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Augenlidcreme

Augenlidcreme shows low returns (0.3%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47

Market size 61Growth 19Conversion 96Competition 48Returns 98Price range 84Avg price 91Brand share 6Review moat 38Quality gap 42
This niche Category average · 1,260 niches

Is Augenlidcreme profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Augenlidcreme is a €524K/yr Amazon Germany market (185K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.

Augenlidcreme: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.2% over the last 90 days and 13.2% of searches end in a purchase.

€524K

revenue / yr

Units sold / yr20K
Search volume / yr-11.2%185K
Conversion rate13.2%
Avg price€21.38

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers7 · 64
Top-5 product click share56%
Open market2%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement52%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews2,730

Top Augenlidcreme products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

€0€26K€52K€79K€105K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

64

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

56%

Top 20: 91%

Open market

1%

  • La Roche-Posay52%
  • Allergika35%
  • PHARMA PERLE6%
  • Avene3%
  • CeraVe2%
  • Sensicutan1%
  • Open — no brand owns it (1 brand, 1%)

Augenlidcreme demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume185KCVR13.2%Products27Brands7Top 5 Brands98%OOS Rate0.0%Rating4.5★Reviews2,730Avg BSR#390
4K3KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.7×

Top Augenlidcreme search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • allergika augenlidcreme36K/yr
  • la roche posay toleriane dermallergo creme11K/yr
  • allergika16K/yr
  • allergika gesichtscreme med16K/yr
  • la roche posay augencreme16K/yr
  • toleriane dermallergo creme11K/yr
  • augenlidcreme13K/yr
  • avene augencreme10K/yr
  • la roche-posay toleriane dermallergo creme4K/yr
  • allergika creme5K/yr

What reviews say buyers love and hate about Augenlidcreme

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Qualität insgesamt22%

Super Produkt

Eignung für Mischhaut7%

Auch bei Kontaktlinsen und sehr sensiblen Augen geeignet

Feucht/Trocken7%

Beste feuchtigkeitsspendende Augencreme

Komfort insgesamt6%

Sehr angenehm aufzutragen

Weiches Gefühl6%

Es fühlt sich komplett beruhigt an

What buyers complain about

78% of reviews
Allergien24%

Rausgeschmissenes Geld + Allergie1

Preis-Leistungs-Verhältnis14%

Bei einem Preis von ca. 30€ wirklich schade

Funktionalität insgesamt12%

Nützt überhaupt nichts

Symptomreduktion7%

Keine Besserung

Hautgesundheit7%

Trocknet meine Haut irgendwie aus

Augenlidcreme return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
22%
2beworben Vs Tatsächliches Produkt
9%
3Preis-Leistungs-Verhältnis
7%
4Produktzustand
6%
5Haftung/Klebrigkeit
6%

Common Augenlidcreme questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Augenlidcreme 54/100 on Amazon Germany — Worth a look. The niche generates €524K/yr across 27 tracked products. Search demand moved -11.2% over the last 90 days.
Search demand for Augenlidcreme on Amazon Germany peaks in Jan, where the busiest month runs 2.7× the quietest.