Is kinderschminke profitable to sell on Amazon Germany?

The niche generates €599K/yr across 50 tracked products. 8 of 16 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Worth a look (62/100).

How competitive is the kinderschminke niche?

36 brands and 122 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in kinderschminke?

Top complaints mined from reviews: Farbe, Qualität insgesamt, Lackqualität. The return rate is 0.9%.

When does demand for kinderschminke peak?

Demand peaks in Feb; the busiest month runs 5.8× the quietest.

What does it cost to enter the kinderschminke niche?

Listings span €5.79–€35.48; the average listing price is €12.98 (sweet spot $15–$100). The average incumbent carries 1,466 reviews — the moat a new listing must climb.

kinderschminke

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Price range

Good€5.79–€35.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€599K

€599K/yr · 930K searches

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good€12.98

avg listing price — sweet spot $15–$100

Review moat

Good1,465.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, kinderschminke is a €599K/yr Amazon Germany market (930K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Feb. Verdict: Worth a look — 62/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 40K–50K; avg 750–1,000/product
Revenue / yr: €519K–€649K; units × avg price
Launch success: 50%; 8 of 16 new (360d)
Conversion rate: 5.0%
Avg BSR: #31
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 11.4%
Avg brand age: 30 months
Avg seller age: 190 days

Competition

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

122

Top-5 brand share

51%

Top 20: 85%

Top-5 click share

39%

Top 20: 71%

Open market

46%

Janolia21%
URAQT11%
Zefphxs9%
Gigmeta5%
OCHILIMA5%
Lictin4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 5.8×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 50 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

URAQT Kinderschminke Set 15 Farben Schminkfarben Schminkpalette Waschbar Face Paint Bodypaint Schminkset Körperfarbe Kinder für Halloween Karneval Make-up Fasching

URAQT€5.794.4★6,703 rev

Janolia Gesichtsfarbe Kinderschminken Set Bodypainting Farben für Theaterschminke Kinderschminke Wasserbasis 20 Farben Faschingsschminke Face Paint Ideal Kinderschminke Set für Halloween Karneval

Janolia€14.244.4★379 rev

Zefphxs Kinderschminke Set 42 Farben Kinderschminken Set Schminke Kinder mit 11 Pinsel Gesichtsfarben Kinderschminken für Halloween Partys Karneval Make-up Fasching

Zefphxs€14.674.6★445 rev

Kinderschminke Set Gesichtsfarben Kinderschminken 42 Farben Schminkpalette Waschbar Body Face Paint Schminke für Karneval Halloween Schminke Cosplay Gesicht Bodypainting Kit für Kids Erwachsene

OCHILIMA€13.734.5★28 rev

Gigmeta Kinderschminke Set - 42 Gesichtsfarben Kinderschminken Set inkl. professionellen Pinsel 4 Schablonen 2 Diamant-Sticker - Ideal für Halloween Theater & Bodypainting

Gigmeta€10.644.3★110 rev

Newest

by launch date

Janolia Gesichtsfarbe Kinderschminke Set 33 Bodypainting Farben für Theaterschminke Kinderschminke Wasserbasis Faschingsschminke Face Paint Ideal Kinderschminken Set für Halloween Karneval

Janolia€14.8810 rev

3w ago

Oiomniv Kinderschminke Set Gesichtsfarben Bodypainting 20 Farben Wasserbasis kinderschminken Theaterschminke Waschbar mit 10 Pinsel 51 Aufkleber 1 Palette Körperfarben für Halloween Karneval Partys

Oiomniv€12.4449 rev

2mo ago

Kinderschminke Set Theaterschminke & Bodypainting Farben 44 Farben Wasserbasis 4 Berufs-Pinsel 6 Vorlagen 2 Diamant Aufkleber für Halloween Karneval Geburtstag

Jinlyd€15.854 rev

2mo ago

Kinderschminke & Theaterschminke Set Wasserbasis Face Paint & Bodypainting Farben mit Pinseln Schablonen & Zubehör für Karneval Halloween Cosplay Einfach Auftragen & Abwaschbar (A)

cutlot€16.758 rev

2mo ago

SINAYREK Kinderschminke Set 42 Farben Schminkfarben Schminkpalette Waschbar Face Paint Bodypaint Schminkset Ideal Kinder für Halloween Karneval Make-up Fasching

SINAYREK€10.4110 rev

2mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe31%

“Die Strasssteine sind bunt”

Qualität insgesamt10%

“Super Produkt”

Benutzerfreundlichkeit7%

“Kinder. Super aufzutragen und kinderleicht wieder zu entfernen”

Einfache Reinigung7%

“Alles dabei und das beste, es lässt sich super wieder entfernen”

Lackqualität6%

“Vielseitiges Face & Body Paint Set – perfekt für kreative Looks”

Preis-Leistungs-Verhältnis5%

“Preis Leistung, super”

Geschenk Zweck4%

“Geschenk für Kinder”

Spaß/Unterhaltungserlebnis2%

“Kinder spielzeug”

Abdeckung2%

“Super Deckkraft”

Einfache Anwendung2%

“leicht aufzutragen, besonders wenn die Farben mit etwas Wasser aktiviert werden.”

What buyers complain about

Farbe15%

“Schwach pigmentiert und billig”

Qualität insgesamt9%

“Super schlechte Qualität”

Lackqualität6%

“Die blaue Farbe ist nicht abwaschbar”

Einfache Reinigung5%

“Kaum abwaschbar”

Allergien4%

“Allergie”

Gesamtgröße3%

“Sehr klein”

Preis-Leistungs-Verhältnis3%

“nervig bei dem Preis”

Benutzerfreundlichkeit2%

“Schließt nicht gut”

Stärke2%

“Sehr schwach zu sehen”

Haltbarkeit2%

“nur 6 Monate haltbar nach Öffnung”

Top return reasons

Farbe30%

Gesamtgröße11%

Qualität insgesamt10%

Lackqualität10%

beworben Vs Tatsächliches Produkt5%

Funktionalität insgesamt4%

Abdeckung4%

Defekt Material/Teile3%

Produktzustand3%

Preis-Leistungs-Verhältnis2%

Common questions

Is kinderschminke profitable to sell on Amazon Germany?: The niche generates €599K/yr across 50 tracked products. 8 of 16 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Worth a look (62/100).
How competitive is the kinderschminke niche?: 36 brands and 122 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in kinderschminke?: Top complaints mined from reviews: Farbe, Qualität insgesamt, Lackqualität. The return rate is 0.9%.
When does demand for kinderschminke peak?: Demand peaks in Feb; the busiest month runs 5.8× the quietest.
What does it cost to enter the kinderschminke niche?: Listings span €5.79–€35.48; the average listing price is €12.98 (sweet spot $15–$100). The average incumbent carries 1,466 reviews — the moat a new listing must climb.

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kinderschminke

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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