Rating
- 4.5/5
- Reviews
- 1,990
- Age
- 4y ago
Kérastase Gloss Absolu Spring Set 2026
- Price
- €57.64
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 4mo ago
John Frieda Violet Crush Intensiv-Shampoo für blondes Haar 250 ml
- Price
- €7.52
- Rating
- 4.5/5
- Reviews
- 4,156
- Age
- 4y ago
John Frieda PROfiller+ Shampoo - Inhalt: 250 ml - Für feines & geschwächtes Haar Geeignet für farbbehandeltes Haar
- Price
- €7.99
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 4mo ago
Newest
by launch dateKérastase Gloss Absolu Spring Set 2026
- Price
- €57.64
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 4mo ago
John Frieda PROfiller+ Shampoo - Inhalt: 250 ml - Für feines & geschwächtes Haar Geeignet für farbbehandeltes Haar
- Price
- €7.99
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 4mo ago
John Frieda Wunder Reparatur Set - Shampoo 500ml & Conditioner 500ml - Frizz Ease Serie - Für widerspenstiges geschädigtes Haar
- Price
- €24.53
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 4mo ago
Kérastase Gloss Absolu Frizz-Glaze Cream Leave-In Conditioner mit Hitzeschutz für die Haare Anti-Frizz Styling & Curl Cream für Glanz & Geschmeidigkeit Haarpflege für Damen 240 ml
- Price
- €32.28
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 6mo ago
Kérastase Gloss Absolu Masque Crème Hydra-Glaze Haarmaske für Glanz & Geschmeidigkeit Anti-Frizz Haarkur für dickes trockenes & geschädigtes Haar Vegane Haarpflege mit Hyaluron 200 ml
- Price
- €36.64
- Rating
- 4.6/5
- Reviews
- 188
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 86%
Open market
0%
- KÉRASTASE40%
- REVLON PROFESSIONAL23%
- Olaplex20%
- John Frieda17%
Anti Frizz demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Aug · busiest ÷ quietest = 2.2×
Top Anti Frizz search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- john frieda146K/yr
- john frieda shampoo80K/yr
- kerastase gloss absolu97K/yr
- revlon uniq one64K/yr
- olaplex 662K/yr
- anti frizz33K/yr
- john frieda frizz ease20K/yr
- unique one25K/yr
- anti frizz spray20K/yr
- frizz ease14K/yr
What reviews say buyers love and hate about Anti Frizz
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“riecht sooo gut”
“Super Produkt”
“Sanfte,”
“Für Styling oder als Finish wirklich top”
“Super Glanz”
What buyers complain about
63% of reviews“allerdings Preis intensiv”
“Badreiniger Geruch”
“bändigt keinen Frizz.”
“Undacht fettigen Ansatz”
“Meine Haare hatten weiterhin Frizz”
Anti Frizz return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Anti Frizz questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
