Is Augenlidcreme profitable to sell on Amazon Germany?

Flapen scores Augenlidcreme 54 out of 100 on Amazon Germany, a Maybe. Shoppers spend €524K a year across 27 tracked products. Search demand grew -11.2% in the last 90 days.

How competitive is the Augenlidcreme niche on Amazon Germany?

7 brands and 64 sellers compete in Augenlidcreme on Amazon Germany. The top 5 Augenlidcreme products take 56% of clicks, and the top 5 brands take 98%.

What do buyers complain about in Augenlidcreme?

Augenlidcreme buyers on Amazon Germany complain most about Allergien, Preis-Leistungs-Verhältnis, and Funktionalität insgesamt. An estimated 0.3% of orders come back.

When does demand for Augenlidcreme peak?

Search demand for Augenlidcreme on Amazon Germany peaks in Jan, and the busiest month runs 2.7× the quietest.

What does it cost to enter the Augenlidcreme niche?

Augenlidcreme sells for €21.38 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €9.76 to €48.55. The average product has 2,730 reviews, the count a new listing must catch up to.

Augenlidcreme

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 98% of clicks, so Augenlidcreme is a Maybe.

Flapen Score: 54
54 / 100Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47
Market size: €524K/yr185K searches / yr
90-day growth: -11.2%search demand this quarter
Competition: 56%top-5 click share · 7 brands · 64 sellers

Flapen Score

Augenlidcreme against its category

The dotted line is the Kosmetik average. Past it, Augenlidcreme is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Augenlidcreme market on Amazon at a glance

Shoppers on Amazon Germany searched for Augenlidcreme 185K times last year and spent an estimated €524K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €524K a year.

Searches, last 12 months: 185K
Growth, 90 days vs prior 90: -11.2%
Conversion, latest week: 13.2%
Market size, estimated: €524Ka year
Peak month: January2.7× the quietest month
Top search term: allergika augenlidcreme36K searches a year

02 · Price

A sale here is worth €21.38.

Listings sell for €21.38 on average, from €9.76 to €48.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €21.38 that is €11K to €16K a year per listing.

Average price: €21.38inside the $15 to $100 sweet spot
Price range: €9.76–€48.55
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 500–750
Revenue per listing a year: €11K–€16K
Returns: 0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #390 within Augen. It carries 2,730 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 52%
Prime listings: 70%
Out of stock, average day: 0.0%
Average rank: #390in Augen
Average rating: 4.50 starsAmazon Germany average 4.37 stars
Average reviews: 2,730per listing
Listings tracked: 27

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 69 months

Products

Top Augenlidcreme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

56%

Top 20: 91%

Open market

Brand 152%
Brand 235%
Brand 36%
Brand 43%
Brand 52%
Brand 61%
Open — no brand owns it (1 brand, 1%)

Demand

Augenlidcreme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 2.7×

Search terms

Top Augenlidcreme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

allergika augenlidcreme36K/yr -26.3%12.0% conv.
la roche posay toleriane dermallergo creme11K/yr +39.3%6.5% conv.
allergika16K/yr -13.9%4.9% conv.
allergika gesichtscreme med16K/yr -21.0%10.8% conv.
la roche posay augencreme16K/yr -8.9%9.9% conv.
toleriane dermallergo creme11K/yr +28.5%9.4% conv.
augenlidcreme13K/yr -21.9%4.7% conv.
avene augencreme10K/yr -23.6%4.7% conv.
la roche-posay toleriane dermallergo creme4K/yr +107.4%8.5% conv.
allergika creme5K/yr +23.7%5.7% conv.

Reviews and returns

What reviews say buyers love and hate about Augenlidcreme

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”

24%of negative reviews mention “Allergien”

0.3%of orders come back

“Rausgeschmissenes Geld + Allergie1”

A buyer, on “Allergien”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Augenlidcreme questions

Answered from the same tracked data.

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