Make Up

Shoppers searched for this 6.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.3M a year.

Searches, last 12 months

6.6M

Growth, 90 days vs prior 90

-19.4%

Conversion, latest week

3.2%

Market size, estimated

€2.3Ma year

Peak month

November1.9× the quietest month

Top search term

make up1.6M searches a year

Listings sell for €11.10 on average, from €2.33 to €26.42. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At €11.10 that is €44K to €56K a year per listing.

Average price

€11.10under the $15 to $100 sweet spot

Price range

€2.33–€26.42

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

200K–250K

Units per listing a year

4,000–5,000

Revenue per listing a year

€44K–€56K

Returns

0.1%of orders · Amazon Germany median 1.1%

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #17 within Make-Up. It carries 20,113 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

98%

Out of stock, average day

0.1%

Average rank

#17in Make-Up

Average rating

4.41 starsAmazon Germany average 4.37 stars

Average reviews

20,113per listing

Listings tracked

48

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

40 months