Is anti frizz profitable to sell on Amazon Germany?

The niche generates €984K/yr across 33 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (56/100).

How competitive is the anti frizz niche?

4 brands and 102 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in anti frizz?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geruch, Eignung für lockiges Haar. The return rate is 0.3%.

When does demand for anti frizz peak?

Demand peaks in Jan–Aug; the busiest month runs 2.2× the quietest.

What does it cost to enter the anti frizz niche?

Listings span €6.29–€57.64; the average listing price is €18.09 (sweet spot $15–$100). The average incumbent carries 4,949 reviews — the moat a new listing must climb.

anti frizz

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Avg price

Great€18.09

avg listing price — sweet spot $15–$100

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Price range

Great€6.29–€57.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great€984K

€984K/yr · 641K searches

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.0%

90-day search growth — must beat 0% to launch

Review moat

Bad4,949.24

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, anti frizz is a €984K/yr Amazon Germany market (641K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug. Verdict: Worth a look — 56/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 60K–80K; avg 1,500–2,000/product
Revenue / yr: €1.1M–€1.4M; units × avg price
Launch success: 100%; 11 of 11 new (360d)
Conversion rate: 8.5%
Avg BSR: #112
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 3.2%
Avg brand age: 58 months
Avg seller age: 171 days

Competition

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

102

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 86%

Open market

KÉRASTASE40%
REVLON PROFESSIONAL23%
Olaplex20%
John Frieda17%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.

Peak months: Jan, Aug · busiest ÷ quietest = 2.2×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 33 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Olaplex N.6 Bond Smoother: Eine Styling-Creme Für Krauses Haar Die Glättet Mit Feuchtigkeit Versorgt Und Haarbruch Reduziert 100 mL

Olaplex€15.014.6★6,413 rev

REVLON PROFESSIONAL UniqOne Hair Treatment Classic 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan

REVLON PROFESSIONAL€7.104.6★64,753 rev

Kérastase Gloss Absolu Bain Hydra-Glaze Shampoo für langes zu Frizz neigendes Haar Mit Hyaluronsäure Glykolsäure und Wildrosenöl Für intensiven Glanz & Volumen 250ml

KÉRASTASE€17.644.5★3,229 rev

Kérastase Gloss Absolu Anti-Frizz Glaze Milk All-in-1-Pflegespray für langes zu Frizz neigendes Haar Mit Hyaluronsäure Glykolsäure und Wildrosenöl Hitzeschutz bis zu 230 C 190ml

KÉRASTASE€28.634.4★2,417 rev

Kérastase Gloss Absolu Fondant Insta Glaze Conditioner für langes und zu Frizz neigendes Haar Mit Hyaluronsäure Glykolsäure und Wildrosenöl Für intensiven Glanz & Volumen 250ml

KÉRASTASE€24.254.6★2,113 rev

Newest

by launch date

Kérastase Gloss Absolu Spring Set 2026

KÉRASTASE€57.647 rev

4mo ago

John Frieda PROfiller+ Shampoo - Inhalt: 250 ml - Für feines & geschwächtes Haar Geeignet für farbbehandeltes Haar

John Frieda€7.9911 rev

4mo ago

John Frieda Wunder Reparatur Set - Shampoo 500ml & Conditioner 500ml - Frizz Ease Serie - Für widerspenstiges geschädigtes Haar

John Frieda€24.533 rev

4mo ago

John Frieda Traumlocken Set - Shampoo 500ml & Conditioner 500ml - Frizz Ease Serie - Für lockiges welliges Haar

John Frieda€25.5620 rev

4mo ago

Kérastase Gloss Absolu Frizz-Glaze Cream Leave-In Conditioner mit Hitzeschutz für die Haare Anti-Frizz Styling & Curl Cream für Glanz & Geschmeidigkeit Haarpflege für Damen 45 ml

KÉRASTASE€13.2592 rev

5mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch23%

“riecht sooo gut”

Qualität insgesamt13%

“Super Produkt”

Weiches Gefühl12%

“Sanfte,”

Haarstyling6%

“Für Styling oder als Finish wirklich top”

Helligkeit/Glanz/Glühen5%

“Super Glanz”

Preis-Leistungs-Verhältnis4%

“Super Preis/Leistung”

Eignung für lockiges Haar4%

“Ideal auch für Locken”

Eignung Glattes Haar4%

“Beste Haaröl”

beworben Vs Tatsächliches Produkt3%

“Wie erwartet”

Eignung für gefärbtes Haar3%

“Beste Haarmaske, perfekt für meine blondierten Haare”

What buyers complain about

Preis-Leistungs-Verhältnis20%

“allerdings Preis intensiv”

Geruch20%

“Badreiniger Geruch”

Eignung für lockiges Haar4%

“bändigt keinen Frizz.”

Ölig/fettig3%

“Undacht fettigen Ansatz”

Haarverwandt3%

“Meine Haare hatten weiterhin Frizz”

Feucht/Trocken3%

“Trockenere Haare”

Qualität insgesamt3%

“das hat ja nichts mit der Qualität zu tun.”

beworben Vs Tatsächliches Produkt3%

“Hält nicht was es verspricht”

Helligkeit/Glanz/Glühen2%

“Erzeugte keinerlei Glanz”

Haftung/Klebrigkeit2%

“Stinkt und macht klebrige, babbige Haare”

Top return reasons

Geruch23%

Eignung für kurzes Haar10%

Produktzustand8%

Funktionalität insgesamt8%

Gesamtgröße8%

Ölig/fettig8%

Defekt Material/Teile6%

beworben Vs Tatsächliches Produkt5%

Preis-Leistungs-Verhältnis4%

Qualität insgesamt4%

Common questions

Is anti frizz profitable to sell on Amazon Germany?: The niche generates €984K/yr across 33 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (56/100).
How competitive is the anti frizz niche?: 4 brands and 102 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in anti frizz?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geruch, Eignung für lockiges Haar. The return rate is 0.3%.
When does demand for anti frizz peak?: Demand peaks in Jan–Aug; the busiest month runs 2.2× the quietest.
What does it cost to enter the anti frizz niche?: Listings span €6.29–€57.64; the average listing price is €18.09 (sweet spot $15–$100). The average incumbent carries 4,949 reviews — the moat a new listing must climb.

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anti frizz

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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