Is bodylotion profitable to sell on Amazon Germany?

The niche generates €1.1M/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the bodylotion niche?

11 brands and 74 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in bodylotion?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.1%.

When does demand for bodylotion peak?

Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the bodylotion niche?

Listings span €2.43–€26.81; the average listing price is €11.12 (sweet spot $15–$100). The average incumbent carries 5,515 reviews — the moat a new listing must climb.

bodylotion

Worth a look

Shows low returns (0.1%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Market size

Great€1.1M

€1.1M/yr · 1.6M searches

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€2.43–€26.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€11.12

avg listing price — sweet spot $15–$100

Growth

Okay+11.8%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,514.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon Germany niche tracking, bodylotion is a €1.1M/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 100K–125K; avg 4,000–5,000/product
Revenue / yr: €1.1M–€1.4M; units × avg price
Launch success: —; 2 of 2 new (360d)
Conversion rate: 5.9%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.9%
Avg brand age: 78 months
Avg seller age: 165 days

Competition

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

BIOTHERM58%
Neutrogena13%
NIVEA10%
CeraVe5%
Garnier3%
Elizabeth Arden3%
Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Biotherm Lait Corporel LOriginal feuchtigkeitsspendende Körperlotion mit Life Plankton für geschmeidige Haut 24h Feuchtigkeit & Zitrus-Duft Bodylotion für trockene Haut 400 ml

BIOTHERM€13.834.7★4,539 rev

BIOTHERM Set Lait Corporel LOriginal 400ml + 50ml feuchtigkeitsspendende Körperlotion mit Life Plankton für geschmeidige Haut sanfte Körperpflege mit Zitrusduft Bodylotion für trockene Haut

BIOTHERM€17.294.6★211 rev

Neutrogena Norwegische Formel Deep Moisture sofort einziehende Bodylotion (400 ml) für mehr Feuchtigkeit bei trockener Haut 400ml

Neutrogena€3.604.6★1,257 rev

NIVEA Reichhaltige Body Milk intensiv pflegende Körpercreme mit purem Hyaluron Mandelöl und Tiefenpflege Serum Lotion für trockene Haut (625 ml)

NIVEA€5.024.8★1,564 rev

Biotherm Oil Therapy Baume Corps nährende Körperlotion mit kostbaren Ölen aus Moschusrosen Passionsblumen und Aprikosen intensive Feuchtigkeitspflege für raue und trockene Haut 400 ml

BIOTHERM€17.364.7★2,221 rev

Newest

by launch date

Tesori d'Oriente€4.18288 rev

4mo ago

Baltic Beauty Bodylotion Herren Gentlemans Choice Körperlotion & Feuchtigkeitspflege für Männer mit Sheabutter Mandelöl & Squalan schnell einziehend vegan

Baltic Beauty€12.3929 rev

8mo ago

Neutrogena Norwegische Formel Deep Moisture sofort einziehende Bodylotion (400 ml) für mehr Feuchtigkeit bei trockener Haut 400ml

Neutrogena€3.601,257 rev

1y ago

Neutrogena Norwegische Formel Deep Moisture Sensitive Bodylotion (400 ml) für trockene empfindliche Haut mit 10 Prozent Glycerin + Pro-Ceramide Technologie

Neutrogena€3.66744 rev

1y ago

Biotherm Lait Corporel Active Recovery Bodylotion hautregeneriernde Körperlotion beruhigt gereizte & trockene Haut intensiv feuchtigkeitsspendende Körperpflege mit zartem Duft

BIOTHERM€18.32191 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch30%

“Hat zitronenduft”

Qualität insgesamt11%

“Super Produkt”

Saugfähigkeit10%

“Pflegt und zieht gut ein”

Eignung für trockene Haut8%

“Ideal für trockene Haut – hält die Haut geschmeidig und hydratisiert”

Feucht/Trocken7%

“„Deep Moisture“ ist hier nicht nur ein Werbename – die Lotion fühlt sich wirklich reichhaltig an,”

Weiches Gefühl5%

“Cremige Creme”

Preis-Leistungs-Verhältnis5%

“Super Preis leistung”

Eignung für Mischhaut4%

“Beste Hautcreme”

Komfort insgesamt3%

“Sehr angenehm auf der Haut”

beworben Vs Tatsächliches Produkt3%

“Produkt so wie beschrieben”

What buyers complain about

Geruch22%

“Geruch nicht so prickelnd”

Preis-Leistungs-Verhältnis10%

“Ein bisschen teuer”

Allergien7%

“Aufgrund meiner Medikamente gibt es immer mal wieder Schübe mit Juckreiz in den Beinen”

Feucht/Trocken5%

“kleine trockene Stellen, damit verschwunden seit einer guten Woche in Benutzung.”

Eignung für trockene Haut3%

“Ich habe extrem trockene Haut gerade an Ellenbogen und Knie”

Haftung/Klebrigkeit3%

“klebrige creme”

Produktzustand2%

“Nachkaufs Produkt”

Abgabemechanismus2%

“Pumpfunktion mangelhaft”

Dicke2%

“Ziemlich dünn”

Qualität insgesamt2%

“Verschwendung”

Top return reasons

Geruch44%

Motorleistung12%

Gesamtgröße7%

Produktzustand6%

Funktionalität insgesamt4%

Preis-Leistungs-Verhältnis4%

Defekt Material/Teile3%

Feucht/Trocken2%

beworben Vs Tatsächliches Produkt2%

Qualität insgesamt2%

Common questions

Is bodylotion profitable to sell on Amazon Germany?: The niche generates €1.1M/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the bodylotion niche?: 11 brands and 74 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in bodylotion?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.1%.
When does demand for bodylotion peak?: Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the bodylotion niche?: Listings span €2.43–€26.81; the average listing price is €11.12 (sweet spot $15–$100). The average incumbent carries 5,515 reviews — the moat a new listing must climb.

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bodylotion

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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