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Bodylotion

Bodylotion shows low returns (0.1%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47

Market size 79Growth 40Conversion 66Competition 57Returns 99Price range 48Avg price 43Brand share 26Review moat 24Quality gap 23
This niche Category average · 1,260 niches

Is Bodylotion profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bodylotion is a €1.1M/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Bodylotion: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +11.8% over the last 90 days and 5.9% of searches end in a purchase.

€1.1M

revenue / yr

Units sold / yr125K
Search volume / yr+11.8%1.6M
Conversion rate5.9%
Avg price€11.12

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers11 · 74
Top-5 product click share51%
Open market11%
Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement92%
New entrants (1y)2· 2 succeeded
Avg rating4.6★
Avg reviews5,515

Top Bodylotion products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

€0€106K€211K€317K€423K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

74

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

8%

  • BIOTHERM58%
  • Neutrogena13%
  • NIVEA10%
  • CeraVe5%
  • Garnier3%
  • Elizabeth Arden3%
  • Open — no brand owns it (5 brands, 8%)

Bodylotion demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.6MCVR5.9%Products26Brands11Top 5 Brands89%OOS Rate0.9%Rating4.6★Reviews5,515Avg BSR#38
80K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Top Bodylotion search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • biotherm371K/yr
  • bodylotion254K/yr
  • biotherm bodylotion237K/yr
  • bodylotion damen145K/yr
  • body lotion81K/yr
  • bodylotion herren64K/yr
  • körperlotion51K/yr
  • körperpflege54K/yr
  • body lotion damen59K/yr
  • neutrogena bodylotion47K/yr

What reviews say buyers love and hate about Bodylotion

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Geruch30%

Hat zitronenduft

Qualität insgesamt11%

Super Produkt

Saugfähigkeit10%

Pflegt und zieht gut ein

Eignung für trockene Haut8%

Ideal für trockene Haut – hält die Haut geschmeidig und hydratisiert

Feucht/Trocken7%

„Deep Moisture“ ist hier nicht nur ein Werbename – die Lotion fühlt sich wirklich reichhaltig an,

What buyers complain about

59% of reviews
Geruch22%

Geruch nicht so prickelnd

Preis-Leistungs-Verhältnis10%

Ein bisschen teuer

Allergien7%

Aufgrund meiner Medikamente gibt es immer mal wieder Schübe mit Juckreiz in den Beinen

Feucht/Trocken5%

kleine trockene Stellen, damit verschwunden seit einer guten Woche in Benutzung.

Eignung für trockene Haut3%

Ich habe extrem trockene Haut gerade an Ellenbogen und Knie

Bodylotion return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
44%
2Motorleistung
12%
3Gesamtgröße
7%
4Produktzustand
6%
5Funktionalität insgesamt
4%

Common Bodylotion questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bodylotion 54/100 on Amazon Germany — Worth a look. The niche generates €1.1M/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +11.8% over the last 90 days.
Search demand for Bodylotion on Amazon Germany peaks in Nov–Dec, where the busiest month runs 1.7× the quietest.