anti frizz
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great€18.09avg listing price — sweet spot $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Great€6.29–€57.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great€984K€984K/yr · 641K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Review moat
Bad4,949.24avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, anti frizz is a €984K/yr Amazon Germany market (641K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
anti frizz market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- €1.1M–€1.4M
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 3.2%
- Avg brand age
- 58 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 86%
Open market
0%
- KÉRASTASE40%
- REVLON PROFESSIONAL23%
- Olaplex20%
- John Frieda17%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.Peak months: Jan, Aug · busiest ÷ quietest = 2.2×
Top anti frizz search terms
- john frieda146K/yr
- john frieda shampoo80K/yr
- kerastase gloss absolu97K/yr
- revlon uniq one64K/yr
- olaplex 662K/yr
- anti frizz33K/yr
- john frieda frizz ease20K/yr
- unique one25K/yr
- anti frizz spray20K/yr
- frizz ease14K/yr
Top anti frizz products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Olaplex N.6 Bond Smoother: Eine Styling-Creme Für Krauses Haar Die Glättet Mit Feuchtigkeit Versorgt Und Haarbruch Reduziert 100 mL
Olaplex€15.014.6★6,413 rev
REVLON PROFESSIONAL UniqOne Hair Treatment Classic 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan
REVLON PROFESSIONAL€7.104.6★64,753 rev
Kérastase Gloss Absolu Bain Hydra-Glaze Shampoo für langes zu Frizz neigendes Haar Mit Hyaluronsäure Glykolsäure und Wildrosenöl Für intensiven Glanz & Volumen 250ml
KÉRASTASE€17.644.5★3,229 rev
Kérastase Gloss Absolu Anti-Frizz Glaze Milk All-in-1-Pflegespray für langes zu Frizz neigendes Haar Mit Hyaluronsäure Glykolsäure und Wildrosenöl Hitzeschutz bis zu 230 C 190ml
KÉRASTASE€28.634.4★2,417 rev
Kérastase Gloss Absolu Fondant Insta Glaze Conditioner für langes und zu Frizz neigendes Haar Mit Hyaluronsäure Glykolsäure und Wildrosenöl Für intensiven Glanz & Volumen 250ml
KÉRASTASE€24.254.6★2,113 rev
Newest
by launch date
Kérastase Gloss Absolu Spring Set 2026
KÉRASTASE€57.647 rev
John Frieda PROfiller+ Shampoo - Inhalt: 250 ml - Für feines & geschwächtes Haar Geeignet für farbbehandeltes Haar
John Frieda€7.9911 rev
John Frieda Wunder Reparatur Set - Shampoo 500ml & Conditioner 500ml - Frizz Ease Serie - Für widerspenstiges geschädigtes Haar
John Frieda€24.533 rev
Kérastase Gloss Absolu Frizz-Glaze Cream Leave-In Conditioner mit Hitzeschutz für die Haare Anti-Frizz Styling & Curl Cream für Glanz & Geschmeidigkeit Haarpflege für Damen 240 ml
KÉRASTASE€32.28141 rev
Kérastase Gloss Absolu Masque Crème Hydra-Glaze Haarmaske für Glanz & Geschmeidigkeit Anti-Frizz Haarkur für dickes trockenes & geschädigtes Haar Vegane Haarpflege mit Hyaluron 200 ml
KÉRASTASE€36.64188 rev
Trending
90-day click momentumJohn Frieda Wunder Reparatur Set - Shampoo 500ml & Conditioner 500ml - Frizz Ease Serie - Für widerspenstiges geschädigtes Haar
John Frieda€24.534.4★
John Frieda - Doppelpack Frizz-Ease Miraculous Recovery - Haarpflegeprodukt für trockenes geschädigtes und krauses Haar - Haarzelleerneuernd
John Frieda€20.174.5★
Kérastase Gloss Absolu Spring Set 2026
KÉRASTASE€57.644.6★
John Frieda Violet Crush Intensiv-Shampoo für blondes Haar 250 ml
John Frieda€7.524.5★
John Frieda PROfiller+ Shampoo - Inhalt: 250 ml - Für feines & geschwächtes Haar Geeignet für farbbehandeltes Haar
John Frieda€7.993.5★
What buyers say about anti frizz
What buyers praise and complain about, mined from review topics.What buyers love
“riecht sooo gut”
“Super Produkt”
“Sanfte,”
“Für Styling oder als Finish wirklich top”
“Super Glanz”
“Super Preis/Leistung”
“Ideal auch für Locken”
“Beste Haaröl”
“Wie erwartet”
“Beste Haarmaske, perfekt für meine blondierten Haare”
What buyers complain about
“allerdings Preis intensiv”
“Badreiniger Geruch”
“bändigt keinen Frizz.”
“Undacht fettigen Ansatz”
“Meine Haare hatten weiterhin Frizz”
“Trockenere Haare”
“das hat ja nichts mit der Qualität zu tun.”
“Hält nicht was es verspricht”
“Erzeugte keinerlei Glanz”
“Stinkt und macht klebrige, babbige Haare”
Top return reasons
Common questions
- Is anti frizz profitable to sell on Amazon Germany?
- The niche generates €984K/yr across 33 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (56/100).
- How competitive is the anti frizz niche?
- 4 brands and 102 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in anti frizz?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geruch, Eignung für lockiges Haar. The return rate is 0.3%.
- When does demand for anti frizz peak?
- Demand peaks in Jan–Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the anti frizz niche?
- Listings span €6.29–€57.64; the average listing price is €18.09 (sweet spot $15–$100). The average incumbent carries 4,949 reviews — the moat a new listing must climb.