Make Up
Make Up shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 12% of 1,260 Kosmetik niches · +9 vs the category median of 47
Is Make Up profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Make Up is a €2.3M/yr Amazon Germany market (6.6M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov. Verdict: Worth a look — 56/100.
Make Up: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -19.4% over the last 90 days and 3.2% of searches end in a purchase.
€2.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 48 products
Top Make Up products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Maybelline New York Sky High Mascara für extreme Länge & volles Volumen Tower Flex Bürste für Definition bis in die Spitzen Formel mit Bambusextrakt Schwarz (Very Black)
- Price
- €7.18
- Rating
- 4.4/5
- Reviews
- 78,762
- Age
- 5y ago
M. Asam Magic Finish Make Up Mousse Classic (30ml) 4-in-1 Primer Make up Puder & Concealer Kaschiert Gleicht aus Verschönert & Perfektioniert - Für helle bis mittlere Haut Vegan
- Price
- €18.37
- Rating
- 4.4/5
- Reviews
- 26,836
- Age
- 16y ago
Maybelline New York Sky High Waterproof Mascara für extreme Länge & volles Volumen Wasserfeste Wimperntusche mit Tower Flex Bürste & Bambusextrakt Wischfest & Langanhaltend Schwarz
- Price
- €7.41
- Rating
- 4.4/5
- Reviews
- 78,762
- Age
- 5y ago
Maybelline New York Lash Sensational Voller-Wimpern-Fächer Mascara für voluminöse Wimpern 2-in-1 Wimpern-Entfalter-Bürste für den Fächer-Effekt Farbe: Very Black 9 5ml
- Price
- €6.16
- Rating
- 4.4/5
- Reviews
- 72,101
- Age
- 11y ago
Maybelline New York Sky High Cosmic Black Mascara für extreme Länge & kosmisches Volumen Ultra-schwarze Wimperntusche mit extra Pigmenten Tower Flex Bürste & Bambusextrakt für maximale Definition
- Price
- €7.46
- Rating
- 4.4/5
- Reviews
- 78,762
- Age
- 4y ago
Trending
90-day click momentum
Maybelline New York Sky Tubes Mascara Tubing Wimperntusche für extreme Länge & sanftes Entfernen mit warmem Wasser Formel mit Shea Butter & Rizinusöl für gepflegte Wimpern Schwarz 7 2ml
- Price
- €11.13
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 4mo ago
M. Asam MAGIC FINISH Geschenkset mit Make-up Mousse Classic (30 ml) & 5IN1 Hybrid Mascara Deep Black (8 ml) 4-in-1 Foundation & Volumen Mascara Make-up Geschenkset für Frauen
- Price
- €19.62
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 5mo ago
M. Asam AQUA INTENSE Supreme Hyaluron Cream (50 ml) Parfümfreie Feuchtigkeitscreme 120h Feuchtigkeitskomplex Gesichtscreme mit Anti-Falten-Effekt Tagescreme mit Hyaluron Gesichtscreme
- Price
- €18.25
- Rating
- 4.5/5
- Reviews
- 3,250
- Age
- 1y ago
NYX Professional Makeup Buttermelt Bronze Bronzer für Gesicht und Körper Mit Shea Butter Mandelbutter & Mangobutter Für eine sonnengeküsste Bräune Farbe: Deserve Butta 1 x 5 g
- Price
- €6.90
- Rating
- 4.6/5
- Reviews
- 5,398
- Age
- 2y ago
NYX Professional Makeup Buttermelt Blush Rouge Cremige Textur mit Shea Butter Mandelbutter & Mangobutter Einfach zu verblenden für einen frischen Look Farbe: 02 Butta Together
- Price
- €6.70
- Rating
- 4.4/5
- Reviews
- 12,019
- Age
- 2y ago
Newest
by launch dateMaybelline New York Sky Tubes Mascara Tubing Wimperntusche für extreme Länge & sanftes Entfernen mit warmem Wasser Formel mit Shea Butter & Rizinusöl für gepflegte Wimpern Schwarz 7 2ml
- Price
- €11.13
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 4mo ago
M. Asam MAGIC FINISH Geschenkset mit Make-up Mousse Classic (30 ml) & 5IN1 Hybrid Mascara Deep Black (8 ml) 4-in-1 Foundation & Volumen Mascara Make-up Geschenkset für Frauen
- Price
- €19.62
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 5mo ago
M. Asam MAGIC FINISH Grow & Tint Mascara Deep Black (12ml) Mascara mit Wachstumsserum & Tönungseffekt Wimpernpflege für mehr Länge & Volumen Für definierte & natürlich dunklere Wimpern Vegan
- Price
- €15.40
- Rating
- 4.1/5
- Reviews
- 676
- Age
- 12mo ago
M. Asam AQUA INTENSE Supreme Hyaluron Cream (50 ml) Parfümfreie Feuchtigkeitscreme 120h Feuchtigkeitskomplex Gesichtscreme mit Anti-Falten-Effekt Tagescreme mit Hyaluron Gesichtscreme
- Price
- €18.25
- Rating
- 4.5/5
- Reviews
- 3,250
- Age
- 1y ago
M. Asam AQUA INTENSE Mimic Booster Serum (20ml) Anti Aging Serum Mit Hyaluron Munapsys & Aloe Vera Zur Reduktion Von Mimikfalten Parfümfrei Für Empfindliche Haut
- Price
- €15.90
- Rating
- 4.2/5
- Reviews
- 1,080
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
15 falling
Sellers
187
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
38%
Top 20: 71%
Open market
12%
- MAYBELLINE47%
- M. Asam21%
- L'Oreal Paris8%
- NYX PROFESSIONAL MAKEUP4%
- Kiko Milano3%
- Essence Cosmetics3%
- Open — no brand owns it (9 brands, 12%)
Make Up demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.9×
Top Make Up search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- make up1.6M/yr
- schminke638K/yr
- asam beauty575K/yr
- mascara522K/yr
- wimperntusche432K/yr
- foundation481K/yr
- maybelline mascara312K/yr
- makeup332K/yr
- maybelline291K/yr
- m asam223K/yr
What reviews say buyers love and hate about Make Up
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Bester Mascara”
“Super Produkt”
“Die Farbe „Very Black“ ist schön intensiv”
“Der Blush lässt sich super einfach auftragen”
“Preis-Leistung super”
What buyers complain about
57% of reviews“Überteuerter Müll”
“wirkt wie ausgetrocknet”
“Leider kein Lash-Sensational-Ergebnis”
“Qualität null”
“Wirkt nicht”
Make Up return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Make Up questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
