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Kinderschminke

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -13.5% this quarter, so Kinderschminke is a Maybe.

Flapen Score
62
62 / 100
Top 3% of 1,260 Kosmetik niches · +15 vs the category median of 47
Market size
€599K/yr930K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
39%top-5 click share · 36 brands · 122 sellers

Flapen Score

Kinderschminke against its category

The dotted line is the Kosmetik average. Past it, Kinderschminke is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kinderschminke market on Amazon at a glance

Shoppers on Amazon Germany searched for Kinderschminke 930K times last year and spent an estimated €599K. The top 5 brands take 51% of clicks. Demand peaks in Feb. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 930K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €599K a year.

Searches, last 12 months
930K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
5.0%
Market size, estimated
€599Ka year
Peak month
February5.8× the quietest month
Top search term
kinderschminke406K searches a year

02 · Price

A sale here is worth €12.98.

Listings sell for €12.98 on average, from €5.79 to €35.48. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At €12.98 that is €10K to €13K a year per listing.

Average price
€12.98under the $15 to $100 sweet spot
Price range
€5.79–€35.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
€10K–€13K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #31 within Make-Up. It carries 1,466 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#31in Make-Up
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
1,466per listing
Listings tracked
50

04 · Newcomers

8 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
8Amazon's first-year sales bar
Average brand age
30 months

Products

Top Kinderschminke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

122

Top-5 brand share

51%

Top 20: 85%

Top-5 click share

39%

Top 20: 71%

Open market

46%

  • Brand 121%
  • Brand 211%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Kinderschminke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 5.8×

Search terms

Top Kinderschminke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kinderschminke406K/yr
  • kinderschminke set38K/yr
  • kinderschminken40K/yr
  • kinder schminke45K/yr
  • schminke kinder47K/yr
  • kinderschminken set104K/yr
  • theaterschminke71K/yr
  • face paint30K/yr
  • kinder schminken set17K/yr
  • gesichtsfarben kinderschminken18K/yr

Reviews and returns

What reviews say buyers love and hate about Kinderschminke

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Farbe”
15%of negative reviews mention “Farbe”
0.9%of orders come back
“Schwach pigmentiert und billig”
A buyer, on “Farbe”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kinderschminke questions

Answered from the same tracked data.