Anti Frizz
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Anti Frizz is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 1,260 Kosmetik niches · +9 vs the category median of 4756
- Market size
- €984K/yr641K searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 51%top-5 click share · 4 brands · 102 sellers
Flapen Score
Anti Frizz against its category
The dotted line is the Kosmetik average. Past it, Anti Frizz is stronger. Inside it, weaker.
Market
The Anti Frizz market on Amazon at a glance
Shoppers on Amazon Germany searched for Anti Frizz 641K times last year and spent an estimated €984K. All 4 brands take every click. Demand peaks in Jan–Aug. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 641K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €984K a year.
- Searches, last 12 months
- 641K
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 8.5%
- Market size, estimated
- €984Ka year
- Peak month
- August2.2× the quietest month
- Top search term
- john frieda146K searches a year
02 · Price
A sale here is worth €18.09.
Listings sell for €18.09 on average, from €6.29 to €57.64. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At €18.09 that is €27K to €36K a year per listing.
- Average price
- €18.09inside the $15 to $100 sweet spot
- Price range
- €6.29–€57.64
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €27K–€36K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #112 within Haarstyling Produkte. It carries 4,949 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #112in Haarstyling Produkte
- Average rating
- 4.46 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,949per listing
- Listings tracked
- 33
04 · Newcomers
11 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Anti Frizz products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Olaplex N.6 Bond Smoother: Eine Styling-Creme Für Krauses Haar Die Glättet Mit Feuchtigkeit Versorgt Und Haarbruch Reduziert 100 mL
- Price
- €15.01
- Rating
- 4.6/5
- Reviews
- 6,413
- Age
- 4y ago

REVLON PROFESSIONAL UniqOne Hair Treatment Classic 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan
- Price
- €7.10
- Rating
- 4.6/5
- Reviews
- 64,753
- Age
- 10y ago

Kérastase Gloss Absolu Bain Hydra-Glaze Shampoo für langes zu Frizz neigendes Haar Mit Hyaluronsäure Glykolsäure und Wildrosenöl Für intensiven Glanz & Volumen 250ml
- Price
- €17.64
- Rating
- 4.5/5
- Reviews
- 3,229
- Age
- 1y ago

Kérastase Gloss Absolu Anti-Frizz Glaze Milk All-in-1-Pflegespray für langes zu Frizz neigendes Haar Mit Hyaluronsäure Glykolsäure und Wildrosenöl Hitzeschutz bis zu 230 C 190ml
- Price
- €28.63
- Rating
- 4.4/5
- Reviews
- 2,417
- Age
- 1y ago

Kérastase Gloss Absolu Fondant Insta Glaze Conditioner für langes und zu Frizz neigendes Haar Mit Hyaluronsäure Glykolsäure und Wildrosenöl Für intensiven Glanz & Volumen 250ml
- Price
- €24.25
- Rating
- 4.6/5
- Reviews
- 2,113
- Age
- 1y ago
Trending
estimated 90-day click momentum
John Frieda Wunder Reparatur Set - Shampoo 500ml & Conditioner 500ml - Frizz Ease Serie - Für widerspenstiges geschädigtes Haar
- Price
- €24.53
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 4mo ago

John Frieda - Doppelpack Frizz-Ease Miraculous Recovery - Haarpflegeprodukt für trockenes geschädigtes und krauses Haar - Haarzelleerneuernd
- Price
- €20.17
- Rating
- 4.5/5
- Reviews
- 1,990
- Age
- 4y ago

Kérastase Gloss Absolu Spring Set 2026
- Price
- €57.64
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 4mo ago

John Frieda Violet Crush Intensiv-Shampoo für blondes Haar 250 ml
- Price
- €7.52
- Rating
- 4.5/5
- Reviews
- 4,156
- Age
- 4y ago

John Frieda PROfiller+ Shampoo - Inhalt: 250 ml - Für feines & geschwächtes Haar Geeignet für farbbehandeltes Haar
- Price
- €7.99
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 4mo ago
Newest
by launch date
Kérastase Gloss Absolu Spring Set 2026
- Price
- €57.64
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 4mo ago

John Frieda PROfiller+ Shampoo - Inhalt: 250 ml - Für feines & geschwächtes Haar Geeignet für farbbehandeltes Haar
- Price
- €7.99
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 4mo ago

John Frieda Wunder Reparatur Set - Shampoo 500ml & Conditioner 500ml - Frizz Ease Serie - Für widerspenstiges geschädigtes Haar
- Price
- €24.53
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 4mo ago

Kérastase Gloss Absolu Frizz-Glaze Cream Leave-In Conditioner mit Hitzeschutz für die Haare Anti-Frizz Styling & Curl Cream für Glanz & Geschmeidigkeit Haarpflege für Damen 240 ml
- Price
- €32.28
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 6mo ago

Kérastase Gloss Absolu Masque Crème Hydra-Glaze Haarmaske für Glanz & Geschmeidigkeit Anti-Frizz Haarkur für dickes trockenes & geschädigtes Haar Vegane Haarpflege mit Hyaluron 200 ml
- Price
- €36.64
- Rating
- 4.6/5
- Reviews
- 188
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
102
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 86%
Open market
0%
- KÉRASTASE40%
- REVLON PROFESSIONAL23%
- Olaplex20%
- John Frieda17%
Demand
Anti Frizz search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug · busiest ÷ quietest = 2.2×
Search terms
Top Anti Frizz search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- john frieda146K/yr
- john frieda shampoo80K/yr
- kerastase gloss absolu97K/yr
- revlon uniq one64K/yr
- olaplex 662K/yr
- anti frizz33K/yr
- john frieda frizz ease20K/yr
- unique one25K/yr
- anti frizz spray20K/yr
- frizz ease14K/yr
Reviews and returns
What reviews say buyers love and hate about Anti Frizz
We read the reviews and the return reasons for every product selling here.
“allerdings Preis intensiv”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anti Frizz questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









