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Volumen Shampoo

Volumen Shampoo shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look

Top 5% of 1,260 Kosmetik niches · +13 vs the category median of 47

Market size 94Growth 21Conversion 79Competition 77Returns 100Price range 79Avg price 89Brand share 0Review moat 24Quality gap 37
This niche Category average · 1,260 niches

Is Volumen Shampoo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Volumen Shampoo is a €1.9M/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 60/100.

Volumen Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.4% over the last 90 days and 8.0% of searches end in a purchase.

€1.9M

revenue / yr

Units sold / yr80K
Search volume / yr-7.4%1.2M
Conversion rate8.0%
Avg price€20.63

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 110
Top-5 product click share38%
Open market0%
Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 42 products

Sponsored placement71%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews5,288

Top Volumen Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

€0€57K€115K€172K€230K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

110

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

38%

Top 20: 80%

Open market

0%

  • KÉRASTASE70%
  • Redken28%
  • Wella Professionals2%
  • Pantene1%

Volumen Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR8.0%Products42Brands4Top 5 Brands100%OOS Rate0.1%Rating4.5★Reviews5,288Avg BSR#153
50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.0×

Top Volumen Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kerastase shampoo667K/yr
  • redken shampoo296K/yr
  • volumen shampoo47K/yr
  • shampoo kerastase25K/yr
  • redken volume injection shampoo13K/yr
  • kerastase densifique22K/yr
  • shampoo redken12K/yr
  • shampoo feines haar11K/yr
  • volumen shampoo feines haar11K/yr
  • shampoo volumen7K/yr

What reviews say buyers love and hate about Volumen Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Qualität insgesamt17%

Super Produkt

Geruch13%

Der Geruch floral

Weiches Gefühl10%

Mildes Schampo

Haarstyling9%

Eins der besten Volumenshampoos

beworben Vs Tatsächliches Produkt5%

Das Produkt entspricht meinen Erwartungen

What buyers complain about

63% of reviews
Preis-Leistungs-Verhältnis19%

Schade um's Geld

Feucht/Trocken11%

Nach der Haarwäsche fühlen sich die Haare zwar etwas trocken an, daher empfehle ich zusätzlich die Verwendung eines Conditioners

Geruch8%

Es stinkt dermaßen nach Chemie

Haarverwandt7%

Haarausfall bemerkt

Ölig/fettig6%

Undacht fettigen Ansatz

Volumen Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
44%
2Geruch
7%
3beworben Vs Tatsächliches Produkt
7%
4Ölig/fettig
6%
5Produktzustand
6%

Common Volumen Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Volumen Shampoo 60/100 on Amazon Germany — Worth a look. The niche generates €1.9M/yr across 42 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -7.4% over the last 90 days.
Search demand for Volumen Shampoo on Amazon Germany peaks in Oct–Nov, where the busiest month runs 3.0× the quietest.