Volumen Shampoo

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.9M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-7.4%

Conversion, latest week

8.0%

Market size, estimated

€1.9Ma year

Peak month

November3.0× the quietest month

Top search term

kerastase shampoo667K searches a year

Listings sell for €20.63 on average, from €8.23 to €41.47. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At €20.63 that is €21K to €26K a year per listing.

Average price

€20.63inside the $15 to $100 sweet spot

Price range

€8.23–€41.47

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

60K–80K

Units per listing a year

1,000–1,250

Revenue per listing a year

€21K–€26K

Returns

0.1%of orders · Amazon Germany median 1.1%

71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #153 within Shampoo & Spülung. It carries 5,288 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

98%

Out of stock, average day

0.1%

Average rank

#153in Shampoo & Spülung

Average rating

4.53 starsAmazon Germany average 4.37 stars

Average reviews

5,288per listing

Listings tracked

42

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

73 months